EXECUTIVE SUMMARY

Company Mission Statement

Concreate is an advanced construction solutions company that aims to create innovative
products that will help the society grow and prosper towards a sustainable future. We at Concreate
believe that by spearheading the movement for sustainable development through our self-healing
concrete technology, we can create a foundation for the modern society in building and
infrastructures that is economical, maintenance-free, and future-ready.

Company Vision Statement

Concreate as a global leader for cement innovation and development known for its nano-
technological and microbiological advancements in construction technology. A pioneering
company that founded and implemented a sustainable and eco-friendly construction methodology
on major private and public projects around the world.

Company Goals
 Lessen overall infrastructure maintenance costs overtime

Our self-healing concrete technology repairs hairline cracking of the concrete surface
preventing it to develop into a future damage into the infrastructure, hence maintenance cost
is lessened.

 Contribute to nature preservation by reducing resource use through maintenance

By making maintenance repairs as low as possible, resources use in project renovation will
be reduced, thus contributing in lowering the demand for construction material resources.

 Promote sustainable development of society

Being the first of its kind, our self-healing cement technology will inspire and create an
upsurge in sustainable development technology across different fields not only in
construction
 Product Description
Concreate cement is a new innovation in the cement production industry that incorporates

modern microbiology and nano-technology to prolong the life-span of modern-day infrastructures

and completely minimize the cost of maintenance concrete structures. The nano-silica infused cement

material will yield concrete structures with a refined porosity and density and a higher mechanical

strength and thermal resistance. Hairline cracks that is present during the early phase of construction of

the concrete will gradually repair itself when exposed to water that activates the dormant bacteria

present in the concrete to lengthen its service span.

Concreate cement will change the way we use Portland cement as a mere construction element.

This product will take part in the revolution for a more sustainable future for society’s infrastructure as

all the products of the company will be. As the market gears up towards products that are eco-friendly and

sustainable, the company with its product will take a step forward in this direction to suit the current needs

of the consumer base in these types of products.

Picture 1. How self-healing concrete works.

Company Information
The company will be led by Mr. Berlito Valerio as the CEO support by his team members namely:

John Jherome Castro, Cyrus Patrick Bajum, Shanelle Anne Ambrocio and John Lhenard Garcia.

Additional employees, such as researchers, equipment operators, and security guards shall be hired for the
production of the cement product.The company shall be located at Mangino, Gapan City, N.E. This

location was chosen by the team for easier access for the team since most are situated in the locality. This

location will be the main headquarters and store main branch of the company.

Financial Information
The company is set to start with a funding request primarily consisting of monetary support from

major investing companies. This will help the company in its startup phase during its development. A

total of ₱ 18,095,000 shall be procured by the team and shall be the capital. This will consist of the

expenses that the company will be using during the first year of the business. These funds shall be loaned

in debt through our investors/bank. In addition, the complete financial statement for the of the company is

stated below:

Figure 2. Capital investment of the company

Figure 3. Projected assets and liabilities of Concreate for 5 years

Growth Plans
For the next succeeding years of the business, the company aims to a business expansion. This

will primarily include sister companies as well as partnership from other related businesses in order to
increase the company’s business network as well as its reputation. Furthermore, as the product becomes

well known to the general public, the company would like to expand its location by having branches in

other prime places for businesses. Two of the key locations the company would like to consider a branch

would be in Quezon City, Manila and in San Fernando, Pampanga. The company will also consider

extending the product line to not only in cement, but also in other ventures in the industry such as CHB

additives. Of course, these products will also have innovations in line with the company’s goal of making

a sustainable and maintenance free future.

Moreover, for the next five years the company would expect the following income growth:

Figure 4. Projected income statement and projected cash flow for the next 5 years
As seen in the figure, the company will pay the debt of ₱ 18,095,000 by the start of the 5th year of

the business and will be making its own profit by then. In these time, the company profits can look to

capitalize on the expansion of the business by focusing the profit allocations to important aspects such as

research and development, marketing, and/or business partnerships to ensure long-term success.
 MARKET ANALYSIS

Concreate

We would specifically target engineers up to large scale-contractors since they

are ones who are aligned with in utilizing our product. As a product whose aim is to
improve the lifespan and efficiency of a concrete in different structures, engineers
who are most likely associated with this work would benefit the most.

