NORTH SOUTH

UNIVERSITY
MGT – 368
Entrepreneurship
Sec: 3

Entrepreneurship Final Assignment Spring 2020

Business Plan of OmniCash

Submitted To:
Samuel Mursalin
Lecturer
Department of Management
School of Business & Economics (SBE)

Submitted By:

Imrul Farhan Pritom ID: 1620326030

Table of Content

s
Introduction...........................................................................................................................................2
Business Model Canvas of OmniCash.....................................................................................................4
Executive Summary................................................................................................................................5
Environmental & Industry Analysis:.......................................................................................................7
PESTEL Analysis:.................................................................................................................................7
Porter’s 5 Force’s Analysis:.................................................................................................................8
Marketing Plan.......................................................................................................................................9
Marketing Mix:...................................................................................................................................9
Market Analysis:...............................................................................................................................12
Target Market:.................................................................................................................................13
Operational Plan..................................................................................................................................13
Organization Plan.................................................................................................................................15
Roadmap..............................................................................................................................................17
Financial Plan.......................................................................................................................................18
Proforma Income Statement:...........................................................................................................18
State of Cash Flows:..........................................................................................................................19
Proforma Balance Sheet:..................................................................................................................20
Assessment of Risk...............................................................................................................................21
Weaknesses and Contingency:.........................................................................................................21

1
 Introduction

In this tech-driven modern age, everything and every process is getting digitized. Almost
everything nowadays can be done online. Mobile banking system by several banks has made it
so that customers can do online banking from anywhere and at any time. People may need to
withdraw cash from their bank accounts and due to this current pandemic, it has become
difficult and unsafe especially when someone has their money spread across several banks. The
result is having various mobile banking apps on your mobile which becomes a hassle. Our
universal mobile banking platform allows users to transfer funds from other mobile banking
platforms by acting as a universal agent along with accepting the transfer of funds from any
traditional bank and credit cards. People can transfer the funds they need from various banks
into one virtual safe with the use of one app only. If they need to withdraw cash physically, we
have OmniCash merchant agents positioned at convenient places like bkash agents to whom
individuals can go to and cash out instead of looking for ATM booths.

Name & Address of Business:

Name: Omni Cash

Address: House # 519, Road # 01, Dhanmondi, Dhaka -1205

Website: www.omnicash.bd.com

Facebook page: www.facebook.com/omnicashbd

Instagram Page: www.instagram.com/omnicashbd

LinkedIn Page: https://www.linkedin.com/company/omnicashbd/

Name & Address of Principles:

Name: Imrul Farhan Pritom

Address: House no. 72, Road no.1, Sector no. 12, Uttara, Dhaka-1230

Statement of Confidentiality:

The undersigned reader of OmniCash's Business Plan hereby recognizes that the information
given is completely confidential and that the reader agrees not to reveal something contained

2
in the business plan without OmniCash's written consent as any release of information
contained in this report may cause harm to OmniCash.

Any infringement of confidentiality will result in a breach of 'Article 56' of the Bangladesh
constitution & will ultimately result in lawsuit.

Mission: Consolidate & expand our market position in the growing and under penetrated digital
financial system of Bangladesh by proving a unique platform that utilizes our capabilities &
unique value proposition and as result become the most trusted mobile financial service in
Bangladesh.

Vision: Provide a universal platform for mobile -payment ecosystem which is easily accessible,
convenient & safe. We want to positively impact the economic foundation of the country.

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 Business Model Canvas of
OmniCash
Key Partners Key Activities Value Propositions Customer Customer
Relationships Segments

 Banks with  Enable  Universal  Customer  Wants

mobile Transfer of Mobile Service convenience
banking Center of digital
Funds Banking
payment
system  Enhanced system used  OmniCash
 Mobile users
 Education Security to make Platform  Age 18-45
Institutions  Fraud payments and  Semi urban
 Insurance Protection transfer & Urban
Company funds.
 Shopping Key Resources  E-Commerce Channels
Centers
 Movie  Technology  OmniCash
Theatres Platform Website
 Hospitals  Partners like  OmniCash
Financial App
institutions  Client sites
 Bangladesh
Bank license

Cost Structure Revenue Streams

 Most of the expenses are related to
OmniCash’s platform  2 % Commissions on transactions
 Customer Acquisition

