Oct 27-29, 2006

Exhibition Hall 2,
Sydney Olympic
Park
Featuring…
• Celebrity Guests
• Madman Anime Theatre
• Upper Deck Gaming Room
• Tournaments & Competitions
• International & Interstate
Exhibitors
…and a whole lot more yet to be revealed!
Sponsored by

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 Welcome to Supanova 2006 Sydney!
Supanova returns to Sydney in October after a triumphant Brisbane in April and a
wonderful 2005.There are three major changes that need to be emphasised and
one general observation.
The first change is that we have moved back to the original 2002 home of
Supanova, the Exhibition Hall, Sydney Olympic Park. Although we had thought that
we would be back at Wharf 8 for one last year, as our increasing size meant a
change was required regardless of other factors, those other factors have resulted
in Supanova making this move now rather than later and it’s very exciting to be
doing so. Olympic Park means no more worrying about size limitations, no more
worries about parking and a railway station platform right next to the venue. Bump-
in will be a breeze as well with excellent vehicle access.
The second change is that we’ll be admitting Children aged 5 to 12 FREE for the
first time ever in Sydney if they are accompanied by a paying Adult.This was a huge
success in Brisbane and really helped make Supanova an affordable option for
families. It also made the decision for older youth to bring younger friends or
siblings along that much easier.
The third change is to Preview Night, 6pm to 10pm, Friday the 27th of October.
Unlike Sydney last year we will restrict access to only certain areas thus allowing
exhibitors enough time to set up without the additional pressure of having to do so
by 6pm on Friday.The feedback we received from exhibitors suggests this option is
the best to go with unless we move to a full three day event with a Thursday bump-
in (something we’ll do in a few years if the impetus we keep generating continues).
The general observation is that it’s going to be a HUGE, NOT BE MISSED, EVENT!
Many other events are beginning to tout their credentials, some with a history and
some that are new. What cannot be argued with however is that Supanova has the
runs on the board and a history of progress and growth, growth that has been evident
through the application of hard work, insightful long-term planning and the acquisition
of fantastic sponsors and great partners. Now in 2006 we are genuinely looking at
finally moving into five figure attendance and perhaps beyond (see graph below).

Family fun at Supanova The crowds love it! Animé Supafreaks go off! SupaFreaks roll up and line up!

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 Our plan to get us there...?
• Great promotion including a TV ad campaign on free to air and Cartoon
Network, 80,000+ circulation free magazine, 100,000+ A5 flyer, 1,000+ poster
campaign, magazine advertising and targeted email databases in their 100,000’s
• Introducing and emphasising FREE tickets for children aged 5 to 12 as mentioned
earlier
• Fantastic Celebrity Guests whose presence will not only attract fans from their
respective genres but allows our brilliant public relations team to build excitement
through TV, radio, magazine and newspaper articles and interviews.
• An enthusiastic and committed fan base that supports us annually that also act as
word of mouth army spreading the word about the wonderful array of
exhibitors, retailers, guests and interactive competitions that we schedule event in
and event out.
As can be seen Supanova 2006 in Sydney is one place you won’t want to miss,
whether it is physically at the expo or advertising in our magazine or showbag.
Further, from an Artists’ Alley perspective, the event just seems to get bigger and
bigger as more talent reveals itself annually with there being no better place in
Australia to showcase your talent and tell your own stories. As always we feel it is a
very important part of the expo and we have yet again resisted the urge to put up
the price for an early-bird table meaning our prices have stayed the same ever since
we went to a two-day con back in 2001. Not a bad track record if we do say so
ourselves.
And if you care to take note of the floorplan below you might be a little surprised
with what you see. While the plan is subject to change and ultimately venue
approval it is our hope to place the Artists’ Alley smack bang in the centre of
everything. We really hope we can keep it there.
Alongside the floorplan you will also find all the rest of the information you need to
be part of Supanova. As always space will be allocated in the order that it is sold
with the important date of Friday 18th August, 2006, the one you need to put in
your diaries, being the cut-off day for the early-bird discount.
If you have further enquiries please email (daniel@supanova.com.au),
fax (02 9541 2948) or call (0412 026 797).
Regards,
Daniel Zachariou
Event Director Supanova Pop Culture Expo 2006
Please note that we have come to realise that our goodwill in not being too harsh
in the enforcement of certain points of our codes of conduct, and the display of
certain items, has led many to argue “if so-and-so did that, why can’t we do this?”
and then to keep pushing those boundaries. All we can suggest is to NOT tempt
fate and to take responsibility for your own areas/merchandise or you will find
yourselves removed from Supanova with no right for argument. No nudity or
partial nudity is to be displayed and no material considered X-rated or unclassifiable
is to be sold at all.You have been warned.

