9 Personality types

Contents
ABOUT THE WISE YOU ............................................................................................................................................3

DISCLAIMER .............................................................................................................................................................. 4

FOREWORD ............................................................................................................................................................... 5

CHAPTER 1 : THE ANALYZER PERSONALITY.................................................................................................... 7

CHAPTER TWO : THE SUPPORTER PERSONALITY ........................................................................................ 10

CHAPTER THREE : THE PROMOTER PERSONALITY ..................................................................................... 13

CHAPTER FOUR : THE CONTROLLER PERSONALITY.................................................................................... 16

CHAPTER FIVE : THE CONTROLLER/ANALYZER PERSONALITY ............................................................... 19

CHAPTER SIX : THE PROMOTER/SUPPORTER PERSONALITY .................................................................. 21

CHAPTER SEVEN : THE PROMOTER/CONTROLLER PERSONALITY ........................................................ 23

CHAPTER EIGHT : THE CENTRIC PERSONALITY ........................................................................................... 25

CHAPTER NINE : THE SUPPORTER/ANALYZER............................................................................................. 27

CONCLUSION .......................................................................................................................................................... 29

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About The Wise You

The Wise You is the voice of your best potential. The only all-in-one go-to portal for
personal development, committed to provide you with the best resources and
opportunities, to help you discover your absolute best. The Wise You wants you to
achieve everything you desire in all aspects of life.
To Your Success!
The Wise You

www.TheWiseYou.com

Find us on

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Disclaimer
This eBook has been written for informational purposes only. The publisher and
author have strived to be as accurate and complete as possible in its creation but
does not warrant or represent at any time that the contents within are accurate.
The purpose of this eBook is to educate. While all attempts have been made to verify
information provided, the publisher and author assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein. Any perceived
slights of specific persons or organizations are unintentional.
In practical advice eBooks, like anything else in life, there are no guarantees. Readers
are cautioned to rely on their own judgment about their individual circumstances, and
to act accordingly. This eBook is not intended for use as a source of medical, legal,
business, or financial advice. All readers are advised to seek services of competent
professionals in these respective fields.
The publisher and author shall have neither liability nor responsibility to any person
or entity with respect to any loss or damage caused or alleged to be caused directly
or indirectly by this eBook.
Disclosure: The publisher of this eBook is compensated for endorsements.

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FOREWORD
We are all different from each other—you don’t need a scientist or soothsayer in order
to know this. Each one of us is blessed with unique qualities which make us special
and as we know, variety is the spice of life. Our differences make life more fun and
exciting. Imagine if we were all the same and had no differences at all—life would be
drab and uninteresting. To recap, our personalities differ and we need to know the
best ways to act when interacting with people who have personalities different from
ours.
If you were once a joker, it does not mean the same joke you would tell to people that
would have them rolling in laughter will have the same effect on a CEO of a big
company. If you are a passionate person, it doesn’t imply that your boss, too, will feel
the same way about people. Simply put, what works for you may not work for another
person and that does not mean something is wrong with them—it is simply the way
things are. We are not the same.
I once worked at a jewelry company and I just could not understand why my boss
kept making some of his employees work overtime. During such times, there would
be a whole lot of grumbling and mumbling from the “unlucky” staff. They would
complain about having so little time to spend with their families and friends. To such
people, the relationships they had with their loved ones was of the utmost importance
to them. On the other hand, my boss saw the situation in a completely different light.
To him, what was of primary importance was keeping the company’s promise of great
services and wonderful products. For this reason, making his staff work overtime was
absolutely necessary, as his priority was to keep his business at the top.
It took me a while to understand this and I'm sure you must have found yourself or
someone close to you in such a situation. At such times, you’ll keep wondering why
someone could act in a way that is totally different from what you expect or what you
are used to. Why is this so?

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This eBook will help you to understand the various kinds of personalities that exist
and what makes each different from the other. Although every person is unique, as I
mentioned earlier, you can group people into nine types: the analyzer, the supporter,
the controller, the promoter, the controller/analyzer, the promoter/supporter, the
promoter/controller, the centric, and the supporter/analyzer. Sounds quite tricky,
right? Wrong! As you continue with this book, you’ll come to understand what these
terms mean and get familiar with them. In the long run, you’ll know what to do when
you come across people with each of these personalities.
Let us begin.

