Department of Electronics Engineering

J.C. Bose University of Science and Technology, YMCA,

Faridabad, Haryana-121006

NAME : Mohit
CLASS : B.TECH
ELECTRONICS AND COMMUNICATION ENGINEERING
6TH SEMESTER
ROLL NO. : 19001008039
SUBJECT : HUMAN RESOURCE MANAGEMENT

SUBMITTED TO : Ms. JASLEEN KAUR

 1. HR model at GOOGLE
At Google it’s not called human resources; instead, the function is called “people
operations”. People management decisions at Google are guided by the powerful “people
analytics team”. Two key quotes from the team highlight their goals: “All people decisions at
Google are based on data and analytics” and the goal is to … “bring the same level of rigor
to people-decisions that we do to engineering decisions”. Google is replacing the 20th
century subjective decision-making approach in HR. Although it calls its approach “people
analytics”, it can alternatively be called “data-based decision-making”, “algorithm-based
decision-making” or “fact or evidence-based decision-making”. Top 10” of Google’s past and
current people management practices to highlight its data-driven approach:
1. Leadership characteristics and the role of managers. Its “project oxygen” research
analysed reams of internal data and determined that great managers are essential for top
performance and retention. It further identified the eight characteristics of great leaders.
The data proved that rather than superior technical knowledge, periodic one-on-one
coaching which included expressing interest in the employee and frequent personalised
feedback ranked as the number one key to being a successful leader. Managers are rated
twice a year by their employees on their performance on the eight factors.
2. The PiLab. The PiLabis a unique subgroup that no other firm has. It conducts applied
experiments within Google to determine the most effective approaches for managing
people and maintaining a productive environment (including the type of reward that makes
employees the happiest). The lab even improved employee health by reducing the calorie
intake of its employees at their eating facilities by relying on scientific data and experiments
(by simply reducing the size of the plates).
3. A retention algorithm. It developed a mathematical algorithm to proactively and
successfully predict which employees are most likely to become a retention problem. This
approach allows management to act before it’s too late and it further allows retention
solutions to be personalised.
4. Predictive modelling. People management is forward looking at Google. As a result, it
develops predictive models and uses “what if” analysis to continually improve their
forecasts of upcoming people management problems and opportunities. It also uses
analytics to produce more effective workforce planning, which is essential in a rapidly
growing and changing firm.
5. Improving diversity. Unlike most firms, analytics are used to solve diversity problems. As
a result, the people analytics team conducted analysis to identify the root causes of weak
diversity recruiting, retention and promotions (especially among female engineers). The
results that it produced in hiring, retention and promotion were dramatic and measurable.
6. An effective hiring algorithm. One of the few firms to approach recruiting scientifically, it
developed an algorithm for predicting which candidates had the highest probability of
succeeding after they are hired. Its research also determined that little value was added
beyond four interviews, dramatically shortening time to hire.
Google is also unique in its strategic approach to hiring because its hiring decisions are made
by a group in order to prevent individual hiring managers from hiring people for their own
short-term needs. Under project Janus, it developed an algorithm for each large job family
that analysed rejected resumes to identify any top candidates who they might have missed.
They found that they had only a 1.5 per cent miss rate, and as a result they hired some of
the revisited candidates.
7. Calculating the value of top performers. Google executives have calculated the
performance differential between an exceptional technologist and an average one (as much
as 300 times higher). Proving the value of top performers convinces executives to provide
the resources necessary to hire, retain and develop extraordinary talent. Google’s best-kept
secret is that people operations professionals make the best “business case” of any firm in
any industry, which is the primary reason why they receive such extraordinary executive
support.
8. Workplace design drives collaboration. Google has an extraordinary focus on increasing
collaboration between employees from different functions. It has found that increased
innovationcomes from a combination of three factors: discovery, collaboration and fun. It
consciously designs its workplaces to maximise learning, fun and collaboration. Managing
“fun” may seem superfluous to some, but the data indicates that it is a major factor in
attraction, retention and collaboration.
9. Increasing discovery and learning. Rather than focusing on traditional classroom
learning, the emphasis is on hands-on learning (the vast majority of people learn through
on-the-job learning). Google has increased discovery and learning through project rotations,
learning from failures and even through inviting external speakers like Al Gore and Lady
Gaga to speak to their employees. Clearly, self-directed continuous learning and the ability
to adapt are key employee competencies at Google.
“Consider the distinct possibility that your firm’s low-capability people management
practices are actually restricting your firm from producing higher margin products and
services”
10. It doesn’t dictate; it convinces with data. The final key to Google’s people analytics
team’s success occurs not during the analysis phase but instead when it presents its final
proposals to executives and managers. Rather than demanding or forcing managers to
accept its approach, it instead acts as internal consultants and influences people to change
based on the powerful data and the action recommendations presented. Because its
audiences are highly analytical (as most executives are), it uses data to change present
opinions and to influence.
1. HR model at DOMINOS:

Domino’s business model is straightforward as it either sells pizza online or runs

franchise stores for its customers. In addition, Domino’s technological innovation
enhances the brand value as it also offers digital ordering with real-time tracking
features.