4
 Executive Summary

OmniCash is a mobile banking system that can transfer funds from other mobile banking
platforms. It works as a universal mobile banking agent. Along with that, it can also accept fund
transfer from any traditional bank account and credit card. The major banks with mobile
banking will be partnered with us. Users can sign up with OmniCash free of charge and use the
platform to seamlessly transfer funds from one bank account to another across different banks
without having to outside their homes. They can use the platform to make payments for
shopping, utility bills, education fees, Hospital payments etc. We will also be developing an e-
commerce platform where customers can browse and purchase basic groceries like onions,
garlic, rice, potatoes, and other vegetables during this pandemic without having to go out. We
will be partnered with various outlets of Shawpno, Meena Bazar & Chaldal to provide this
service. Revenues will be generated from commissions charged on transactions.

The first part of the report is the introduction which introduces the business idea and the
founder. We then have a business model canvas of OmniCash giving an overview of the
business plan.

We carried out environmental & industry analysis using PESTEL and PORTER’s 5 forces. From
the study, it was seen that the political, social, environmental & legal factors are favorable for
OmniCash while economic factors cannot be determined due to the instability caused by the
recent pandemic. Technological factor is unfavorable as the development of technology in the
industry is behind those of other countries although it is showing good growth. Our analysis of
PORTER’s 5 five forces shows the bargaining powers of suppliers and buyers to be high and
medium respectively. Competitive rivalry is medium and the threat of substitution ranging from
medium to high. The threat of new entrants is low.

Research on the market was carried out using an online survey and secondary research done
from various articles and market information on the internet from reliable sites and the date
from these were used to formulate the business plan. OmniCash shall collaborate with other
financial institutions to sell their services such as insurance, savings, loans, etc. along with its
own earning money in commissions or other ways as per the contract. Market analysis shows
that there are 66.44 million Bangladeshi Internet users, 165.615 million mobile connections
which 99 % of the population and is 818.57 lac users of mobile financial services. This shows
that there is a high addressable market that OmniCash can capitalize on. Total transactions in

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taka were 41,334.79 Core which show high possibility for profit even with low commission rate
on transactions. Mobile banking transactions are expected to rise due to the pandemic
situation meaning we can earn more revenues. Our marketing plan during this pandemic
initially will be focused primarily on online marketing due to the pandemic utilizing various
social media platforms such as Facebook, Instagram, Youtube & Linkedin. Search engine
optimization will be used so that people can find our website and brand more easily. We will be
focusing on attracting customers in semi-urban and urban areas from the age of 18-45 as they
are more tech-savvy.

The next part explores OmniCash’s operational plan. This part talks about how OmniCash will
provide its service and ensure quality as well as details regarding the base of operations. The
functional roles of the business are detailed.

In the Organization plan, the forms of ownership and liability, and how OmniCash will be
structured, what kind of employees will be recruited are detailed. The business is a sole
proprietorship but investors will be given part-ownership in return for their investment as well
as a sit on the board of directors. An organogram of the organization is also included.

The financial plan outlines how we will startup our business budget-wise and shows projections
for 4 years of operations. We will be using both internal and external finances. Because lack of
financial ability we will be looking for as many investors to invest in our business. OmniCash will
require an investment of 25,000,00 Lac Taka spread across the 4 years. If we cannot find
investors to help us start OmniCash we may look to take loans to get started and later attract
investors to lessen the burden of the loan. Either way, we need investors to help us expand and
be successful. From our Pro forma Income statement, we see that there is a positive growth
rate in Net Income of 11 %, 13% & 13 % for years 2, 3 & 4 respectively. There is a positive cash
flow growth rate indicating a healthy inflow of cash into the business. From the positive growth
rate, we can see that investors will be getting back a healthy return on their initial investment
which might encourage them to invest more.

The final part of the report is the assessment of risk where it talks about weaknesses in our
business plan & their possible contingency such as market analysis, competition, customer
acceptance, financial & management. Contingency plans to prevent the failure of the business
are also outlined in regards to what steps we plan to take to make sure there is a positive inflow
of cash and that OmniCash is prospering.

