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Communi
cat
ion&I
tsI
mpor
tance

I
ntr
oduct
ion:
-

Communicat
ioni
sapr ocesst
hroughwhichapersoncanexchangei
nfor
mati
on,
ideas
&emot
ionsfrom onepersont
oanotherpersonwit
hthehel
pofamedi um.

I
mpor
tantDef
ini
ti
onsofCommuni
cat
ionbySchol
ars:
-

“Communi cati
onistheprocessinvol
vi
ngt hetransmi
ssi
onandrecept
ionofsymbol
s
eli
cit
ingmeani nginthemi ndsofthepart
icipantsbymaki
ngcommont hei
rli
fe
experiences”.(Bai
rdJr.E.John)

“Communi cat
ioni
sanexchangeoff
act
s,i
deas,
opi
nionsoremot
ionsbyt
woormor
e
persons”
.(W.H.NormanandSummer)

“Theimpart
ingorexchangingofinf
ormat
ionbyspeaki
ng,
writ
ing,orusi
ngsomeot
her
medium…Thesuccessfulconveyi
ngorshari
ngofi
deasandfeeli
ngs.”(
Oxfor
d
Dict
ionar
y)

CommonDef
ini
ti
on:
-


Communicat
ionisanongoi
ngprocessinwhicht
hesendersendsthemessaget
othe
r
ecei
vert
oexchangesomekindofideas,
inf
ormati
on&emot i
ons.”


Communicat
ioni
sanar
tofexpressi
ngtheideas,
thought
s&f eel
ingssoef
fect
ivel
y
t
hatt
her
eceiveri
mmedi
atel
yunderst
ooditandreactposi
ti
vel
y.”

Et
ymol
ogyorOr
igi
nofCommuni
cat
ionWor
d

Thewordcommunicati
onderi
vedfrom Lat
inwor
dcal
led‘
commune’
whi
chmeans‘
to
i
mpart
,‘t
oexchange’or‘
toshar
e’.

Thi
ster
m communi
cat
ionhasbeenevol
vedfr
om Lat
inl
anguage.TwoLat
inwor
ds–
communis&communi
carear
erelat
edtothewor
dcommuni cat
ion.
Hi
stor
yofCommuni
cat
ion:
-

Intheancientti
mes, around15000BC, ourfor
efathersusedt
omakesoundsfor
communi cati
on.Ther eisnolanguageavail
abl
et hatti
me,sotheycommuni
cat
e
thr
oughtheirfacialexpressi
ons&bodymov ement s.

Eventheydrawt hepict
uresofanimalhunting,
fir
e, ri
tual
sonthewal lsoft
heircav
es.
Bestexamplesar ecavepainti
ngsaroundthewor ld.Ourunint
ell
igent&savage
ancestor
sgaveusanoppor tuni
tyt
ol ear
naboutt heirti
meswi t
ht hesepai
nti
ngs.Now
weusedt opaintifwewantt ocommuni cat
esomet hingthr
oughourar t
.

Gr
adual
lywi
tht
ime,
wel
ear
nhowt
ospeak&wr
it
ewi
tht
hehel
pofwor
ds.

Withthei
ntr
oducti
onofpr
int
ing,
thecommuni
cat
ioni
ncr
eases.Jour
nal
s,st
ori
es&
bookswerepubl
ished.

Andwhent
elephones,
mobi
lephonesi
ntr
oduced,
thecommuni
cat
ionr
api
dlygr
ows.

Nowi n21stcentur
y,wehavemult
ipl
eopt
ionsofcommuni cat
ion.Facebook,
Whatsapp,Twitt
er,I
nst
agram,
Hikeandmanymor eappl
icati
onsareav ai
labl
eto
connectwit
hpeople.

Wecaneasi
lyaccessal
lthei
nfor
mat
ionwi
thonecl
ickonGoogl
e.

I
mpor
tanceorObj
ect
ivesofCommuni
cat
ion:
-

a)t
osur
viv
e

b)t
oexpr
ess

c)t
oper
suade

d)t
oexchange

e)t
omot
ivat
e

f
)tor
epor
t

g)t
osoci
ali
ze

h)t
oent
ert
ain

i
)tor
elat
e
j
)toi
nfor
m

k)t
odeci
sionmaki
ng&pr
obl
em sol
vi
ng

l
)toj
obsat
isf
act
ion

m)t
oeducat
e

n)t
oadv
ice,
suggest
ion&counsel
ing

o)t
oor
der&i
nst
ruct

 Communi cat
ioni
sanessenti
alpartofhumanli
fe.Theycannotsurv
ivewi
thout
i
t.Fordaytodayconver
sat
ions,whetheri
t’
spersonalorpr
ofessi
onal,
one
shoul
dknowhowt ocommunicateeff
ecti
vel
y.

