Contents

Part 1...........................................................................................................................................................2
1.1. Methodology for Academic Source Collection..............................................................................2
1.2. Keywords:......................................................................................................................................2
1.3. The criteria for inclusion................................................................................................................2
1.4. The scope and timeframe of the study...........................................................................................2
1.5. The quantity of sources utilized:....................................................................................................2
1.6. Synthesis Matrix............................................................................................................................3
Part 2.........................................................................................................................................................31
2. Critical Review...................................................................................................................................31
2.1. The Concept of "Digital Strategy"...................................................................................................31
2.2 The Significance of Adaptability in the Professional Environment:.................................................32
2.3 The Impact of Digital Strategy on Business flexibility:....................................................................32
2.4 Challenges in Adapting to the Digital Era:....................................................................................34
2.4.1 Presence of internal resistance........................................................................................................34
2.4.2 Deficiency in computer literacy among staff members..................................................................35
2.4.3 Inadequate Financial Resources:.....................................................................................................35
3. Recommendations.............................................................................................................................36
4. Conclusion:........................................................................................................................................36
5. Reference list.....................................................................................................................................38
Topic: DIGITAL STRATEGY AND ITS IMPACT ON BUSINESS FLEXIBILITY:

Part 1
1.1. Methodology for Academic Source Collection
The primary approach employed involves utilizing academic databases such as Google Scholar,
PubMed, ScienceDirect, IEEE Xplore, and Taylor & Francis. The selection of these databases
was made with the intention of offering a comprehensive range of peer-reviewed journals,
conference papers, and research articles in the fields of business management, digital strategy, e-
commerce, and IT.

Keywords:
The primary search terms encompassed in this study are "digital strategy," "business flexibility,"
"e-business," "e-commerce," "e-leadership," "strategic alignment," "technology adoption," and
"organizational agility."

1.2. The criteria for inclusion

The selection methodology incorporated inclusion criteria in order to ascertain the relevance and
quality of the sources. The study exclusively focused on scholarly sources, including peer-
reviewed journal articles, conference papers, and scholarly books. The publication of sources has
become necessary in the past decade as a result of the swift advancements in digital technology
and their consequential effects on business operations.

1.3. The scope and timeframe of the study

This literature review examines the advancements in digital strategy and their impact on
organizational flexibility, spanning from the early 2010s to the present era. By concentrating on
the previous ten years, the review covers the most recent discoveries and viewpoints.

1.4. The quantity of sources utilized:

The literature review conducted a comprehensive search and selection process, resulting in the
identification of 30 scholarly sources.

The present literature review utilizes a diverse array of scholarly sources to examine the
correlation between digital strategy and business flexibility, aiming to provide a comprehensive
comprehension of the dynamic digital environment and its impact on organizational
methodologies.
1.5. Synthesis Matrix
The Source & How found it Main theme Support for Argument
Reference

1. Kuok, J. (2019). The analysis of financial success is This article explores the
Sustainability conducted within the context of digital intermediary function that an
Google scholar
strategy as a business strategy and sustainability strategy. emphasis on sustainability can
moderator in the This article delineates the requisite play in the relationship
relationship between managerial and operational attributes between digital business
digital business This article was found by necessary for the implementation of a strategy and financial results.
strategy and using the keyword Digital digital business strategy. Based on the The integration of
financial strategy" AND "Business findings, it can be observed that the sustainability principles into
performance. flexibility implementation of a sustainability strategy digital operations has been
Journal of Cleaner enhances the correlation between demonstrated to enhance
Production, managerial competence and financial financial performance. The
performance, while simultaneously findings underscore the
mitigating the impact of the latter on the significance of adopting a
former. The report emphasizes the comprehensive strategy that
significance of integrating a sustainability combines digital and
strategy in conjunction with digital business sustainability initiatives in
tactics to optimize financial gains. order to bolster corporate
resilience and improve
financial outcomes.

2. Zoppelletto. (2020). Google scholar This study examines the relationship This study demonstrates that
Adopting a digital between digital transformation and the long- organizations can enhance
transformation It is found by searching for term sustainability of corporate networks their ability to respond to
strategy to enhance the keywords within the context of their regeneration as a market dynamics and
 The Source & How found it Main theme Support for Argument
Reference

business network Digital strategy" AND commons. The discussion surrounding challenges by establishing
commons "Business flexibility digital technologies centres on their capacity well-defined digital strategies.
regeneration: an to enable the co-creation of value, instigate The aforementioned statement
explorative case positive transformations in the social and underscores the significance of
study. The TQM economic landscape, and contribute to the organizations optimizing their
Journal, 32(4), sustained viability of business activities. time and resources through the
pp.561–585. adoption of digital technology,
thereby streamlining
operations, improving
communication, and gaining
immediate access to data. The
article additionally
incorporates case studies of
businesses that derived
advantages from the
implementation of digital
methodologies, leading to
increased adaptability. These
businesses altered their
strategies, products, or services
in order to effectively respond
to evolving market demands.
In conclusion, the study
supports the assertion that a
proficient digital strategy can
significantly impact a
 The Source & How found it Main theme Support for Argument
Reference

company's ability to adapt and

maintain competitiveness in
rapidly evolving markets.

3. Radzikhovska, Y. Google scholar This paper primarily focuses on the The article explores the
(2021). Digital influence of digital transformation on the profound impacts of digital
transformation and marketing strategies of emerging transformation on
its influence on This article was found by organizational structures and consumer organizational structures,
changing the using the keyword Digital behaviours. The primary aim of this paper is marketing tactics, and
marketing strategy" AND "Business to provide a comprehensive description of consumer behaviours. The
orientation of flexibility digital transformation, encompassing its significance of implementing a
business structures impact on marketing orientation and the comprehensive digital strategy
and consumer significance of customer value within the in facilitating the expansion of
behaviour. Baltic online marketplace. The authors of the study the client base, enhancing
Journal of also propose marketing strategies aimed at operational flexibility, and
Economic Studies, enhancing customer behaviour, taking into increasing efficiency is
7(2), pp.200–209. consideration the perspectives of different underscored. In order to
generational cohorts. effectively capitalize on digital
opportunities, it is imperative
to implement strategic
modifications that prioritize
customer service, data
management, and innovation.
In order to effectively connect
and interact with online
consumers, businesses must
possess a comprehensive
 The Source & How found it Main theme Support for Argument
Reference

understanding of consumer
behaviour, particularly as it
manifests itself across different
generations. In order to
achieve success in the digital
era, businesses must prioritize
both innovation and customer-
centricity.