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 Environmental & Industry Analysis:

PESTEL Analysis:
To gain insights that will affect business operations, it is important to evaluate and assess the
macroeconomic factors when beginning a new company. The PEST Analysis will therefore assist
in setting goals and strategies, respectively.

 Political: Even though there is no political unrest persisting in the country the rules and
regulations set by the government in this situation of global crisis will affect our venture
significantly. The policies implemented by the government on businesses and
technological advancements will result in impacting our business. Increment in taxation,
interest rates, and intellectual properties might proliferate the costs of diminishing
profits. However, the mobile banking industry has witnessed remarkable progress in the
last few years due to the constructive and forward-looking approach of Bangladesh Bank
and the government. The intention of the government to create a "Digital" Bangladesh
has enforced technological advancements which means our value proposition is going to
be attractive on the market.
 Economic: Bangladesh 's economy is referred to as one of the world's fastest-growing
economies. However, the current pandemic situation will affect both the economy and
the companies. The economy may currently face inflationary/deflationary pressures that
will impact interest rates based on the monetary and fiscal policies that the government
intends to implement. This will therefore influence investor and entrepreneurial
decisions whether to invest or save. Even if the investors are willing to invest in
companies, the amount will vary according to the interest rates and so on.
 Social: Nowadays millions of Bangladesh residents are transferring funds within a
network via mobile network services or the internet making it an attractive industry. The
attitude of people towards this is positive due to its usefulness, operating in terms of
flexibility & convenience. It would be desirable to have a universal platform that further
makes it versatile, convenient & quick.
 Technological: Technology factor is relevant to innovation in businesses that rely on
technology and technological advancements. Bangladesh Bank and the banking industry
is all for adopting technology that digitizes the processes. However technological

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 advancements in the banking industry and digital payment platforms are at the early
stage of development compared to other countries and much more needs to be learned
and adopted.
 Environmental: With the use of technology particularly for financial services or digital
payment apps, paper usage is reduced. In turn, the need for direct driving to a branch or
withdrawing cash from ATM booths is also minimized.
 Legal: Legal factors have a positive effect on the industry. There are strict guidelines that
enforce security. The Government has introduced and amended some laws and
regulations for the Digital Financial Services industry. Also, the Bangladesh Bank
released the "Mobile Financial Services (MFS) Guidelines for the Banks" in 2011 which
was later revised and modified in 2015.

Porter’s 5 Force’s Analysis:

Industry Research can help evaluate other variables for this venture to scrutinize the level of
competition in the industry and assess how profitable the company is in terms of profitability.

Forces Description Impact

Bargaining Power Because when a business is set-up and the

of Suppliers entrepreneurs would require to expand and need help in
High
terms of logistical support and so on. At that time the
suppliers we will be consulting they do have the power
to charge a more competitive price to others rather than
us.

The primary buyers are the general public as well as

businesses that use mobile financing as means making
Bargaining Power Medium
payments. OmniCash will be the only universal mobile
of Buyers
banking platform however if other digital payment
services adopt our idea the switching cost is fairly low.

Competitive Rivalry OmniCash is the first in the industry with such a value
proposition hence we have an advantage. However,
Medium
existing Digital finance services although very few do
exist and there may be competition after they adopt the

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 idea as well.

Threat of There are few established substitutes. Other substitutes Medium

Substitution are traditional banks who will be partnered with us. to high
However, people in Bangladesh do prefer banks still
because security and safety they provide especially since
most of the population are not tech-savvy.

Threat of New Since the industry is part of the financial system there Low
Entrants are legal & regulatory barriers. OmniCash being the early
innovators will have the edge.

Marketing Plan

Our goal is to differentiate ourselves from our competitors to our potential customers by
providing a universal mobile banking system boosting the use of mobile banking, eliminating
the need to go to banks and keep transactions flowing during this pandemic. Our vision
coincides with that of Bangladesh Bank and will be using that as part of our marketing message.

Marketing Mix:

Product/Services: OmniCash offers a universal mobile banking system where you transfer funds
from other mobile banking platforms. We will have an app built that will be compatible with
smartphones of all kinds and a fully functioning website where the same services will be
provided. In addition to transferring money, customers can also pay their bills on OmniCash for
electricity, telecommunications, water, mobile, broadband, gas, etc. Customers can also use
OmniCash to make shopping payments. OmniCash will also collaborate with many educational
and financial organizations and serve as a platform for accepting fees for tuition and insurance
payments. OmniCash provides online business smart payment solutions. The payment solutions
allow them to accept payments online through our platform. The payment option comes with
no installation fees and maintenance fees.