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CHAPTER 1 : THE ANALYZER PERSONALITY

P
eople who have the analyzer personality are usually slow and secure. He or she
would ask about a million questions before stepping foot onto a boat. If you
have experienced a scenario such as this, then you have met an analyzer. Most
times, analyzers act based on their feelings and they make decisions depending on
how secure or comfortable they feel. Making decisions will be very difficult and would
take much longer than it normally would if an analyzer feels insecure in any way. This
is because they will need to gather more information concerning the situation, and
this could take a while.
To analyzers, analysis and data are extremely important, and when they come across
any kind of problem, they take time out to study the issue closely, gather the needed
data, and then analyze it with the resources available to them. Apart from facts and
data, the thoughts and opinions of those who are involved are also things analyzers
take note of. Most times, analyzers are seen as people who are very academic and
they tend to be very focused when it comes to their work environment. When
conversing with an analyzer, it could be noticed that they usually base their
conversations on histories, past illustrations, and facts. During conversations, some
might find them boring, but at the same time, the things they say are very informative
and beneficial.
A company staff between the ages of thirty and fifty who have no interest in matters
concerning the company, such as culture change, would likely fall into the analyzer
category. Such a person is completely comfortable with their present condition and
taking a risk is not something they would want to do. While analyzers can be very
secure, they could also be very stubborn at the same time.

STRENGTHS
Managing risk is something analyzers excel at and it could even be seen as their
greatest strength. If you happen to work with one of them, you would notice they
leave zero margin for errors, and this shows they mean business. After collecting the
opinions, data, and thoughts, they will then manage the risk to the lowest point to
which it can be managed.

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Another thing analyzers excel at is sticking to rules and regulations. While most of us
would feel they are tedious and restricting, analyzers perform best when there are
rules and regulations. To be honest, they find it meaningless to live without them. The
only time they experience peace in their minds is when the task they are given is set
within boundaries they can keep a close eye on.
Analyzers are completely in love with systems; routines also work well for them.
Sound strange? Well, the reason why this is so is because they enjoy doing things in
ways that can be followed step-by-step from start to finish, and preferably without
errors. If you want to gain the favor of an analyzer, one thing you could do is to provide
a systematic solution to a problem they encounter.
Security is a major concern to an analyzer and before they can make any decision,
they put the entire plan into consideration first. If plan A fails to work, then B must be
ready to. Due to the fact that they gather data and analyze it, it is possible for them to
solve any problem they might face in the safest way possible.

WEAKNESSES
Most times, analyzers do not approach other people to start conversations, and this
is completely normal to them. Initiating conversations or making the first move to
interact with others is simply not their thing. Even in a brainstorming session, an
analyzer would wait for other people to make their suggestions and speak their minds
first before he or she speaks.
Inflexibility is one other weakness analyzers have. It is very rare for you to find an
analyzer who adapts easily to new cultures. If you try to introduce new accounting
software to an analyzer, for example, he or she would likely give a thousand reasons
why it isn’t needed and let you know how comfortable he or she is using the current
one he or she has. Unless an analyzer sees a real need to try out the software, he or
she would rather not take that “risk.”
An analyzer will do all he or she can to hide emotions so as not to appear weak to
other people. Definitely, there are a lot of reasons why they would not want to show
their emotions to others, but the general reason is so they can feel safe and protected.

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In order for them to come up with a totally perfect plan, analyzers will spend a huge
amount of time and energy to get the right data. At certain times, this could take much
longer than the required time, which could lead to expending more resources like
human labor and money as well.

HOW CAN YOU DEAL WITH AN ANALYZER EFFECTIVELY?

