SUMMER INTERNSHIP PROJECT REPORT

A study on Internship
Prepared by
P Joshitha
BU21MGMT0700079

BBA FM Batch 2021 – 2024

Under the guidance of

Mr. Satheesh G

ACADEMIC YEAR 2022 – 2023

Submitted To
GITAM SCHOOL OF BUSINESS BENGALURU
GITAM (Deemed to be University)
Bengaluru

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 Offer Letter:

CODE OF CONDUCT

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Completion Certificate:

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 STUDENT’S DECLARATION
I undersigned P Joshitha a student of GSBB, IV semester, declare that summer
internship project titled “Human Resource” is a result of my own work and my
indebtedness to other work publications, references, have been duly
acknowledged. If found guilty of copying from any other report or published
information and shown as my original work, I understand that I shall be liable
and punishable by GSBB, GITAM (Deemed to be University), which may
include ‘Fail’ in examination, ‘Repeat study/re-submission of the report’ or any
other punishment that GSBB, GITAM (Deemed to be University), may decide.

Name of Student: P Joshitha

Enrollment Number: Bu21mgmt0700079

Signature:
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 Acknowledgement:

An internship at under graduate / post graduate level is a golden opportunity for

learning and self-development. I consider myself very lucky and honored to
have so many wonderful people lead me through in completion of this project.

I wish to express my indebted gratitude and special thanks to Mr. Raj Kumar
Sir and Ms. Vandana Singh (HR Manager), UNIVERSAL TRIBES in Pune,
Maharashtra" for allowing me to carry out my Summer Internship at their
esteemed Organization.

I feel it a great privilege to express my sincere gratitude to Mr. Satheesh G for

his valuable guidance, numerate suggestions, keen interest and constant support
throughout the Summer Internship.

I offer my deep sense of gratitude to Prof. Shailendra Dasari, Director, GSBB,

for his moral support and permitting me to do the Internship.

I would like to thank the faculty members, parents and friends who are directly
or indirectly involved in the execution of my Summer Internship.

NAME OF STUDENT: P Joshitha

REG NO: BU21MGMT0700079

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 Table of Content:
Chapter Particular Page
Scheme No:
CERTIFICATE (GSBB)

Offer letter

CERTIFICATE (Company)

DECLARATION

ACKNOWLEDGEMENT

TABLE OF CONTENTS

ABSTRACT/SUMMARY

EIC (Economy, Industry, AND Company)

CHAPTER-1
PORTERS FIVE FORCES

SWOT ANALYSIS

OBJECTIVES
CHAPTER-2
METHODOLOGY

FINDINGS

CHAPTER-3 CONCLUSION

SUGGESTIONS/ RECOMMENDATIONS

BIBILIOGRAPHY

ANNEXURE

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 Chapter-1: EIC (Economy, Industry, Businesses)

 Economy:

The system of producing, distributing, and consuming products and

services in a specific area or nation is referred to as the economy. It
includes a range of elements including GDP (Gross Domestic Product),
monetary policy, fiscal policy, employment, wages, inflation, and total
economic growth. Government regulations, global trade, technological
developments, and consumer spending habits are just a few examples of
the variables that can affect the status of the economy.

 Industry:

The term "industry" often refers to a particular area of economic activity

that entails the creation, production, or delivery of goods and services.
Industries can include both old ones like manufacturing, mining, and
agriculture as well as more contemporary ones like technology,
healthcare, finance, and entertainment. Each industry has its own
dynamics, difficulties, and prospects for success.

 Company:

Company known as companies participate in a variety of economic

activities to produce and market goods and services. They may be owned
by the government, privately, or publicly (listed on stock exchanges). The
sizes of businesses range from microbusinesses to global conglomerates.
By generating income, paying taxes, opening up job possibilities, and
stimulating innovation, they are essential to the economy. Typically,
businesses are divided up into various departments or divisions, including
finance, marketing, human resources, operations, and R&D.

 Businesses operate in particular industries and confront opportunities and

challenges specific to that industry. Market demand, rivalry,
technological improvements, the regulatory environment, consumer
preferences, and management tactics are all factors that affect a

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 company's success. Companies like Apple, Google, Amazon,
ExxonMobil, Toyota, Coca-Cola, and many more are well-known in a
variety of industries.

