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UX CASE STUDY
mVISA Mobile Push Payments App
Global Payments for Emerging Markets
 This mVisa Case Study
shows our collaborative, human‐centered
design process.

01. UX Strategy

THE BROAD GOAL

The Challenge for

mVisa:
 HOW MIGHT WE:
Reduce the dependency of
cash by providing a
mobile-based alternative in
emerging markets that’s
simple and secure?
THE CONCRETE GOALS

Key App Design Considerations

Mobile device is a new channel for payment by consumers and merchants
Users will continue with entrenched payment habits unless the new experience with mVisa is
simple and convenient to use; delivers value and control; and suits the social context of the
payment situations
Success of client’s mVisa program critically dependent on the user experience on the mobile
interface.
Mobile Payments Authentication:
BALANCING SECURITY AND CONVENIENCE
THE CONCRETE GOALS

Transactions should be secure and also easily

accessible for users
Transaction initiation should be made as quick as possible
Clients should utilize authentication mechanisms like biometric or numeric passcode.
Devices should be supported to ensure high level of security and con dence by consumers in using mVisa
services
 Identifying the Mobile Design Principles

MOBILE DESIGN PRINCIPLES

Simplicity – create direct and easy to understand experience
Clear contextual feedback – use multiple cues like visual elements, sound and vibration
Security – allay this top-of-mind concern in adopting mobile payments
Error and exception handling – cover for all possibilities
Information and usage feedback – deliver on need for control and need for maximum value
 02. UX Research & Analysis

Personas and User Experience Journey Map

CONSUMER PERSONA (INDIA)
MS. SANJANA, Consumer,
31 years old, Stay at Home Mom
 MERCHANT PERSONA (INDIA)
MR DEEPAK MERCHANT,
32 years old. Jewelry Shop Owner
03. UX Design Phase
 Wire Frames of Main User Flows

USER FLOWS & WIREFRAMES

Paying a merchant via NFC Terminal

Paying a merchant via a static QR code

USER FLOWS & WIREFRAMES

Person to Person Payments

USER FLOWS & WIREFRAMES

Withdraw Cash at an ATM or mVisa Agent

High Res Mockups

HIGH RES MOCKUPS

On Boarding
HIGH RES MOCKUPS

Paying a Merchant via QR Code Comps

04. Usability Testing

 FINAL DESIGN STAGE
Contextual User Testing in India
with a Working Prototype

05. Hand off Final Designs to Production

 AGILE SCRUM IMPLEMENTATION

Validating the Prototype, Iterate the Designs

Then Hand o to Production
Visit the mVisa website here

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