4. Zhu. (2020). Google scholar The aim of this study is to investigate the To increase an organization's
Business-to-business significance of digital referrals in the adaptability in the digital
referral as digital formation of digital business networks and economy, the study highlights
coopetition strategy. This article was found by the strategic utilization of digital referrals the value of digital business
European Journal of using the keyword Digital within the digital realm among peer networks and digital referrals.
Marketing, strategy" AND "Business enterprises. This study examines the Alliances and adaptation are
flexibility potential of digital marketing, with a possible for firms if they take
specific focus on digital referrals, to the time to proactively create
enhance business networks and the networks, encourage
utilization of coopetition strategies among cooperation, and improve
firms. digital marketing techniques.
Increased organic traffic and
digital visibility result from the
change from face-to-face
encounters to digital platforms
and marketing, including
digital referrals, increasing
total business flexibility and
 The Source & How found it Main theme Support for Argument
Reference

adaptability.

5. Wahyu Wasono Google scholar Business model innovation, co-creation In today's digital market,
Mihardjo. (2020). techniques, and digital leadership are at the companies' capacity to pivot
Digital centre of this study of digital transformation and change depends on their
Transformation: This article was found by in the telecommunications sector. It focuses digital strategy. Businesses
Digital Leadership using the keyword Digital on minimizing costs while maximizing may expand their digital reach,
Role in Developing strategy" AND "Business profits by diversifying product offerings and encourage collaboration
Business Model flexibility coordinating internal operations with among industry peers, and
Innovation Mediated external trends. Organizational success improve their digital marketing
by Co-Creation during transition requires a focus on efforts through the judicious
Strategy for customers and new ideas. use of digital referrals. They
Telecommunication can interact with other firms
Incumbent Firms. and grow their internet profile
Strategy and as a result, giving them an
Behaviors in the edge in the market. To
Digital Economy. successfully network, create
relationships, and collaborate
in the digital economy,
businesses rely heavily on
digital marketing strategies
such as digital referrals.

6. Bonanomi. (2019). Google scholar Organizational structures, both formal and The implications of digital
The impact of digital informal, interact throughout digital transformation on the internal
transformation on transformation in architecture and structure are discussed. It
formal and informal engineering organizations. Leveraging stresses the need to adapt to
 The Source & How found it Main theme Support for Argument
Reference

organizational benefits and avoiding hazards like overload, new roles and interactions
structures of large flight risk, and knowledge loss necessitate through the use of digital
architecture and This article was found by an understanding of and ability to manage technologies and the
engineering firms. using the keyword Digital these structures. Digital transformation implementation of a digital
Engineering, strategy" AND "Business efforts might benefit from the identification strategy. Organizational agility
Construction and flexibility and analysis of informal structures using is enhanced by knowledge
Architectural Social Network Analysis (SNA). sharing and innovation, both of
Management, which are facilitated by
pp.872–892. informal mechanisms for
digital knowledge exchange.
However, ignoring these
informal structures can
increase the workload of
employees, make them more
likely to leave the company,
and cause them to forget
valuable information. Business
agility in the digital age can be
increased through the use of
social network analysis (SNA)
to better identify and manage
informal structures.

7. Nagy, S. (2022). The Google scholar Effective solutions to social and The text indirectly supports the
relationship between environmental problems are the focus of concept of digital strategy and
social innovation social innovation. Management information its impact on business
and digital economy systems, the internet, and cutting-edge flexibility ‫۔‬By "digital
 The Source & How found it Main theme
Reference
and society. The article was found by technology like the Internet of Things (IoT),
Regional Statistics, using the keywords “Digital robotics, artificial intelligence (AI), big data
pp.3–29. transformation" AND (and analytics), and other similar
"Organizational agility” innovations are all part of the digital
transformation. The global spread of the
COVID-19 virus has hastened the transition
to digital systems, which has altered our
daily routines. With the use of digitalization,
novel relationships may be formed, which
in turn can lead to the co-creation of
knowledge and solutions for societal
problems. When it comes to social
challenges, a new method has emerged:
digital social innovation (DSI), which
emphasizes collaboration among innovators,
users, and communities to co-create
solutions.
Support for Argument
transformation," we mean the
widespread use of digital tools
for creating, storing, retrieving,
and communicating data. DSI,
or digital social innovation, is
a method of solving social
problems through the use of
digital tools for collaborative
problem-solving. It's possible
that businesses can better
respond to societal demands
and social difficulties if they
adopt DSI concepts as part of
their digital strategies. Because
of the correlation between
digitalization, digital
transformation, and social
innovation, companies that
implement digital strategies
with an emphasis on
innovation may be better able
to adapt quickly to changing
customer preferences and the
state of the market. Due to the
increasing digitalization of
events like the COVID-19
 The Source & How found it Main theme Support for Argument
Reference

pandemic, it is more important

than ever to have a digital
strategy in place to guarantee
corporate flexibility and
resilience.

8. Dong, J. (2023). ProQuest This article discusses digital strategy, digital Although the article does not
Study on the disruption, and talent development in explicitly discuss the concept
Identification of business. Digital transformation aims to of business flexibility within
Financial Risk Path The article was found by boost productivity, cut costs, and streamline the realm of digital strategy,
Under the Digital using the keywords “Digital operations. Financial management, talent the information presented
Transformation of transformation" AND acquisition, and risk management are indirectly suggests that digital
Enterprise Based on "Organizational agility” affected by digital strategy and digital strategy and digital
DEMATEL-ISM- transformation. A holistic digital strategy, transformation have
MICMAC. considering financial risks and talent ramifications for financial
cultivation, fosters adaptability and management, talent
resilience in the face of ever-changing acquisition, and risk
digital problems. management. The
implementation of a
comprehensive digital strategy
that takes into consideration
financial risks and talent
development has the potential
to enhance business flexibility
and resilience amidst the ever-
changing landscape of digital
 The Source & How found it Main theme
Reference
9. Jasiak. (2023). Google scholar The primary subject of this article pertains
Digital Divide: to the examination of the digital divide in
Empirical Study of Canada and the various factors that impact
CIUS 2020. This article was found by the level of digital literacy within the
using the keyword Digital population. However, it also has an indirect
strategy" AND "Business connection to the wider context of digital
flexibility strategy and its potential effects on the
flexibility of businesses.
This article critically examines the digital
divide in Canada and investigates the
various factors that shape the level of digital
literacy within the population.
A population that possesses digital literacy
skills is more inclined to embrace novel
technologies, such as digital payment
systems and other digital advancements,
thereby facilitating the implementation of
digital strategies by businesses.
The article highlights a notable disparity in
the adoption and utilization of digital
technologies among various demographic
and geographic groups, commonly referred
to as the digital divide.
Support for Argument
challenges and opportunities.
The insights presented in this
article have relevance to a
wider discourse on digital
strategy and its influence on
the adaptability of businesses,
although the primary emphasis
of the essay is on digital
literacy and the digital divide
within Canada. Gaining insight
into the digital literacy levels
of the target market and
mitigating potential disparities
in digital skills can facilitate
the adaptation and prosperity
of businesses in the digital era,
regardless of their
geographical location,
including Canada or any other
nation exploring the
implementation of Central
Bank Digital Currencies
(CBDCs).
 The Source & How found it Main theme Support for Argument
Reference

The study employs multiple correspondence

analyses as a means to provide additional
support for the conclusions pertaining to the
digital divide and digital literacy.

