Professional Documents
Culture Documents
Create a Successful
Video Marketing
Strategy
Why should you
create engaging
videos?
87% In 2018, 87% of online marketers
used video.
SOURCE: INSIVIA
Video is used
more widely as a
business strategy.
Attract, engage, and
delight your audience in a
human and helpful way.
50% 50% of consumers want to see
video from brands.
SOURCE: HUBSPOT
Why you should create engaging videos:
SOURCE: FORBES
64% 64% of customers say that seeing a video
makes them more likely to buy.
SOURCE: FORBES
62% 62% of consumers are more likely to have a
negative perception of a brand that
published a low quality video.
SOURCE: BRIGHTCOVE
Why you should create engaging videos:
SOURCE: WYZOWL
YouTube videos rank near
the top of a search engine
result page.
First page Google search result listing
hours
over 216 hours of video content was
uploaded to YouTube.
SOURCE: DIGIMIND
How to use
video throughout
the inbound
methodology
Inbound Methodology
Inbound Methodology
Inbound Methodology
Inbound Methodology
Video and the inbound methodology:
• Attract stage
Consumers at this
stage are identifying
their challenges.
Examples of videos in the attract stage:
• Attract stage
• Engage stage
"Engage" videos are meant
to convert your visitors into
leads and ultimately close
them into customers.
Examples of videos in the engage stage
for converting visitors into leads:
• Case studies
Examples of videos in the engage stage
for converting visitors into leads:
• Case studies
SOURCE: HUBSPOT
Examples of videos in the engage stage
for closing your leads into customers:
• Attract stage
• Engage stage
• Delight stage
Examples of videos in the delight stage: