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Title: Navigating the Challenges of Crafting a Comprehensive Thesis on Factors Influencing

Consumer Buying Behavior

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The result revealed that about 34% of Saudi Arabian consumers prefer to purchase their desired
brands in stores with lower prices. We use cookies on our website to ensure you get the best
experience. In contrast to these results, Suleman and Zuniarti ( 2019 ) examined the relationship
between usefulness, ease of use, and trust of attitudes, and decisions in purchasing fashion products
from online platforms in Jakarta. Attitude is formed through learning and perception. Saudi
customers prefer online stores to shop online, due to the time saving, the convenience, the 24-h
availability, and better offers, rather than offline shopping. Consumer Behavior. Why do consumers
purchase and consume products. But men cannot be motivated by satisfied needs, only unsatisfied
need affects human behavior. This led to an increase in electronic store transactions worldwide, by
forcing consumers to purchase online, thereby changing the consumer’s online culture. Social Factors
As a human being, you tend to be around a lot of different kind of people. Jan, Manal, Yasmine
Chehni Rizwan, and Tayeb Brahimi. 2021. COVID-19 impact on the economy of Saudi Arabia. A
1994 study in Australia found that 84.6% of the sample believed all individuals had a responsibility
to care for the environment. International Journal of Turbomachinery, Propulsion and Power (IJTPP).
The researchers have recommended some marketing strategies to meet changing mind set of
customers towards the green products. There are different processes involved essentially, culture is
the share of each company and is the major cause of the person who wants and behavior. The
primary data for this study was sourced from structured and semi-structured research questionnaire,
and the sample size of 300 was drawn from study population generated from three ethnic groups of
Hausa, Ibo, and Yoruba in Nigeria. As young adults and then mature men and women, we require
vehicles for work and travel, homes. Maslow has identified five needs that motivate people
physiological, security, social, esteem, and self-actualization needs. They believed in Christianity and
their Bible teaches them that it is against God's will to consume alcohol. Members of the reference
group have similar attitudes, beliefs, and values and they influence each other behavior. High class
people visit foreign countries in holidays, celebrate Good Friday, birthday party. The group
influences consumers’ buying behavior by providing information, influencing person’s attitude, giving
pressure due to which they decide to buy goods or services. However, there is a big argument among
the marketing philosophers regarding attractiveness of green product to customers in developing
country like Malaysia. Hypothesis 5 (H5). Psychological factors have a significant positive influence
on purchasers’ online shopping behaviors in Saudi Arabia. Consumers develop a positive or negetive
attitude towards a product or service due to a marketing stimuli, situational variables, experience or
advertising and then decide upon an intended action for that product or service. For E.g.
entrepreneurs attitude towards risk, some are risk takers some like to play it safe Determinants of
Consumer Behaviour Factors influencing consumer behaviour can also be classified into Individual
Determinants and External Determinants. While we all have five senses by default, the way each
person perceives and processes information in the same situation can be different. Consumer
behaviour. 2019-02-09 from businessjargons.com A culture that values diversity not only. In such an
environment, people would be confident about their purchasing decision. Additionally, having a
large selection of items gives the buyer a variety of choices that can satisfy their needs. If credit
facility is available, consumers’ spending level increases. Economics is important in deciding how we
decide to make purchases.
Members often interact with each other, thereby influencing the perception and purchasing decisions
of the remaining members. Nachar ( 2019 ) found that customers’ intentions to embrace online
shopping is predicted by the e-commerce platform simplicity of use and effectiveness technology.
