CHAPTER12

Universal Values
PRESENTED BY:
CRISTHAN DAVE DELGADO
JEREMAIAH JINKY LAPIG
ROCHELLE ROSINAS
Value
and fundamental beliefs that guide or
motivate attitudes or actions. They help
us to determine what is important to us.
Values describe the personal qualities we
choose to embody to guide our actions;
the sort of person we want to be; the
manner in which we treat ourselves and
others, and our interaction with the world
around us. They provide the general
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guidelines for conduct.
Values are essential
Values are essential to ethics. Ethics is
concerned with human actions, and the
choice of those actions. Ethics evaluates
those actions, and the values that underlie
them. It determines which values should be
pursued, and which shouldn't. Those who
value courage are willing to stand up for
what they believe, even in the face of
strong condemnation. Courage is a moral
value when it deals with right and wrong 02
conduct.
TRUSTWORTHINESS
as the predicting the
future behavior of any
individual or organization,
belief, mutuality and
predictability are always
associate with trust.
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 VALUES OF
TRUSTWORTHINESS

01. 02. 03.

04.
HONESTY INTEGRITY RELIABILITY LOYALTY

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1. HONESTY
It is a facet of moral character that connotes positive
and virtuous attributes such as integrity, truthfulness,
straightforwardness, including straightforwardness of
conduct, along with the absence of lying, cheating,
theft, etc. Honesty also involves being trustworthy,
loyal, fair, and sincere

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HONESTY IN COMMUNICATION
it is defined not to hide any information
for the purpose of deceiving someone.

HONESTY IN ACTION
it is defined not to get
involved into the process
of cheating or any frauds.

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2. INTEGRITY
it is derived from the word
integere’s (e. something which
cannot be in fraction.)

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INTELLECTUAL INTEGRITY
it is defined as being consistent enough so that the
word spoken or and the actions performs remain
constant in similar situation.

FINANCIAL INTEGRITY
a person holding the
authority or post should not
use his/her post for the
financial benefits of self or
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the family.
3. RELIABILITY
as ability to unkeep the promises.

4. LOYALTY
as ability to protect the
interests of someone beyond
the normal obligation.

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HIERARCHY 1. SENSORY VALUES
OF VALUES 2. VITAL VALUES

3. SPIRITUAL
10 VALUES
 1. SENSORY VALUES - values that are objects of
sensory feelings, and their corresponding
subjective states are delight and pain.

2. VITAL VALUES - these values are noble and

vulgar. The feeling-stares of this modality include
all modes of the feeling of life: feelings of health,
sickness, aging, exhaustion, energy, vigorous and
other.

3. SPIRITUAL VALUES - correspond to spiritual

feelings, and more appropriately to the spiritual
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acts of love and hatred.
 1. UNIVERSALISM
CONCEPT OF
UNIVERSAL 2. BENEVOLENCE
VALUES 3. TRADITION
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4. SECURITY
 5. POWER
CONCEPT OF 6. ACHIEVEMENT
UNIVERSAL
7. HEDONISM
VALUES
8. STIMULATION
9. SELF-DIRECTION
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 1.UNIVERSALISM understanding, appreciation,
tolerance and protection for the welfare of all
people and for nature.

2. BENEVOLENCE preservation and

enhancement of the welfare of people with
whom ones is in frequent personal contact.

3. TRADITION respect, commitment and

acceptance of the customs and ideas that
traditional culture or religion provide the self.

4. SECURITY safety, harmony, and stability of

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society, relationships, and self.
 5. POWER - social status and prestige, control or
dominance over people and resources.

6. ACHIEVEMENT - personal success through

demonstrating competence according to social
standards.

7. HEDONISM - pleasure and sensuous gratification

for oneself.

8. STIMULATION - excitement, novelty and challenge

in life.

9. SELF-DIRECTION - independent thought and action

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choosing, creating, and exploring.
 Respect
also called esteem, is a positive feeling
or action shown towards someone or
something considered important, or
held in high esteem or regard. It
conveys a sense of admiration for good
or valuable qualities.

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 Responsibility
means you do the things you are
supposed to do and accept the results
of your actions. A responsibility:
something you are expected to do.
Being responsible: doing the things you
are supposed to do. Accepting
responsibility: taking the praise or the
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blame for something you have done.
 Care
it is the provision of what is necessary
for the health, welfare, maintenance,
and protection of someone or
something.

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 Fairness
is the concept in sociology, law and
generally in society, that something
should be equal and not be a
contradiction to accepted standards. It's
related to justice in both the legal and
sociological sense. Fairness is also
treating others equally or in a way that
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is considered right or reasonable.
 Citizenship
relationship between an individual and a
state to which the individual owes allegiance
and in turn is entitled to its protection.
Citizenship implies the status of freedom
with accompanying responsibilities. Citizens
have certain rights, duties, and
responsibilities that are denied or only
partially extended to aliens and other
noncitizens residing in a country. 20
 BASIC UNIVERSAL
HUMAN VALUES
Happiness Equality
Intelligence Freedom
Peace Justice
Respect Safety
Love

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 IMPORTANCE OF HAVING A
STRONG MORAL CHARACTER
Achieve peace of mind Build confidence
Strengthen trust Become a positive role model
Build a solid reputation Live a purpose-driven life
Reduce anxiety Build a strong business
Increase leadership
effectiveness
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THANK YOU
Thank You