Digital Marketing &

Social Media
Dr Wan Mohd Hirwani Wan Hussain
wmhwh@ukm.edu.my
Graduate School of Business, UKM
 What You Will Learn Today
• Principles in Social Media Marketing
• Presentation Group- 10- 15 minutes
• Copywriting
• Intellectual Property
• Online Marketplace
• Video Marketing Strategy
• Test
10 Principles Social Media
Marketing
Dr Wan Mohd Hirwani Wan Hussain
Graduate School of Business
Universiti Kebangsaan Malaysia
wmhwh@ukm.edu.my
1. Sharing

Think about sharing and engaging.

Why people like to share this? Benefit of it?

Powerful Headlines
Example Powerful Headlines
Example Powerful Headlines
Example Powerful Headlines
2. Go Real Time

Social Media is about Real Time. Publish Now not next week or next month

You also need to respond real time regarding complaints etc.

3. Educate Don’t Sell

People don't want to be sold

Share and educate people

Settle other problems

4. Entertain Don't Market

Updates information with humour, jokes, inspirational quotes

Think about “WOW” factor

5. Go EVERYWHERE

Focus on other social media platform

Blogging

Vlog

Search Engine

Email Marketing
6. Think about multimedia

Video is more engaging that blog post

Gen Y loves videos

Baby boomers loves text or email

Find out your customers and give them what they want
7. Publish a lot

Publish information about your business

Pdf, Website, Video, Audio, Links, Podcast, and

many more.

Helps establish your brand and credibility online

8. Target Your Niche

Know your tribes

Know your customers

Know your fans and community

Share it and engage with them

Facebook marketing can target demographics

and geography locations

9. Listen

Listen to your audience

Can you provide solution of their problems

Ask them question

10. Engage

After listening start engaging with them.

Contact them through email, social media

or others that they are comfortable

Copywriting

Dr Wan Mohd Hirwani Wan Hussain

Graduate School of Business
Universiti Kebangsaan Malaysia
wmhwh@ukm.edu.my
 Why Copywriting?
• Copywriting is the use of words to promote a person, business, opinion
or idea.
• The writing aims to achieve business objectives.
• Copywriting is a composite art that requires a combination of linguistic
ability & business sense.
• Copywriting can be done using the story telling technique.
• Copywriting can increase your ROI
• Copywriting can establish relationship with your customers
Cliffhanger Technique
 Cliffhanger Technique

P.S. Today, I shared with you why I became a minimalist.

Next week, I’m going to share the rest of the story: what happened
when I threw away 80% of my belongings and moved to a tiny
house.

Keep an eye on your inbox on Tuesday when I’ll send you the link
to that post.
Social Proof Technique
 AIDA
Attention – Get the reader’s attention
Interest – Interesting and fresh information that
appeals to the reader
Desire – Bene ts of your product/service/idea
and proof that it does what you say
Action – Ask for a response
fi
 AIDA Technique
How to Eat on Less Than $1.00/meal
How To Tackle your Ex-Girlfriend In 1 Week
How I Built an Online T-Shirt Business and Made $1,248.90
in 3 Weeks
Why Do Pretty Girls Always Fall in Love With Fools
8 Reasons Successful People Are Choosing to Wear the Same Thing
Every Day
Why Handsome Guy always fall in love with Hot Guy?
Create Your Headlines
 https://
www.impactbnd.com/blog-
title-generator/blogabout
Intellectual Property

Dr Wan Mohd Hirwani Wan Hussain

Graduate School of Business
Universiti Kebangsaan Malaysia
wmhwh@ukm.edu.my
 Intellectual Property
What is Intellectual Property?
! Intellectual property (IP) refers to creations of the mind: inventions, literary
and artistic works, and symbols, names, images, and designs used in
commerce.