Through influencers Influencers, as the term, suggest playing a major role in “influencing” a
customer’s buying behavior. POS software like Zopper POS, EasySol POS can analyse a customer’s
purchases and create reports that help in understanding purchase patterns. In an economy that is
prosperous and provides high-paying jobs, people of such economy will have high purchasing
powers. Motivation also affects buying behavior of consumers. According to Baabdullah and Ansari
( 2020 ), Saudi customers’ trust with the security mechanisms employed by online stores to secure
their payment information and private data, has a significant influence on their online buying
decisions. According to the results, most of the respondents were occasional e-commerce users
during the pandemic. Factors Influencing Consumer Behavior towards Online Shopping in Saudi
Arabia Amid COVID-19: Implications for E-Businesses Post Pandemic. In the countries like Nepal
where joint families live together, income of other family members also should be studied and
analyzed while analyzing the economic determining factors. Impact of branding on consumer buying
decisions Here are general tips on how to get thesis writing services. This included spending,
investments and financial assets, and social and financial security. Presenting this set of slides with
name Five Major Factors Influencing Consumer Buying Behavior. These individual factors differ
from character to character, thereby producing different judgments and consumer behavior.
Cybercrime is defined as any fraud performed through the use of the World Wide Web, such as
obtaining an individual’s private or financial details ( Deora and Chudasama 2021 ). According to
Sharma ( 2020 ) and Alkhunaizan and Ali ( 2022 ), buyers’ adaptations to online shopping was
facilitated by the epidemic’s boundaries. 3. Hypotheses Formulation Some common elements have
emerged as crucial indicators of consumer attitudes in Saudi Arabia, such as security, privacy, trust,
lack of clear regulations, usefulness, and government support ( Nachar 2019; and Salem and Nor
2020 ). A family includes father, mother, wife, children (sons and daughters), uncle and aunts,
nephew etc. No commodities can move from a production point to a consumption point without
putting the marketing machinery at work. It is essential that we recognize these traits and
characteristics as these will definitely help any business. At the end of the evaluation stage, purchase
intentions are formed. In this context, this study focus on examine the consumer attractiveness
towards green products of FMCG Sector. If it is positive, business organization tries to maintain it; if
negative, the organization should adjust marketing mix and make it positive, because if the attitude
becomes positive consumer decides to buy goods, otherwise decides not to buy. The company’s green
effort can be recognized by consumers through the new label of its products. Why they choose
certain types of products over others. Visit our dedicated information section to learn more about
MDPI. Purchasing products that are less valuable than what the person presently has, such as a home
or automobile, is referred to as trade-down conversions. The group plays a very important role in
influencing the behavior and choice of other members. The United States, followed by Europe, lead
in e-commerce, accounting for around 79% of the global internet trade revenues ( Alzahrani 2018 ).
The questionnaire was developed, based on the conceptual framework ( Figure 1 ). Consumer
Behavior can be defined as the behavior that consumers display in searching for, purchasing,
evaluating, and disposing of products and services that they expect will satisfy their needs.
Options like “Buy 2 Get 1 Free”, “Free shipping on orders above 1000”. “Use codes get discounts”
increases the possibility of sales and more customer engagement. All consumers perceive the same
product differently according to their own perceptions. For e.g. Wrestling is perceived differently by
different people, some perceive it a meaning less fighting while some consider it a sport. People are
more likely to get influenced by personal recommendations and experiences rather than a brand that
just claims that they are the best. Finally, the research used Pearson’s correlation and a multiple linear
regression analysis to check the suitability of the research model. Swiss Re Institute. Available
online: (accessed on 16 November 2022). Qazzafi, S. H. E. I. K. H. 2019. Consumer buying decision
process toward products. Convenience played a major role in shaping the consumer-purchasing
patterns, with most consumers switching from physical to online shopping. We learn our cultural
values from family, relatives, and the people who surround us. The present study focuses on
identifying the influence and Impact of television advertisements on buying decisions of consumer
durable goods. Similarly, these different factors will also influence the consumption behavior of
people living in the area of each community. The study implemented a quantitative approach for the
data collection and analysis ( Saunders et al. 2009 ). The primary data collection was a pre-tested
instrument with Likert scale items of five points. Aldaej, Noura Mohammed. 2019. Exploring factors
influencing the adoption of online shopping with Saudi e-shops, female perspective. There were
different terms used to reflect this e-commerce, such as e-shopping, e-web-store, e-shop, e-store,
internet shop, web-shop, web-store, online store, online storefront and virtual store. If the family
size is big, such consumers, generally, purchase large quantity of same brand. In the same way,
middle class and lower class consumers can be identified. These unmet needs influence consumers to
take action in order to fulfill them. Since the onset of the pandemic, many Saudis have shifted their
shopping experiences online. These factors matter a lot when you want to sell your products both
online and offline. Except enacting legislation to protect environment and beware of environmental
deterioration, government recently have established the “Ministry of Energy, Green Technology and
Water” to meets the sustained increase in demand and improvement of green technology towards
sustainable development. In the same way, it can be classified into other subcultures on other bases.
