Started on Tuesday, 23 January 2024, 9:27 PM

State Finished
Completed on Tuesday, 23 January 2024, 9:59 PM
Time taken 31 mins 31 secs
Marks 99.00/99.00
Grade 100.00 out of 100.00
Question 1
Complete
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The ________________ writes a creative brief based on the problem

a.
author

b.
writer

c.
creative director

d.
A. account manager
A. account manager
account manager

Question 2
Complete
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 Flag question

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Deliver the news via a radio or it may be their responsibility to play music and create
segments for the listeners to enjoy.

a.
Music artist

b.
Musician

c.
Disk jockey

d.
Narrator

Question 3
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This shows the relationship between multiple types of information. This graph is especially
useful for time-stamped data.

a.
Line graph
b.
Pie chart

c.
Histogram

d.
Bar graph

Question 4
Complete
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This text serves as a link which allows access to various electronic documents.

a.
Plaintext

b.
Unformatted Text

c.
Hypertext

d.
Formatted Text

Question 5
Complete
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 Flag question

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They are often tasked to lead the event and may even instruct or encourage the audience to
participate

a.
host

b.
Emcee

c.
Music artist

d.
Musician

Question 6
Complete
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The artistic and creative representation or interpretation of an idea, concept or emotion
using different media.

a.
Motion Information
b.
Text Information

c.
Audio Information

d.
Visual Information

Question 7
Complete
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Human-readable sequence of characters that can form intelligible words.

a.
Text

b.
Sentences

c.
All of the above

d.
Words

Question 8
Complete
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 Flag question

Question text
One of the vital people behind the camera, solely supervises and instructs the performers
and hosts on how to act according to the script provided by the scriptwriter

a.
People media

b.
Directors

c.
Advertisers

d.
Producers

Question 9
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The ________________ approves the final ideas and presents the results to the client

a.
account manager

b.
creative director

c.
author

d.
writer

Question 10
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The act of applying paint or other medium to a surface with the use of a brush or the
product of this activity

a.
Painting

b.
Photos/Image

c.
Cartoon/Comic Strip

d.
Sculpture

Question 11
Complete
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 Flag question

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They are in charge of mulling over the overall concept of the material in terms of art, design
and graphics.

a.
graphic artists

b.
layout artists

c.
Editors

d.
Art directors

Question 12
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This is essential as it gives an overview of how the animation will go together with the script.

a.
Production

b.
Story board

c.
Post production

d.
Pre- production

Question 13
Complete
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The most recent of animation techniques, computer animation makes use of modern
technology to provide 2D or 3D animated graphics

a.
Stop motion

b.
Animation

c.
Computer animation

d.
Cel animation

Question 14
Complete
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 Flag question

Question text
Delivers the news in the field where the event has happened.

a.
Host

b.
Newscaster

c.
Reporter

d.
News anchor

Question 15
Complete
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A software under Apple that is designed to let people play, download and store music

a.
iTunes

b.
MP3 player
c.
iPod

d.
Discman

Question 16
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The ______________ pays the agency for the work before the whole process is repeated.

a.
producer

b.
manager

c.
customer

d.
client

Question 17
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 Question text
It a series of drawn frames which were put together to create an illusion of movement.

a.
graphics

b.
audio

c.
animation

d.
video

Question 18
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Delivers the news to the public while inside the studio.

a.
Newscaster

b.
Host

c.
News anchor
d.
Reporter

Question 19
Complete
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This shows the comparison of each part and how much they contribute to form a whole.

a.
Histogram

b.
Pie chart

c.
Line graph

d.
Bar graph

Question 20
Complete
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The action or art of processing plastic or hard materials into works of art. These works are
commonly three-dimensional.
a.
Sculpture

b.
Photos/Image

c.
Cartoon/Comic Strip

d.
Painting

Question 21
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It is a self-published, small-circulation publication of unique work of minority interest.

a.
websites

b.
University Press

c.
Zines

d.
e-books

Question 22
Complete
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The vinyl record, on average, has a diameter of _________ inches while its rotational speed is
varied, depending on the manufacturer.

a.
10.5

b.
12

c.
10

d.
5

Question 23
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These are fixed-sized characters having essentially the same type of appearance.

a.
None of the above
b.
Plaintext

c.
Formatted Text

d.
Hypertext

Question 24
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It is the brand name for a portable cassette player from Sony in Japan.

a.
Walkman

b.
Radio

c.
Discman

d.
MP3 player

Question 25
Complete
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 Flag question

