THE MOST IMPORTANT QUESTION

MBA/BBA/B.com /M.Com/UGC Net

By
Dr. Anand Vyas
1. Discuss in detail the evolution of marketing
concept. What were the factors which brought
about this evolution?
2. Explain the steps of consumer decision
making process
3. Explain what is targeting and the various
targeting strategies
4. Briefly discuss the concept of positioning. /
(STP Analysis)
5. Differentiate between marketing research and
marketing information system
6. How branding packaging and labeling help
product manager in realizing their business
goals.
7. Explain the Benefits and approaches of
Market Segmentation with suitable
examples.
8. Mention the various services which are
rendered by the wholesalers to the
producers and retailers.
Channels alternatives
9. When is Personal Selling more appropriate
than other methods of Sales Promotion?
Explain with examples.
10. Differentiate between Brand Equity & Brand
Loyalty with suitable examples.
11. What do you mean by direct marketing?
Discuss advantages and disadvantages of
direct marketing
12What is marketing channel system? Give your
suggestions how channel management can
be improve?
13. Describe the concept of ‘Global Marketing’.
How can information technology affect the
physical structure of an industry in global
scenario?
Short
14 Niche Marketing
15 Agile Marketing