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For security issues, passwords, pin code, and even biometric security system such as voice
recognition, fingerprint scanner, etc. will be used to log in to the user’s account and all
transactions and account activity will be closely monitored by a separate team so that no illegal
transactions or activity takes and also the users’s funds are safe as well.

We will also be having an e-commerce market in our app and website where people can buy
basic groceries such as vegetables & rice and make payments using OmniCash during this
pandemic without having withdrawn cash from banks. Customers can simply use our universal
mobile banking system to use money in their bank account to pay for groceries ordered online
using OmniCash as a payment method.

Development & testing: We will be using lean startup method in order to test & develop our
app and concept. Using Agile development, we will involve customers in the app development
phase and find what features were considered useful, what were not and how we can improve
them. App & Website design will be tested using A/B testing and whichever version of the app
& website generates a more favorable response we will go forward with that. By collecting
customer feedback, we will better understand if our product/service will be desirable. Until our
hypothesis is proven we will keep producing MVPs and continue with agile development.

Price: OmniCash is a free to use service as it is a medium through which customers can make
payments for the other services which they avail in the form of a universal mobile banking
system. Revenues are earned through commissions which happen on the transactions which
will 2%.

Place/Distribution: Like every other app or website, OmniCash can be accessed anywhere
through a smartphone or laptop that has internet connectivity. Headquarters for the OmniCash
office will be in Dhanmondi, Dhaka. The service will serve consumers in Bangladesh, and will be
available to make payments and shopping throughout the country. It can be accessed via a
browser and its app is also on iOS, Windows, and Android operating systems.

Promotion: Ad campaigns will be shown via multiple channels on radio, television, newspapers,

magazines, and billboards but mostly we will be capitalizing on online marketing. We will be
using social media platforms to promote our service such as Facebook page, Instagram page,
Twitter, etc. by posting both visual and audio content for promotion as well as using interactive
posts to communicate with our audiences. The goal at the beginning is to build awareness for
our brand and educate people about what we are offering. We shall be also be placing booths
in university campuses to target the younger demographic who are tech-savvy so that when
they go home, they can tell their family member as our service of being able to pay education
fees without leaving home will be very attractive to them. As we grow more, we will be aiming
to be sponsoring several events so that we can further promote ourselves. Coupon codes and

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offers will be given to customers at the beginning frequently so that they transact more using
OmniCash.

Branding Image:

Our brand will be represented in both our logo and slogan conveying to customers of an
interconnected world of users where different universities, cities, financial institutions or even
countries will not matter when transacting money for various purposes. W want our customers
to have a sense of simplicity and happiness when using our service hence we have chosen some
vibrant colors for the logo but making it too flashy or complicated. We hope to make our users
feel they are experiencing a simple, convenient fast & secure service.

Creating a Website:

A website will be created that conveys our values and benefits of using OmniCash. Customers
can use the services using the website but their smartphones will be required to log in in
conjunction. The website will be designed in a way that captivates visitors and encourages them
to explore more and maybe even become a customer. Search Engine Optimization will be used
to get the site in a more privileged position on the world wide web.

Use of Social Media:

Social Media presence is crucial nowadays and therefore OmniCash will have active accounts on
Facebook, Instagram, Youtube, and Linkedin. Facebook is the most used social network and

11
alongside our Instagram account these two will be used for showing our product, philosophy,
and announcements of news and updates, as well as discount or cashback, offers on
transactions. This way more people will be encouraged to start using OmniCash and existing
customers will be motivated to stay. We shall use messages regarding how transactions and
payments will not be hindered by using OmniCash.

The Linkedin account will convey a professional image of OmniCash. Negotiating deals with
various potential partners such as banks, educational institutions & hospitals so that we have
more variety of transactions that can be made via OmniCash.

Our official Youtube channel will be used post videos about OmniCash, how it works, what are
it’s benefits and as well as demonstrations performed by celebrities & athletes who are most
popular nowadays.