In order for you to deal with an analyzer effectively, you will likely need to employ
some skills, but some practical ways by which you can do this include:
1. Telling them things they are not aware of. This is pretty important, especially
during meetings—if you tell an analyzer something he or she already knows, it
will only irritate him or her. On the other hand, it will be very easy for you to gain
their favor if you provide them with information that can make solving a
problem very easy.
2. Making friends through their abilities. Most times, analyzers only use their
abilities to build friendships or to gain attention rather than their true selves. If
it is possible for you to create an environment in which they can build
relationships or make friends through their abilities, such as working on a big
project together, it will make things much better for them.
3. Encouraging them to be less critical of people and things. No doubt, analyzers
are critics, but you can also help them reduce the intensity. You can do this by
assuring them that the right time to implement the strategies they have been
working on is now and there is no need to worry about errors that may happen.
You will need to convince them and encourage them as well.
This is all you need to know about an analyzer’s attributes, and one thing to take note
of is when it comes to dealing with analyzers, security and data are of the utmost
importance. In the following chapter, we will talk about another personality, which is
the supporter, and all you need to know about it.

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CHAPTER TWO : THE SUPPORTER PERSONALITY

P
eople with the supporter personality can be seen all around you. When you
have troubles concerning your emotions, they are the ones that you would first
turn to and this is because they are very friendly. When you have a challenge,
he or she is there to listen and this is why they are called the supporters. It is very easy
for people to put all their trust in them and to cast all their burdens on them. Why is
this so?
Supporters are friendly with people and it is very easy for them to be liked. People
usually trust supporters because they can care for them, encourage them, and
support them. It is because of the comfort they offer that you would rather talk to a
supporter than an analyzer when you break up with your boyfriend of eight years.
Being people-oriented comes naturally to them and they try their best to avoid
personal conflict with other people, even at their own expense. It becomes really
difficult for a supporter to reject someone, and they are ready to please whoever they
meet.
They also find it easy to interact with people and when people are around, they blend
in with the conversation and go with the flow. Supporters allow other people to initiate
any kind of activity but at the same time, they are not interested in impressing other
people. People like this look so harmless and don’t come off as threats to others in
any way. Even when threatened, supporters will not make it known publicly.
Sometimes, they might even bottle up their feelings to the point of depression, which
could be very harmful.

STRENGTHS
Supporters always put others first. In other words, they think about other people
before they think about themselves. This isn’t as a result of inadequacy but it is simply
their nature. They always consider others first regardless of whatever rewards or
incentives they might get in return.
Serving others is something they find easy to do and they have no problem at all with
doing it. Most times, supporters are the ones who will do the dirty work that others
find difficult to do.

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If you need someone who will listen to you pour out all the feelings you have bottled
up for a long time, a supporter is the smart choice. The patience and encouragement
they will show you will be unbelievable.
When it comes to work, they are always willing to be supervised by their superiors,
and taking commands as well as completing the tasks assigned to them comes easily
to them.

WEAKNESSES
One weakness, which is peculiar to people with the supporter personality, is that they
always try to please everyone. No matter the kind of decisions we want to make, there
will always be people who are not in favor of this. Supporters, however, will find it
difficult to come to terms with this and they’ll end up trying to please everyone.
Planning and setting goals does not come easily to them and although they submit
easily to authorities when executing plans, they don’t enjoy goal-setting and making
plans.
Supporters will withhold information that is unpleasant to the hearer when possible
and this is one of their greatest setbacks. Rather than see you feel bad, they would
rather not say anything.

HOW CAN YOU DEAL WITH A SUPPORTER EFFECTIVELY?

No doubt, supporters may seem nice and easy-going, but at the same time, this kind
of personality can be quite dangerous because you never know when a supporter is
going to have an outburst. Because they carry the burdens of others, it is very
common to find out they are depressed. However, some things that can be useful
when dealing with a supporter include:
1. Showing your appreciation towards them. Although they do not care for praise
and rewards, encouraging them and showing genuine appreciation for what
they have done could go a really long way. Think about those times when you
were down and he or she was there for you—now is the time for you to repay
the kindness.