Factors Affecting the Market

Calamities – Several natural disaster/s are damaging structures in our country.
Given these problems, engineers would eagerly find solutions and innovations in
their services in order to compensate for the damages in their works that caused by
disasters.
Population Growth- In the Philippines, exponential population growth exists
so as the years pass by, more and more individual are deciding to build, purchase
and find buildings/houses for shelter. As a result, different engineers would find
solutions and innovations to accommodate the needs of the people.
Consumer Preference- The preference of the consumers can affect the
business. The location can determine and affect the number of consumers that will
inquire of the products offered. The prices determined the consumer to pay a product
at a fair cost.

Marketing Strategies

It is important to the proponents to consider the marketing strategies, on how

the proponents will apply these strategies to be able to attain the objectives and goals
of the research business, especially the 4’Ps of marketing.

• Product
Engineering construction firms and shops that supplies concrete product is not
entirely new in the Philippines but an innovated one is a rare aspect of their product
that these firms lack. The company will choose to venture on this type of business
to lessen the competitors in the chosen field of expertise.
An innovated solution to a common problem – people that see cracks on their
concrete walls usually ignores it and leave it as it is. Little did they know that these
cracks might expand more because of factors such as thermal expansion and
shrinkage of the concrete itself. These cracks might decrease the strength of the
structure especially the reinforcement steel bars when exposed in the air. The
aesthetic and design of the interior part of a building or house might also ruin by
these cracks that appear out of nowhere.
Construction hardware shops nearby our location lacks these aspects on their
product. Although, they are selling popular ready-mix cement products such as
Portland cement, the chances of the cement-cracking will most likely happen again.
In our case, those cracks will vanish later soon when it appears. Since our
competitors’ market is only limited with those normal ready-mix cement products,
our company would surely outstand our competitors. With these, one of the
important factors that our company should consider is how to preserve the market
properly and how we can make our customer consider our product again.
• Price

Richardson (1997) states that, “… setting a price for a product or service using
the prevailing market price, going to rate pricing is a common practice with
homogenous products with very little variation from one producer to another”.
 The company will price the product according on how it would compete to or
competitor’s offers. If our team have evaluated it and we found out that our product
is better than our competitor’s, then we will price it higher. On the other hand, when
we found out that the product is just right to compete with our competitor’s products,
then we can price it along with theirs and if we ever lose on their product, then we
would price it lower than their prices.

Here is our major competitor analysis:

Table 1. Competitor Survey

TYPE AREA OF COMPETITION
NAME LOCATION
Direct Indirect Service Customer Location

Purok 4,
I.S. Hardware &
Mangino,
Construction / / /
Gapan City,
Supply
Nueva Ecija

Mang Simeon #360 Tinio St.,

Hardware & San Lorenzo,
/ / /
Construction Gapan City,
Supply. Nueva Ecija

Huit Enterprises #315

Hardware & Bayanihan,
/ / /
Construction Gapan City,
Supply Nueva Ecija
 Near Boundary
of San Lorenzo
Cristinalyn
– Pambuan, / / /
Hardware
Gapan City,
Nueva Ecija

Inang Bayan,
New Deal
San Vicente,
Construction / / /
Gapan City,
Supply
Nueva Ecija

• Place

The location of the business is Mangino, Gapan City, Nueva Ecija. The place
where we are going to put up the business is big enough to accommodate the
unsatisfied demand.