Newspapers, Billboards, radio, TV ads, etc. :

Along with social media promotion we shall be using traditional modes of marketing such as
newspapers, billboards, posters, radio & TV ads. This will help reach people who are less active
online be aware of OmniCash.

Interviews:

The founder and other major managers will be taking part in talk shows and interviews to talk
about OmniCash and how it will change the mobile financial services industry and how it is very
helpful during this pandemic.

Stands & Booths:

Place stands and booths in universities to target the younger generation who are more tech-
savvy and convey to them about them by using OmniCash they can pay their fees without them
going to banks alongside other forms of payment and regular money transfer.

Market Analysis:
Internet users in Bangladesh

 66.44 million Bangladeshi Internet users by January 2020.

 The number of internet users in Bangladesh between 2019 and 2020 increased by 5.8
million
 Bangladesh's internet penetration was 41 % in January 2020.

Mobile connections in Bangladesh

 165.615 million mobile connections in January 2020.

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  The number of mobile connections in January 2020 was equivalent to 99% of the total
population.

Mobile Financial Services

 No. of Banks providing the service is 16 in February 2020.

 No. of registered clients is 818.57 lac in February 2020.
 No of total transactions is 226,109,405 in February 2020.
 Total transactions were 41,334.79 Core taka in February 2020

From the data collected from the market, there are a huge number of untapped customers in
terms of Mobile Financing services. Due to the pandemic causing everyone to be at home we
expect the number of transactions using Mobile Financial Services to significantly increase.

Target Market:
Geographic Segmentation: People living in semi-urban and urban areas as there is more likely
to be internet connectivity and tech-savvy people using smartphones in those areas as well as
financial institutions.

Demographic Segmentation: Initial target customers will be people from the age of 18-45 as
they will be more tech-savvy and heavy app users ranging from lower-middle to higher class
income level.

Operational Plan

This segment describes our business' day-to-day operations including location, facilities, staff,
and processes.

Service Delivery: Since the product/service we are providing is entirely digital we do not require
a large place to install equipments or physically produce products. To deliver our product to our
customers the app will be uploaded into the IOS App Store and Google Play for Android where
our customers can download and start using our services for free. Updates will be announced
through these channels in the future as we develop and improve the app and our service.

Quality Control: There will be regular check-ups every week to maintain consistency in the
quality of our services, and more comprehensive ones every month. These analyzes will consist
of numerous parts to allow us to develop into a better m-payment app. Such as

 Analysis of Customer Feedback

 Analysis of Server Feedback

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  Analysis of Development Team feedback
 Server extensions & upgrades whenever possible

Location: For the first year, OmniCash will be set up in a small location in Dhanmondi, Dhaka, to
avoid getting additional costs. This place will serve as the base of operations, and given that in
the first year we will consist of few workers and then expand to a larger number concentrating
mostly on the technical areas and that there is no need to be in the office for much of the work
since it can be done from home especially during this pandemic. Due to the pandemic initially,
we may not need the office space to ensure health safety since the work can be done from
home. The office will have the following characteristics.

 Size: 800 square feet

 Type of building: Office or Living place
 Accessibility for employees: Accessible by car with Parking or bus
 Costs: BDT 30000
 Utilities: bathroom, 1 big space, 1 small kitchen, , Elevators, CCTV security, Broadband
Internet.

We just need powerful servers and a competent code to deliver our product successfully.
Besides these, the necessary equipment for starting the business consists of:

 Computers
 Printers
 Projectors
 A bank account
 Desktop material

During the pandemic workers can work from using their own laptop or desktop or may be
provided one so that operations do not hault.

Functional Roles:

To succeed on the business model of OmniCash, the Organization will perform several functions
like the following:

1. Administrative Functions:

 General & administrative functions including legal, marketing, bookkeeping, etc.

 Hiring and training staff

2. Smart Phone App Functions:

 Developing additional application features

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  Application maintenance, updates, and bug-fixing

 Ongoing search engine optimization

3. Service Functions:

 Customer service

 Writing and producing content for the application, website & social media.

Organization Plan

Form of Ownership & Responsibility:

OmniCash will be a sole proprietorship owned by Mr. Imrul Farhan Pritom. Full-time and part-
time staffing will be kept lean. Investors will be offered 50 % ownership and a place in the Board
of Directors. Majority decision making will reside with the founder with the Board of Directors
members advising him. The founder will have cheque signing authority.