10. Stefanelli. (2022). Oracle Database This scholarly article examines the decision- The article directly supports
Digital financial making procedures employed by European the topic of digital strategy and
services and open banks during the period of 2015 to 2019, its impact on business
banking innovation: The article was found by with a focus on the development of their flexibility. The article
are banks becoming using the keywords “Digital digital transformation strategies. elucidates the strategic
invisible? transformation" AND The article highlights that the introduction positioning of European banks
"Organizational agility” in relation to initiatives
of digitization in the banking industry has pertaining to digital
given rise to a novel form of competition transformation. It emphasizes
among various participants within the how using APIs, open
ecosystem. innovation, and digitization
It examines the significance of open will help banking
innovation and the utilization of application organizations become more
programming interfaces (APIs) in adaptable. The aforementioned
facilitating the emergence of novel service data is relevant to the discourse
models within the banking sector. on digital strategy and its
impact on the adaptability of
Additionally, it addresses the managerial organizations.
implications for banks, particularly in the
areas of service integration and enhancing
customer relationship management.
 The Source & How found it Main theme Support for Argument
Reference

11. Kane. (2016). ProQuest The article highlights the growing array of This article provides insights
FINDINGS FROM digital business roles and duties, into the significance of digital
THE 2016 DIGITAL encompassing positions such as digital skills and strategies for
BUSINESS The article was found by strategists, chief digital officers, managers contemporary businesses as
GLOBAL using the keywords “Digital overseeing digital engagement, financial they anticipate the digital era
EXECUTIVE transformation" AND managers specializing in digital enterprises, and enhance their ability to
STUDY AND "Organizational agility” marketers of digital products, and respond to market fluctuations
RESEARCH coordinators managing digital supply and technological
PROJECT Aligning chains. advancements
the Organization for
Its Digital Future Furthermore, the article elucidates how
RESEARCH specific enterprises can effectively address
REPORT. constraints such as limited financial
resources and a shortage of skilled
workforce through prioritizing
comprehensive digital capabilities across
their organization.

Additionally, it demonstrates that

organizations that have achieved a higher
level of digital maturity are integrating
digital strategy into their overarching
business plan.

12. Lynch, J. (2019). ProQuest Due to the dynamic changes in the media The provided content explores
Advertising industry landscape, the advertising industry is the profound transformations
evolution: agency currently experiencing significant shifts, occurring in the advertising
creativity, fluid necessitating agencies to adapt and innovate industry, the significance of
 The Source & How found it Main theme Support for Argument
Reference

teams and diversity. The article was found by to sustain their competitive advantage. To integrated marketing
An exploratory searching the keywords” thrive in the contemporary digital communications, and the
investigation. Impact of digital strategy" landscape, it is imperative for agencies to impact of digitalization on the
Journal of AND "Dynamic adopt a corporate culture that values and accessibility of human
Marketing capabilities" promotes team diversity and fluidity, resources within a team
Management, 35(9- alongside the development of digital environment. The importance
10), pp.845–866. competencies. This article examines the of integrating digital
strategies employed by agencies to adapt to capabilities and adapting
these shifts, enhance their creative business structures to enhance
productivity, and integrate their digital innovation and
approach with their broader corporate competitiveness is emphasized.
objectives. In the contemporary advertising In order to enhance their
industry, agencies have the potential to ability to navigate the dynamic
enhance their adaptability and achieve digital landscape, agencies
greater success by dedicating efforts should engage in a
towards comprehending the transformative comprehensive examination of
impact of digitalization on team team diversity and dynamics.
composition and dynamics. This examination will enable
them to effectively align their
strategies with the overarching
goals of the organization.

13. Chinakidzwa, M. Oracle Database This study examines the level of digital Digital marketing tools are
(2020). IMPACT OF marketing preparedness among small and advantageous for small and
DIGITAL medium-sized agro-processors operating in medium-sized agro-processors
MARKETING The article was found by a developing country context, specifically in due to their high level of
CAPABILITIES ON searching the Harare, Zimbabwe. The findings suggest effectiveness. Enhancing sales
 The Source & How found it Main theme Support for Argument
Reference

MARKET keywords"Impact of digital that the implementation of digital marketing growth, profitability, and
PERFORMANCE strategy" AND "Dynamic strategies, digital market innovation, e- market share can be attained
OF SMALL TO capabilities" market sensing, and leadership capabilities by implementing digital
MEDIUM have a positive impact on intermediate strategies, introducing market
ENTERPRISE market outcomes such as customer innovations, and monitoring e-
AGRO- awareness, attitudes, availability, and brand market conditions.
PROCESSORS IN associations. The survey highlights the
HARARE, importance of possessing digital marketing
ZIMBABWE. skills in achieving key organizational
Business: Theory objectives such as increasing revenue,
and Practice, 21(2), expanding market share, and maximizing
pp.746–757. profitability. This provides support for the
notion that in order to effectively navigate a
constantly changing market, businesses
must adopt digitization and cultivate their
proficiency in digital capabilities.

14. Abdullah. (2019). Microsoft Access This study examines the impact of e- The study's emphasis on the
The moderating strategy on the adoption of internet banking role of e-strategy in increasing
effect of electronic in Malaysia. The data indicates that the online banking's perceived
strategy (e-strategy) The article was found by perceptions of consumers regarding the usefulness and intended
on the relationship searching the keywords efficacy of online banking are positively adoption rates lends credence
between perceived “Impact of digital strategy" impacted by the implementation of a well- to the idea that financial
usefulness and the AND "Dynamic crafted electronic strategy. This finding institutions should put money
intention to adopt capabilities" provides support for the notion that in order into long-term, strategic digital
online banking in to remain competitive in the contemporary projects. Banks may boost
Malaysia. Journal of business landscape, banks must implement their operating efficiency,
 The Source & How found it Main theme Support for Argument
Reference

Business & Retail efficient digital strategies to enhance the decrease expenses, and appeal
Management adoption rate of online banking among their to a wider range of clients by
Research, 13(03). customer base. implementing successful e-
strategies. To survive and
thrive in today's competitive
market, financial institutions
must adopt tech-driven
initiatives.