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It is made for the purpose of playing CDs.

a.
Radio

b.
MP3 player

c.
Walkman

d.
Discman

Question 26
Complete
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Tricking into believing or accepting as genuine something false and often preposterous.

a.
Gatekeeping

b.
Fear mongering
c.
Celebrity endorsements

d.
Hoax

Question 27
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_____________________ offer a variety of textual, as well as audiovisual and interactive
information which the users can access through the Internet.

a.
websites

b.
Zines

c.
tabloids

d.
broadsheets

Question 28
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 Question text
A relatively new form of audio information that is described as a series of audio digital files
downloaded to a device.

a.
Podcast

b.
Lecture or talk

c.
News

d.
Dialog or conversation

Question 29
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A lossless compression codec.

a.
dct

b.
vox

c.
flac
d.
mp3

Question 30
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It is a one-way communication, as the viewer only receives the information provided and is
unable to provide feedback.

a.
interactive media

b.
media

c.
non-interactive media

d.
Multimedia

Question 31
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They are drawn on the computer. Examples of this would be logos and interface graphics.
a.
graphics

b.
raster graphics

c.
Vector graphics

d.
multimedia graphics

Question 32
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This is a technique that aims to make the consumer, who has his/her own personal accepted
beliefs, approve and respect another thing that the propagandist is making him/her approve
of.

a.
Bandwagon

b.
Card-stacking

c.
Transfer
d.
Plain folks

Question 33
Complete
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This is the type of newspaper that has large pages and that usually contain serious topics.

a.
e-books

b.
tabloids

c.
websites

d.
broadsheets

Question 34
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Music arrangement, editing, rendering happens.
a.
Post production

b.
Pre-production

c.
Production

d.
None of the above

Question 35
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They are the show hosts, newscasters, and even sports announcers.

a.
Host

b.
Actors

c.
Producer

d.
Performers

Question 36
Complete
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 Flag question

Question text
Tactic of media to filter what information they release to the public.

a.
Gatekeeping

b.
Celebrity endorsements

c.
Hoax

d.
Fear mongering

Question 37
Complete
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They facilitate the flow of a program. They are in charge of hyping up the show for the
audience to enjoy.

a.
News anchor

b.
Newscaster

c.
Host

d.
Reporter

Question 38
Complete
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The most popular format for downloading and storing music. It is compressed to a smaller
size while maintaining its good quality.

a.
wav

b.
mp3

c.
ogg

d.
dct

Question 39
Complete
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 Flag question

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“The Great Train Robbery.” is an example of?

a.
Television

b.
Animation

c.
Motion picture

d.
Videos

Question 40
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The incorporation of graphics, audio and other components allow people to see, hear, and
feel like they are immersed in a different dimension. What is the use of multimedia is being
described?

a.
Entertainment
b.
Education

c.
Virtual Reality

d.
Multimedia presentations

Question 41
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It is a term used to refer to a physical or digital system that makes use of text, graphics,
video, audio, and animation to give users the capability to manipulate media by means of
interactive behavior.

a.
media

b.
Multimedia

c.
interactive media

d.
non-interactive media

Question 42
Complete
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 Flag question

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Handles the physical production elements. This includes the essential equipment for the
production of the program, as well as the crew and the location.

a.
Actors

b.
Producer

c.
Host

d.
Production manager

Question 43
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Which if the following is not true about celebrity endorsements?

a.
People remember the ads after seeing it. The impact of having celebrities promote the
product in various media platforms is different than ordinary advertisements. Their
association with a particular product would work for customer retention.
b.
People want to be like the celebrities. Celebrities inspire the regular people. Knowing that
they are using a common product would be as close to a celebrity as they could get.

c.
People like to see a familiar face on the product. Seeing a famous face attached to a
product would entice you to try the product yourself to see why the celebrity was endorsing
it. Associating this person to the product he or she promotes would be retained in the
consumer’s mind.

d.
Endorsing political candidates during the elections to woo a portion of the public for their
votes

Question 44
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These are characters with format which can be changed (bold, underline, italic, font size,
color, etc.)

a.
Unformatted Text

b.
Hypertext

c.
Formatted Text

d.
Plaintext

Question 45
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They are in charge of providing live comments on events and performances.

a.
Commentator

b.
DJ

c.
Host

d.
Emcee

Question 46
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Refers to a person who plays any musical instrument, as a profession or a hobby.

