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SS 3 second Term marketing

1. What is the term for the process of influencing people to buy a product or service?(a) Selling(b)
Distribution(c) Production (d) Financing

Answer: a) Selling

2. Which of the following is an example of a marketing intermediary that buys products from
manufacturers and sells them to retailers.? (a) Retailer (b) Wholesaler (c) Agent (d) Distributor

Answer: b) Wholesaler

3. What is the marketing concept that focuses on satisfying customer needs and wants while achieving
organizational goals? (a) Production orientation (b) Sales orientation (c) Marketing orientation (d)
Product orientation

Answer: c) Marketing orientation

4. In the context of the product life cycle, what is the stage where sales decline, and the product is
phased out (a) Introduction (b) Growth (c) Maturity (d) Decline

Answer: d) Decline

5. Which element of the marketing mix involves decisions about where and how to make a product
available to customers? (a) Product (b) Price (c) Place (d) Promotion

Answer: c) Place

6. What is the term for a unique selling proposition that sets a brand apart from its competitors? (a)
Tagline (b) Slogan (c) Differentiator (d) Value proposition

Answer: d) Value proposition

7. What does the acronym CRM stand for in the context of marketing (a) Customer Relationship
Management (b) Cost Reduction Model (c) Creative Resource Management (d) Customer Retention
Measure

Answer: a) Customer Relationship Management

8. Which type of market research involves gathering data firsthand for a specific research project? (a)
Secondary research (b) Primary research (c) Qualitative research (d) Experimental research

Answer: b) Primary research

9. What is the term for the set of activities involved in delivering a product or service from the producer
to the consumer? (a) Logistics (b) Operations (c) Procurement (d) Inventory management

Answer: a) Logistics

10. What is the purpose of a marketing plan? (a) To outline the company's financial goals (b) To provide
an overview of the organizational structure (c) To detail the marketing strategy and tactics for a specific
period (d) To analyze competitor pricing strategies

Answer: c) To detail the marketing strategy and tactics for a specific period

11. Which environmental factor in the marketing environment refers to the population's characteristics
and trends? (a) Economic factors (b) Demographic factors (c) Cultural factors (d) Technological factors

Answer: b) Demographic factors

12. What is the term for the set of values, ideas, and attitudes shared by members of a society? (a)
Demographics (b) Culture (c) Subculture (d) Social class

Answer: b) Culture

13. Which of the following is an example of a psychographic segmentation variable? (a)Age(b)Gender (c)
Lifestyle (d) Income
Answer: c) Lifestyle

14. In the context of the marketing mix, what does the "P" stand for in SWOT analysis? (a) Potential (b)
Price (c) Promotion (d) Product

Answer: d) Product

15. What is the term for the process of creating, distributing, promoting, and pricing goods and services
to facilitate satisfying exchange relationships with customers? (a) Sales (b) Advertising (c) Marketing (d)
Public relations

Answer: c) Marketing

16. What is the term for a group of customers who respond to a marketing mix in a similar way? (a)
Target audience (b) Consumer segment (c) Market share (d) Market segment

Answer: d) Market segment

17. Which of the following is a pricing strategy that involves setting prices based on the perceived value
of the product or service? (a) Cost-plus pricing (b) Value-based pricing (c) Skimming pricing (d)
Penetration pricing

Answer: b) Value-based pricing

18. What is the purpose of a product positioning strategy? (a) To determine production costs (b) To
identify target markets (c) To create a unique image for a product in the minds of consumers (d) To set
promotional goals

Answer: c) To create a unique image for a product in the minds of consumers

19 . Which stage of the consumer decision-making process involves evaluating the purchase after it has
been made? (a) Problem recognition (b) Information search (c) Purchase decision (d) Post-purchase
evaluation

Answer: d
20. What is the term for a marketing strategy that aims to increase sales of existing products to current
customers? (a) Market development (b) Product development (c) Market penetration (d) Diversification

Answer: c) Market penetration

21. ...... Is known ASE organization and consultant whose role is to handle marketing function (a)
Facilitator (b) sellers (c) marketer (d) hoarder

22. Which of these is not a factor affecting location of a new outlet (a) nearnest to market (b)
government policy (c) strategy (d) availability of store

23. Which of these is not a role of a facilitator (a) give loan to market Union (b) provide overdraft for
channel members (c) fixing of warehouses (d) help to move goods from one place to another

24. Non living substance that are formed by natural process and they are found in the ground surface of
the ground (a) natural resources (a) natural resources (c) anatomy deposit (d) petroleum

25. When selling a particular to customer one has to ....... To the (@) bargain well (b) focus on the
customer ( c) jest (d) smart

26. ........... Is the process of negotiate (c) negotion (d) bargain

27. A good and successful sales process start by paying attention on the customer which is known
as............ on the customer (a) focus (b) dealing (c) pick (d) all of the above

28. The process of organising receipt and payment of fund in an efficient and effective manner is known
as......... (a) fund management (b) skwttinc (c) life line (d) all of the above

29. The primary motive of marketing business is to ....... (a) make research (b) make sales (c) make
delivery (d) make profit

30. When a customer fall in love with a particular brand of product we say he/ she is a brand lo........ (a)
loyalist (b) stylist (c) budist (d) lovely

THEORY

1. Who are facilitators (b) mention 4 roles of facilitators

2. Identify 6 factors affecting location of new entry outlet (b) mention and explain 4 sources fu nd to
the marketing business

3. What is fund managernt (b) what is bargaining

4. Write short note on the following (a) product (b) place (c) promotion (d) price