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2. Helping them to stand up for themselves. True, it is very rare for a supporter to
speak what is really in his or her mind, but with the right kind of motivation, it is
possible. Let them realize that they also have the right to voice their thoughts
and since this isn’t normal for them, you can push them a bit to ensure this.
3. Not taking them for granted. Now that we have discussed all there is to know
about supporters and you know they’ll likely do whatever you ask, taking them
for granted is a total no. Before you try to exploit them or push them to the limit,
remember they are human beings like you too.
Now, you know about the supporter personality and understand why they always put
people first. When dealing with someone with this kind of personality, keep in mind
that you should never take them for granted and that acknowledging them is
important.

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CHAPTER THREE : THE PROMOTER PERSONALITY

P
romoters are unbelievably expressive. One minute they are quiet, the next they
are shouting at the top of their voices. They are usually the most creative
people you will ever come across. If you have a friend or know someone with
these traits, then you know a promoter. In a group, it can be a whole lot of fun to have
a promoter in it because they will always keep you entertained. Although this is a
huge plus, it also implies that certain people in the group as well will get angered and
irritated at the promoter’s expressive actions.
Although controllers make the decisions for the group or organization, it is very likely
they won’t get all the attention. As soon as the planning is over, the controller’s job is
over (the controller personality will be discussed in the following chapter). The
promoter, on the other hand, will catch the eyes of everyone around because of their
nature—they come up with good jokes, express themselves easily, and keep
everyone entertained. Even when they say things that do not make any sense, people
would always be around them.
People who have the promoter personality are always outgoing, happy, friendly, and
active. While some people will find him or her irritating, others will view them with
awe and wonder how they express themselves so well. Because they are personable
and interesting, people love to be around them. Examples of some fictional
characters who are promoters include the donkey from Shrek, The Mask, who was
acted by Jim Carrey, and Buddy Love in the movie The Nutty Professor.

STRENGTHS
Apart from the fact that promoters can talk about almost anything, they also have a
wide imagination and can express themselves dramatically. Their creativity and
imagination is so topnotch that people love to listen to their stories and experiences
at all times.
Promoters will always consider the feelings of other people around them. Even
though they are expressive, they will never go too far when making jokes about a
person’s flaws.

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A major strength promoters have is that people always love to have them around.
They are fun to be with and no subject is off limits for them.
Starting new tasks or exploring new things is always fun for promoters and they
usually leave a good impression even when they’ve only done a particular thing a few
times.

WEAKNESSES
People with the promoter personality do not pay attention to details. If you happen to
need someone to pay attention to data or details, you are better off finding someone
else because details do not really matter to them. Promoters love to generalize about
certain things and most times, they jump to conclusions easily.
Even with their quickness, promoters act on impulse a lot. Their forte is in being
imaginative and creative but when it comes to solving problems, they could be very
weak.
If you know a promoter, there will be times when they act in such a dramatic manner
that will amaze you. While other people would say no to some things, promoters will
do silly things boldly and rationalizing is not so important to them.
Promoters are curious people and because of this, they usually abandon tasks or lose
focus and move on to another. At the start of a task, they work excellently but when
routine begins, they settle for what works and not what is the best.

HOW CAN YOU DEAL WITH A PROMOTER EFFECTIVELY?

If you know the necessary tricks to deal with a promoter, getting along with them will
be pretty easy. By this, I mean the both of you can have fun—not just the promoter.
Some of the tricks you can use include:
1. Recognizing their contributions. If you want to give the right kind of motivation
to a supporter, the best thing to do is to give them recognition. If you
compliment a promoter for the good job he did in front of a large crowd, he’ll
be very pleased and will be eager to work with you again.

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2. Protecting their ego. When dealing with a promoter, extra care has to be taken
because they are very sensitive about their ego. You need to do all you can to
protect it and even if you have to confront them about something, do it when
nobody else is around. However, ensure that you are honest and sincere in the
confrontation.
3. Sharing your feelings with them. It will be really awesome if you can come up
with ways to have heartfelt conversations with people that are promoters.
Although they have a whole lot of fun when making jokes, deep conversations
with friends are also fine with them. You can be sure you can confide in a
promoter because they know what information should be shared and what
shouldn’t.
4. Coming up with solutions for them. Due to the fact that they are impulsive, it
wouldn’t be so advisable for you to put them in charge of a job. However, they
can be really useful when it comes to implementing the plan. When you
include a promoter in a plan, you’ll be shocked to see how fun carrying out the
task will be.
Promoters need to express themselves. Although others might find it hard to
understand them, the truth is the journey becomes more enjoyable when they are
around. Keep in mind that including them in the decision-making process might not
be so rewarding. However, having them around during the implementation will have
great results.