Customer Segments
· Domino’s Pizza serves a huge customer base globally; the brand’s major target is
youth, working professionals, and event organizers.
· The brand also runs effective marketing campaigns that target different mega-events
and offer them huge discounts and deals that boost their sales and increase brand
value around the globe.
 Value Propositions
The brand offers value to its customers in multiple ways:
· Digital Ordering: Domino’s lets its customers place an order online through a
dedicated app or website. Most US adults order pizza online, and the brand offers its
customers quick delivery with exclusive deals.
· Global Expansion: Domino’s right now operates in more than 85 markets, including
America, Africa, the Middle East, and Asia.
· Easy Ordering and Accessibility: Users can easily place orders online via a phone call
or app. They can also visit stores and takeaway pizza at their convenience.
· Supply Chain Management: Domino’s has an integrated dough manufacturing and
supply chain system that ensures the quality and consistency of its franchise stores.

Domino’s Revenue Sources

The primary revenue source of Domino’s is from selling pizza as it contains the maximum
part of its revenue. Along with that, revenue received from advertisement and sponsorship
is also the second-largest source of income since its application has a huge number of
downloads.
In addition, Domino’s also generates a significant amount of revenue from royalty and
franchise fees received from its franchisee’s partners. In 2018, Domino’s pizza generated
total revenue of $3.34 billion, which was higher than the brand’s revenue generated in
2017.
Take Your Pizza Parlour Online with Dominos Like App
We have understood Domino’s business and revenue model but have you noticed one thing
that makes it popular in the pizza market? Adoption of modern technology. Yes, it does not
only offer quality pizza but also keeping pace with consumer’s evolving preferences and
advancements in technology. In the same way, if you are about to step into the pizza
delivery market or already running a pizzeria, this is a good time to implement a feature-
rich pizza delivery systemthat helps you reach the right people and make your pizza outlet a
considerable success.
Heading towards digitization, today, more and more entrepreneurs are taking advantage of
digital technology to boost their sales and revenue and begin with online ordering, and
delivery options won’t cost you more. It will not only meet the rising needs of customers but
streamline your operation and drive more sales. If you really want to increaseyour
customer base, adding a delivery service to your pizza parlor will help you set yourself apart
from your rivals. Let’s go through some important reasons why your pizza parlor should look
forward to investing in dominos like app development solutions,
· It would be comfortable for customers
 · Stand out you from rivals
· Increase brand recognition
· Improve your business bottom line
· Drive more revenue
Furthermore, today’s diners expect comfort along with supreme food quality. To keep up
with modern customers’ demands, you need to offer them digital ordering services. But it is
not as simple as it seems- you need to shake hands with an experienced technology partner
who is familiar with the functioning and also helps you with business planning.

2. HR model at MAMAEARTH:
Mamaearth is an Indian Brand registeredunder Honasa Consumer Pvt Ltd that aims to
provide toxin-free baby care, skincare, and hair care products.
The founders of Mamaearth are Ghazal Alagh and Varun Alagh. The headquarters of
Mamaearth is in Gurugram, Haryana. The tagline of the company is Goodness Inside.
Initially, Mamaearth targeted mothers and their babies by selling baby care, pregnancy care,
skin and hair care products. It also sold accessories, toys and apparel.
Then the company started to expand its customer base by targeting the millennial
generation by selling more chemical-free skin care products like serums and creams, face
wash, lotions and hair oils.
The company also targeted men by offering products like aftershave lotions, and beard and
hair oils.
The business model of Mamaearth is straightforward. The company formulate products
that are later produced by contract manufacturers under the permit of the Mamaearth
brand.
Mamaearth mainly sell online through D2C Channelslike Amazon, Flipkart, etc., and other
offline stores. They have an omnichannel presence.