 It's important to note that the specifics and examples provided above are
based on data as of September 2021, and that there may have been
significant changes since then in the global economy, various industries,
and particular businesses.
Porter’s Five Forces:

A theory called Porter's Five Forces was established by Harvard Business

School professor and well-known economist Michael Porter. It is employed to
assess an industry's attractiveness and profitability by examining its competitive
environment. These are the five forces:

 Threat of New Entrants: This force investigates the obstacles to entrance

for new industry rivals. High barriers make it challenging for new
entrants to enter and effectively compete, such as hefty financial needs,
stringent government rules, or strong brand loyalty. High barriers make
an industry more desirable and less competitive.

 Suppliers' Bargaining Power: This group evaluates the influence suppliers

have in the market. If there are fewer suppliers or they have specialized
resources or knowledge, they can exercise more of an influence control
over supplier terms, quality, or cost. Unless businesses can negotiate
favorable conditions or find alternative suppliers, this lowers the
industry's profitability.

 Buyers' Bargaining Power: This force examines the influence that

consumers have over business. If purchasers are concentrated, make
substantial purchases, or have access to alternatives, they may be able to
bargain for cheaper costs or better quality. Unless businesses can
differentiate their products, increase consumer loyalty, or discover ways
to mitigate buyer power, this lowers the industry's profitability.

 Threat of Substitutes: This force examines the existence of alternatives to

the goods or services being offered. By providing comparable benefits at
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 lower prices or with more convenience, substitutes might reduce the
industry's profitability. Industries with fewer competitors tend to be more
desirable.

 Intensity of Competitive Rivalry: This factor evaluates the degree of

rivalry between the market's existing players. factors including the
number of rivals, the rate of industry expansion, and product
differentiation, and exit obstacles have an impact on how heated
competition is. While low competition enables businesses to realize larger
profits, heavy competition lowers profitability.

 Businesses can learn more about the competitive dynamics of their

industry, spot possible threats and opportunities, and build strategies to
position themselves for success by analyzing these five forces. It aids in
comprehending the industry's general allure and profitability and directs
choices about market entry, pricing, supplier interactions, and
competitive positioning.

SWOT Analysis:

An organization's internal strengths and weaknesses as well as its exterior

opportunities and threats are evaluated using the SWOT analysis methodology.
Strengths, Weaknesses, Opportunities, and Threats is referred to by the acronym
SWOT. The breakdown of each element is as follows:

 Strengths: These are the in-house qualities or assets that provide a

company a competitive edge over rivals. A strong brand reputation,
proprietary technology, a trained staff, an effective supply chain, a
devoted consumer base, or distinctive product offerings are examples of
strengths. Organizations may make the most of their advantages by
recognizing and utilizing their strengths.

 Weaknesses: These are internal issues that make a company less

competitive than its rivals. Inadequate infrastructure, a lack of funding,
outdated technology, ineffective procedures, a lack of brand recognition

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 or a poor online reputation. It's critical to identify weaknesses so that you
may minimize or eliminate them and enhance performance as a whole.

 Opportunities are outside forces or market trends that assist a company

and foster a favorable environment for expansion or success. Emerging
markets, technology breakthroughs, shifting consumer preferences, new
partnerships or collaborations, or advantageous government legislation
could all present opportunities. Organizations can increase their market
share and reach their strategic goals by seeing and seizing chances.

 Threats: These are outside variables or difficulties that could compromise

an organization's performance or put its future at danger. Competitors,
economic downturns, new legislation, innovative technologies, shifting
market trends, or problems with suppliers or customers can all pose
threats. Organizations can create strategies to navigate potential risks and
preserve a competitive position by comprehending and reducing hazards.

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 CHAPTER 2

Objectives:

Organizations use objectives, usually referred to as goals, as a way to direct

their actions and track their development. Objectives provide organizations a
distinct direction and purpose, enabling them to concentrate their efforts and
distribute resources efficiently. Here are some important factors to take into
account when making goals:

 Specific: Goals must to be distinct, well-defined, and centered on a

particular result. They should provide answers to the following queries:
what is to be accomplished; who is engaged; where will it take place; and
why is it significant. A firm feeling of direction is helped by having
specific objectives.

