ADIDAS COMPANY ORGANAZATIONAL

BEHAVIOR

STUDENT ID: 22001

 INTRODUCTION

• Adidas:
• Adolf Dassler founded the German company in 1949
• It has grown from a modest Bavarian shoemaking operation to one of the most
recognizable and iconic names in the sporting clothing industry.
• Fundamental values include a passion for innovation
• Adidas has left an indelible mark on the history of sports, from basketball courts to soccer
fields
• The three stripes that comprise the Adidas logo have come to symbolize excellence,
functionality
 EMOTIONAL AND MOODS OF ADIDAS

• Goals and Purpose

• This research aims to delve deeply into the realm of emotions and moods in the context of
organizational behavior of Adidas.
• Understanding and managing emotions are critical challenges in today's organizational
settings.
• This study seeks to address these issues by investigating the intricate interplay of
emotions within Adidas' organizational behavior
 JUSTIFICATION

• Adidas is more than just a sportswear and footwear manufacturer; it is also an expert at
influencing the mood and emotional aspects of consumer behavior.
• The company's strategic approach to eliciting emotions and catering to a variety of moods
is critical to defining its brand identity and building strong customer relationships.
• One of the main reasons for its success in this area is its ability to connect with the
inspirational
 METHODOLOGY

• A comprehensive research design was meticulously crafted in this study to delve deeply into
the multifaceted aspects of organizational behavior concerning emotions
• This exploratory research design was chosen for its ability to provide a comprehensive
understanding of the complex dynamics of emotions
• Primary data were meticulously collected from credible academic databases like Google
Scholar, where peer-reviewed journal articles provided rigorous academic perspectives on
organizational behavior
• Social media platforms
• Corporate reports on Adidas strategic initiatives, financial performance
• Information from respected online libraries
 DISCUSSION OF RESULTS

• Adidas' success is determined by more than just money and market share
• Emotional and psychological
• The brand's cultural impact and consumer loyalty are clear results of its deliberate efforts
to elicit specific emotions
• Emotional connection leads to brand loyalty, as customers begin to identify with Adidas'
stories and ideals and cease to be mere customers. Adidas' influence over consumer
behavior also demonstrates its success in the emotional and mood domain.
CONFLICT AND EMOTION: GOOD OR BAD AS
ADIDAS COMPANY
• A healthy amount of conflict and negative emotions can foster creativity, growth
• Emotionally, a passionate and emotionally committed workforce can be a huge benefit
• Employee emotional commitment can also aid in the development of impactful marketing
efforts in a sector that thrives on creativity and consumer connection
• Negative emotions and unchecked disagreement can be detrimental to a company's
culture and productivity.
 FORMS OF CONFLICT IN ADIDAS COMPANY

• Adidas, a major player in the global sportswear market, deals with the various types of conflict that come with
running a large, busy company.
• Inside the company, the complex interplay of personalities, tasks, positions
• These are not guaranteed that every type of conflict happens within the Adidas organization
• Interpersonal friction is one effect of different personalities and communication preferences among employees.
• Handled correctly, this type of disagreement can lead to insightful discussions that aid in the improvement of tactics
and working procedures.
• Role conflicts can arise when roles within a large corporation such as Adidas are not always clearly defined.
• Budget, staffing, and time allocation are all structural issues that can lead to conflict
IMPLICATIONS OF EMOTIONS IN THE
WORKPLACE ADIDAS COMPANY
• Effects of emotions at work are significant for a company like Adidas
• Emotions can have an impact on an organisation's overall success in addition to affecting
the workplace.
• Effect of positive emotions on employee motivation and engagement
• Adidas employees are more likely to be motivated
• Positive emotions also help to facilitate effective teamwork and collaboration
CONFLICT STRATEGIES TO ENHANCE TEAM
PERFORMANCE AT ADIDAS COMPANY
• In the fast-paced world of sportswear, team conflict is unavoidable
• Adidas, disagreements are viewed as opportunities for growth and creativity as well as a source of
difficulty.
• Improving team performance and maintaining a pleasant work environment necessitate the use of
effective dispute resolution techniques
• Regular team meetings, brainstorming sessions, and feedback forums have a significant impact on
the company's culture
• Adidas emphasizes the importance of setting clear expectations in order to address any disputes that
may arise as a result of unclear roles
• Misunderstandings are reduced
• Team building is another important strategy used by Adidas to improve team performance
REASONS FOR OPERATING GLOBALLY OF
ADIDAS COMPANY
• Adidas is a well-known athletic and lifestyle brand
• Adidas' global operations allow it to reach a diverse range of markets and demographics
• Adidas can also maintain its current growth rate and remain competitive by expanding
into new markets.
LIMITATION

• One of the study's limitations that must be mentioned is the poor quality of the data and
resources. Data that is inaccurate or incomplete can produce misleading results
• For example, corporate information is confidential, and anyone who is not an employee
of that company cannot obtain complete corporate financial reports.
• Online websites, such as (Adidas, 2022), can be used as sources, but they provide limited
information.
 CONCLUSION

• In conclusion, the significance of controlling Adidas employees' feelings and attitudes

cannot be underestimated.
• Employee emotional health has a direct impact on many aspects of business
• Psychological atmosphere at Adidas has a direct impact on cooperation and teamwork.
• Adidas employees' emotional health is their interactions with customers
Thank you