Picture 1. Project location in Mangino, Gapan City

• Promotion

As a start-up business, we chose to promote our business only through flyers,

streamers and banners. It will be printed and this will be place and distributed in
malls and streets. Also, since the media is a growing medium of trade, we will also
invest time in advertising online since our target market’s resources might get an
idea in this platform. As a starting business, we need to build awareness to our target
market, so we have to use those media to promote our business.
ORGANIZATIONAL CHART
BOARD OF
DIRECTORS
TO BE DETERMINED

Chief Executive
Officer
BERLITO JOSHUA VALERIO

Chief Operating
Officer
LHENARD GARCIA

Research and Administrative

Development Marketing Director Director
Supervisor JOHN JHEROME CASTRO
CYRUS PATRICK BAJUM SHANELLE ANNE AMBROCIO
 COMPANY DESCRIPTION

Concreate Co.
Concreate Inc. is a new company that will provide an innovative, high quality and
advanced level of product to supply all the concrete materials. The creation of this company is
due to the discovery of self-healing properties of the product Concreate Cement. The company is
scheduled to begin operation on June 01, 2021. Mr. Berlito Joshua R. Valerio is the primary
founder of the said company and the business structure is incorporation. He aims to develop
more of the present concrete material into a high standard and innovative products.

Concreate Inc. will target small to medium size construction supply within the central
part of Gapan city, Nueva ecija. The company is based on Brgy. Mangino, Gapan City.
Concreate Inc. will seek major contracts with small to medium sized construction firms that will
help to encourage the contractors, engineers and architect to expand and develop the usage of
Concreate Cement.

Concreate Inc. goals is to expand its based around the Philippines, to help all the workers
and the professionals into their back-job from their project. This will give a good reason why you
should check out and see the effect of Concreate cement in the construction phase.
 PRODUCT LINE
Concreate Cement
(a self-healing concrete reinforced with silica nanoparticles )
Concreate will utilize silica nanoparticles as a reinforcing reagent to the bacteria-based
self-healing concrete. This product line includes product that will enhances your existing concrete
stability and durability. Several people found it alarming when there are damage concrete cover
and cracks so the product will aim to make customer feel at ease regarding concrete of their
respective houses and structures.

Plans for intellectual property

Step 1. Establish logo, packaging, website and considering market competitors.
Step 2. Subject for verification, for originality and uniqueness to other competing ideas.
Step 3. File proprietary protection before publishing and sharing critical information about the
product and company to public.
Step 4. Create a firm plan when and where ip protection is needed for the sake of product and
company.
Step 5. Set rules and guidelines about the confidentiality of the product.
Step 6. Make sure to reassess the business plan and ip protection to prevent people attacking the
product and company before it hits the market.

Research and development (R&D) Activities

Concreate is currently working with several research studies about procurement and
culturation of different species of bacillus bacteria as well as numerous Genus of bacteria that can
yield greater amount of minerals specifically limestone and calcite crystals when it is being
triggered. Moreover, the company will not stop utilizing nanotechnology with synthesizing
materials that could brought more silica when treated with bacteria, it is proven that nano-silica is
a promising material known for its low toxicity, stability and ability to be functionalized with a
broad range of molecules and form crystallized structure with other polymers (Azonano, 2013).
On the other hand, innovating nanotechnology to the highest level of research promotes better
mechanical property and thermal stability of the said product.
The company believe that the catalyst reaction of bacteria and the continuous development
of introducing nanotechnology to concrete could brought a tremendous impact, not just in the cost
per product as well as for the betterment of the product to the greater extent.
 FUNDING REQUEST
TERMS AND CONDITION

The following are the general terms and conditions apply to all request and offers from Concreate, as
well as agreements of Concreate to a party.

 Both parties agree that the lender shall accept five percent (5%) payment of the debt per annum,
or twenty percent (20%) payment of the debt in the amount of eighteen million and ninety five
thousand pesos (Php. 18,095,000.00) toward the settlement of such debt in full.
 Both parties agree that the borrower will pay the said debt in 5 years.
 Both parties agree that, if the borrower can not pay the debt in 5 years the building will be its
collateral.

DESCRIPTION OF HOW THE FUNDS WILL BE USED

The said amount of money borrowed in the amount of eighteen million and ninety five thousand pesos
(Php. 18,095,000.00) will be allocated sixty six percent for working capital such as raw materials, labor,
manufacturing overhead and operating expenses, thirty three percent for fixed investment such as land,
factory, resource lab, stackers, trucks, machines, computers and other materials used and one percent
for business registration such as registration of business name corporation, permits, license and other.
With this funding, the company will better serve the construction industry to create solid foundation in
innovating products that will help us in the future.

