Content Vault

Captivate your target audience with these scroll stopping

hooks, CTA’s and more!

By Ashley
 Copyright Notice
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resale rights. You are prohibited from distributing or selling this
Guide to anyone else. If you have obtained this publication from
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contact us via email at kaitlin@fulfilledfreedom.com to report this
situation.

It is important to note that a significant portion of this publication is

based on personal experiences and anecdotal evidence. While the
author and publisher have made diligent efforts to ensure the
accuracy of the content in this Guide, they do not assume
responsibility for any errors or omissions.

Additionally, you should use the information at your discretion and

at your own risk. Your specific circumstances may differ from the
examples provided here, so it is advisable to tailor your use of the
information and recommendations accordingly.
Any trademarks, product names, service marks, or named features
mentioned are presumed to be the property of their respective
owners and are used solely for reference purposes. Copyright ©
Kaitlin Boone. All rights reserved worldwide.
 1 VIRAL HOOKS - 7

2 CALL TO ACTIONS - 11
Table Of Contents

Boost Engagement - 12
Get More Followers - 13
Get More Saves - 14
Get More Sales - 15
Get More Feedback and Interaction - 16
Content Promotion - 17

3 REPURPOSE CONTENT - 18

4 100 DAYS OF CONTENT - 21

Introduction and Behind-the-Scenes - 22
Educational Content - 22
Connection - 23
Visual Storytelling - 23
Interactive Content - 24
User Spotlight and Testimonials - 24
Promotional and Product Features - 25
Celebrations and Milestones - 25
Inspirational and Motivational Content -
Seasonal and Holiday Content -
 THE 3 COMPONENTS OF
SUCCESSFUL CONTENT:

1. Relevance: Content must be relevant to your target audience.

It should address their needs, interests, and pain points. To
ensure relevance, you should have a deep understanding of
your audience's demographics, preferences, and behaviors.
Conducting market research and audience analysis can help
you create content that speaks directly to your audience.
2. Quality: High-quality content is well-researched, well-written,
and free from errors. It should provide value to the reader,
whether that's through informative articles, entertaining
videos, or engaging visuals. Quality also extends to the design
and presentation of the content. Visually appealing and user-
friendly content is more likely to capture and hold the
audience's attention.
3. Consistency: Consistency is essential for building a loyal
audience. Your content should maintain a consistent tone,
style, and messaging across all your platforms and channels.
Regularly publishing content on a schedule that your
audience can rely on helps keep them engaged and
informed. Consistency also extends to branding, ensuring that
your content aligns with your brand's identity and values.

While these three components are crucial, it's important to note

that the specific requirements for successful content can vary
widely depending on factors such as your industry, target
audience, and content goals. Additionally, staying adaptable and
willing to adjust your content strategy based on feedback and
changing trends is also key to long-term success.
THREE IMPORTANT ELEMENTS THAT
CAN ENHANCE THE EFFECTIVENESS
OF YOUR CONTENT:

1. You need A HOOK

2. You need to provide VALUE
3. You need a CALL TO ACTION

These elements work together to create engaging

and effective content. The hook draws people in, the
value keeps them engaged, and the call to action
directs them toward a desired outcome.
When crafting content, consider how these elements
can be integrated to maximize the impact and
achieve your content marketing objectives.
 HOOK
Purpose: A hook is the opening or introduction of your content that grabs the
audience's attention. It's designed to pique their interest and entice them to keep
reading, watching, or engaging with your content.

Techniques: Hooks can take various forms, such as a compelling question, a

surprising fact, a thought-provoking quote, a captivating story, or a visually striking
image or video. The key is to make your audience want to learn more or explore
further.

Importance: Without a strong hook, your content might get overlooked in today's
information-saturated world. A well-crafted hook sets the stage for the rest of your
content and encourages people to stay engaged.

PROVIDING VALUE
Purpose: Your content should offer something valuable to your audience. This value
can take many forms, including information, entertainment, inspiration, solutions to
problems, or a fresh perspective on a topic.

Relevance: Ensure that the value you provide aligns with the needs and interests of
your target audience. It should address their pain points or answer their questions.

Quality: To provide value, your content should be accurate, well-researched, and

well-presented. It should leave the audience feeling like they've gained something
from consuming it.