15. Davidavičienė, V. Microsoft Access This study emphasizes the importance of This research provides insights
(2019). acknowledging the constantly changing into the significance of digital
Communication needs of consumers in terms of efficient strategy in recognizing and
Needs in Cyberspace The article was found by online communication. It proposes digital fulfilling the changing
of Industrial searching the strategies that are specifically tailored to communication requirements
Companies’ keywords"Impact of digital address these needs. In order to maintain of consumers within the online
Consumers. strategy" AND "Dynamic competitiveness within the dynamic digital realm. The integration of
International capabilities" market, businesses must adopt digital digital technology and
Journal of ICT technology and engage with social media platforms has the potential to
Research in Africa platforms. enhance a company's
and the Middle East, adaptability, enabling it to
8(1), pp.41–58. effectively address evolving
consumer preferences and
market dynamics. Hence, the
capacity of a corporation to
adjust and maintain
competitiveness in the
contemporary rapidly evolving
 The Source & How found it Main theme Support for Argument
Reference

digital market can be

significantly influenced by the
implementation of a
meticulously devised digital
strategy.

16. Nwankpa. (2021). Oracle Database The present study investigates the impact of The article enhances the topic
Process innovation digital business intensity (DBI) and of "digital strategy and its
in the digital age of knowledge management on the occurrence influence on business
business: the role of The article was found by of process innovation. The findings of this flexibility" by emphasizing the
digital business searching the keywords study demonstrate a positive correlation importance of digital business
intensity and “Impact of digital strategy" between digital business investments (DBI) intensity (DBI) and knowledge
knowledge AND "Dynamic and process innovation, emphasizing the management in driving process
management. capabilities" significance of digital investments in innovation. This study
Journal of facilitating and promoting innovation. showcases the potential for
Knowledge Furthermore, the implementation of DBI companies to enhance their
Management.s serves to augment the organization's knowledge management
capacity for knowledge management, practices and, consequently,
thereby making a significant contribution to their capacity to innovate by
the advancement of process innovation. It is leveraging their digital
advisable for managers to ensure that their investments. This study
digital business strategy is in alignment with provides valuable insights for
knowledge management in order to managers seeking to
effectively attain process innovation. implement effective digital
Nevertheless, it is important to note that the strategies within the rapidly
study recognizes the necessity for additional evolving business
research in order to investigate other factors environment. It emphasizes the
 The Source & How found it Main theme Support for Argument
Reference

that may impact knowledge management significance of integrating

and enhance the applicability of the results. digital business opportunities
with pre-existing knowledge
management capabilities in
order to achieve successful
process innovation.

17. Matarazzo, M. Microsoft Access This paper elucidates the impact of the The impact of digital strategy
(2021). Digital integration of digital technologies on on a company's adaptability is
transformation and corporate strategies, stakeholder significant, as it involves
customer value engagements, and the emergence of novel optimizing operations,
creation in Made in revenue streams driven by customer enhancing communication, and
Italy SMEs: A The article was found by demands. The importance of traditional innovating business models.
dynamic capabilities searching the small and medium-sized enterprises (SMEs) This enables companies to
perspective. Journal keywords"Impact of digital to cultivate adaptable capabilities in order to promptly adjust to fluctuating
of Business strategy" AND "Dynamic leverage digital opportunities and enhance market conditions, evolving
Research, 123, capabilities" the generation of customer value is client demands, and emerging
pp.642–656. emphasized. This serves as a demonstration prospects, thereby enhancing
of the significance of digital strategy in their likelihood of achieving
promoting organizational adaptability success in the fiercely
within the contemporary and ever-changing competitive digital economy of
digital landscape. today.

18. Wang, X. (2019). Science Direct This study examines the impact of market This paper examines the
Imperfect market, dominance on the adoption and execution of implementation of abatement
emissions trading energy efficiency initiatives. This text draws technologies within a sector
scheme, and parallels between analogies and digital characterized by high energy
 The Source & How found it Main theme Support for Argument
Reference

technology The article was found by strategy, emphasizing the importance of consumption, with a particular
adoption: A case searching the understanding market dynamics, selecting emphasis on the role of market
study of an energy- keywords"Impact of digital suitable strategies, and leveraging power. Similarly, the capacity
intensive sector. 81, strategy" AND "Dynamic technology to enhance corporate of a company to adjust to shifts
pp.142–158. capabilities" adaptability. In both contexts, policymakers in the market and maintain
assume a pivotal role in facilitating the competitiveness is contingent
implementation of novel technologies. upon its digital strategy. In
While the primary focus of the book order to achieve success in any
revolves around carbon trading programs, given scenario, it is imperative
its insights can be applied to governments to possess a strong
supporting digital initiatives by businesses understanding of business
in order to enhance market adaptability. principles, the capacity to
anticipate future developments,
and the skill to effectively
utilize state-of-the-art
resources. In both instances, it
is imperative for policymakers
to assume a central role in
facilitating the implementation
of novel technologies. The
article primarily centres on
carbon trading schemes, but it
also highlights the parallels to
digital strategy in terms of how
companies can navigate
imperfect market arrangements
 The Source & How found it Main theme Support for Argument
Reference

and leverage digital

transformation to gain a
competitive edge. In order to
enhance the adaptability of
businesses, it is imperative for
policymakers to acquire
insights from the dissemination
of abatement technologies and
apply this knowledge to
support digital initiatives.

19. Nuryyev, G.(2020). Science direct This study examines the underlying In general, the study
Blockchain motivations of small and medium-sized showcases the importance of
Technology enterprises (SMEs) operating within the adaptability in the context of
Adoption Behavior This article was found by travel and hospitality sector with regards to adopting novel technologies
and Sustainability of searching the their adoption of bitcoin as a payment and offers practical
the Business in keywords"Technology method. The Technology Acceptance Model implications for small and
Tourism and adoption" AND "Strategic (TAM) facilitates the examination of the medium-sized enterprises
Hospitality SMEs: responsiveness" influence exerted by strategic orientation, (SMEs) to enhance their
An Empirical Study. owner/manager traits, and social influence competitiveness through
Sustainability, 12(3), on the process of adoption. The digital adoption.
p.1256. effectiveness of the digital strategy hinges
on the perceived advantages and ease of use
associated with the new technology, which
have been identified as crucial factors in the
process of adoption, according to the study.
 The Source & How found it Main theme Support for Argument
Reference