Figure 5. Monetary distribution of capital investment

STRATEGIC PLAN

 The total budget of eighteen million and ninety five thousand pesos (Php. 18,095,000.00)
will be used for fixed investment such as land acquisition, construction of building
 facilities, tools, equipment, vehicles, machines and other materials needed to run a certain
company. Some of the budget will put for the producing of the goods, there is also a
budget for advertising purposes in order to for the company to catch the attention of
customers.
 The debt amounting to eighteen million and ninety five thousand pesos (Php.
18,095,000.00) will be paid in a yearly instalment basis. Each year, four million one
hundred seventy nine thousand four hundred eighty eight is the deposited amount for debt
payment. The company hopes to settle the debt in a span of 5 years.
 The company will also establish an emergency fund. We all know that we cannot predict
the unexpected, as recent events have shown nowadays. We simply know that an
emergency fund will be needed sooner or later.
 The company also wanted to give emphasis on taking care of its subordinate, because
concreate not just only invest on money but with people as well. Concreate intends to
make sure the good condition of workers and working at their highest capability. The
company believes that the success of business could be obtained by capable workers
working with the company happily and diligently
 The company wants to maintain profitability by allocating 50% of the budget to company
reinvestment in new product growth.
 The company wants to improve communication and presentation skills to increase ability
to work with and assist clients.
 The company wants to continue to develop the product.
 The company wants the quality to be the key consideration to make more loyal
costumers.
 FINANCIAL PROJECTIONS

Figure 6. Cost of producing goods

The figure above shows how the commercial retail price for the 40kg cement bag was computed.
The price for the components comprising the bag of cement was noted indicating the amoung per bag.
Taking into consideration other factors such as utilities, communication, etc. the unit cost per unit was
computed. The selling price was then decided by doubling the unit cost per unit to compensate and provide
profit for the company during the 5 year projection.

Figure 7. Cost of producing goods

The figure shows volume of the company’s product selled during every year of its startup period.
Under estimation, the company shall produce roughly 60,000 units of 40 kg Concreate cement bags. This
value was computed considering the planned sales per year which is 51,000 units. Unexpected
circumstances was also considered so the team included and ending finished goods inventory in order to
compensate shortages in production in the succeeding years that may arise.
 Figure 8. Projected income statement and projected cash flow for the next 5 years
The figure shows volume of the company’s product selled during every year of its startup period.
Under estimation, the company shall produce roughly 60,000 units of 40 kg Concreate cement bags. This
value was computed considering the planned sales per year which is 51,000 units. Unexpected
circumstances was also considered so the team included and ending finished goods inventory in order to
compensate shortages in production in the succeeding years that may arise.

Figure 9. Projected balance sheets for the next 5 years of the company
As stated in the formula for the equity (equity is equal to total assets subtracted by the total liability),
the given values in the figure was computed. The total assets was comprised of the cash balance of company
during that year, the cash value of the raw and supply material inventory and the finished goods with the
annual depreciation values considered per year. The liability of the company shall only be comprised of the
accounts payable and the long term loan which is the debt from the investors. Since the company started
without capital investment from the founders, the equity shall be zero and the assets and liabilities for each
year shall be equal in value.
 APPENDIX A
Founding Members Resume

JOHN JHEROME V. CASTRO

Ciudad Real Subdivision, Brgy. Bantug Norte Cabanatuan City, Nueva Ecija
E-mail: cjherome217@gmail.com
Cell No.:0927-247-0696

Objectives
I am currently looking for a corporate position in the company Concreate Co. with my co-
founding members. It is my values to be able to start a business preferably related to the
engineering/construction industry in order to obtain valuable experience.
Personal Details

 Date of Birth: July 7, 2000

 Age: 17
 Gender: Male
 Status: Single
 Citizenship: Filipino
 Religion: Roman Catholic
 Height: 5’7

