SCHOOL OF INNOVATIVE TECHNOLOGIES AND

ENGINEERING

Department of Industrial Systems Engineering

Assignment

Graphics Design Fundamental

GRPH1103

BA (Hons) Graphics Design

Academic Year 2020/2021 (Semester 1) and 2020 Semester 1

• Assignment:
Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are
the elements that carry the majority of the content in both the digital world and the printed world.
As graphic design becomes more visible and prevalent in our lives, graphic design as a practice
becomes more important in our culture.

Using colour wheel and colour relationship create a set of design for a Pastry Shop or an
Aquarium in Mauritius. Create a logo for the shop and apply it on other designs. Critically analyze
the colour palette used and support your answer using colour psychology. Show how elements
and principles of design helped you to create your logo and other designs. Support your answers
using gestalt theory.

Project details:
Table of content

• Introduction
• Elements and principles of design
• Colour wheel
• Colour psychology
• Gestalt Theory
• Brain storming
• Mind mapping
• Mood board
• Swot analysis
• Design Brief
• Market research(survey-formal or informal)
• Summary on your survey

Designs
Critical analysis of existing logo, posters, billboard, etc (using element and principles of
design). In relation to your assignments topic.

• Logo
• Development of your logo (3 trials)
• Development of other designs (minimum of 6 designs)
 • Broadcast media ( tv advert, radio advert, face book page, website, etc…) any two
• Application of logo on designs (explain your choice)
• Mock up
• Selection of final designs (explain why)
• Ethics
• Critical analysis of own works
• Constraints
• An expose on selection of final designs
• Recommendation to improve designs
• Conclusion
• Reference
• Appendix

* other designs: examples( menu card, map, business cards, poster, billboard,
pesonalised cup,mug, key rings, t.shirts or uniform, magazine or book cover, book
marks, leaflet, brochure, etc…)
Broadcast media: ( facebook page, website, radio advert, tv advert,application, blog
etc…)

Submission 17th August 2020

You may submit on 31st of August 2020. Then please note that the correction will be done
straight away.