a.
host

b.
Emcee

c.
Musician

d.
Music artist

Question 47
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Multimedia can also be used to provide engaging content that can enjoy the people. What
is the use of multimedia is being described?

a.
Multimedia presentations

b.
Virtual Reality

c.
Entertainment

d.
Education

Question 48
Complete
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 Flag question

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One of the most well-known sources of text information.

a.
Newspaper

b.
e-books

c.
Magazines

d.
Books

Question 49
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It is a set of data and information about a particular subject which is available on the
internet.

a.
websites

b.
Zines

c.
tabloids

d.
broadsheets

Question 50
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Its size is half-size of the newspaper that is convenient to hold.

a.
websites

b.
e-books

c.
broadsheets

d.
tabloids

Question 51
Complete
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 Flag question

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They are mainly involved in searching and writing the news.

a.
editors

b.
Writers

c.
Journalists

d.
authors

Question 52
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It is one of the best ways to show the comparison between multiple categories.

a.
Pie chart

b.
Histogram
c.
Bar graph

d.
Line graph

Question 53
Complete
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Which of the following is true not about people media?

a.
Dedicated and passionate

b.
Sociable and outgoing

c.
none of the above

d.
Respectable and trustworthy

Question 54
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 Question text
Interactive multimedia offers ______________ communication

a.
one-way

b.
three-way

c.
four-way

d.
two-way

Question 55
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These people are involved in the production of messages and media for the public to
consume.

a.
People media

b.
Advertisers

c.
Producers
d.
Directors

Question 56
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They write about topics within their field or expertise.

a.
Writers

b.
Editors

c.
Authors

d.
Journalists

Question 57
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It is the production of moving images, the technique by which movement is given on film,
to a series of drawings.
a.
Motion picture

b.
None of the above

c.
Television

d.
animation

Question 58
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These are two-dimensional illustrations that are either animated or printed.

a.
Cartoon/Comic Strip

b.
Sculpture

c.
Painting

d.
Photos/Image
Question 59
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Information that comes in the form of moving text or graphics.

a.
Text Information

b.
Motion Information

c.
Audio Information

d.
Visual Information

Question 60
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Anyone that is capable of writing a variety of topics he/she is interested in or is tasked to
write.

a.
author

b.
none of the above

c.
writer

d.
journalist

Question 61
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________________ are formerly used for educational purposes and is usually found in schools
and libraries.

a.
Podcast

b.
Audio book

c.
Music

d.
none of the above

Question 62
Complete
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 Flag question

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These agencies are in charge of creating and planning the advertising and other forms of
marketing promotions for its clients

a.
Advertising agencies

b.
Planning agencies

c.
Promoting agencies

d.
Marketing agencies

Question 63
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One of the earliest and the most widely distributed audio information.

a.
Podcast

b.
Audio book

c.
Music

d.
none of the above

Question 64
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It is said to be the traditional animation.

a.
Computer animation

b.
Stop motion

c.
Animation

d.
Cel animation

Question 65
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 Flag question

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Provides the narration for a movie or any broadcasted material without his/her face on
screen.

a.
Narrator

b.
Dubbing

c.
Musician

d.
Voice over

Question 66
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A portable music player wherein users of iTunes can transfer songs they purchased or
downloaded through the use of computer.

a.
Discman

b.
iTunes

c.
iPod

d.
MP3 player

Question 67
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Its specialization is mainly academic content. Some of the publications that they produce
include scholarly journals, textbooks, and references for student use.

a.
University Press

b.
websites

c.
e-books

d.
Zines

Question 68
Complete
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 Flag question

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These are statements of endorsement usually delivered by prominent people who hold a
good reputation to promote an individual or a company, regardless of intention.

a.
Namecalling

b.
Testimonial

c.
Glittering generalities

d.
Plain folks

Question 69
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A picture or likeness obtained by photography.

a.
Painting

b.
Photos

c.
Photograph

d.
Image

Question 70
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This is when the work for the animation begins.

a.
Post production

b.
Story board

c.
Production

d.
Pre- production

Question 71
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A reproduction or imitation of the form of a person or thing in solid form.

a.
Image

b.
Photos

c.
Painting

d.
Photograph

Question 72
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The most common way of obtaining auditory information is through dialogues and
______________.

a.
communication

b.
talk

c.
conversations

d.
speech

Question 73
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This is the incorporation of images to form motion picture with sound, can certainly get
people’s attention, making it more efficient in spreading the message.

