ACTIVITY: Creating a Market

Research Design
Instructions:

1. Plan a Market Research Design for your client.

2. Access and create a copy of the Market Research Design Template.
3. Brainstorm with your teammates on how your Market Research will be
accomplished.
4. Use the following prompts to lead your brainstorming session:
a. What business is your client in?
b. What is the goal of your Market Research?
c. What are the objectives of your Market Research? Align these with the
4Cs you created.
d. What research method will you use? Choose from Survey, Interview, or
Focus Group Discussion.
e. Which market segment are you tapping into?
f. Where will you conduct the research?
g. How many days will you allot to gather the data you need?
h. Who will conduct the survey?
i. Who will collate data?
j. Who will encode data?
k. Who will analyze data?

5. Refer to the SAMPLE: Market Research Design to see an accomplished

Market Research Design.
6. Refer to the WIKI: Market Research Design to see how to create one.
7. Refer to this rubric to understand how you will be graded.

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