Proforma financial statement

Name of the Company: Konají

Team Members: David Meraz, Melanie Chaparro, Jose Rivera, Cristal Vite

Class: Integrator

Teacher’s Name: Cecilia Bonilla

Date: 02/09/2024
Introduction:
Purpose:

A proforma financial statement predicts a company's future earnings, including sales forecasts over
months or years. It considers expenses, profits, cash flow, and balance sheet items. Sales forecasts are vital
but it also covers other expenses like operating costs, taxes, and capital expenditures. These statements
help in strategic planning, budgeting, and decision-making by providing insights into the company's
financial health and growth potential.

Scope:

The financial proforma will cover the sales and revenues for both products: the soap and the bath bomb.
In addition to the taxes for each of the products with IVA and percentage of revenue per sale.

Projection Methodology:
a. Methods used:

As already mentioned before, the proforma will cover the sales forecast along the months.

Proforma Financial Statements :

a. Format :

Proforma income statement

b. Key Account Descriptions:

It provides details on how key accounts will be projected, such as revenue, production costs, operating
expenses, investments, etc.

5. Integration Process:
a. Coordination of Departments:

The department of sales, finance, and marketing will work independly to gather information about the
sales of other startups companies related to soaps and hygiene products. So that, the finance department
could work the numbers in a solid way and thus making the forecast with strong bases.

b. Review and Approval:

The data was gathered by the benchmarking method by the department of sales and finance. Both
departments used the information provided from internet and annual reports uploaded from the direct
and indirect competition.

6. Sensitivity and Alternative Scenarios:

a. Sensitivity Analysis:

Some of the following points may or most likely will have an impact on the financial presumption.

1. Pricing: Prices tend to increase due to the inflation during the time
 2. Cost of Goods Sold (COGS): As price increases, also the raw material does too

3. Market Demand: Variations in consumer demand, influenced by factors like seasonality or

economic conditions, impact sales forecasts.

4. Marketing Efforts: Potential effects of adjustments in marketing strategies, such as advertising

spending or promotional campaigns, on brand visibility and customer acquisition.

5. Competition: Response of sales and market share to changes in competitive dynamics, including
new entrants or shifts in competitor strategies.

b. Alternative Scenarios:

Three scenarios will be presented, realistic, pessimistic and optimistic.

7. Conclusions and Recommendations:

a. Conclusions:

Summary of projected results and implications for the business.

b. Recommendations:

If applicable, it provides recommendations based on the pro forma results.

8. Annexes:
a. Data and Sources:

ChatGPT was used to provide fresh ideas and recommendations for some points within the document.

The main source of information was the past integrator financial documents where the amount of the
expected sales was already looked up and calculated.

Tuovila, A. (2023, 19 diciembre). Pro Forma: What It Means and How to Create Pro Forma Financial
Statements. Investopedia.
https://www.investopedia.com/terms/p/proforma.asp#:~:text=Pro%20forma%20financial%20statement
s%20incorporate,not%20follow%20standard%20accounting%20practices.

b. Models & Formulas:

The financial model was copied from the previous financial forecast in the last quarter finance class.

9. Review & Update:

a. Revision Frequency:

Every week during the whole quarte