COMSATS UNIVERSITY

Islamabad Campus
Department of Computer Science
Assignment – 1
CSC417 E-Com & DM
Total Marks: 10 Due Date: 8– 3 – 2024
date:13-3-2024
13-03-2024
Instructions:
• Create a very well formatted Microsoft Word Document(Marks will be deducted for
bad formatting).
• Submit converted PDF version on MS Teams well before deadline.
• Document should contain a Title Page (Full Name, Registration Number)
• Header and Footer, Page Number out of Total No. of Pages, References.
• It is a Max Group of 2 assignment. Copied assignment and its source will get 0 Marks.
CLO-1
Question: You are thinking of establishing your own E-com business, as a first step you
are thinking of a brand name for your e-commerce company. You must design & create
the following preliminary documentation to enable you to start a small business:
1. Brand Name & Logo (Reg Nos).
2. Brief Business Description.
3. Business Objectives:
a. Vision Statement.
b. Mission Statement.
c. E-Commerce Type(e.g. C2C )
d. Identify your customer value proposition( Why the Customer should buy
from you)
e. Revenue model(Sales, Subscription, Transaction broker etc) .
f. Comparative advantages: (of your company in the marketspace it
operates in, who are your main competitors.)
g. Business Model ( E-tailer, Services, Content, Market Creator etc)
h. Marketing GOAL(SMART)
i. Domain Name/Hosting: Suggest your preferred domain URL and technical
specifications of your hosting service. (Go to GoDaddy.com and analyze
the different kinds of domain names & Hosting Services) offered there.
4. Company Information
a. Team profiles
b. Organizational structure.( Also Called Organogram)