MDT-EX

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There are potentially three types of effects that result from an audience’s

dependency on the media: behavioral, affective, and cognitive. Cognitive effects


are changes in an audience's attitudes, beliefs, and values. Affective effects include
the development of feelings of fear and anxiety. For example, living in certain
neighborhoods as a result of overexposure to news reports about violent events in
certain areas. An example for behavioral is "Deactivation," which happens when
specific audience members refrain from acting in ways that they otherwise would
have if they hadn't been exposed to particular media messages, is an illustration of
a behavioral impact. Not voting in political elections may be such an effect.

REFERENCES
Encyclopedia Britannica, inc. (n.d.). Media dependency theory. Encyclopedia Britannica.
https://www.britannica.com/topic/media-dependency-theory

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