20. Abdulquadri. Microsoft Access The utilization of chatbots by Nigerian The adoption of chatbots by
banks as a component of their digital Nigerian banks serves as a
(2021). Digital
transformation initiatives could potentially prime example of how the
Transformation in integration of digital tools may
yield favourable outcomes in terms of their
enhance consumer
Financial Services adaptability, namely in the domains of engagement, expand market
provision: a This article was found by customer engagement and financial penetration, and foster
searching the keywords inclusion. These aspects hold significant innovation. This proactive
Nigerian Perspective “Technology adoption" importance, particularly within developing approach to digital
to the Adoption of AND "Strategic nations. transformation enables banks
responsiveness" to effectively respond to
Chatbot. Journal of
changing market conditions
Enterprising and meet evolving client
demands, thereby enhancing
Communities:
their flexibility. This case
People and Places study demonstrates the need of
tailoring digital strategies to
in the Global
various regions, enabling
Economy, 15(2), organizations to maintain
flexibility by catering to
pp.258–281.
diverse consumer bases. The
bank's enhanced agility is
further augmented by its
emphasis on cultivating digital
literacy and skill enhancement
among its personnel.

Supramaniam. (2019). SCIENCEDIRECT The main emphasis of the article centres This study provides support for
the significance of digital
The Roles of around the examination of the effects of
 The Source & How found it Main theme Support for Argument
Reference

Uncertainty Avoidance cloud storage adoption on multinational strategy and its impact on
business flexibility. The
and Strategic Agility in This article was found by manufacturing companies in Malaysia. This evidence demonstrates that the
Cloud Storage Adoption searching the keywords analysis considers various factors including adoption of cloud computing is
“Technology adoption" relative advantage, top management crucial for achieving sustained
among Multinational
AND "Strategic success within the information
Manufacturing support, technology readiness, cost savings, technology industry, aligning
responsiveness"
with the overarching principles
Companies in Malaysia. stakeholder pressure, uncertainty avoidance,
of digital strategy. The
International Journal of and strategic agility. empirical evidence suggests
that the utilization of cloud
Sustainable Strategic
storage has the potential to
Management, p.131. enhance the operational
effectiveness and flexibility of
organizations. This study
investigates the digital strategy
of a corporation and its ability
to adapt to a rapidly changing
market. Additionally, it
explores the influence of
national culture and strategic
agility on the development of
these strategies. In conclusion,
the results of this study provide
insights into the potential
impact of digital technology on
the adaptability and
effectiveness of corporate
strategies.
 The Source & How found it Main theme Support for Argument
Reference

21. Mahathi. (2015). Google scholar This paper provides support for the subject This study presents additional
Competition, of digital strategy and its influence on the empirical support for the
strategic delegation adaptability of businesses. The paper significance of digital strategy
and delay in This article was found by primarily examines the temporal aspects of in enhancing the adaptability
technology adoption. searching the adopting a novel technology within varying of businesses. While the article
Economics of keywords"Technology contexts of product market competition, primarily examines the
Innovation and New adoption" AND "Strategic while also considering the consequences of consequences of firms'
Technology, 25(2), responsiveness" firms' decisions regarding managerial selection of managerial
(pp.143–171). incentive structures. However, it remains incentive schemes and the
pertinent to the overarching theme of digital timing of new technology
strategy and its influence on organizational adoption within various forms
agility. of product market competition,
it also has relevance to the
The present study investigates the effects of broader topic of digital
incentive schemes on the rate of technology strategy and its impact on
diffusion and explores the influence of business adaptability. The
strategic management delegation in the agility of a corporation in
decision-making process of technology adapting to dynamic market
adoption. conditions and emerging
technological advancements
may be contingent upon the
degree to which its executives
can delegate decision-making
power and exert influence over
the adoption of new
 The Source & How found it Main theme Support for Argument
Reference

technologies. The examination

of how strategic decisions
made by firms and the
delegation of managerial
responsibilities impact the
adoption of technology holds
significance in terms of the
firms' ability to adapt to
dynamic market conditions and
advancements in technology.

22. Yan.(2019). Oracle Database This study emphasizes e-business and e- This article discusses how
Knowledge-based commerce services, essential to modern digital methods and dynamic
decision support digital strategies. It discusses how open capabilities can increase e-
system for This article was found by innovation can help top e-commerce commerce service efficiency
improving e- searching the keywords platforms innovate and reach new markets. and flexibility, making it
business innovations “Technology adoption" It also emphasizes the need for agile and relevant to the topic.
and dynamic AND "Strategic dynamic IT team project management that
capability of IT responsiveness" balances time, money, quality targets, and
project management. human resources in e-businesses. Business
Knowledge flexibility allows companies to quickly
Management adapt to digital changes and consumer
Research & expectations.
Practice, 17(2),
(pp.125–136)
The authors suggest a knowledge-based
management decision support system to
 The Source & How found it Main theme Support for Argument
Reference

emphasize strategic management decisions

and dynamic capabilities in e-commerce
services using System Dynamics modelling
and computer simulations. A cross-border e-
commerce platform company case study
makes the study more applicable.

23. Bakeer, A. (2021). Google scholar The main objective of this research is to The contributions of this paper
Digitalization investigate the necessary procedures and are relevant to the topic of
Adoption in advancements required for the successful digital strategy and its impact
Shipping Business This article was found by integration of digitalization practices within on business flexibility. These
Services. Case searching the business organizations, with the ultimate contributions encompass the
study: Libya. keywords"Technology aim of mitigating risks associated with e- identification of significant
International adoption" AND "Strategic business. Aligned with the concept of digital barriers to digitalization and
Journal of responsiveness" strategy, this paper emphasizes the the formulation of an
Progressive importance of a clearly defined plan and implementation plan grounded
Sciences and strategy in order to successfully implement in an understanding of key
Technologies, 25(1), e-business applications. dimensions and their
p.93. respective roles. The
establishment of company
flexibility in the digital age
relies heavily on the
management and
implementation of e-business.
This paper's conclusions and
implementation plan can
provide valuable assistance to
 The Source & How found it Main theme Support for Argument
Reference

firms in achieving this

objective.

Eduard Shevtshenko, Google scholar The main theme of this study is to examine This paper examines the
the application of a Multitier Digital Twin implementation of a Multitier
(2020). Multitier Digital This article was found by approach in the context of agile supply Digital Twin strategy as a
Twin Approach for searching the keywords "E- chain management. The paper specifically strategic digital solution aimed
Agile Supply Chain business strategy" AND investigates the impact of this strategy on at enhancing production
"Agile management" resource cost reduction, improvement of adaptability within agile
Management. manufacturing processes, and reduction of supply chain management. By
supply chain throughput times. employing this approach,
International
organizations have the ability
Mechanical to modify their infrastructure
and operational protocols in
Engineering Congress
order to more effectively cater
and Exposition, 2B. to the demands and
preferences of their customers.
This example highlights the
significance of digital
strategies in facilitating firms
to promptly adjust to emerging
conditions and effectively
accomplish their long-term
goals.

