Crafting a thesis statement can be an arduous task, demanding meticulous research, critical analysis,

and precise articulation. Whether you're a graduate student or an undergraduate, the journey of
composing a thesis can often be overwhelming. From identifying a compelling topic to conducting
exhaustive research and synthesizing vast amounts of information, the process requires dedication,
time, and expertise.

One topic that has garnered significant attention in recent years is Starbucks. As a global
coffeehouse chain, Starbucks has become a ubiquitous presence, not only in the realm of coffee
culture but also in discussions about business, sustainability, and social responsibility. Consequently,
formulating a thesis statement centered around Starbucks necessitates a deep understanding of
various facets, including its business model, impact on local communities, environmental practices,
and consumer behavior.

Exploring the complexities of Starbucks within the context of a thesis statement demands a
structured approach. It involves delving into primary and secondary sources, analyzing financial
reports, scrutinizing corporate policies, and perhaps even conducting interviews or surveys.
Moreover, crafting a thesis statement that is original, compelling, and academically rigorous requires
honing one's critical thinking skills and scholarly writing abilities.

Given the challenges associated with writing a thesis statement on Starbucks or any other topic,
seeking professional assistance can be invaluable. ⇒ HelpWriting.net ⇔ offers a solution tailored
to the needs of students grappling with the complexities of academic writing. With a team of
experienced writers well-versed in various disciplines, ⇒ HelpWriting.net ⇔ provides
comprehensive support throughout the thesis writing process. From topic selection to drafting the
thesis statement and refining the final document, their experts offer personalized guidance and
assistance, ensuring that your thesis meets the highest standards of academic excellence.

