Team 11

Product Suite: Microsoft 365

Introduction
Microsoft 365 is a group of software plus subscription services and has tools such as Office, Presentation,
Excel, Outlook, Onedrive etc. and is used by both individuals and business users. It offers features across
productivity, storage, spreadsheets, and slides, enabling users to create, share, and collaborate on
documents and projects from anywhere. According to Enlyft, it has around 350 million users worldwide
with 28 million monthly active users rakes in a whopping 65 bn$ per year.

Segmentation:

Students
Students form a significant chunk of customers for Microsoft 365. Microsoft 365 provides a simple to use
suite of tools that help students to create documents, presentations and excel files.

Key Attributes:
● Students studying in a school or University, from high school to Masters degree
● Have access to laptops/PCs and internet connection
● Potential future users of Microsoft 365 once they start working
Needs:
● Creation of well formatted documents for assignment submission, research and notes repository,
presentations and excel files
● Teams and One drive to collaborate and share files for group assignments
● Affordable solutions to create well formatted files for academic purposes
● Need a user-friendly interface which is easy to work with and which is compatible with their
devices as well as commonly used platforms like Gmail

Business/Corporate Users
Microsoft 365 creates a value proposition for corporations by providing them editing , data manipulation
and meeting presentation tools in a single package. The business / corporate users use Microsoft 365 for
their entire organization for a fee and is one of the most profitable segments that Microsoft 365 serves.

Key Attributes:
● License fee paying corporate users
● Use advanced tools for data analysis, slide presentation
● Use advanced tools for admins to control access
Team 11

Needs:
● Data consistency & Analysis for business reports
● Data Security to protect confidential company data
● Productivity & Collaboration among teams

Entrepreneurs & Freelancers

Microsoft 365 targets a firmographic market segment consisting of entrepreneurs and freelancers.

Key Attributes:
● Passionate Individuals and Teams
● Gritty Leaders
● Creative Employees
● Geographically in both Urban and Rural Regions of the Globe
Needs:
● Interconnectivity across devices such as computer, smartphone, or tablet
● Freedom to create inspiring documents, decks, and spreadsheets
● Ability to communicate effectively internally and externally

Value Proposition

Type Students Business / Corp Users Entrepreneurs &

Freelancers

Core Product A wide array of easy to use
(Must Haves tools for academic purposes,
per segment) compatible with student
used devices, offered at
special prices for students
including discounted or free
access
Business communication,
document management, access
control, data analytics,
collaboration & communication,
data security, files in easily
shareable format
Provides entrepreneurs
and freelancers with the
ability to design, save
time, connect, organize,
simplify tasks, and make
money through the use of
the family of products.

Augmented Pre-designed educational Accessibility, device Allows for seamless

Product templates with formatting, interconnectivity, simultaneous integration, cloud backup,
(Nice to haves Cloud integration for easy document editing features to and data security for
per segment) accessibility of files employees across geographies. peace of mind.