Podcast Planning
Purpose Audience
What are you trying to accomplish? Is the podcast Who is your primary audience? What do they already
meant to entertain, inform, persuade, etc? know about the topic? When they listen- where are
they? What are they doing? How are they feeling?
Structure Tone
How will you structure the podcast? Is it scripted or con- What is the mood or “vibe”? Is it serious, causal,
versational? What voices are essential? How will you humorous, enthusiastic, etc? How will you convey this?
draw your listener in? What transitions will you use?
Content
What information, research, stories and personal experiences will you include?
What audio (music, sound effects, interviews) do you need to find or record?
Podcast Planning by Amanda McCollom is licensed under a Creative Commons Attribution-
NonCommerical-ShareAlike 4.0 International license.
Podcast Planning
Organize the segments how you see best- add, rename, and move them around. For each segment, include
the duration, key points and any other sounds (music, sound bites, sound effects, etc), that you plan to use.
SEGMENT TIME OUTLINE | KEY POINTS | SOUNDS
Introduction What is your hook?
Theme/Interlude
Music
Setup/overview
Topic
Topic
Topic
Wrap up/
Takeaways
Outro credits +
music
Podcast Planning by Amanda McCollom is licensed under a Creative Commons Attribution-
NonCommerical-ShareAlike 4.0 International license.