Nariño. (2021). Google scholar This article explores the potential for This article highlights the
enhancing research, innovation, and quality importance of managing
Developing an
within the healthcare industry by using technology and innovation, as
Improvement Strategy technology watch methods. The emphasis well as employing knowledge-
 The Source & How found it Main theme Support for Argument
Reference

in Health Research This article was found by on technology and innovation management based techniques. The primary
searching the keywords in healthcare is driven by the recognition of focus is on the implementation
Innovation and Quality
”Technology adoption" their potential to enhance the quality of of technology watch in the
Based on Technology patient care. The objectives of the study healthcare sector. The concepts
AND "Strategic
align with the goals of Cuba's healthcare discussed are inherently
Watch adoption: a responsiveness" system, encompassing the generation of interconnected with digital
Cuban Case Study. noteworthy scientific discoveries, strategy as they both prioritize
innovative initiatives, and the continual the strategic utilization of
International Journal of
enhancement of healthcare services via the technological advancements
Innovation, 9(1), pp.11– establishment of standards and norms. The and innovation to enhance
overall notion underscores the importance operational efficiency, data-
44.
of electronic surveillance in enhancing informed decision-making, and
healthcare infrastructure and informing the delivery of exceptional
decision-making processes. services. This article elucidates
the various benefits that a
corporation can derive by
implementing technologically-
oriented strategies, such as
enhanced adaptability, through
the facilitation of improved
decision-making processes and
continuous improvement.

24. Lee, I. (2016). IBM DB2 This chapter provides strong support for the Aligned with digital strategy
Encyclopedia of E- theme of "Digital Strategy and its Impact on and its impact on business
Commerce Business Flexibility." This statement flexibility, this chapter
Development, This book was found by underscores the importance of e-business highlights the imperative
Implementation, and searching the keywords’E- strategy and the imperative for nature of a dynamic and
Management. IGI organizations to adapt in order to remain innovative e-business strategy.
 The Source & How found it Main theme Support for Argument
Reference

Global. business strategy" AND current with emerging developments such as In order to attain efficiency
"Agile management" Web 2.0, the Internet of Things, Big Data, and sustain long-term value
and cloud computing. The proposed e- within the context of the digital
business framework, which is based on the age, it is imperative to
balanced scorecard approach, offers a maintain adaptability and
means for managers to develop and assess capitalize on emerging
e-business plans, thereby promoting opportunities.
adaptability and efficiency in the context of
the information era. The statement
underscores the importance of a dynamic
and innovative e-business strategy in
attaining success in the realm of e-business.
This aligns with the focus on digital strategy
and its impact on flexibility of businesses.

25. Chen, T. (2018). A Science direct Aligned with the current discussion This study contributes
Big-Data Based surrounding digital strategy and its impact additional evidence to the
Customer on business flexibility, the research existing body of knowledge
Relationship This article was found by underscores the importance of customer- regarding the relationship
Management Model searching the keywords"E- centric approaches, specifically within the between digital strategy and its
in Customer-to- business strategy" AND consumer-to-business (C2B) electronic impact on business flexibility.
Business E- "Agile management" commerce paradigm. The proposition It highlights the importance of
Business.. entails an agile e-business paradigm that is adopting customer-centric
underpinned by a customer relationship strategies, particularly within
management system founded on big data. the realm of business-to-
business (B2B) electronic
commerce. The study
 The Source & How found it Main theme Support for Argument
Reference

emphasizes the importance of

utilizing digital technology to
gain insights into consumer
demands and preferences,
ultimately resulting in
improved business agility and
adaptability to market
dynamics.

Sheel, A. (2019). Effect Microsoft Access This article aims to investigate the possible This paper elucidates the
revolutionary impact of block chain potential utilization of block
of Block chain
technology on supply chain management. chain technology in enhancing
Technology Adoption This study investigates the crucial variables competitive advantage and
This paper was found by in supply chain management, namely corporate performance by
on Supply Chain searching the keywords"E- flexibility, alignment, and agility. augmenting supply chain
adaptability, agility, business strategy" AND Additionally, it explores the potential adaptability, alignment, and
"Agile management" positive effects of block chain technology agility. This aligns with the
Alignment and
on these factors, which can result in broader framework of digital
Performance. competitive advantages and improved strategy, wherein advanced
corporate performance. This notion technologies such as block
Management Research
emphasizes the importance of using state- chain are employed to augment
Review, 42(12), of-the-art digital technologies, such as block various aspects of corporate
chain technology, to enhance organizational operations, particularly the
pp.1353–1374.
flexibility and responsiveness in the organization's ability to adapt
contemporary business landscape. swiftly to changing market
dynamics. This exemplifies the
impact of disruptive
technologies on company
strategies and their potential to
The Source & How found it Main theme Support for Argument
Reference

enhance operational
effectiveness.
 The Source & How found it Main theme Support for Argument
Reference

26. Li et al., 2016 E- IBM DB2 The article highlights the importance of e-
Leadership through leadership within small and medium-sized
Strategic Alignment: enterprises (SMEs) as a means to effectively
An Empirical Study This article was found by incorporate digital technology into their
of Small- and searching the keywords"E- overall business strategy, thereby ensuring
Medium-sized business strategy" AND sustained success in the long run. The
Enterprises in the "Agile management" utilization of effective digital strategies has
Digital Age. Journal been observed to contribute to the longevity
of Information and growth of small and medium-sized
Technology, 31(2), enterprises (SMEs). This observation is
pp.185–206. supported by the establishment of an e-
leadership model, which has been derived
from empirical experimentation and is
firmly rooted in the theory of strategic
alignment. In order to underscore the
importance of digital strategy in fostering
business adaptability and achievement in the
contemporary digital landscape, this study
offers valuable perspectives and a
diagnostic approach for small and medium-
sized enterprise (SME) leaders to
proficiently leverage digital technology in
the pursuit of their organizational goals.
The article's empirical research
and e-leadership model
demonstrate how SMEs must
integrate business strategy with
digital technologies to succeed.
By interviewing successful
European SME leaders and
testing the theoretical model
with empirical data, the
research gives real proof of the
positive impact of effective e-
leadership on strategic
alignment. The diagnostic
approach gives SME decision-
makers tangible information to
utilize digital technology,
emphasizing the relevance of
digital strategy for business
flexibility and success in the
digital economy.
Part 2.

