Builds your brand

Reaching the right audience

Puts the consumer in control

To engage with your audience
Objectives
Provides convenience

To motivate your audience to take action

Increases satisfaction
Advantages of Digital Marketing
Efficient spending on your campaign

Drives brand loyalty

Return on investment (ROI)
Reduces the selling cycle

Reduces the cost of sales Goal Digital marketing is about generating sales and capturing
leads from
customers that are searching on the Internet for answers.
It can be measurable
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Provides targeted results HUSSAIN
DIGITAL MARKETING STRATEGY
Cost effective
Video Marketing

Website design (user experience)

“Digital marketing” is the process of building and

maintaining customer relationships through online activities Search engine optimization (SEO)
to facilitate the exchange of ideas, products and services
that satisfy the goals of both parties Definition
Pay per click (PPC)

Social media marketing (SMM)

Key Components
Email marketing

Display advertising (banner ads)

Affiliate marketing

Content marketing

Online reputation management (ORM)