a.
video

b.
audio

c.
animation

d.
graphics

Question 74
Complete
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 Flag question

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The most basic techniques of animation.

a.
Computer animation

b.
Animation

c.
Cel animation

d.
Stop motion

Question 75
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The ______________ is in charge of financing the show or movie.

a.
People media

b.
Producers
c.
Advertisers

d.
Directors

Question 76
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This is where script, writing, shooting location surveys, choosing of casts happens.

a.
None of the above

b.
Production

c.
Pre-production

d.
Post production

Question 77
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 Question text
A message that appeals to ordinary people like you and me.

a.
Plain folks

b.
Emotions

c.
Name calling

d.
Bandwagon

Question 78
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A portable music player that plays digital music files.

a.
iTunes

b.
Discman

c.
iPod
d.
MP3 player

Question 79
Complete
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Question text
Which is not true about text information?

a.
Can enjoy by listening to the sound

b.
Can be a source of relaxation

c.
Learning/Gaining Knowledge

d.
It provides entertainment

Question 80
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These are photographs or images captured using scanners and digital cameras.
a.
multimedia graphics

b.
graphics

c.
Vector graphics

d.
raster graphics

Question 81
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Anyone can have easy access to thousands of pages’ worth of novels, textbooks, and
references at the palm of their hand.

a.
e-books

b.
broadsheets

c.
websites

d.
tabloids

Question 82
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This is where the shooting in the production happens.

a.
Post production

b.
Pre-production

c.
Production

d.
None of the above

Question 83
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An advertising agency usually gets its clients through a ____________.

a.
Voting

b.
Proposal

c.
Pitch

d.
Bidding

Question 84
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Messages in this media are distributed to the public through radios, televisions, and
theaters.

a.
Online Media

b.
Broadcast Media

c.
None of the above

d.
Print Media

Question 85
Complete
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 Flag question

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A device that is capable of recording a message from the telegraph before sending to the
recipient.

a.
Vinyl records

b.
Compact disc

c.
Phonograph

d.
Cassette tape

Question 86
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These are illustrations or images, or text on images printed in large sizes that aim to
promote, announce, inform, or persuade the public.

a.
Cartoon/Comic Strip
b.
Photos/Image

c.
Painting

d.
Billboard and poster

Question 87
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“It’s More Fun in the Philippines,” is an example of?

a.
Plain folks

b.
Glittering generalities

c.
Namecalling

d.
Testimonial

Question 88
Complete
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The one who’s mainly responsible for the entire project.

a.
Producer

b.
Host

c.
Production manager

d.
Actors

Question 89
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They are creative talent who work under the direction of the director, often to portray a
character for the television program.

a.
Producer

b.
Actors
c.
Performers

d.
Host

Question 90
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Question text
These are positive responses or statements pertaining to a particular product or individual.
What propaganda technique is it?

a.
Namecalling

b.
Testimonial

c.
Plain folks

d.
Glittering generalities

Question 91
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 Question text
They are responsible in checking and looking over the writer’s work before it is sent for
publishing.

a.
editors

b.
authors

c.
Writers

d.
Journalists

Question 92
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It enhances the multimedia and adds a certain effect that will not be found if you merely use
text or graphics.

a.
audio

b.
video

c.
graphics

d.
animation

Question 93
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Radio advertising:Drink Super Sports Beverage, the only drink of the NBA, is an example of

a.
Transfer

b.
Testimonials

c.
Bandwagon

d.
Glittering generalities

Question 94
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A practical format for telephone quality voice. It is the recommended format for voice audio
files.

a.
gsm

b.
au

c.
dct

d.
vox

Question 95
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______________ became the primary vehicle that helped new generations become educated in
their society’s values, as well as the lessons of the past.

a.
Books

b.
e-books

c.
Magazines
d.
Newspaper

Question 96
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Media where messages are distributed to the public through paper publications.

a.
Broadcast Media

b.
None of the above

c.
Online Media

d.
Print Media

Question 97
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This is usually done by a speaker facing an audience.
a.
Lecture or talk

b.
Podcast

c.
Dialog or conversation

d.
News

Question 98
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Question text
It covers several other forms of media – text, audio, video, graphic, and any other media in
which information can be represented.

a.
Multimedia Information and Media

b.
Text Information and Media

c.
Audio Information and Media

d.
Information Media
Question 99
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Question text
They are in charge of the overall presentation of printed material from text to images.

a.
Art directors

b.
Editors

c.
Editors

d.
layout & graphic artists