Fundame

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Of
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Marketing Mix

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Group
Mirza Talha (BAF-054)

Members
Tahir Shafiq (BAF-040
Hamood Ul Hassan (BAF-020)
Muhammad Kawish (BAF-072)
Our company

Dari Mooch is a one-stop solution for all your grooming needs. We’re the best at what
we do, and we leave no man behind. We're on a mission to style and groom every
Pakistani man into their best self!
What is Marketing Mix?
• A combination of factors that can be controlled by a company to
influence consumers to purchase its products.

• The marketing mix, also known as the four P's of marketing, refers to
the four key elements of a marketing strategy:
• Product
• Price
• Place
• Promotion
Marketing Mix of Dari Mooch
(4Ps)
Dari Mooch marketing mix examines the four P’s of Pakistan’s No.1 Men's Grooming
Brand. Dari Mooch marketing mix demonstrates that the company has a solid
product range, Which contributes to its success.

products, prices, places, and promotions are listed here.

Product
• Face Wash DE-TAN
• Anti Hair Fall Oil
• Anti Hair Fall Shampoo
• Lip Lighter Balm
• Body Shampoo Charcoal
• Hair Spray
Product
• Growth Shampoo
• Growth Oil
• Face Scrub
• SunScreen
• Toothpaste Powder
• Hair Matte Clay

Are few of Dari Mooch’s product categories.

Product
• Dari Mooch have wide range of products
which is dealing and promoting to enhance
men’s physical appearances.
• Their main products are Beard Oil and
Charcoal Face Wash which are highly rated
and appreciated.
Suggestions on Product
• Dari Mooch Beard Oil and Charcoal
Facewash is effective, but a line of customer
is still not satisfied with these product
because they don’t suit to every skin.
• Acne problem is most common in such line
of customers, so Dari Mooch should focus
on different skins to prevent this problem so
that they can satisfy their customers
completely.
Price
• Dari Mooch target audience is the middle-class segment of the society which is price
oriented. For pricing, the brand follows competitive pricing strategy in its marketing
mix.
• This strategy is generally used when products such of similar kind with almost same
characters are being sold by different companies. As Dari Mooch faces a tough
competition from brands like Ponds, Garnier Men, Himani Herbal, Beard Growth,
Nivea Men etc.
• The company often produces different discount offers as well to engage more
customers.
Suggestions for Price
• Some products are not priced as per the prices of other competitors such as facewash,
bodywash, toothpaste powder and Beard Oil their prices are slightly higher as
compared to other brands E.g., Ponds, Garnier Men and Beard Growth.
• Dari Mooch should provide discounted bundles with accordance to the customer need.
If a customer want a hair facial treatment, so Dari Mooch should make a bundle of
such kind of products having a discounted price rate.
Place
• Dari Mooch is a brand which is at National in Pakistan’s Market,
but are working to introduce it at international level
• Dari Mooch has its presence only as an online market. Its
Pakistan’s No.1 Men grooming brand.
• Dari Mooch is dealing with online marketing plans only, they
have 32 different recipes on bearded men, working with skin &
hair care.
• They are working on consumer’s changing needs by regularly
improvising the products and producing new products.
Suggestions on Place
• Dari Mooch products are not available in local markets, local sellers, medical stores,
they are only available on e-commerce websites.

• Dari Mooch lack physical Interactions with customers. Communicate is a key to

any good relationship, communication is an essential way to build customer
relationships. Therefore, Dari Mooch should make their local physically stores in
different cities for good physical interaction.
Suggestions on Place
• Customers Can't Try Before They Buy. Dari Mooch should make their physical
stores for customers to check products physically, so that customers can give
feedbacks to their products. By this Dari Mooch can find customer need earlier than
online.

• Shipping time can be lengthy in online buying. If shipment of order is delayed, then
this fact can cast a negative impact on customers.
promotion
• As Dari Mooch is dealing with e-commerce.
• Dari Mooch has an aggressive marketing policy and has launched several informative
and beautiful ad campaigns that are shown via an electronic and print medium related
to beauty and beauty products.
• Dari Mooch have a theme “Pakistan’s No.1 Men's Grooming Brand and One-stop
solution for all your grooming needs” which increased the sales two folds.
• Its ads are also displayed via social media portals on Facebook, Instagram, Twitter,
blogs and YouTube.
Suggestions on promotion
• Dari Mooch is promoting its brand on online level, they must open some local stores
so that customers can easily reach and check their products.
• This will make customer interaction with the brand and will be noticed in local
market.
• Dari Mooch should promote their brand products on popular channels of television,
radio, newspapers, reputed magazines related to beauty and beauty products at high-
profile areas.
• By adopting such ideas, they can improve their business performance.
TH
AN You
K