 Communicati
oni
salsoimpor
tantforexpressi
nghumanemot
ionsl
ike
happi
ness,
anger
,fr
ustr
ati
on,
disappoint
mentet c.

 Communi
cat
ionisanar
tofpersuasi
on.Ify
ouuset hecor
rectmodeof
communi
cat
ion,
youcaneasi
lypersuadeanyone.

 Communicati
onismosti
mpor
tant
lyusedt
oexchanget
hei
nfor
mat
ion,
dat
a,
recor
ds,
text
setc.

 Communicat
ioncanbeusedt
oencour
age(
mot
ivat
e)someonesot
hat
he/
she/
theywil
lworkpr
oduct
ivel
y.

 Communicati
onisalsoimportantformaki
nggood&effect
iver
eport
son
prof
essi
onalf
ront.I
fthepersonwant st
ogrowinhi
s/herwork,
theyshoul
d
knowhowt omakereportsperfect
ly.

 Communicat
ionisneededwhenyoureall
ywanttosociali
zeintheworl
d.
Dif
fer
entcul
tur
es,val
ues&customswillbeeasil
yunderstoodi
fwe
communicat
eeffecti
vel
ywi
ththepeopleofdif
ferentr
egionsandnat
ions.

 Communi cat
ionisal sor equiredi
fwewantsomeent ert
ainmentinourli
fe.Like
watchi
ngmov i
es,readingbooks, poetry,
singi
ng&dancingetc.weenter
tained
our
selveswiththeset hings.Butal waysremember“
everyt
hingis
communi cat
ingsomet hing.”Apartfr
om enter
tai
nment
,wel ear
norexpress
somethingwiththeseact i
viti
es.

 Communicati
onisusedtomai ntainhealt
hyrelati
onshi
pwithother
s.Inter
nal
(i
nsi
detheoffi
ce)orext
ernal(outsidetheoffi
ce,wit
hothercompanies)inbot
h
ways,anef
fecti
vecommuni cati
onal waysrequir
edforthegrowthofthe
i
ndi
vi
dualort
hecompany
.

 Communi cat
ionisrequi
redtoinf
orm.I
nformat
ionr
elat
edtosoci
al,
per
sonal,
educati
onal&professi
onalf
rontsar
etransmi
tt
edbetweentwoormorepeopl
e
orgroups.

 Communi cati
onisv er
yimportantfortakingdeci
sionsi
nfavoroftheemploy
ees
&theorganizati
on.Thepr obl
em solvi
ngqualityi
sbasedont hequal
it
yofthe
communication.Ifonecancommuni cateeff
ecti
velywi
ththeemployeesand
theaut
horiti
esaswel l
,thaneveryproblem wil
lberesol
vedpoli
tel
y.

 Communi cat
ionisessenti
alforjobsati
sfact
ional
so.Goodcommuni cati
on
ski
llswil
lhelptoperform welli
ny ourworkaswellasi
twillenhanceyour
personal
ity&conf i
dence.Itgi
vesy ouaplatf
ormtoexpressy our
sel
finfr
ontof
yourseniorswhichautomat i
call
ysetsyourchancesofprogress.

 Communi cationisanint egralpartofeducati


onf i
eldaswel lasofpr ofessional
organizations.Wheni nschool&col lege,
studentswillcommuni cat
ewi t
ht hei
r
teachers.Teacher swillhelpt hem tounderst
andt heimpor t
anceofeducat i
on.
Theywi llhelpthem tochooset heri
ghtpathsinl
ife.Theirsuggest i
onswi llhelp
thestudent sonper sonal&pr ofessi
onalfr
onts.Andwhenani ndivi
dualent ers
i
ntot hejob, t
headmi nistrat
ion, staf
f&seniorswillhelphim/ hert ounderst and
thestructureoft heorganizat i
ons.Theyeducatetheirempl oy eesaboutt he
poli
cies, r
ules&benef itsoft hesy st
em.Weeducat eourselvesatev er
yst epof
l
ifewi t
heachi nf
ormationcomesacr osstous.

 Communi cati
onisalsousedforadvi
sing,suggest
ion&counsel
ingpur
poses.
Forcounseli
ng,i
tisimport
antthatoneshouldhavegoodcommuni cat
ionski
ll
s,
onlythantheexchangeofinf
ormati
ont hr
oughcommuni cat
ionwil
lbe
producti
ve.

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