WHOLESALING AND RETAILING

What is WHOLESALING?

It includes all the activities involved in selling goods and

services to those buying for resale or business use.

Firms engaged primarily in wholesaling activities are

called “wholesalers

Wholesaling is concerned with the activities of those

persons or establishment that sell to retailers and other
merchants and/or industrial, institutional and
commercial users but do not sell in large amounts to
consumers.
(US Bureau of Census)

WHOLESALER
They buy mostly from producers and sell mostly to
retailers, industrial consumers and other wholesalers.

- as a result, many of the nation’s largest and most

important wholesaler are largely unknown to final
consumers.

Characteristics of WHOLESALER
1. Operate on large volumes but with chosen group of
products Examples: food, grocery, pharma or auto
parts, clothing, etc.
2. The company itself, contracted parties or freelancers,
can operate as wholesalers
3. Most B2B business– trade & institution
4. Wholesaler could also be a retailer