CALL TO ACTION
Purpose: A CTA is a clear and specific instruction or suggestion that tells the
audience what you want them to do next after consuming your content. It guides
their actions and helps you achieve your content's goals.

Examples: CTAs can include encouraging readers to subscribe to your newsletter,

share the content on social media, leave a comment, make a purchase, sign up for a
webinar, or simply learn more about your product or service.

Clarity: The CTA should be prominently displayed and easy to understand. It should
also convey a sense of urgency or benefit to motivate the audience to take action.
 THE HOTTEST

Viral Hooks
65 SCROLL STOPPER HOOK IDEAS
 65 SCROLL STOPPER
Hooks
Stop your target audience’s scroll by using one of
these hooks!
Sorry but...(enter something a bit controversial) and add in “here’s why!”
Do these 5 things immediately to grow your following:
I just _____ and I cant believe what is happening!
I started doing ____ and this happened! This is what I changed:
You need to hear this:
Here’s how I achieved ____ in only (#) months! (days/years)
_____ is missing one huge thing. See caption:
These 7 have the
You’re doing ____wrong.
Here is a simple hack to help you ____ best watch time
Did you know that ____? I’ve seen so far!
You don’t want to miss this!
Follow my step-by-step guide to ____
I can’t believe I discovered this.
This is a reminder to ____
Why does no one talk about ____
This is the story of ____
This hack will save you hours on ____
Do you have problems with ____ ? I have the perfect solution for you!
If you want ____, stop doing one thing.
Come with me to do ____.
Need affordable (product type)? Watch this!
I can’t believe this only costs (price)!
Guys, it’s here...
Before / After
(Product) unboxing
25. How to make time for ____
26. My friend said ____. So I tried (product).
27. A day in the life of ____.
 65 SCROLL STOPPER
Hooks
Need affordable (product type)? Watch this!
I can’t believe this only costs (price)!
Guys, it’s here...
Before / After
(Product) unboxing
How to make time for ____
My friend said ____. So I tried (product).
A day in the life of ____.
POV: You tried ____.
My ____ went from ____ to ____ with (product).
Thinking about trying (product type).
What’s in (product).
You spoke, I listened, so now I’m back with (#) things you should know about
(niche/topic).
Are you ready to learn about a cool new (niche/topic) resource?
This is the BEST thing I treated myself to this year...
Mistakes that (occupation/title) never make!
What nobody tells you about (something they hope to achieve).
(Niche/topic) that will grow your ____.
This is why ____ has likely failed.
Something that’s always bothered me about ____.
How to do ____ without (worse alternative).
Why millennials are switching to ____.
Instead of doing ____, try this!
Dealing with (negative experience), I used this to help!
Take control of ____ with (product).
Your new ____ alternative!
I ONLY get (product) from (brand name)
Hey (customer type), you’ve got to try this!
How I do ___!
 65 SCROLL STOPPER
Hooks
How to do ____ without (worse alternative).
Wait, have you tried ____?
Top TikTok Shopping Finds
Getting My Daily ___ Hits Different With ....
3 Reasons Why I Love ____
When you LOVE feeling ____ but don/t have the time to ___ everyday
If you’re like me & do ___, then this one’s for you
You know what makes me so mad?
Things I Wish I Knew Sooner Part (x)
Stop scrolling if you suffer from...
How I ___ while on a budget
My Personal Battle With ____
This is the secret to getting ____
The lazy way to get (x result)
What you need to know about (x problem/product/ solution)
If you’re not doing ___ you’re missing out

Captivate your
audience by using one
of the scroll stopping
hooks on your reels!
 EFFECTIVE