Fun and games at Supanova CCG Gaming at Supanova Animé Supafreaks go off! Artists sign and draw for fans

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 Floorplan
Floorplan is subject to change and venue approval.

Supanova 2006 – Sydney

Exhibition Hall 2, Sydney Olympic Park

Artists’ Alley Additional Services/

Options for Involvement Equipment/Telephone Lines
Supanova 2006 For your further needs including electricity, telephone lines, additional
equipment etc, Supanova will provide your details to our convention
Please note that all costs are in Australian dollars & include GST service provider who will contact you directly.
Artists’ Alley - $330 per booth
($220 if payment is received by August 18th, 2006)
• A 2m wide display area
• Includes 1 table, 3 chairs and 3 non-transferable Staff passes
Contact Details
Please contact Daniel Zachariou, the Supanova Event Director, on...
Booths - $1,100 per booth for self-publishers
($825 if payment is received by August 18th, 2006) Phone +61 412 026 797
• 3m x 3m section (9m2) or 4m x 2.5m (10m2)
• Includes 3 tables, 6 chairs and 6 non-transferable Staff passes Facsimile +612 9541 2948

• Signage (your business name) Email daniel@supanova.com.au

Magazine (48pgs full-colour A5 x 80,000 copies minimum) Post Supanova Pop Culture Expo
• Back-page, Inside front & back covers please enquire 33 Moonah Rd
• Double-page spread $3,465 Alfords Point
• Full-page $1,925 NSW 2234
• Half-page $1,100 AUSTRALIA
• Please note: Purchasers of a full-page ad will also receive a free Website www.supanova.com.au
inclusion in one of Supanova’s e-newsletters (6,000 members
database valued at $660)
Booth & Magazine Combo
• Purchase a booth and a full-page of advertising for $2,365.
• Purchase a table and a full-page of advertising for $1,705.
• Purchase a table and a half-page of advertising for $990.
Showbag Inclusion
• for exhibitors $165 (guidelines apply)
• non-attendees $770
Sponsorship Packages
Please enquire if you would like more information on becoming a
Strategic Partner.