Green consumers also defined by Renfro (2010) as the people who support businesses that trade in
the environmental friendly or green manner. The study of consumer behavior looks at things from
various perspectives and takes a guide from different sciences like economics, psychology, chemistry,
and biology. Cheah (2009) and Chen and Lau (2010) stated that the demand of green products in
Malaysia market was increasingly. Beland, Louis-Philippe, Abel Brodeur, and Taylor Wright. 2020.
The Short-Term Economic Consequences of Covid-19: Exposure to Disease, Remote Work and
Government Response. These enable consumers to found that green products would be better met
their needs and wants in the near future. Relationship between culture and consumer behavior.
Besides, environmental issues have change 49 per cent of respondents’ purchasing behaviour
(Bowee’s study as cited in Zand Hessami et al., 2013) and 75% people become more concern on the
environmental issues (Baker’s study as cited in Zand Hessami et al., 2013). People become more
consciousness and awareness towards environmental issues has led to a green revolution and alters
peoples’ demands and purchase behaviour. As society becomes more complex with the environmental
pollution and unethical business practices, now both consumers and business organizations are
concerned with the natural environment. People try to imitate people in their surroundings and wish
to be accepted by society. Consumers’ life style makes difference in their need of goods and choice
of brand. For example mention everything like material, weight, height, and warranty of your
products.
Impact of brand on consumer purchase decision dissertation Waldo I did not write my thesis April,
Does the mark affect consumers' purchase decisions of doctoral dissertation services in mumbai
influence of effect of branding on consumer purchase decision thesis brand foundation's basic
writing dissertation for me report, taiwan. For example, in mainstream american culture, turkey is a
traditional food for thanksgiving. Carvalho The authors present a patient with superior vena cava
syndrome, of sudden evolution, as the presenting form of a histologically proven germ-cell tumour.
The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-
friendly FMCG products under four value added areas such as product designing, packaging, place
and promotion that lead towards the motivation of consumption. This study was based on both
primary and secondary data. Culture is the behavior learnt from generation to generation. Because
each person’s personality has its own quirks, preferences vary accordingly. If the payment or the
check out options involve too many redirections, your customer can most likely dessert you. We are
constantly bombarded with advertisements almost every living moment. These values affect behavior
through norms, which specify an acceptable, range of another factor that affects the consumer
behavior is the level of diversity and uniformity within culture. People first spend their disposable
incomes on basic items like food, clothes, shelter, etc. So, we like to take a pause and get back to the
basics. Visit. Factor have major impact on consumer behavior are cultural factors. Additionally, other
systematic methods, such as face-to-face interviews, may be included for in-depth data collection.