Marketing Strategy of Mamaearth

Marketing methodology is something that assumes a significant part in conveying the
message. Beneath, we will discuss the marketing methodology of Mamaearth.
Upgrading Customer Base: It is essential to discover that to improve your client base. You
can’t be restricted; anything is possible for you. On the off chance that we follow the
example, Apple began from the CPU, PC, iPhones, iPods, and significantly more. This time
they attempted to develop. The equivalent goes with Mamaearth. At first, they headed out
to be the company of moms and children. In any case, it slowly started to develop its
customer base. The company has now spread out into skincare.
Concentrate on Digital Platforms: All the brands and companies know the worth of
advanced stages. We are in the digitalization period, so we can’t ignore this element.
Mamaearth knows it well overall. Computerized devices are utilized in Mamaearth’s
promotion crusades. Mamaearth’s actual site, Amazon, Flipkart, and other advanced outlets
sell the item. Therefore, the company is building up a solid refined impression. A more
significant part of its business comes from online channels.
Brand Message: The brand message is something vital. It presents your image. So it should
be exact, precise, and locking in. It ought to commence with the clients and proffers the
sensation of home. It offers merchandise that is liberated from contaminants and risky
synthetic substances. The brand’s merchandise is more costly. However, they are of the
most excellent quality accessible.
Online Media Marketing: Do you realize how many people invest their energy via web-
based media? The response is each second person. We are residing in the web-based media
period where things can become images, and people can become stars for the time being. It
can make and break people. In any case, more than this, people accept what they see via
web-based media.
Brand Endorsement: It is perhaps the most grounded mainstay of the marketing procedure.
It continuously expands the general worth of the brand. The thing is that when a VIP
discusses the item, people will get bulldozed regardless. The equivalent goes for we will
focus on the brand on the off chance of supporting our beloved show. Mamaearth’s
development sped up after Shilpa Shetty, a notable star, became an investor and item
representative. She is engaged with the production of innovations and marketing systems.
The entertainer utilized online media to advance the business.
Informal: Now, this procedure may appear dubious, odd, and farce to some of you;
however, it has benefits in an absolute sense. You may have heard that the word spread
quicker than air, and it is evident. When you hear something from somebody you know, you
accept what they say with zero questions, and this is by and large what Mamaearth
arranged. They begin moving toward the Mom bloggers and the clients who have a
tremendous fan base and request that they compose their experience about the item. Since
the company confides in the impact of moms, it decided on a verbal methodology where
moms can illuminate people about the company and how it gives the best item to their kids.
Television Commercials: The TV commercials technique is considered the conventional
strategy and, to some degree, old educated. So at first, the company didn’t have confidence
in publicizing the brand through TV commercials. They need to accomplish something out of
the crate, yet TV impacts people, which is why they chose to dunk their toes in the TV
commercials as well.
YouTube Marketing: There is no question that YouTube has become perhaps the most
grounded channel for spreading brand mindfulness. Close to half of the populace likes to
watch survey recordings on YouTube rather than finding out about it. Mamaearth has ad-
libbed its marketing technique by connecting with powerhouses on YouTube. In addition to
this, in comparison to conventional publicizing, the marketing cost is hidden.

Funding
Mamaearth has raised a sum of $110.8M in funding north of 7 rounds. Their most recent
funding was raised on Dec 28, 2021, from a Venture-Series Unknown round. Ten financial
backers fund Mamaearth. Evolve India Fund and Sofina are the latest investors.
Mamaearth has gained two associations. Their latest procurement was Momspresso on Dec
24, 2021

What is Unique about the Business Model of Mamaearth?

1) Connecting with their Target Audience:
The most important thing for any brand is to connect with its target audience and gain their
trust. This is what Mamaearth did brilliantly. From the start itself, they targeted mothers
and made advertisements that resonated with them.
As the founders themselves got the idea of Mamaearth when they were looking for toxin-
free and natural baby products online, they knew what parents wanted for their babies.
2) Superior Quality Product:
The founders of Mamaearth believe in providing quality products to their customers.
As they have a superior quality product, people themselves recommend their products
to other people. Word ofmouth marketinghas done miracles for their brand.
In 2019 Mamaearth got the “One of the Best Brands” in India Award at the 2nd edition of
the ET Brand Festival.
The company has come up with unique products that have attracted a lot of people.
Some of their unique products include India’s first bamboo-based baby wipes, 100% natural
plant-based toothpaste for children, skin and hair care products with natural ingredients like
onion, CoCo, charcoal, and ubtan.
3) Lean Innovation Cycle:
Lean innovation follows a principle where you focus on increasing efficiency by continuously
listening to your customer’s feedback. Your main priority is experimentation and
continuously improving your product quality.
Lean innovation helped Mamaearth to understand its customer needs and fulfill those
needs immediately.
3. HR model at COCA-COLA:
Coca-Cola Company is managed through concentrated business and finished products.
The company earns income in the concentrated industry by selling concentrates and
syrups to authorized bottling partners (including fountain syrups).
1) Business Segment
In four geographical areas and two non-geographical areas Coca-Cola operates:
· The flagship of the company in North America. The market is valued at $215 billion
and has a consumption of about 370 million.
· Latin America has over 650 million consumers covering 39 distinct marketplaces and
providing over $72 billion in value.
· This category is valued at $220 billion, with around 2,8 billion consumers throughout
Europe, the Middle East & Africa, which comprises 130 distinct markets.
· The market in Asia-Pacific has a total of 4 billion customers. A total of
32 marketplaces generate a total value of $280 billion.
· In 2006, we established the Bottling Investment Group (BIG). This division is
responsible, as indicated above, for guaranteeing the success of bottling operations.
· In January 2019, Global Ventures (GV) was established to monitor and
incorporate brands.
2) Revenue Model
The sale of a variety of drinks, including sparkling soft drinks, water, reinforced water,
and sports beverages and juices, milky beverages as well as plant beverages and energy
beverages, are the source of Coca-Cola income. In the whole year, revenues are
predicted to grow by 9.3% from 31.9 billion dollars in 2018 to 34.8 billion dollars in 2019
and by 4.7% to 36.5 billion dollars in 2020. The growth in nearly all key areas will likely
create higher revenues compared to slightly smaller revenues from the transportation
business. The firm announced several major acquisitions by 2018 such that Costa
Limited and a Strategic Partnership with BODYARMOR will further drive revenue growth
through Coca-inorganic Cola’s development initiatives. The new company, which is a
rapidly increasing leader in drinking categories, including juices, value-added dairy, and
ice tea, has recently announced its acquisition of full ownership in Chi Ltd. in Nigeria.