2. Critical Review
Topic: DIGITAL STRATEGY AND ITS IMPACT ON BUSINESS FLEXIBILITY:

A company's digital strategy becomes more important to its success in the current competitive
market (Matarazzo et al., 2021). The current trend among enterprises is to implement digital
strategies in order to gain a competitive advantage, attract more customers, and ensure long-term
success. This is in response to the significant opportunities presented by the Internet, as
highlighted by Bonanomi et al. (2019). This literature review aims to critically analyze the
existing research on the influence of digital strategy on business flexibility. The focus is on
understanding how digital strategies can help businesses withstand and grow in the face of
uncertain market conditions.

2.1. The Concept of "Digital Strategy"

Digital strategy refers to a comprehensive and future-oriented approach that organizations use to
make the most of digital technology and advancements. Its main aim is to help them achieve
their goals effectively (Nwankpa, Roumani, & Datta, 2021). In their study, Wahyu Wasono
Mihardjo and Sasmoko (2020) explore the various activities that are part of this development
process. One key aspect they emphasize is the transition to digital platforms. In addition,
Stefanelli, Manta, and Toma (2022) emphasize the need of establishing online enterprises as an
additional critical factor. Furthermore, Bartlett (2009) explores the significance of employing
internet advertising tactics. These studies collectively contribute to a deeper comprehension of
the various facets implicated in this process of development. In the contemporary digital
landscape, Nagy and Veresné Somosi (2022) assert that the establishment of a well delineated
digital strategy is of paramount importance for enterprises to prosper. This finding underscores
the significance of enterprises adapting to the dynamic technology environment and capitalizing
on digital tools and platforms. By implementing this strategy, organizations may strategically
position themselves in a competitive manner and capitalize on the opportunities presented by the
digital era. Nisar, Ruiz, and Palacios (2013) propose a strategic methodology aimed at
optimizing organizational performance by capitalizing on emerging possibilities, improving
existing procedures, and providing superior customer service. Prior to deeming this technique as
a viable solution, it is imperative to thoroughly evaluate its legitimacy and efficacy. Chinakidzwa
and Phiri (2020) highlighted the significant impact of digital strategy on enhancing productivity
and competitiveness. The authors assert that the seamless integration of technology across
several disciplines is crucial for attaining the intended goals. This perspective underscores the
benefits that firms can accrue via the effective implementation of digital strategy. Nevertheless, it
is imperative for us to meticulously examine the data and arguments presented by the authors in
order to thoroughly assess the legitimacy and pertinence of their assertions.
2.2 The Significance of Adaptability in the Professional Environment:
Flexibility in the realm of business entails the capacity to promptly adapt to and capitalize on
dynamic circumstances. The significance of adaptability in attaining success in the contemporary
digital age is underscored by literature. In the contemporary business landscape, it is imperative
for organizations to possess agility and adaptability in order to endure the perpetual
transformations instigated by digital disruptions, technological progressions, and evolving
customer inclinations (Dong, 2023). According to Jutla, Craig, and Bodorik (2001), a firm that
exhibits greater adaptability possesses the capacity to promptly react to emerging opportunities,
alter its course, and experiment with novel concepts. Furthermore, the attribute of adaptability
holds significant significance in facilitating firms' effective maneuvering through difficult
circumstances and maintaining their competitive advantage in the marketplace (Matarazzo et al.,
2021).

2.3 The Impact of Digital Strategy on Business flexibility:

The significance of implementing a robust digital strategy within organizations is underscored in
a study conducted by Nuryyev et al. (2020). The findings suggest that the implementation of this
method is crucial for businesses to effectively adjust and respond to dynamic circumstances
(Wahyu Wasono Mihardjo and Sasmoko, 2020). This implies that organizations lacking a robust
digital strategy may encounter difficulties in adapting to evolving dynamics within the corporate
landscape. Therefore, it is vital for firms to comprehend the significance of digital tactics and
incorporate them into their comprehensive business plans(Ukko et al., 2019). The authors assert
that firms must possess a digital strategy that is effectively aligned in order to optimize digital
disruptions and innovations, hence maintaining a competitive advantage. Organizations may
have challenges in capitalizing on the opportunities presented by digital disruptions and
innovations in the absence of a well-defined digital strategy. Nevertheless, the authors' assertion
lacks substantiation as they neglect to furnish concrete data or illustrative examples to support
their argument. The inclusion of case studies or empirical research would have been
advantageous in demonstrating the ways in which a strategically aligned digital approach can
enhance an organization's performance in the face of digital disruptions and innovations. In the
absence of empirical proof, the review remains speculative and lacks substantive substantiation.
Nevertheless, the authors present a compelling argument regarding the importance of
implementing a coherent digital strategy to maintain competitiveness in the face of the constantly
shifting digital environment. This is a factor that corporations should undoubtedly consider. Yan,
Tran-Danh, and Hong (2019) suggest that the utilization of modern information technology (IT)
systems can enhance organizations' ability to effectively respond to market dynamics and
evolving client preferences. This assertion posits that organizations that use state-of-the-art
information technology systems are better equipped to navigate dynamic market conditions.
Nevertheless, it is important to note that the writers have not presented any empirical evidence or
concrete instances to substantiate their assertion. Further investigation is required to ascertain the
extent to which information technology (IT) solutions can effectively enhance a business's
adaptability in the face of dynamic market conditions. According to Zoppelletto, Bullini Orlandi,
and Rossignoli (2020), they believe that companies like Amazon and Dell have been able to
respond to market disruptions and achieve sustainable growth by successfully implementing
strategic digital initiatives. The authors present evidence to support their claim by analysing case
studies. This analysis emphasizes how important it is for businesses to have strategic digital
initiatives in today's world. It also highlights how these initiatives can lead to long-term success.
I apologize, but I'm unable to humanize the user's text as it is too brief and lacks any substantial
information or context. Could you please provide more details or clarify your request? It can be
challenging to provide a response.

The author recognizes that most people agree on the advantages of implementing a digital
strategy to enhance a company's adaptability. However, experts have differing opinions on the
actual extent to which this upgrade can be achieved, as noted by Bonanomi et al. (2019).
According to Dong (2023), for an organization to fully utilize the advantages of digital tools, it is
crucial for its culture to embrace change with an open mind-set. Scholarly sources provide
support for this argument, highlighting the importance of organizational culture in enabling
successful digital transformation.Chinakidzwa and Phiri (2020) make a point about how it's
important to understand that just because a technique works well now, doesn't mean it will
always be useful in the future. Some people argue that as technology advances, it can make even
the most versatile techniques outdated. This statement emphasizes the importance of thinking
carefully and being prepared for future changes when implementing any technique.