Retailers’ ups and downs during the COVID-19 outbreak. The questionnaire was emailed to
participants via e-mail, social media “e.g., WhatsApp, Twitter, and Facebook”. As a result there is a
growing market for sustainable and socially responsible products and services. (Environmental
protection agency -2000) Green consumerism is often discussed as a form of 'pro-social' consumer
behavior (Wiener and Doesher, 1991). Consumer preferences: describe how and why people prefer
one good to another. Higher family income would impact the consumer behavior of all the members
of the family. Our support is extended all over the world and our helping wings are always set to
open for everyone. They would not be happy with just a simple explanation when buying and will
want to know how it works, how much it cost. Some of the important factors that influence personal
buying behavior are the lifestyle, economic status, occupation, age. Besides, the difference between
conventional marketing and green marketing lead to a variety of activities needed in green marketing
which includes modification on the products, changes in the productions process, change in the
products distribution, new style and decoration in products packaging, and change in the way of
marketing communications. From the above issues, a study of consumer buying behaviors will assist
in determining the factors impacting consumer decision-making and revealing customers’ usage
patterns for e-shop platforms. 3.1. Product Variety Factor The term “product” refers to any service or
item offered by a manufacturer, producer, wholesaler, or retailer to the purchaser. Moreover, some
companies who implements green harvesting practices will become enthusiastic to the environment
only when this practice could led to cost savings such as package reductions (Peattie et al., 2005). In
addition, according to Peattie et al. (2005), some firms also practice entrepreneur marketing by
developing an innovative green products to market without clearly understand the actual needs and
wants of consumers. If the family size is big, such consumers, generally, purchase large quantity of
same brand. The consumers having high level income take quick decision to buy high quality goods
or services. For instance, a top corporate executive would typically purchase formal attire, whereas a
creative designer would typically spend money on informal attire. The first section of the
questionnaire focused on the demographic features of the purchasers’ profile, including consumer
online purchasing frequency. However, the correlation coefficient was weak between the (TF) and
the (OS) ( Table 4 ).
Factors Influencing Consumer Behavior towards Online Shopping in Saudi Arabia Amid COVID-19:
Implications for E-Businesses Post Pandemic. Additionally, other systematic methods, such as face-
to-face interviews, may be included for in-depth data collection. Finally, the research used Pearson’s
correlation and a multiple linear regression analysis to check the suitability of the research model.
Furthermore, Rampai Niaga Sdn Bhd emphasized its cosmetic and toiletries products of are no
animal testing. It is more of a sociological, than a psychological mechanism. Consumer Behavior.
Why do consumers purchase and consume products. The investigation found an impact between
usefulness and compatibility that is related to retailers’ intentions to implement digital payment
systems in Saudi Arabia. Besides, about 83% Malaysian respondents replied from online survey
shown that their buying decision would be affected based on their perceptions towards how
environmental protection was implemented by a company. External environmental factors affecting
consumer behaviour. The roles of each member of a family become different depending upon the
nature of goods or services. It is essential that we recognize these traits and characteristics as these
will definitely help any business. The purpose of this study is to test the factors affecting online
shopping amid COVID-19 in Saudi Arabia. Please let us know what you think of our products and
services. This is a completely editable PowerPoint presentation and is available for immediate
download. By using our site, you agree to our collection of information through the use of cookies.
Personality elements have a large part in managing purchasing behaviors, and applying a good
strategy will minimize the probability of reckless expenditures. Additionally, Saudi Arabia’s future
expansion plan targets to increase the percentage of e-commerce transactions by 2030, up to 70
percent higher than in previous years ( Jan et al. 2021 ). Over the past years, the economy of Saudi
Arabia underwent an exceptional growth supported by the steady shift from offline shopping to
internet shopping. Moreover, the amount of money spent on online shopping after COVID-19,
showed that 64.1% spend more than SAR 700, 17.7% spend between SAR 500 and 700, 11.8%
spend between SAR 300 and 499, and 6.4% spend less than SAR 300. Kindly contact the first
author privately through e-mail. Buying from the internet is associated with issues related to security,
privacy, and trustworthiness ( Rehman 2019 ). Size of some family may be small and others may be
big. Most companies run ads on Facebook, Instagram, etc. So, we like to take a pause and get back to
the basics. Visit. Additionally, a person’s social status also plays a role in how they purchase.
Download Free PDF View PDF A STUDY ON FACTORS DETERMINING BUYING DECISIONS
THROUGH TELEVISION ADVERTISEMENTS FOR CONSUMER DURABLES GOODS
IAEME Publication Marketing scenario changes its face from time to time. Multiple requests from
the same IP address are counted as one view. Factors Affecting Consumer Behavior: Psychological.
Motivation. Psychological Factors. Other than this you also need to make sure that your visitors can
easily navigate in your site. For example, an officer may prefer to buy attractive and formal clothes
whereas a daily worker may choose to buy simple and cheap ones. Different members of a family
may play different roles.

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