Objective of the product

• To analyze the consumer preference to buy online or offline

and To enhance the market situation after the Covid period.
 What is spectacles ?
• Spectacles are also known as eyeglasses .
• People who have defective vision need spectacles to see
properly .
• Optical instrument consisting of a frame that holds a pair of
lenses for correcting defective vision.
 Types of spectacles
• There are basically 3 types of spectacles
➢Full Frame
➢Semi Rimless Frames
➢Full Rimless Frames
• Full Frame – In full frame the entire lens is supported by a metallic or
plastic frame.
• Semi Rimless Frames – Semi rimless frames have a solid frame at the top of
the lens along the brow line area, and little to no frame around the sides and
bottom of the lens .

• Full Rimless Frame – Full rimless frames have no frame around the lenses , the
arms of the frames connects directly to the lens
 Most preferred type of spectacles
• Types of Frames No. of people
▪ Full Frame
▪ Semi Rimless Frames 9%
5%

▪ Full Rimless Frames 48%

38%

Full Frame Semi Rimless Frame Full Rimless Frame Others

 Top most Companies
Titan –
▪ Titan Company was launched in March 2007
▪ The move was an initiative to redefine the industry and straddle the marketplace with
exacting quality Standards, unparalleled in India’s prescription eyewear industry.
▪ Titan Eye+ has over 550 exclusive stores operating in 229 cities and offers a wide range of
stylish and contemporary eyewear.
• GKB (RayBan,O2 Opticx) –
▪ GKB started with their first retail store back in 1968 at Gariahat , Kolkata.
▪ It was founded by Mr. Bijendra Kumar Gupta
▪ The company was awarded “The Most Admired Retailer’s Award” in 2013 & 2014,followed
by winning “India’s Most Trusted Brand” in 2015.
▪ They have more than 70 stores all over India.
• Luxottica (Prada) –
▪ The name of the company is derived from the combination of two Italian words,
“Luce”(Light) AND “Ottica” (optics).
▪ Luxottica was established by Leonardo Del vecchio in Belluno dolomites(Agordo
,Italy).
▪ It was established in the year 1961
▪ Its headquarters are In Milan ,Italy.
 Preference of spectacles brand by people
❖Brands-
No. of the peoples
• Titan
• GKB (RayBan,O2 Opticx)
• Luxottica (Prada)
• Others Others
39% Titan Eyeplus
42%

Luxottica (Prada)
2%
GBK Opticals
17%

Titan Eyeplus GBK Opticals Luxottica (Prada) Others

 TITAN GBK OPTICALS Luxottica (Prada)

600
544

Sales Data of the

511 517

500

Company
415

400 375

RS IN CR
300

200 173
FY FY FY 161
141
130
SALES 2017- FY 2018- FY 2020- 2021- 121

DATA 18 19 2019-20 21 22 100

38 34 27 25 30

0
TITAN 415 511 544 375 517 FY 2017-18 FY 2018-19 FY 2019-20 FY 2020-21 FY 2021-22
FY

GBK OPTIX 38 34 27 25 30

Luxottica
(Prada) 173 161 130 121 141
 DATA OF EYEWEAR INDUSTRY

FY 22 2124

Market Situation FY 21 1602

After COVID-19 In
Eye Wear Industry FY 20 1360

FY 19 1598

FY 18 1448

0 500 1000 1500 2000 2500

 Eye Sight affected after covid period

Did covid-19 affected

Eyesight of the No
51%
Yes
49%
Yes
No

people
 No. of peoples

Through Which
Online 12

Mode People Prefer

To Buy ?
Offline 51

0 10 20 30 40 50 60
 Conclusion
▪ From the questionnaire responses (Primary data) and last five-year data
(secondary data) of spectacles, we can conclude that Titan Eye+ is most preferred
brand by the peoples.
▪ From survey that we done, we have concluded that Titan Eye+ is the best
company among all the eyewear companies with the highest revenue of 544
Crore.
▪ According to the research we can conclude that market situation of eyewear
companies is change after the Covid-19 pandemic period.
▪ From the above survey we can also conclude that mostly peoples are preferring
to buy spectacles from offline stores.
 References
Links-
▪ https://www.titaneyeplus.com/about
▪ https://www.gkboptical.com/aboutus
▪ https://www.luxottica.com/en/about-us/our-
history#:~:text=The%20name%20of%20the%20company,accessories%20for%20the%20opti
cal%20industry
▪ https://marveloptics.com/blog/eye-health/what-are-the-different-types-of-eyeglass-
frames/
▪ https://www.statista.com/outlook/cmo/eyewear/india
Books-
▪ J.K. Sharma- Business Statistics
▪ D.N. Dwivedi – Micro Economics
▪ Vanita Agrawal – Managerial Economics
THANK YOU