3) Key Activities
· Bottling
· Syrup manufacture and supply
· Marketing
 · Distribution in enormous quantities of the physical product (franchises)
· Manufacture (franchises)

4) Channels
· Restaurants
· Vending machines
· Stores
· Supermarkets
· Website
· Social Media
· TV
· Snapshots

5) Value Proposition
The Coca -Cola Company is a consumer and client value organization. For this organization,
customers are their energy supply. The value begins with the products of coca-cola.
Therefore, more diversity of brands, pricing, packaging, and accessibility can achieve this.
This is important. Coca-Cola products also focus on the satisfaction of the customer’s
lifestyle. For instance, if someone was going to have a diet, coke is on a diet.
Consequently, Coca-Cola meets the customer’s product requirements.
Coca-Cola has more than 400 brands (including water, juice, teas, coffees, energy, and
sodas) and wants to get its customers to try something new. The choice of coca-cola
products is actually for consumers. “Open Happiness” was one of Coca-Cola’s slogans. Cola’s
This motto was used by the consumers to allow consumers to enjoy their products. Coca-
Cola meets the current needs of consumers with non-alcoholic drinks. The coke side of life,
which is happy when you’re opening a can of coke or any other product, is the current value
offer for Coca-Cola. The coke side of life.
6) Target Audience
In general, Coke has no special goal and is aimed at all. The brand is nevertheless able to
reach the main consumers aged 12-23. Although the brand cannot reach them through
partnerships, such as restaurants, fast foods, like McDonald’s, or due to its value for its
consumers, even if there are no specific products or communication at least 12 or more
than 30 years old. Coca-main Cola’s target audience is young people or young people. Their
goal is not gender-based, but the results indicate that both sexes like and use this product
(nearly 50/50). Finally, each customer is regarded as a target and a potential consumer by
Coca-Cola.

7) Resources of Coca-Cola
The financial resources of Coca-Cola are solid and durable. Strong financial resources are
utilized to invest billions of dollars in important areas like India, China, Russia, and a few
potential countries like Vietnam. Investment funds are being used to construct the brand,
infrastructure and form a partnership for expanding the distribution network. Intangible
resources are defined as the technological resources and reputation of Coca-Cola. Coca-Cola
invests in the modernization of machinery in terms of technological resources. Coca-
commitment cola’s to employees is vital. Their achievement hinges on their employee
motivation. Therefore, Coca-Cola commonly organizes the exam to determine the level of
commitment and work conditions satisfaction.

8) Partnership of Coca-Cola
· World Economic Forum: Coca-Cola is a major supporter of the World Economic
Forum, which was founded on the premise that corporations have a responsibility to
more than just their shareholders, but also all their stakeholders – even enormous
societies.
· United States Agency for International Development (USAID): Over the previous
decade, Coca-Cola and USAID have cooperated on more than 40 projects in 30
countries and have maintained the longest-standing water and sanitation
collaboration.
· American Red Cross: Since 1917 Coca-Cola and the Red Cross have been working
together to assist needy communities through blood disaster relief, disaster relief…
· World Wildlife Fund (WWF): For almost a decade, the WWF and Coca-Cola have
cooperated to improve the health and environmental performance of freshwater
basins across the supply, emissions, and packaging chain of Coca-Cola. Together, we
contribute to a future that is more climactic and waterproof.
· Special Olympics: We support Special Olympics’ dedication to social inclusion and
programs as a founding partner of Special Olympics since 1968, through
sponsorship, in-kind support, volunteers, and conscience projects.