 Measurable: In order to gauge progress, objectives should be quantifiable

or include some other type of measurement criteria. This makes it
possible for businesses to monitor their progress and decide whether the
goal has been met. Measurable goals offer a foundation for determining
success and making data-driven choices.

 Realistic and attainable goals should take into account the organization's
resources, potential, and limitations. Setting goals that are overly lofty or
unattainable might discourage workers and cause disappointment. Setting
goals that are difficult but doable in the given environment is crucial.

METHODOLOGY:

The systematic strategy or set of rules and guidelines used to carry out research,
analysis, or any other organized activity is referred to as methodology. It
describes the procedures, approaches, and resources used to accomplish
particular goals or respond to research questions. A framework for structured,

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accurate data collection, analysis, and interpretation is provided by
methodology. Here are a few typical approaches utilized in different fields:

 Scientific Method: This approach to research is frequently employed in

the sciences and entails methodical experimentation, data collection,
analysis, and interpretation. It adheres to a set procedure to guarantee the
objectivity and reproducibility of outcomes.

 Quantitative Methodology: To gain understanding and reach conclusions,

this methodology relies on numerical data and statistical analysis. It
entails employing surveys, experiments, or other structured data
collection procedures to gather and analyse data. Market research,
psychology, and economics are just a few of the disciplines that
frequently employ quantitative approaches.

 Qualitative Methodology: This approach seeks to comprehend and

interpret individual experiences, viewpoints, and actions. It includes
acquiring non-numerical data through focus groups, interviews,
observations, and text analysis. In anthropology, the humanities, and the
social sciences, qualitative approaches are frequently employed.

 Case Study Methodology: In order to fully comprehend a phenomenon, a

specific case or a small number of related cases are examined in-depth.
Typically, it entails gathering qualitative information through direct
observation, document analysis, and interviews.

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 Chapter-3: Finding:
 Finding is the term used to describe the conclusion or result of inquiry,
analysis, investigation, or exploration. Findings are the information
gleaned from data or information obtained during a study or research
endeavor, such as discoveries, observations, or conclusions. Depending
on the study approach used, findings may be qualitative or quantitative in
character.

 To effectively convey the findings of a study in a research context,

findings are frequently presented in a systematic way. This could entail
categorizing or thematically grouping the results, summarizing the most
important findings, and providing supporting data. Data analysis,
statistical calculations, visual displays (such as graphs or charts), and
pertinent contextual data are frequently included with findings.

 Findings are significant when they advance knowledge, comprehension,

and decision-making. They offer perceptions, proof, and fresh knowledge
that can guide company plans, impact decision-making processes, or
influence future research. Findings may prompt additional research or
study and may either support or refute accepted beliefs or presumptions.

Conclusion:

Reiteration of the important ideas: The main arguments or points presented

throughout the text are frequently reiterated in the end. The reader or audience
is reminded of the primary objective while the important ideas are reinforced

 If the work incorporates research or analysis, a summary of the key

findings or results is provided in the conclusion. This aids in emphasizing
the key findings and their ramifications.

 Conclusion: The conclusion discusses the relevance of the conclusions or

arguments as well as their wider ramifications. It could go over the work's
theoretical, practical, or governmental ramifications and justify its
importance in a wider context.

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  Future directions: It is customary to mention the work's or research's
limitations, such as potential biases

Suggestions:

 Establish precise objectives: Establish SMART (specific, measurable,

attainable, relevant, and time-bound) goals to give your actions direction
and emphasis. Prioritizing work and keeping track of progress is made
easier with clear goals.

 Encourage ongoing learning by adopting a growth mindset and actively

seeking out opportunities to pick up new knowledge and abilities. Attend
pertinent workshops or conferences, stay current on industry trends, and
partake in professional development activities.

 Encourage an innovative culture in your company or personal endeavors

by embracing innovation. Investigate novel methodologies, technology,
and concepts to enhance procedures, goods, or services. Accept
experimenting, and take lessons from mistakes.

 Create enduring ties with coworkers, clients, partners, or mentors through

forging deep bonds. The ability to network can lead to new opportunities,
partnerships, and support networks. Spend time establishing and
maintaining business ties.

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