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 Supanova Pop Culture Expo
Sydney 2006 (ABN 90985642978)
The Venue: Exhibition Hall 2, Sydney Olympic Park, Sydney.
The Time & Date: 10am to 6pm Saturday 28th & Sunday 29th October 2006.
Bump in will be from 12.00am to 8.00pm, Friday 27th October 2006.Your Exhibitor
Passes will be mailed to you in accordance with the information you have provided
and are not transferable. It would be appreciated if you could unpack your vehicles
ASAP so as to affect as quick a set up for everyone as possible. Bump in must
conclude by 8.00pm on Friday night with access allowed again on Saturday morning
at 8.00am until 9.30am, and from 9.00am Sunday morning. At the end of trade
6.00pm Saturday all Exhibitors must vacate the premises as soon as possible so that
it can be secured. Even though the area will be secure and all care taken, it is
advisable that no valuables be left behind and that you are fully insured.
All Exhibitors must have their own public liability and property insurance
policies. Supanova will take no responsibility on behalf of the Exhibitors. Any loss,
damage, or injury, to any person(s) or property associated with you, the Exhibitor,
during the assembly, running, and disassembling of the convention, must be covered
by you, the Exhibitor.
Displays must stay within the confines of the space allocated. Cabinets, glass displays,
personal card tables etc, must be wholly inside your specified area. All tables must
have table covers. Please bring them and some extra sheets to cover your stock
overnight if required. Any promotion or literature distribution must take place from
within your allocated space unless Supanova has otherwise specifically granted
permission. Pornography is strictly forbidden and all other adult material must not
be visibly displayed or within reach of any minors. Please do not discourage parents
from allowing their children to participate in Supanova by displaying material in a
manner that is not suitable for a family environment.
Any damage caused by an Exhibitor or their Staff, to the facility, fittings, walls, or
furniture, will be invoiced accordingly. Please do not start to pack up until Sunday
6.00pm, the official closing time of Supanova Pop Culture Expo Sydney 2006. Set
Down will be directly after the 6.00pm Sunday close to the public. Interstate and
International Exhibitors please contact Supanova for freight forwarding instructions
and details. PLEASE NOTE THAT ALL PRODUCT MUST BE REMOVED
FROM THE PREMISES SUNDAY EVENING.
Supanova reserves the right to final approval of every display, and the ability to take
any course of action it deems necessary to rectify a situation that may impact upon
the convention negatively, including expulsion of any Exhibitor from the Sydney
Showground, who does not comply with the stated demands. No compensation for
loss of monies will be accepted for failing to obey instructions resulting in expulsion
from Supanova and its representatives. Lastly, any Exhibitor that fails to occupy their
space for whatever reason will forfeit their money.There are no refunds or transfers
available once Supanova has received payment and the signed registration form. By
signing the Supanova Pop Culture Expo Sydney 2006 Registration
Form (the last page of this document), you agree to be bound by all the
above rules and regulations.
Daniel Zachariou
Event Director Supanova Pop Culture Expo 2006

The crowd packs in at Supanova Retailing’s big at Supanova Models of all sorts! Cards galore!

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SUPANOVA POP CULTURE EXPO (ABN 90985642978)
EXHIBITOR APPLICATION FORM Supanova 2006 - Sydney (please print clearly)

BUSINESS NAME _______________________________________________________________ABN _________________________________

CONTACT PERSON ___________________________________________________________________________________________________

ADDRESS ______________________________________________________________________POSTCODE ___________________________

POSTAL ADDRESS_______________________________________________________________POSTCODE ___________________________

PHONE __________________________________FACSIMILE_____________________________MOBILE_______________________________

E-MAIL ______________________________________________________________________________________________________________

WEBSITE ____________________________________________________________________________________________________________

BOOTH SPACE REQUIRED (Please refer to map and costings on page 4)

1st Preference $_________________________________________________________________

Names for Supanova
2nd Preference $ ________________________________________________________________
Staff Passes required
3rd Preference $ ________________________________________________________________

Artists’ Alley $ __________________________________________________________________

MAGAZINE SPACE REQUIRED (Tick one or more, specify quantity of each if more than one)

! Half Page $__________________________________________________________________

! Single Page $ ________________________________________________________________

! Double Page $ _______________________________________________________________

BOOTH and MAGAZINE PACKAGE $_______________________________________________

TOTAL PAYMENT INCLUDED $_______________________________________________

I HAVE READ AND HEREBY AGREE TO THE CONDITIONS AS SET OUT IN THIS
Supanova Pop Culture Expo 2006 - Sydney EXHIBITORS PACKAGE.

SIGNATURE ______________________________PRINT NAME ________________________________________________________________

POSITION HELD ________________________________________________________________DATE_________________________________

Please send this form and your cheque to: Or here are the EFT direct debit details:
Supanova Pop Culture Industries Bank: Commonwealth Bank of Australia
33 Moonah Road Account name: Supanova Pop Culture Industries
Alfords Point Account BSB: 062-162
NSW 2234 Account number: 1006 4945
Please make all cheques/money orders payable to “Supanova Pop Culture Industries”.

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