Industrial Property Copyright

• Patents- protect inventions protects literary and artistic works
• Industrial designs- protect the
designs of products
• Trademarks- protect distinctive
signs
 Intellectual Property
Establishment of IP Court in Malaysia
! Malaysia launched the IP Court in July 2007
! Reason : The concern for the high rising number of piracy of copyrighted
materials and counterfeiting of goods in Malaysia
! 15 Sessions Courts known as “Sessions Court (Intellectual Property)” in
each state and one in Putrajaya
! 6 High Courts “High Court (Intellectual Property)” in Kuala Lumpur,
Selangor, Johor, Perak, Sabah and Sarawak
 Intellectual Property
Intellectual
Property Criteria Protection Advantage

New and 20 years of

Patent Monopoly IP
Novelty protection

Duration of author
Copyright Original life plus 50 years Monopoly IP
after death

Industrial 15 years Monopoly

New & Unique
Design protection Design

!0 years Monopoly
Trademark Unique
protection trademark
Intellectual Property
Intellectual Property
 Youtube

Dr Wan Mohd Hirwani Wan Hussain

Graduate School of Business
Universiti Kebangsaan Malaysia
wmhwh@ukm.edu.my
 Youtube
•YouTube is a video-driven social media network.
•Launched in 2005, has become a dominant way
people stream video online.
•This company acquired by Google in late 2016.
•The platform is now responsible for 11 percent of all
global video traf c, second only to Net ix.
•Currently YouTube has more than 1 billion users,
and more than half of all views come from mobile
devices.
fi
fl
 Youtube for Business
• Choosing a compelling pro le picture. Make it clean and attractive
• Create channel art
• Add your channel schedule and personalities through artwork
• Create a channel trailers
• Channel trailer will be play automatic when people visit your Youtube
Channel. Duration video 1- 2 minutes only
• Create a playlist
• Add featured Channel
• Create About page- this must be short, precise and persuasive not more
than 500 words
• Research keywords, title and description for your Channel
fi
 Youtube for Business
• Create audience retention through playlist
• Reply to the Comments on the video
• Create a content that based in Youtube Keywords and trending issue
• Create a signature production style so that viewers not about the video
• Deliver a strong call to share content and end screens
• Use creator studio that can optimise your channel
• Always promote your channel to others
• Use Google Trends to know audience interest
• Know about google keyword competitor using Google Keyword Planner
or UberSuggest
• Get the data and analytics about video from VidIQ
• Advertise through Youtube. This will promote your video content and
viral marketing
 Generate leads through Youtube

• YouTube is a useful lead generator depending on how you use it. The platform has several
tools to capture and collect leads so you know who is watching your content but also
who might be interested in your company’s products or services.
• Creating Landing Pages with End Screen
• Through search engine using Youtube. You must treat Youtube as search engine for video.
• More speci c video to solve speci c problems. For example-“Video about losing weight
for moms over 40 years old”
• Longer video attract more viewers. Create video more than 5 minutes and this will
increase engagement from viewers.
• Apply the “auto suggest technique” from Google and Youtube.
• Create your list by o ering FREE Report or FREE Consultation
• Longer description for your video
fi
ff
fi
 Monetize Your Youtube Video
• The ultimate way to take advantage of your YouTube is to monetize them
through sponsorships. You can ask brand or company to sponsor your Youtube
Channel.
• Unboxing product
• Product Review
• New trending issue
• Create Viral stories
• Monetize can be done using Google Adsense or amazon.com
• Become a YouTube Partner
• Sell your own merchandise
• Get your fans to pay you directly
• Use crowdfunding on an ongoing or one-o basis
• License your content to the media
ff
Pro & Cons Youtube in Business

Pro Cons

Viral effect Annoying advertisement

People loves video compared
Poor Customization
to text and audio
Better SEO ranking Low security and waiting time
Negative review can harms
FREE
your business
Related videos not related to
Easy to retain the customers
your business
Future Forward

Dr Wan Mohd Hirwani Wan Hussain

Graduate School of Business
Universiti Kebangsaan Malaysia
wmhwh@ukm.edu.my
Out of destruction a new spirit of creativity arise
PREPARING NEW MILLENNIALS
 What Should We Do For Future

Willing to adapt

Travel Explore and Learning new

Experiment things

Update new
Mediate
knowledge