MOBILE

PAYMENTS IN
VIETNAM
OUR GROUP

1. Phạm Thành Long

2. Đinh Thị Phương Thanh
3. Phạm Ngọc Mỹ
4. Trần Hoài Thu
TABLE OF CONTENTS

01 02
HOW DO 03 04
THEY USAGE IN
DEFINITIONS WORK? PROS & CONS VIET NAM
DEFINITIO
NS 01
DEFINITIONS

WHAT ARE MOBILE PAYMENTS?

WHAT TYPES OF MOBILE PAYMENTS

DO PEOPLE USE?

WHAT KIND OF APPS ARE AVAILABLE

FOR MOBILE PAYMENTS?
MOBILE PAYMENTS

Regulated transactions that take

place digitally
TYPES OF MOBILE
PAYMENT

In-Store
Peer-to-Peer Purchases

mCommerce Merchant Method

DIFFERENT APPS &
SERVICES
MOBILE BANKING MOBILE
APPS WALLETS

● Extension to your already existing bank ● Stores user’s credit or debit card details
account ● Do transactions
● Do banking operations, payment for utility ● Allow NFC
bills.
● May or may not allow NFC
HOW DO
THEY 02
WORK?
THE PROCESS
With mobile wallet They pass encrypted
apps installed information back and forth

Buyers hold their The two devices

mobile devices communicate
02 04

01 Contactless Payment 03 The funds leave their

Terminal mobile wallet
NFC-enabled payments They take a fraction of
terminal time
NFC & Point-Of-Sale
SYSTEM POS system computes
the price
POS terminal transfers
data

POS system prints out

a receipt POS system updates
the inventory
PROS &
CONS 03
UNDERSTANDING THE PROS &
CONS

PROS CONS
● Fast ● Easier to track
● Secure ● Tied to your phone
● Widely accepted ● Inconvenience for some customers
● Work with rewards programs
 MOBILE
PAYMENTS
USAGE IN VIET 04
NAM
VIETNAM MOBILE PAYMENT
MARKET

29.1% will pay via

smartphones

US $74 spent with

payment apps
DIFFERENT MODELS IN
VIETNAM MOBILE PAYMENT
MARKET
MOBILE MIXED PAYMENT
WALLET MODEL GATEWAY
A service that offers
A service that A mixed business
allows users to model where the electronic portals to
make online company will enable online
payments via provide both payment processing
mobile wallet services via bank accounts.
account.
Users need to have
Users do not need to a bank account
have a bank account
KEY PLAYERS IN THE
MARKET
Mixed model

Payment gateway
Mobile wallet
 BRAND POPULARITY

Awareness 98% 79% 61% 62% 53%

Have ever tried

89% 40% 19% 21% 11%

Current use 85% 19% 6% 12% 5%

Most often use 80% 9% 3% 5% 1%

Source: Q&Me Vietnam Market Research

AVERAGE TRANSACTION
AMOUNT
Average
Amount
Usage Frequency

23% 29%
3-4
Everyday times/week
77% 200K

73% 300K
THANK
YOU