The Assessment Task

Write a report for the Owner/Manager of your selected company which makes
recommendations for the future marketing of the business. It has to be a small
to medium sized UK business. You should make the case for using digital marketing
techniques but may also consider offline communications especially if they are
working together with the digital tools.

To make realistic recommendations you should think about the size of the business
– which would in turn indicate the resources at their disposal and the likely technical
expertise they have. You will also need to review their present digital activity.

● Present your work in a manner suitable for the report – You should include
title page, contents page and an executive summary, as well as using a
business writing style.
● Use an appropriate structure for your report – a story which will make sense
to your reader.
● You should include references to suitable academic texts and use Harvard
Referencing throughout. You should also include other credible sources of
industry information.
● Include a clear explanation of digital marketing is and how it can benefit
businesses including your chosen company (you are not expected to argue
‘for’ and ‘against’ using digital methods).