Personal Qualities

 Flexible and manages time effectively

 Fast learner
 Cooperates well with others in teamwork
 Participates and listens actively
 Works problems creatively
 Honest and polite with cheerful personality
 Obedient and values respect

Educational Background

SENIOR HIGH-SCHOOL:
Honorato C. Perez Sr. Memorial Science High School
Mabini Extension, Cabanatuan City
2018

JUNIOR HIGH-SCHOOL:
Honorato C. Perez Sr. Memorial Science High School
Mabini Extension, Cabanatuan City
2016
 ELEMENTARY:
Quezon Central Elementary School
Quezon, Nueva Ecija
2012

Academic Accomplishments

 Junior High School Completer (SY. 2015 – 2016)

 With Honors (Grade 10)
 With Honors (Grade 11)
 With Honors (Grade 12)
 Senior High School Graduate ( SY. 2017-2018)
 College Scholar 1st semester, Freshman year Bachelor of Science in Civil
Engineering
 Dean’s Lister 2nd semester, Freshman year Bachelor of Science in Civil
Engineering in Central Luzon State University
 Dean’s Lister 1st semester, Sophomore year Bachelor of Science in Civil
Engineering in Central Luzon State University
 College Scholar 2nd semester, Sophomore year Bachelor of Science in Civil
Engineering in Central Luzon State University

Skills and Interests

 Fluent in English and Filipino Language
 Computer & Media Literate
 Communication skills
 Problem solving and critical thinking
 Marketing and entrepreneurship
 Music and Poetry
Character References

 Maam Theresa G. Reyes, PhD

Master Teacher
0933-426-2269
 Marilen C. Parungao
Teacher III
0936-923-8526
____________________________________________________________________________

I hereby certify that all information written above is valid and consistent.

______________________________
John Jherome V. Cas
Name: Cyrus Patrick M. Bajum

Address: Bagong Silang, Kapalangan, Gapan City, Nueva Ecija

Birthday: June 16, 2000

Birthplace: Cabanatuan City

Name of Father: Perfecto T. Bajum

Name of Mother: Cynthia M. Bajum

Educational Background:

A. Pre-elementary
Mahipon Elementary School

Mahipon Gapan City

S.Y. 2005-2006
B. Elementary

Mahipon Elementary School

Mahipon, Gapan City, Nueva Ecija

SY. 2006-2012

C. High School

Juan R. Liwag Memorial High School

Bayanihan, Gapan City

SY. 2012-2016

D. Senior High School

Juan R. Liwag Memorial High School - SHS

Bayanihan, Gapan City

 SY. 2016-2018

Favorite subject: Mathematics

Ambition: To be an Engineer

Philosophy in life: If you don’t like your destiny, don’t accept it. Instead, have the courage to
change it the way you want to it be!
GARCIA, JHON LHENARD G.

#430 ST. Joseph Subdivision Mangino

Gapan City, Nueva Ecija
0935 848 1572
lenardgarcia1221@yahoo.com
OBJECTIVES
To secure an Engineer/Surveyor position in which I could apply my knowledge and
capabilities as well as to improve my over-all experience in terms of contributing to the
development of company effectively.

EDUCATIONAL BACKGROUND

Central Luzon State University

Science City of Muñoz, Nueva Ecija
Bachelor of Science in Civil Engineering
August 2018 – Present
Juan R. Liwag Memorial High School (Senior High)
Bayanihan, Gapan City, Nueva Ecija
Science, Technology, Engineering and Mathematics (STEM)
June 2016 – April 2018

Juan R. Liwag Memorial High School (Junior High)

Bayanihan, Gapan City, Nueva Ecija
June 2012– March 2016

Gapan North Central School

San Vicente, Gapan City, Nueva Ecija
June 2006– March 2012

ACHIEVEMENT

Champion at Division Science Research Technology Fair

Pambuan High School, Gapan City, Nueva Ecija
November 2018

3rd Placer at Regional Science Research Technology Fair

Angeles City, Pampanga, Nueva Ecija
December 2018

Final Qualifier at University of the Philippines Alchemes Research Fair 2018 (National
Level)
University of the Philippines, Diliman, Quezon City, Manila
January 2018