In conclusion, writing a thesis statement on topics like Starbucks can be daunting, requiring
extensive research, critical thinking, and writing skills. However, with the right support and
resources, such as those provided by ⇒ HelpWriting.net ⇔, navigating the complexities of thesis
writing becomes more manageable. So, if you're embarking on the journey of crafting a thesis
statement, consider partnering with ⇒ HelpWriting.net ⇔ for expert assistance and support.
It was a better idea to generate capital because they did not have to pay any short term and long
term interests against the borrowings. This means exploring opportunities such as expanding its
global presence while making every store the heart of the local within its location. Starbucks focuses
on marketing, they make retailers meet local needs and preferences. Starbuck thus has to be
increasingly strategic in succeeding in different regions, and in this case, the Pacific Northwest
market. If Starbucks becomes a mass brand, it will lose its exclusivity. In this report, I would like to
analyse an American giant, Starbucks Coffee Co., and demonstrate a critical problem within the
organisation, organisational change procedure and some possible recommendations. So
communication problem can be a main factor to cause the conflict within the organisation. Some five
good steps for writing a essential principles. The central core of Harvard Business School still has a
lot to do with education. Then these beans are transferred to roasters where these beans are roasted
to enhance its flavor. Thirdly, a thesis statement should be well-supported by evidence from the
paper. Starbucks developed a unique market position for their products. Customer not only buy the
products, but they also buy for the brand. Thus, for example, the company has simplified the life of
its consumers by developing special apps which allows searching for the nearby store, paying for
purchases through a Smartphone, tracking rewards, getting free Pick of the Week songs, and creating
custom drinks (Taylor and Bio, 2014). Starbucks is committed to effective governance through
compliance with corporate governance principles. Organization design should according to different
conditions and make it not the same as always. Customers who buy Starbucks product are not only
purchasing a simple beverage, they STARBUCKS IN 2009 15 are purchasing an experience and
bring back the value for the company. In the recent past, Starbucks has faced a big challenge in
service delivery, which has reduced its competitive capacity in the coffee selling business. Starbucks
should being focusing on International expansion rather than saturating their domestic market-the
more people they reach out to, the more the brand is likely to survive and make a profit. In case of
Starbucks, the company has adjacent options to put in place in order to deal with its challenges since
it has a strategy that does not permit use of genetically modified ingredients in the preparation of its
beverages or foods. Mason, OH: Cengage Learning. Ruzich, C. M. (2008). For the Love of Joe: The
Language of Starbucks. Consumer risks are not the only ones troubling Starbucks-the global brand
also faces internal issues with employee burn out rate increasing over the years. This aspect is the
most important consideration of starbucks. Besides, brand loyalty can also include the team in the
company. Or else, it would have to promote through marketing and advertisement that the prices it
charges are all on market average and fair rate. Starbucks is involved in various corporate social
responsibility and other programs aimed and ensuring environmental and corporate sustainability.
That's why every affluent neighborhood has a Starbucks not far away. Short-term liquidity:
Starbuck’s current ratio has increased from 1. 29 to 1. 83 between 2009 and 2011. The oldest
customers of Starbucks believe that they are earning of their brand name while the price is not worth
their quality. The company is capable to vary the format and size of the stores, locating them near or
in downtown, office buildings, suburban retail centers, select off-highway locations, or university
campuses (Starbucks Annual Report 2013).
They provide free wifi, great music, great service, warm atmosphere and provide an environment of.
Short-term liquidity: Starbuck’s current ratio has increased from 1. 29 to 1. 83 between 2009 and
2011. In 1990, only 3% of all coffee sold in the United States was priced at a premium and in 2000,
40% of coffee was sold at premium prices (Vishwanath, 2000).These statistics keep increasing and
are increasing because of Starbucks exposure and growth to the United States; however over the past
three months, Starbucks stock prices have taken a fall due to poor customer experience and the slow
speed of service. Once Starbucks has a site, there is nothing that the rivals can do to switch the site to
their business. The major trends identified are the following: shift of consumer’s behavior from more
expensive meals to cheaper alternative; continuously increasing shift of the consumers’ behavior
towards healthier options; and growing popularity of mobile and online technologies in promoting
the brands and offering online ordering and delivery service. It understands that its success is
dependent on the success of farmers, which guarantees a sustainable supply of coffee. Another shift
of the consumers’ behavior is continuously increasing towards low-fat, low-salt, and low-sugar meals
and many operators are adjusting their menus to healthier options to meet the increasing demand for
this type of products. Starbucks installed new coffee making equipment, which cost millions of
dollars, to emphasis the “hand-made” feature. And it means that customers cannot customize their
drinks. Instead of succumbing to the lower price demand, Starbucks has upped their other services
and began advertising accordingly and directly aiming at the new generation’s consumer base. It
should explain how your results address your hypotheses and highlight any repetitions in your
observations. They showed the world that they care about quality and consistency. They started to
give their customer rewards registering Starbucks Cards online. In addition, Starbucks even
spawning communities to make people connect because of Starbucks. Most of the paper used a more
inductive interpretive approach while. New ventures that have plan to enter the market and become
big corporations or national chains. External Analysis Starbucks is facing challenges just like any
other company. Marketing Review of Current activities: The Marketing Mix - The 7P’S. Thus, causal
research provides businesses with strong motivation to improve competitive advantage and therefore,
Starbucks must use causal research to determine whether new flavor would be popular or not.
(words: 584 excluding question) Reference Babbie, E. (1992). The practice of social research. (6th
ed) Chapter 11. A: There is no set sentence structure that you have to follow. The perfect aroma of
coffee together with the comfortable ambiance endears Starbucks to me making it on the top of my
favorite brands. He began to slow down his every step and put his eyes on expansion the shops
overseas. 2. What were the most important aspects of transformation. Nevertheless, we also have a
thesis writing service that offers students with online assistance. The strategic business environment
of starbucks has been transformed in to a more complex and diverse phenomenon with its
independent approach to managing an internationally diverse strategic operational environment.
Short-term liquidity: Starbuck’s current ratio has increased from 1. 29 to 1. 83 between 2009 and
2011. The company offers extensive training for their employees, to involve them in the company
culture. Besides, brand loyalty can also include the team in the company. This program could attract
new customers and retain old customers. As it has been mentioned already, the company puts a lot of
efforts to individualization and personification of the customer’s experience in the store. They make
the order delivery faster than before, barista have no time to dialogue with customers.