Call -to-Actions
60 EFFECTIVE CALL TO ACTIONS
50 EFFECTIVE & CONVERTING CTA’s
Boost Engagement
Ask a Question: Encourage your followers to share their opinions by asking a
thought-provoking question in your caption or story. For example, "What's your
favorite travel destination? Share it in the comments!"
Double-Tap if You Agree: Invite users to like your post if they agree with the
message or image you've shared. For instance, "Double-tap if you're ready for
the weekend!"
Tag a Friend: Encourage users to tag a friend who might appreciate or relate to
your content. For instance, "Tag a friend who needs to know this."
Caption This: Post a captivating image and invite your followers to come up with
their own creative captions in the comments.
Share Your Story: Ask your audience to share their personal experiences or
stories related to your post. For example, "Share your favorite childhood memory
in the comments."
Swipe Right: If you're sharing a series of images or information, prompt users to
swipe right to see more. This is particularly useful in Instagram carousels.
Turn on Post Notifications: Encourage users to turn on post notifications for your
account so they don't miss your future content.
Use Emojis: Incorporate emojis in your captions and ask users to respond with
their favorite emoji to express how they feel about your post.
Fill in the Blank: Share a sentence with a missing word or phrase and ask your
followers to complete it. For instance, "My ideal weekend consists of _______."
Exclusive Offers: Promote exclusive discounts, giveaways, or contests for those
who engage with your content. For example, "Comment below for a chance to
win a free product!"

Remember to tailor your CTAs to your specific audience and content, and monitor
the engagement to see which ones resonate the most with your followers.
50 EFFECTIVE & CONVERTING CTA’s
Get More Followers
Follow for Follow (F4F): Encourage users to follow your account, and in return,
you'll follow them back. Example, "Follow me, and I'll follow you back!"
Tag a Friend: Ask your followers to tag a friend who might be interested in your
content. Use the CTA "Tag a friend who needs to see this!"
Double-Tap for Likes: Invite users to double-tap (like) your post if they agree
with or enjoy the content. Use the CTA "Double tap if you agree!"
Comment and Engage: Encourage followers to leave comments or share their
thoughts on your post. Use the CTA "Comment your thoughts below!"
Share Your Story: Ask followers to share your post in their stories to reach a
wider audience. Use the CTA "Share this post in your story!"
Turn on Post Notifications: Request that users turn on post notifications to stay
updated with your content. Use the CTA "Turn on post notifications to never miss
an update!"
Participate in a Contest: Host a contest or giveaway where followers must
follow your account and tag others to enter. Use the CTA "Follow us and tag
friends to enter our giveaway!"
Ask for Recommendations: Request recommendations for future content topics
or products. Use the CTA "What should we post next? Share your ideas!"
Swipe Right: If you have a carousel post, encourage users to swipe right to view
more content. Use the CTA "Swipe right to see more!"
Click the Link in Bio: Promote a specific action or link in your bio and invite users
to click it for more information. Use the CTA "Check out the link in our bio!"

Remember to keep your CTAs clear, concise, and engaging. They should prompt
immediate action and provide value to your followers to encourage them to follow,
interact, and engage with your content.
50 EFFECTIVE & CONVERTING CTA’s
Get More Saves
Save for Later: Directly ask your followers to save your post for future reference.
For example, "Save this post for inspiration later!"
Swipe and Save: If you're sharing a carousel post with multiple images, suggest
that users swipe through and save the ones they find most valuable.
Create a Series: Announce a series of related posts or tips and encourage users
to save the entire series for a complete guide.
Downloadable Resources: Offer downloadable resources like PDF guides,
templates, or wallpapers in exchange for saves. Mention that they can save the
post to access the link in your bio.
Checklist or To-Do Lists: Share a checklist or to-do list within your post, and
encourage users to save it as a handy reference.
Save Your Favorite Quotes: If you post motivational or inspirational quotes,
prompt your audience to save their favorites for motivation when needed.
Save for Shopping: For e-commerce or product-based accounts, invite users to
save posts featuring products they're interested in purchasing.
Tutorial or How-To Guides: Share step-by-step tutorials or how-to guides, and
ask followers to save them for easy reference when trying out the steps.
Save Recipes: If you're in the food or cooking niche, encourage users to save
your recipes for their cooking adventures.
Seasonal or Holiday Content: Create posts related to upcoming holidays or
seasons and suggest saving them for decorating or gift ideas.