Board of Directors:

We have considered getting a board of directors to run smoothly that would be formal and
challenge us in our thinking and help us solve our problems.

Support Professionals:

To operate the business better, we will seek help from people who are specialized and better
equipped, such as lawyers, freelancers, etc., to handle certain tasks or hurdles we may not have
the proper expertise to address.

Human Resources Plans & Policies:

 Kind of Employees: There will be three types of staff associated with OmniCash, full-time
staff, interns, and freelancers. Full-time workers should have completed their respective
university studies in areas relevant to their job or providing them with the necessary
resources to do their part. If the future employee can prove their worth without
completing their degree, they may be able to join OmniCash. The more experience in
the field the better. Employees are expected to work 5 days a week full time, and even
devote their free time to the company. Internship candidates are suitable for tasks that
take a smaller period compared to long-term projects that would require their full
attention so that they cannot undertake their studies or those that would take longer
than their internship program. If an intern is happy with OmniCash the same way we are

15
 with him/her, we will be providing another form of contract in the business for their
continuation.
 Scouting: For searching employees that will fit our profile we will be looking for them in
University forums, social media & professional forums such as LinkedIn, BDjobs etc.
 Merit Based Pay & Promotion: Based on employee’s performance he/or she will be
given monetary benefits and promotion.
 Recognition: At the end of every month we will evaluate all employee’s performance
and determine employee of the month which will provide a non-monetary incentive.

Termination Policy: If any employee is in infringement of any rules, regulation or has done any
illegal activity he or she will be given a warning and will be reprimanded. If the violations and
misconduct are repeated, he will be fired. A written notice will be given to the terminated
employee 120 days prior. HR manager may also conduct an exit interview if needed.

Organogram:

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 Roadmap

Year 1: Once we have a fully finished version of the App, we will be ready in launching it. Before
the actual launch of heavy marketing, efforts will be put forward to build awareness among the
mass market. Teaser videos will be posted on our YouTube channel and social media pages to
build curiosity among potential customers. We will reveal the product and details about it. We
will use the various methods in the marketing plan to attract customers. After we get our first
clients, we will be making sure to provide a strong service experience and as well keep on
improving our service alone the way and keep on attracting more customers. Portion of the
initial profits if any will be given as donations for the pandemic.

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 Year 2-4: If the pandemic does not resolve more customers will attract on using OmniCash. Our
goal now will be establishing a loyal customer base by improving our product and service. We
will provide promotional offers such as discounts and cash backs to encourage customers to
keep using OmniCash. We will then add more features such as the E-Commerce platforms for
grocery shopping. We will start only basic and essential groceries. Our main goal will be to look
for more partners in terms of the financial institution, education institution, shopping outlets,
hospitals, etc. so that OmniCash is usable in these various realms. As a result, more customers
will be motivated to use OmniCash as a payment gateway. We will also look for more investors
to invest in OmniCash to help us expand which they should be motivated to do after seeing our
growing customer base and profits. Marketing efforts will keep on going to increase users and
growth in the market.

Year 5-10: Now that we have penetrated the market and have become the sole platform for
universal mobile banking more banks will be looking to partner with us. We will have become
the country’s leading Digital Payment Service. The goal now will be to increase our market
share & sustain ourselves as a brand.

Financial Plan

Proforma Income Statement:

YEAR 1 YEAR 2 YEAR 3 YEAR 4

REVENUES
COMMISSIONS FROM BDT 50,000,000.00 BDT 55,000,000.00 BDT 63,250,000.00 BDT 72,737,500.00
TRANSACTIONS (2%)
GROSS PROFIT BDT 50,000,000.00 BDT 55,000,000.00 BDT 63,250,000.00 BDT 72,737,500.00