Obviously, Starbucks care about the loyalty of the customer. However, Starbucks reduce the value of
the brand for cof fee purists. A thesis statement is a declarative sentence that states the primary idea
of an essay or a Thesis Statement — An Essential in Thesis Writing A thesis statement distils the
research paper idea into one or two sentences. The emails wound up being sent across the country,
resulting in an influx of the coupons on a scale that Starbucks simply never anticipated. It was
anticipated that the change would improve speed of service and thereby increase customer
satisfaction. His comeback acted as a strategy of tackling competition since he has experience in this
line of business. The foremost issue it needs to cater is the marketing techniques. Co?ee tree was
grown in Yemen in 6th cen- tury and its seeds were used as a kind o. Let us write or edit the
dissertation on your topic. Blanketing areas with their stores is not necessarily an advantage for
Starbucks, it has even led to consumers being frustrated with the low level of choice and causing a
great dislike towards the global brand all together. Starbucks is in fact the recognized and respected
brand in the world and if it can overcome the shortcomings which we identified then nobody can
create bother for it to be successful and there will be no point left as a mistake on its part. You can
also make the reader jump to a different conclusion as opposed to what. Analysis of the Food and
Drink Markets, The food and Drink Market Size, Competition. The company has a product called
Bean stock, a stock option plan that includes all employees. In addition, Starbucks even spawning
communities to make people connect because of Starbucks. This growth is referred to the increasing
consumers’ demand towards value and convenience (Connel 2014). Each academic writing style
MLA, Chicago, APA, etc. Due to funds turmoil that the current state of economy is posing to
companies, Starbucks has not only reduced its total expenditure, but also forced to close most of its
stores. Harshita Harshita Sharma Anil Neerukonda Institute of Technology and Sciences 0 Followers
0 Uploads 0 upvotes Follow 1 year ago this document has helped me immensely, so I thank the
creator. As the online promotion is becoming more and more popular, the company puts more efforts
on the digital marketing (Starbucks.com). All these elements tie in with how Starbucks runs its
business in an international market. Its efforts generated by sound decision-making are helping the
company attain the best quality of the products. Thus, causal research provides businesses with
strong motivation to improve competitive advantage and therefore, Starbucks must use causal
research to determine whether new flavor would be popular or not. (words: 584 excluding question)
Reference Babbie, E. (1992). The practice of social research. (6th ed) Chapter 11. Implied thesis
statements are used in narrative or descriptive writings. The sale and operating profits decreased 73. 1
million dollars compared to the last year in 2008 (Table 1 in the Appendix). In the later years, coffee
became cheaper and coffeehouse became an important political centre for public meeting. The
factors that influenced the stock price are comprised of company’s operational and financial
performance, current and future industrial condition, and external economic situation. This in turn
rewards the company with great success. One of the major issues along with marketing that it faces is
its employee satisfaction and motivation level as well. “Many of Starbucks' 140,000 employees
worldwide joined the company after it began the switch to automated espresso machines in 1999,
and very few remember the early days when it kept coffee in bins rather than flavor-locked
packages” (Allison, 2007). It has applied the strategy of opening up more stores in the home country
therefore now it needs to concentrate on its marketing and promotion rather than the pan to open up
anymore of the outlets.
The process of a Starbucks coffee starts from the farmers who grow the beans. The regeneration of a
new society from the lost knowledge, through the symbol of the phoenix, has been. The culture
dominant in northern China differs radically from the culture in the eastern parts of China, as
reflected in the differences in consumer spending power inland which is considerably lower than the
spending power in coastal cities. If it changed, Starbucks will vanish and lose its brand. The growth
rate of Starbucks store sales decreased 8% in 2008 (Starbucks Corporation, 2008). 60. 00% 50. 00%
40. 00% 30. 00% 20. 00% 10. 00% 0. 00% 2005 2006 2007 2008 ROA ROE The chart above shows
the ROA (return on assets) and ROE (return on equity) ratio of Starbucks has generally gone down
between 2005 and 2008. Example Of Organization Chart Same As Above But The Departments Are
Essay. First, department. They focus on marketing and organized the product and customers. In order
to increase the confidence of shareholders, the CEO of Starbucks pronounced that company would
keep forces on create long-term shareholder value. Starbucks’ pricing is referred to the category of
premium pricing as the company’s coffee products cost more than the substitute products offered by
the competitors. In the 2007 consumer report, coffee was welcome consumers, and it eventually
defeating Starbucks. Its results were impressive in financial key performance indicators such as net
revenues, comparable store sales, operating revenue, cash flows, among other indicators. First of all,
managers must make sure that “the hygiene factors” are not lacking. In regards to undifferentiated
marketing strategy, the marketing mix takes the whole market as a single market segment. Google
can structure these businesses separated into two categories. On the other hand, also launched a
customer loyalty program. Unlike Coffee Bean, Starbucks does not personalize their coffees or have
different products to suit different countries' tastes. Although this may be faster, Cathleen stated,
“Starbucks is known for fresh roasted coffee and if the coffee is in the corner somewhere, we have
no idea how fresh that coffee is. In conclusion, I would recommend google to set up a sales AI Quiz
AI Quiz Download 14 2 Was this document helpful? 14 2 Save Share Premium This is a Premium
Document. There are many activities that teachers can use that. California: Cengage Learning, 2008.
Nyakiel, R. Handbook of Marketing Research Methodologies for Hospitality and Tourism. As it has
been mentioned already, the company puts a lot of efforts to individualization and personification of
the customer’s experience in the store. Due to its work design, Starbucks continues to dominate the
coffeehouse market as its sales rise and it continues to expand to new locations. This book by
Treverton (2009) is argued here to be a vitally important area of work that looks specifically at the
way in which the use of intelligence has naturally. There are many factors that constitute on how to
achieve excellence in management especially in the case of Starbucks under Howard Shultz. By
creating this express lane, customers who go to Starbucks to purchase black coffee will not have to
wait in line for the customers ahead of them to pick out their eccentric drinks. His decision to
scavenge in the more prosperous neighborhoods struck me as one of an. The quality characteristics
of the service will be monitored by SPC so as to determine any discrepancies in the processes that
will impact the quality of the service. In terms of supplier power, the company was able to source the
best Arabica beans from various parts of the globe since it is willing to pay more than the actual price
of the beans to the farmers and small growers. Upload Read for free FAQ and support Language
(EN) Sign in Skip carousel Carousel Previous Carousel Next What is Scribd. One of the major issues
along with marketing that it faces is its employee satisfaction and motivation level as well. “Many of
Starbucks' 140,000 employees worldwide joined the company after it began the switch to automated
espresso machines in 1999, and very few remember the early days when it kept coffee in bins rather
than flavor-locked packages” (Allison, 2007).