Remember to make it clear why saving your post is valuable to your audience,
whether it's for future reference, inspiration, or practical use. Additionally, use
engaging visuals and captions to entice users to save your content.
50 EFFECTIVE & CONVERTING CTA’s
Get More Sales
Shop Now: Encourage users to make a purchase by using a straightforward
"Shop Now" CTA. For instance, "Shop now and elevate your style."
Limited-Time Offer: Create a sense of urgency with phrases like "Limited time
only" or "Act now" to prompt users to make a quick decision.
Swipe Up: If you have the "Swipe Up" feature available (common for accounts
with over 10,000 followers or verified accounts), use it to link directly to a product
or landing page.
Exclusive Discount: Offer an exclusive discount code or deal and ask users to
use it at checkout. For example, "Get 15% off with code INSTA15."
DM for Details: Invite users to send you a direct message (DM) for more
information or to inquire about products or services.
See What's New: Highlight new arrivals or product launches and prompt users to
explore them. For example, "See what's new in our fall collection."
Testimonials and Reviews: Share positive testimonials or reviews from satisfied
customers to build trust and encourage conversions.
Before and After: If applicable, showcase before-and-after results of using your
product or service to demonstrate its effectiveness.
Personalized Recommendations: Offer personalized product recommendations
based on user preferences and ask them to message you for tailored
suggestions.
Bundle Deals: Promote bundle or package deals to increase the average order
value. Encourage users to purchase a set of products for a discounted price.

Remember to include clear and compelling visuals along with these CTAs, and make
it easy for users to take the desired action, whether it's making a purchase or
reaching out for more information. Additionally, track the performance of your CTAs
to optimize your sales and conversion strategy on Instagram.
50 EFFECTIVE & CONVERTING CTA’s
Get More Feedback and Interaction
Share Your Thoughts: Ask your followers to share their thoughts or opinions on a
specific topic or question in the comments. For example, "What's your take on
this issue? Share in the comments below."
Rate It: Encourage users to rate a product, service, or experience by leaving a
rating in the comments or using emojis. For instance, "Rate this recipe with emojis
🌟🌟🌟🌟🌟
from 1 to 5! "
Feedback Friday: Dedicate a day of the week for feedback and suggestions. For
example, "It's Feedback Friday! Tell us what you'd like to see more of in our
posts."
Fill in the Blank: Share a sentence with a missing word or phrase and ask your
followers to complete it. For example, "The best thing about weekends is
_______."
Caption This Image: Post an interesting or amusing image and invite your
audience to come up with creative captions in the comments.
This or That: Present two options or choices and ask users to pick their
preference. For instance, "Coffee or tea? Comment with your choice!"
Ask a Question: Use the Instagram Stories question sticker to ask your followers
a question and encourage them to respond. You can feature their responses in
your Stories.
Polls: Use the Instagram Stories poll feature to create fun and engaging polls
related to your content or industry.
Behind-the-Scenes Insights: Share behind-the-scenes glimpses of your work or
life and ask followers what they'd like to see more of.
Challenge Participation: Create a challenge related to your niche or industry
and invite users to participate by posting their own content with a specific
hashtag.

Remember to actively engage with the comments and responses you receive to
foster a sense of community and encourage ongoing interaction with your audience.
50 EFFECTIVE & CONVERTING CTA’s
Content Promotion
Read the Full Story: Encourage users to read your full blog post or article by
clicking the link in your bio.
Check Out Our Latest Post: Direct your followers to your most recent post by
inviting them to "Check out our latest post" in your Instagram Stories or caption.
Tap the Link in Our Bio: If you have a link in your bio, encourage users to tap it to
access more in-depth content, articles, or products.
Check Out Our Latest Video: Drive traffic to your YouTube channel or video
content by directing users to your video link.
Explore the Full Collection: Encourage users to explore your complete product
or content collection by clicking the link in your bio.
Listen to the Podcast: Promote your podcast episodes and direct users to your
podcast platform or website.
Download Your Free Guide: Offer a downloadable resource, such as an e-book
or guide, and invite users to download it via a link in your bio.
Join Our Webinar: Drive registrations for your upcoming webinar or online event
by providing a registration link.
Sign Up for Our Newsletter: Grow your email list by inviting users to subscribe to
your newsletter for updates and exclusive content.
Get Exclusive Access: Promote exclusive content or offers and encourage users
to click the link in your bio to access them.