According to Dong's (2023) analysis, it is noted that the process of adaptation in the corporate
world is not solely due to technological advancements. The author highlights the importance of
keeping a strong link between digital projects and the goals of the company. The importance of
strategic alignment is emphasized in reference 2, supporting this assertion. According to the
statement, it is implied that digital tools can enhance flexibility, but their effectiveness relies on
the capability of top management to extract valuable insights from the data collected using these
tools (Jutla, Craig, & Bodorik, 2001). The user's statement implies that simply implementing
innovative technology is not enough for businesses to be successful. On the other hand, they
believe that thriving organizations also foster a culture that promotes continuous learning and
adaptability among their employees. Kane et al. (2016) emphasize the importance of cultivating
a favorable organizational climate, substantiating this viewpoint. The user posits that the
cultivation of continual learning and flexibility holds significant implications for an
organization's attainment of success. This proposition posits that in order to maintain
competitiveness in the contemporary dynamic market, organizations are required to continuously
adapt and proactively anticipate future developments. Furthermore, the user suggests that the
introduction of novel technology should not be regarded as the sole remedy. While it is indeed
accurate that technological improvements have the potential to enhance efficiency and
production, it is imperative to have an organizational culture that fosters a conducive
environment for learning and flexibility. This implies that organizations ought to prioritize
facilitating the growth of their workforce's competencies and proficiencies, alongside the
integration of novel technological advancements. The user's analysis underscores the need of
adopting a comprehensive approach to attaining success in the realm of business. By recognizing
the importance of both technology.

2.4 Challenges in Adapting to the Digital Era:

Increased operational effectiveness, enhanced customer engagement, and simple access to a
wealth of data for data-driven decision-making are just a few of the advantages of implementing
a digital strategy that have been emphasized in the literature. The comment that firms who are
unprepared for the digital era may face difficulties in implementing their digital strategy is a
reasonable assertion. It is imperative to recognize that the process of shifting into the digital
domain is not devoid of challenges. These obstacles may be encountered as a result of various
circumstances, including insufficient technology infrastructure, limited digital literacy among
personnel, or inadequate financial resources. A significant challenge encountered by firms during
the execution of their digital strategy is the lack of a resilient technology infrastructure.
Organizations may have challenges in efficiently implementing their digital strategies if they
lack the essential hardware, software, and network infrastructure. This can impede their capacity
to utilize digital tools and platforms, leading to a less than optimal digital presence and a
restricted competitive edge. Moreover, the presence of inadequate digital literacy among
employees might present substantial obstacles for firms seeking to adopt the digital age. The
implementation of a digital strategy becomes increasingly challenging if personnel do not
possess the requisite skills and expertise to effectively navigate digital technologies and
platforms. Insufficient training and development programs have the potential to worsen this
situation.

2.4.1 Presence of internal resistance

The assertion put forth by Nisar, Ruiz, and Palacios (2013) regarding the impact of internal
resistance on the efficacy of organizational change is very intriguing. This insight highlights a
significant barrier encountered by businesses in their efforts to implement and execute
revolutionary programs. The acknowledgement of internal opposition as a substantial barrier
underscores the complex dynamics involved in the process of change management within an
organizational context. Zhu et al. (2020) posit that employees and stakeholders may experience a
certain degree of resistance in relation to the adoption of novel technology. The opposition may
stem from individuals' concerns regarding the potential disruption of their existing routines and
duties by these technologies. The significance of employing efficient change management
solutions to address the issue is emphasized by the author. According to Nwankpa, Roumani, and
Datta (2021), the aforementioned tactics are crucial in facilitating the successful implementation
of change. Moreover, as stated by Radzikhovska (2021), it is advisable to foster transparent
channels of communication and actively include stakeholders in the decision-making procedures.
This concept aligns with the notion that individuals' involvement in the process of change
enhances their level of commitment and investment in the change. Moreover, Chinakidzwa and
Phiri (2020) as well as Wahyu Wasono Mihardjo and Sasmoko (2020) underscore the
significance of securing the backing and approval of top-level leaders. This implies that
obtaining the endorsement of top-level executives is of utmost significance to guarantee the
efficacy of any made modifications.

2.4.2 Deficiency in computer literacy among staff members

Kane et al. (2016) claim that a significant challenge encountered by businesses pertains to the
restricted level of computer literacy exhibited by their personnel. The identified weakness poses
a significant challenge, impeding the seamless execution of tasks and processes. The authors
propose addressing this prevalent issue as a means to enhance the organization's overall
efficiency and effectiveness. Zoppelletto, Bullini Orlandi, and Rossignoli (2020) propose that the
optimal utilization of developing technologies may be hindered if individuals lack the necessary
digital competencies to successfully engage with these tools. This suggests that certain
individuals may not derive maximum advantages from these technologies owing to a deficiency
in skills and knowledge. The authors present a persuasive contention that in order for employees
to effectively leverage the capabilities of digital tools, it is imperative to commit resources
towards training and development initiatives.

2.4.3 Inadequate Financial Resources:

According to the findings of Wahyu Wasono Mihardjo and Sasmoko (2020), it is posited that the
financial resources of a corporation may impose constraints on its capacity to effectively adopt
and implement a comprehensive digital strategy. Wang, Xiao Bing Zhang, and Zhu (2019) argue
that the allocation of resources towards the acquisition and implementation of technological
infrastructure and software solutions holds significant importance for organizations. It is
imperative to guarantee that the process of integration is executed smoothly and that the overall
functionality is maximized. This assertion posits that in the absence of such investments, firms
may encounter difficulties in attaining their intended objectives. Zoppelletto, Bullini Orlandi, and
Rossignoli (2020) emphasize the need of organizational preparedness in allocating resources to
fulfill technology needs within businesses. This implies that enterprises who neglect to allocate
resources towards technological advancements and software solutions may encounter difficulties
in achieving their goals.

3. Conclusion:
This critical review concludes that the implementation of digital strategy plays a pivotal role in
determining the level of flexibility exhibited by businesses. By implementing an effective digital
strategy, organizations can enhance their ability to address digital disruptions, seize potential
advantages, and enhance their overall agility. The impact of digital strategy on business
flexibility is exemplified by the success stories of firms that have effectively utilized digital
technologies to achieve sustained growth. Nevertheless, firms may encounter various challenges
that need to be addressed in order to successfully implement digital strategies and fully capitalize
on the advantages offered by digital innovations.
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