Online Payment

Method

presented by Team 7
Our Members

Khoa
Minh Ngọc Nguyên
Trâm
Anh
AGENDA

1 About MoMo

2 Payment Solution

3 Marketing Mix Strategy

 Development History
M_Service Joint Stock Company is
a FinTech company established in
2007.

Starting as a startup, company

1 officially launched its mobile
phone top-up service.

Licensed by the State Bank of

Vietnam to provide E-wallet and
money transfer services

Three years later, in October

2010, the MoMo brand appeared
on the market.
 Momo Brand

VISION MISSION
Enhance the quality Become the number
of life for Vietnamese one provider of 3 digital
people as financial financial services on a
services on mobile technology platform.

1
 ACHIEVEMENT
Executed tens of millions of
transactions for 2.5 million
customers, and this community
is growing day by day.

Momo E-wallet is a smartphone

application with over 1 million
users

1
 One-touch payment experiences
for over 100 convenient services

Money Bill Airline Mobile

Transfer Transfer Movie Commerce
ticket
2
 SWOT
S - Strengths W - Weaknesses

Diverse services Used to have bussiness scandal

Widely embraced by users It has been used for scams
Positive community engagement Service fees are high
High brand recognition Coverage is not yet widespread

O - Opportunities T - Threats

Increasing demand for electronic wallets

Government encourages the use of Must face with a lot competition (Zalo
electronic payments Pay, VNPay, Shopee Pay...)
Rapid development of e-commerce in Habit of using cash in daily life
Vietnam E-wallet community collaboration in
Vietnamese Fintech market is full of Vietnam is lacking
potential for growth.
2
 PAYMENTS PORTALS

MOMO E-WALLET 01

BANK CARD 02

03
2 INTERNET BANKING

QR CODE 04

MOMO TRADING POINT 05

 Features of Momo
01 02
BUY NOW PAY LATER E - WALLET

purchase items without special discounts

paying immediately. and promotions

additional fees or make cashless

interest charges. payment
2
 Security
1 2 3 4 5

Two-factor Biometric Latest Real-time

authentication authentication encryption "Momo Shield" transaction
(2FA) system technology monitoring

Monitor Detect and

Username Fingerprint Protect
Protect prevent
Password Facial users' data
account fraudulent
OTP Recognition
transactions
2
MoMo's Marketing
Strategy on
Distribution System

Cooperated with major

partners such as FPT Shop,
Circle K, Ministop, Cheers,
F88, etc., transaction points.
MoMo's Marketing Regularly discounts bill payment
services, providing many discount
Strategy on Promotion codes when using the service.
THANK YOU!
I really appreciate your time.