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WHAT IS
BRANDSTORM?
L’Oréal Brandstorm is L’Oréal Group's
signature innovation competition for
young people. Launched 31 years ago,
It is one of L’Oréal’s longest-running
programs and is dedicated to helping
youth kickstart their careers.

Brandstorm, the only EOCCS certified

youth competition, is renowned for its
commitment to innovation. Every year
we invite young people to work on a
new mission inspired by current
business challenges.

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BRANDSTORM
2024
REINVENT
THE FUTURE
OF PROFESSIONAL
BEAUTY THROUGH
TECH

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WHAT IS
PROFESSIONAL BEAUTY ?
• Combining stylists' expertise with high-
performance, technologically advanced
products.
• Delivering personalized, tailor-made results for
each consumer.
• Emphasizing an experience that's elevated by
technology, data, and generative AI.
• Focusing on inclusivity and sustainability within
an omnichannel ecosystem.
• Primarily centered around your salon
experience, where services are customized to
your needs.

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PROFESSIONAL PRODUCTS AT L’ORÉAL
A DIVISION IN TRANSFORMATION

1907 20’s - 50’s 1964 90’s-00’s 2020’s

Eugène Schueller PPD built the Kérastase PPD acquired We futurize
founded L’Oréal PRO community Invented care for hair US brands the PRO market

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 YOUR PLAYING FIELDS

THE NEW POINT OF EXPERIENCE AUGMENTED BEAUTY SERVICES E-COMMERCE OF THE FUTURE
ENGAGEMENT | EMOTION | COMMUNITY GUIDE | DIAGNOSE | PREDICT SOCIAL | PERSONALISATION | O+O

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 INSPIRATION IN ACTION
Examples of Innovation
THE NEW POINT OF EXPERIENCE AUGMENTED BEAUTY SERVICES E-COMMERCE OF THE FUTURE
CURL MANIFESTO BY L’ORÉAL PROFESSIONAL SALON CENTRIC
KÉRASTASE MY HAIR [ID] MARKETPLACE
The all-in-one app : Salon Centric is the
THE QR CODE
first ever Online +
Allows consumers and HAIR DIAGNOSIS
Offline marketplace
hairdressers to connect For the ideal haircare
routine for professional stylists
with the brand by
discovering everything PROFESSIONAL The premier
about the range's hair COLOR DIAGNOSIS
With unique inspirations
distributor of salon
diagnostics, products, professional
and perfect shade
ingredients, formulas products in the U.S
combinations
and packaging.
PROFESSIONAL
Operating in 48 us
VIRTUAL TRY-ON
(VTO) states with 585
Helps you better physical stores and
understand consumer an all-in-one app
needs

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WHO
CAN PARTICIPATE?

ALL BETWEEN 18-30 YRS OLD

Professionals and students

ALL MAJORS AND FIELDS

We welcome creative minds from
all disciplines.

TEAMS OF 3 - Unity in DIVERSITY

DON’T WAIT, TEAM UP!

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 BRANDSTORM 2024
TIMELINE

GAMEPLAY LOCAL SELECTION LOCAL FINALS INTERNATIONAL FINALS

NOW ! – April, 15th April, 19th April, 30th JUNE 2024

Create a team & submit your
idea to enter the competition!
Benefit from masterclasses,
coaching & e-learning
resources along the way
Out of all
submissions, the best
teams are shortlisted
The top teams are Winning teams from
invited to pitch their all participating
ideas at the local countries/regions are
L'Oréal HQ! invited to L'Oréal HQ
in London to pitch
their idea in front of
the executive jury!

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 SELECTION CRITERIA
TECH-DRIVEN INNOVATIVE
We want you to incorporate We want you to be bold and bring
into your project the newest to the table the products and
technology developments solutions never seen before

TEAM SPIRIT
SUSTAINABLE & DIVERSITY INCLUSIVE
We want you to take the We want your team to be We want you to not exclude any
responsibility and be mindful of particular social groups, and to
the impact that your project diverse & complementary make your project as equally
will have on the planet and show your team spirit accessible as possible to all
during the pitch potential users

FEASIBLE SCALABLE
We want your project to be We want your project to be
realistic and possible to realizable on a big scale
implement

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GET COACHED Work on a real business case,
BY L’ORÉAL EXPERTS get coached by L’Oréal
professionals and discover
WHILE WORKING ON the Beauty Tech industry
A REAL BUSINESS CASE

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OPEN UP Camille KROELY
Chief Metaverse & Web3

PROFESSIONAL
Officer

OPPORTUNITIES
AT L’ORÉAL
Riccardo CERSOSIMO
International Marketing Axis
Director - Maison Margiela
L’Oréal Fragrances

Did you know that there are Jaron CHAN

Global Marketing Director
thousands of Brandstorm YSL Make-up
Alumni working at L’Oréal
today? To name a few…
Sharon YAP
General Manager Consumer
Products Division at L’Oréal
Singapour

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TRAVEL
TO THE L’ORÉAL HQ
IN EUROPE FOR THE
INTERNATIONAL FINAL
L’Oréal Brandstorm participants come from
72 different countries.

By participating you join the international

community & get a chance to meet people
from all around the world!

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WIN A 3-MONTH
INTRAPRENEURSHIP
AT THE L’ORÉAL HQ
Transform your winning concept to a
real-life L’Oréal development:
• Explore L’Oréal & decode its culture thanks to
mentoring

• Meet L’Oréal experts (CDMO, Tech incubator, Beauty

Tech, legal, GDPR…) and external experts

• Meet Brand managers to understand our brands DNAs

• Collaborate with Research & Innovation to explore

project feasibility

• Concretely develop your project, through concept,

prototype, consumer testing, technology partners from
BRIEF, FEASABILITY, to PROFITABILITY

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 REGISTER
NOW!

BRANDSTORM.LOREAL.COM
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