Final Qualifier at University of the Philippines National Science Youth Congress Research
Fair 2018
University of the Philippines, Los Baños, Laguna
February 2018

SKILLS AND PERSONAL COMPETENCY

 Fast learner
 Committed to work
 Flexible to different work (Engineering Field)
 Surveying skills (Surveyor’s usual task)
 Knowledgeable in statistical analysis (analysis of technical grade of materials,
estimations, soil grade, etc.)

TRAININGS/SEMINAR

As Facilitator

Division Day Camp (Application of First aid)

Gapan City, Nueva Ecija
February 2018

Provincial Jamboree Boy Scout of the Philippines (Centipede training and Hiking)
Palayan City, Nueva Ecija
November 2016

As Participant

Provincial Jamboree Boy Scout of the Philippines (Knot tying and first aid lecture)
Palayan City, Nueva Ecija
November 2015

Seminar Workshop for Science Investigatory Project

Gapan City, Nueva Ecija
September 2014

PERSONAL BACKGROUND

Age: 21
Sex: Male
Civil Status: Single
Religion: Catholic
Nationality: Filipino
Birthday: April 21, 2000
Language Spoken: English and Filipino

I hereby certify that the above information are true and correct to the best of my knowledge
and that I am liable for any misconduct herein.

JHON LHENARD G. GARCIA

Name: Berlito Joshua R. Valerio

Address: Riles st. Brgy. San Vicente, Gapan City, Nueva Ecija

Birthday: June 02, 2000

Birthplace: San Nicolas, Gapan City, Nueva Ecija

Name of Father: Joselito M. Valerio

Name of Mother: Aurora R. Valerio

Educational Background:

A. Pre-elementary
San Nicolas Central School
San Nicolas Gapan City
S.Y. 2005-2006
B. Elementary

Gapan North Elementary School

San Vicente, Gapan City, Nueva Ecija

SY. 2006-2012

C. High School

Juan R. Liwag Memorial High School

Bayanihan, Gapan City

SY. 2012-2016

D. Senior High School

Juan R. Liwag Memorial High School - SHS

Bayanihan, Gapan City

SY. 2016-2018

Favorite subject: Mathematics, Physical Education

Ambition: To be an Engineer

Philosophy in life: If you know what’s your purpose in life, do it with pride.
Name: Shanelle Anne L. Ambrocio

Address: 263 Purok 5 San Pascual Sto. Domingo

Birthday: September 18, 1999

Birthplace: Cabanatuan City

Name of Father: Edwin Df. Ambrocio

Name of Mother: Elsa Aurea L. Ambrocio

Educational Background:

A. Pre-elementary

Hazel Joy Montessori

S.Y. 2005-2006

B. Elementary

Sto. Domingo Central Elementary School

Sto. Domingo Nueva Ecija

SY. 2006-2012

C. High School

Julia Ortiz Luiz National High School

Sto. Domingo Nueva Ecija

SY. 2012-2016

D. Senior High School

 Central Luzon State University

Science City of Muñoz

SY. 2016-2018

Philosophy in life: Everybody is broken except in different ways

 APPENDIX B
PERMITS AND LICENSES THE COMPANY REQUIRES
Permits & Licenses Agency
1. Registration of Business Name DTI
Corporation SEC
2. License to operate/Mayor's permit LGU
3. TIN (Company and Workers) BIR
Registration of Book of Accounts
Authority to print receipt and invoices
Permit to use cash register machine (POS machine)
4. SSS Registration (Company and employees) SSS
5. Business Registration (Companies with 5 or more employees) DOLE
6. PHILHEALTH/Pag-IBIG Fund (Earnings of at least HDMF
P4000.00/mo)
7. Environmental Compliance Certificate DENR
9. Trademark and patent registration DOST-IPO
APPENDIX C
PRODUCT PICTURE