Remember to tailor your CTAs to the specific content you're promoting and the
interests of your audience. Consistency in your content promotion strategies and
clear, compelling visuals can also help drive engagement and actions from your
followers.
 18 WAYS TO

Repurpose Content
MAXIMIZE YOUR CONTENTS
POTENTIAL
18 WAYS TO

Repurpose Content

Repost Highlights: Share your most popular or evergreen posts as Instagram

carousel or story highlights to keep them visible to new and existing followers.
Create Carousel Posts: Break down longer articles, tutorials, or stories into
multiple image or video slides within a single post to provide valuable
information in bite-sized pieces.
Use User-Generated Content (UGC): Share photos and reviews from your
customers or followers to showcase the real experiences and testimonials
related to your products or services.
Turn Blog Posts into Infographics: Summarize key points from your blog posts
as visually appealing infographics or slideshows to make your content more
shareable.
Host Instagram Live Q&A Sessions: Revisit popular topics or frequently asked
questions from your previous content and host live Q&A sessions to engage with
your audience in real-time.
Share Behind-the-Scenes: Give your audience a peek behind the scenes by
repurposing content such as product development, office tours, or a day in the
life.
Create "Throwback" Posts: Share old photos, memories, or achievements from
your journey to show how far you've come and celebrate milestones.
Design Quote Graphics: Convert insightful quotes from your content into eye-
catching graphics to inspire and engage your audience.
Repurpose Stories as Highlights: Save your Instagram Stories as highlights on
your profile to keep them accessible beyond their 24-hour lifespan.
Run Contests or Challenges: Reuse content from previous contests or
challenges to encourage user participation and engagement with a new
audience.
Share Testimonials: Highlight positive feedback and testimonials from clients or
customers as standalone posts or stories.
18 WAYS TO

Repurpose Content
Host Instagram Takeovers: Collaborate with influencers or experts in your niche
to take over your Instagram account for a day, sharing their unique content.
Create How-To Guides: Compile a series of how-to guides or tutorials on popular
topics or skills within your niche.
Repost User Content as Stories: Share UGC in your stories with proper credit,
engaging with your audience and showing appreciation.
Host Flashbacks: Share memorable moments or milestones from the past to
celebrate anniversaries or special occasions.
Turn Podcasts into Videos: If you have a podcast, convert audio clips into
engaging video snippets to share on Instagram.
Leverage Polls and Quizzes: Use polls and quizzes to re-engage your audience
with questions related to your previous content.
Share Screenshots: Capture and share snippets of informative text or interesting
conversations from your previous content.

Remember to maintain consistency with your brand's style and messaging while
repurposing content, and always provide value to your audience. Adapt the content
format to suit Instagram's visual nature, and monitor engagement to see which
repurposed content resonates the most with your audience.
 100 DAYS OF

Content Ideas
TRANSFORMING IDEAS INTO DAILY
IMPACT
 100 DAYS OF Content Ideas
Introduction and Behind-the-Scenes
Introduce yourself or your team.
Share a "Day in the Life" post.
Highlight your workspace or creative environment.
Showcase your morning routine.
Share your favorite books or resources.
Behind-the-scenes look at a current project.
Feature your workspace essentials.
Tell the story of how your business started.
Highlight a key mentor or influencer.
Share a personal or business milestone.

Educational Content
Post a how-to tutorial.
Share a quick tip or life hack.
Recommend a valuable industry book.
Conduct a poll or quiz.
Share a case study or success story.
Share an interesting statistic or fact.
Create an infographic.
Go live for a Q&A session.
Explain a common misconception in your industry.
Share a customer testimonial.

Mix and match these content ideas, and be sure to engage with your audience by
responding to comments and messages. Consistency and authenticity are key to
building a loyal Instagram following.
100 DAYS OF Content Ideas
Connection
Repost a customer's photo using your product.
Run a user-generated content contest.
Share a customer's success story.
Highlight a loyal customer or follower.
Feature a "Fan of the Week."
Ask your audience to share their experience using your product.
Share a customer's favorite product review.
Share a before-and-after photo from a customer.
Show appreciation with a shoutout.
Showcase how customers use your product in their daily lives.

