1&2.

What are the two types of integration

Ans: Vertical Integration, Horizontal Integration
3. It is defined as the formal linking arrangements between one organizations and another.
Ans: Integration
4. It is when a company buys and takes control of another business
Ans: Takeover (acquisition)
5. It is when two companies come together to become one larger company
Ans: Merger
6. This type of integration always occurs at the same stage of the chain of destribution
Ans: Horizontal Integration
7. It is when a tour operator acquires a chain of travel agents
Ans: Vertical Forward Integration
8. It is when an airline buys and takes over a catering company
Ans: Vertical Backward Integration
9. Their main goal is to provide a convenient location for the purchase of travel
Ans: Travel Agent
10. This type of travel agency deals with travel for Meetings, Incentives, Conferences and Exhibitions
Ans: Business Travel Agencies
11. This type of travel agency generally deals with products and services such as package holidays, and
short breaks, such as city breaks.
Ans: Leisure Travel Agencies
12. This type of travel agencies may offer less products and services than leisure travel agencies
Ans: Specialized Travel Agencies
13. It involves customer-facing activities
Ans: Front Office Procedures
14. It involves administrative duties
Ans: Back Office Procedures
15-20. Give atleast 3 roles and task of a travel agent (2pts each)