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OPERATING EXPENSE
SALARIES & WAGES BDT 200,000.00 BDT 280,000.00 BDT 350,000.00 BDT 400,000.00
APP DEVELOPMENT BDT 500,000.00 BDT 500,000.00 BDT 500,000.00 BDT 500,000.00
RENT BDT 360,000.00 BDT 360,000.00 BDT 360,000.00 BDT 360,000.00
UTILITY BDT 180,000.00 BDT 180,000.00 BDT 180,000.00 BDT 180,000.00
MARKETING & ADMINISTRATIVE BDT 100,000.00 BDT 150,000.00 BDT 180,000.00 BDT 200,000.00
EXPENSE
DEPRECIATION EXPENSE BDT 100,000.00 BDT 200,000.00 BDT 300,000.00 BDT 400,000.00
SERVER HOSTING & MAINTENANCE BDT 300,000.00 BDT 300,000.00 BDT 300,000.00 BDT 300,000.00
WEBSITE DEVELOPMENT & BDT 1,024,000.00 BDT 1,024,000.00 BDT 1,024,000.00 BDT 1,024,000.00
MAINTENANCE
TOTAL OPERATING EXPENSE BDT 2,764,000.00 BDT 1,970,000.00 BDT 2,170,000.00 BDT 2,340,000.00
EBIT BDT 47,236,000.00 BDT 53,030,000.00 BDT 61,080,000.00 BDT 70,397,500.00
TAX (15%) BDT 7,085,400.00 BDT 7,954,500.00 BDT 9,162,000.00 BDT 10,559,625.00
NET INCOME BDT 40,150,600.00 BDT 45,075,500.00 BDT 51,918,000.00 BDT 59,837,875.00

YEAR 1 YEAR 2 YEAR 3 YEAR 4

NET INCOME BDT 40,150,600.00 BDT 45,075,500.00 BDT 51,918,000.00 BDT 59,837,875.00
ADJUSTMENTS
DEPRECIATION BDT 100,000.00 BDT 210,000.00 BDT 330,000.00 BDT 470,000.00
TRADE LICENSE (BDT 14,000.00)
TRADEMARK (BDT 4,000.00)
INVESTMENTS BDT 625,000.00 BDT 625,000.00 BDT 625,000.00 BDT 625,000.00
PROPERTY, PLANT & (BDT 500,000.00) (BDT 50,000.00) (BDT 50,000.00) (BDT 100,000.00)
EQUIPMENT
SALARIES & WAGES (BDT 200,000.00) (BDT 80,000.00) (BDT 70,000.00) (BDT 50,000.00)
APP DEVELOPMENT (BDT 500,000.00) (BDT 500,000.00) (BDT 500,000.00) (BDT 500,000.00)
RENT (BDT 360,000.00) (BDT 360,000.00) (BDT 360,000.00) (BDT 360,000.00)
UTILITY (BDT 180,000.00) (BDT 180,000.00) (BDT 180,000.00) (BDT 180,000.00)
MARKETING & ADMINISTRATIVE (BDT 100,000.00) (BDT 150,000.00) (BDT 180,000.00) (BDT 200,000.00)
EXPENSE
SERVER HOSTING & (BDT 200,000.00) (BDT 200,000.00) (BDT 200,000.00) (BDT 200,000.00)
MAINTENANCE
WEBSITE DEVELOPMENT & (BDT 41,200.00) (BDT 41,200.00) (BDT 41,200.00) (BDT 41,200.00)

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MAINTENANCE
NET CASH FLOW BDT 38,776,400.00 BDT 44,349,300.00 BDT 51,291,800.00 BDT 59,301,675.00
BEGINNING BALANCE BDT 0.00 BDT 38,776,400.00 BDT 83,125,700.00 BDT 134,417,500.00
ENDING BALANCE BDT 38,776,400.00 BDT 83,125,700.00 BDT 134,417,500.00 BDT 193,719,175.00

State of Cash Flows:

Proforma Balance Sheet:

YEAR 1 YEAR 2 YEAR 3 YEAR 4
ASSETS
CASH & CASH EQUIVALENT BDT 40,375,600.00 BDT 83,125,700.00 BDT 134,417,500.00 BDT 193,719,175.00
PREPAID EXPENSE BDT 18,000.00 BDT 18,000.00 BDT 18,000.00 BDT 18,000.00
TOTAL CURRENT ASSETS BDT 40,357,600.00 BDT 83,107,700.00 BDT 134,399,500.00 BDT 193,701,175.00
PROPERTY, PLANT & EQUIPMENT BDT 500,000.00 BDT 550,000.00 BDT 600,000.00 BDT 700,000.00
ACCUMULATED DEPRECIATION BDT 100,000.00 BDT 310,000.00 BDT 640,000.00 BDT 1,110,000.00
NET PROPERTY, PLANT & BDT 400,000.00 BDT 240,000.00 -BDT 40,000.00 -BDT 410,000.00
EQUIPMENT
INTANGIBLE ASSETS BDT 18,000.00 BDT 18,000.00 BDT 18,000.00 BDT 18,000.00
TOTAL ASSETS BDT 40,775,600.00 BDT 83,365,700.00 BDT 134,377,500.00 BDT 193,309,175.00
LIABILITIES & EQUITY
ACCOUNTS PAYABLE BDT 37,665,200.00 BDT 81,834,500.00 BDT 132,846,300.00
RETAINED EARNINGS BDT 40,150,600.00 BDT 45,075,500.00 BDT 51,918,000.00 BDT 59,837,875.00

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INVESTOR'S EQUITY BDT 625,000.00 BDT 625,000.00 BDT 625,000.00 BDT 625,000.00
TOTAL LIABILITIES & EQUITY BDT 40,775,600.00 BDT 83,365,700.00 BDT 134,377,500.00 BDT 193,309,175.00

Offer: Investors will be asked to invest BDT 25,000,00 spread across the first 4 years in return
for 50 percent share of OmniCash. He will have to abide by the general laws of the ownership
equity & will be placed in the board of directors as well. The investment & profits from the
business will be used in the expansion of the Company and development its product/service in
both operational and technological development.

Assessment of Risk

Weaknesses and Contingency:

Market Analysis: Due to the current pandemic making the country’s market volatile it is hard to
predict market conditions and more research will need to be performed. As we will be
dependent on our partners such as banks for our universal mobile banking system we have
research further how they are being affected by the pandemic.
Competition: Research is required on established competitors in the digital payment industry
who have the resources to adapt our idea so it will be difficult to gain market share against
them.
It is important to focus on improving our product and establishing a loyal customer base before
expanding and gaining market share. Since we are innovators in the industry we don’t have to
worry as much about the big competitors as it will be riskier to adopt our new idea, especially
during this pandemic.
Management: We have a lack of individuals in the management team who experts in fields that
require attention and leadership such as marketing, finance, and other departments. Various
people with extensive knowledge are required in each of these departments so that we can

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more diverse opinions. We at the moment lack intellectual decision-making partners that can
help us take the next step, especially during this pandemic.
The goal would be to hire individuals with technical knowledge to be the manager of the
various departments and attract more investors to invest in OmniCash and offer them a
leadership position to sit in the Board of Directors so that they can help us make decisions as
well.
Financial: Projections and decisions on projected financial statements like cash flow, projected
income, and expenses and liabilities are still unstable due to the unstable conditions created by
the pandemic, and hence it is unsure whether the financial plan will fit our startup.
Customer Acceptance: Most People of Bangladesh are not that tech-savvy and even those that
are reluctant to trust digital payment methods because of security reasons compared to
traditional banks. Some of their concerns are:

 Date storage vulnerabilities include phones or tablets lost or stolen, and the risk that
malware can gain access to devices.
 Weak Server-Side Controls
 Lack of data encryption or security when information is in transit
 Poor login authentication & authorization
Mitigations:

 Store sensitive information on a secured computer or server with strong encryption

technology.
 Adopt the use of end to end secure channel such as SSL & TLS alongside strong
encryption
 Utilize strong user authentications like appropriate strength passwords, pin codes,
biometric authentication such as fingerprint, voice recognition, etc as well as session
management.
 Make sure the app and code language is tested intensively.
Contingency of Failure:
In the case of the business plan failing, we plan to take the following steps to prevent such a
scenario

 Attract customers using discount offers on purchases and payments made using
OmniCash
 Development of distinct core business competencies to achieve competitive advantage
over our rivals and tackle threats from new entrants.
 Keep working on improving quality and features the product as that will automatically
result in having a good reputation among customers.

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 Look to attract more investors and search for Venture capitalists to successfully expand
quickly.
 Generate customer feedback to better understand what they require and how we can
fulfill that better and use it to improve the product/service
 Research market conditions more intensively to better forecast future financial
performances so that we can better plan to prevent losses.

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