Visual Storytelling
Share a compelling quote.
Create a carousel post telling a short story.
Share a personal achievement or challenge.
Highlight your company's core values.
Share a nostalgic throwback photo.
Spotlight a cause or charity you support.
Share a photo from a recent trip or adventure.
Showcase a side-by-side comparison.
Share your vision board or goals.
Feature your favorite piece of art or design.
 100 DAYS OF Content Ideas
Interactive Content
Run a "Caption This" contest.
Create a "Would You Rather" poll.
Conduct a "This or That" post.
Share a "Fill in the Blank" post.
Post a riddle or brain teaser.
Host a "Trivia Tuesday" quiz.
Share a "Spot the Difference" challenge.
Ask for opinions or recommendations.
Run a "Flashback Friday" memory game.
Post an "Emoji Story" and ask followers to decode it.

User Spotlight and Testimonials

Feature a customer or follower in a "User Spotlight" post.
Share a "Testimonial Tuesday" showcasing a customer's positive feedback.
Post a before-and-after transformation from a satisfied customer.
Highlight a case study or success story related to your product or service.
Share a video testimonial from a happy customer.
Share a "Success Story Saturday" highlighting a user's journey and achievements
using your product or service.
Create a "Transformation Tuesday" post, showcasing before-and-after photos of
users who have benefited from your offering.
Share a video interview with a loyal customer, allowing them to share their
experience and insights.
Host an "Ask Me Anything" session with a customer who can answer questions about
their experiences with your brand.
Share a "Testimonial Video Series," releasing short video clips of satisfied customers
sharing their thoughts on your product or service.
 100 DAYS OF Content Ideas
Promotional and Product Features
Share a limited-time discount code.
Highlight a best-selling product.
Showcase a new product or service launch.
Share a customer review or testimonial.
Offer a bundle deal or package.
Run a giveaway or contest.
Highlight the benefits of your product.
Feature a team member's favorite product.
Share a "Product of the Day."
Post a teaser for an upcoming promotion or event.

Celebrations and Milestones

Celebrate your business's anniversary with a special post.
Highlight a significant milestone your brand has achieved.
Share your personal or professional goals for the future.
Host a "Throwback Thursday" showing memorable moments in your journey.
Feature a "Fan Appreciation Friday" to thank your followers for their support.
Celebrate reaching a certain number of posts or content milestones with a
compilation post.
Express gratitude to your followers and customers for being a part of your journey
on a special "Thank You Thursday."
Host a giveaway or contest to celebrate reaching a specific follower milestone.
Share a "Top 10 Highlights" post, showcasing the most significant moments in your
brand's history.
Invite your audience to a live or virtual celebratory event, such as a live Q&A session
or a webinar, to commemorate a special milestone.
 100 DAYS OF Content Ideas
Inspirational and Motivational Content
Share an inspirational quote.
Feature a success story or testimonial from a customer or follower.
Post a "Motivation Monday" message.
Share a personal achievement or goal.
Highlight a motivational book or resource.
Share a "Transformation Tuesday" post.
Showcase a "Quote of the Week."
Share your favorite daily affirmation.
Post a "Wisdom Wednesday" quote.
Share a "Fearless Friday" message.

Seasonal and Holiday Content

Create holiday-themed posts (e.g., Christmas, Halloween, Thanksgiving).
Share a seasonal recipe or DIY project.
Highlight a charity or cause for a specific holiday.
Run a holiday-themed giveaway or contest.
Share your favorite holiday traditions.
Feature holiday-themed product bundles.
Post a holiday-themed photo challenge.
Share a "Countdown to [Holiday]" post.
Showcase your holiday-themed decorations or setup.
Share a "Thankful Thursday" gratitude post.

Remember to tailor them to your brand's unique style and goals. Mix and match
these content ideas, and be sure to engage with your audience by responding to
comments and messages, liking posts, and engaging in conversations to build a
strong Instagram community. Consistency and authenticity are key to building a
loyal Instagram following.
 Thank You
I wanted to give you all a look at what you can do! This world of digital
marketing is HUGE and the possibilities are endless!
I’d love to get your feedback from this and answer any questions you may
have.
If you haven't had time to check out my freebie, I encourage you too! It has
some amazing ideas for what your niche could be and how to get your
product up and running!
I truly have loved my journey so far and look forward to what 2024 will bring!
Digital Marketing is about to blow up! Its projected to be a billion dollar
industry by next year! Now is the best time to jump in and get your feet wet!
And don’t worry I got your back, I’m wading in the water with you!

Connect with me on social media

@hustlewith.ash. I want to follow
along and cheer you on friend!

xoxo
Ashley