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CHAPTER FOUR : THE CONTROLLER PERSONALITY

W
hen we hear the word “controller,” some of us get uncomfortable and do
not want to be identified by such a word. However, controllers are
necessary and with them, the world is in a much better state.
If you know someone who has the controller personality, you would notice that he or
she likes to take the initiative to do something. A controller is perfectly okay with
making decisions and they mostly appear to be capable, efficient, confident, and
strong-willed. In a hangout with friends, they are the ones who come up with the
activities to be done. They determine the places to go and who will do a particular
task. If a controller owns a company, he has a concrete plan of what he or she has to
do. To put it in clear terms, controllers take charge.
They are also very task-oriented and when any task is given to them, they will
definitely handle it well and deliver it on time. Every time they set out to do something,
they always ensure the task is completed regardless of what it takes. Most times, they
appear to be insensitive and emotions of other people will likely not affect them.
When it comes to confrontation, a controller will confront you without hesitation, even
when others will not.

STRENGTHS
Controllers set the ball rolling and people always recognize their authority and
leadership skills. People would likely refer to them as “born leaders” because of the
way they take charge with little or no effort.
The performance of someone with the controller personality can always be vouched
for. Apart from the fact that they get things done, they also get them done quickly
and correctly. Controllers have absolutely no problem with using all resources
available to them and they are always conscious of time. When it comes to solving
problems, money is not of great importance to them.

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Being innovative is another great strength of people who have this personality. They
can always come up with something different; if you place a controller in a jungle with
other people, he or she would be the last person to starve to death. This is because
they will always find new ways to remain alive. Tony Fernandez, CEO of Air Asia, is an
example of a controller who took over the directorship and turned the airline around.
If you follow in the footsteps of a controller, you’ll learn how to remain calm even
under pressure. When problems come up, controllers remain as calm as possible and
are able to make wise decisions which will be very beneficial.

WEAKNESSES
It is not uncommon to see controllers pushing too hard and this is because all that
matters to them are good results. While you may be thinking about having a night out
with your friends, your boss—who has the controller personality—may be planning on
making you work extra hours so as to meet a particular deadline.
Controllers pay little or no attention to their relationships and may not make them a
priority. Even if they are physically present at a family outing, it is very likely their
minds are far away with corporeal ideas running through them.
If you are down emotionally or you need words of encouragement, you are better off
turning to anyone apart from a controller. This is because they are usually weak in
providing support and they would likely hit you with statements you do not want to
hear such as “move on with your life,” “it’s no big deal,” and so on.

HOW CAN YOU DEAL WITH A CONTROLLER EFFECTIVELY?

There are a whole lot of ways through which you can relate with a controller with no
trouble, and some of them include:
1. Knowing what is best for them. Now that you know a controller is all about
results, it is recommended you always work towards their best interests.

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2. True, being submissive is important, but when your ideas are more practicable
and efficient than theirs, it is sure he or she will listen to you. When the person
realizes the ideas you have presented will be more helpful in achieving goals,
saying “yes” to them will be no trouble. After all, it is all for the greater good. A
lot of people may find working with or for a controller difficult; when you know
how they think and what really matters to them, you’ll find doing so much
easier.
3. Being submissive to them. Basically, this means doing what they ask you to do
and obeying them, but submission means much more than this. Even when you
disagree with a superior, submitting to him is still necessary and bosses usually
favor those who submit to them rather than oppose them.
When it comes to dealing with a controller, you simply need to know how to please
them and you’ll get along fine. Although most of the examples above deal with the
workplace, you can be sure controllers exist in the home and other places. Hopefully,
you now know how to recognize them and how to get along with them.

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CHAPTER FIVE : THE CONTROLLER/ANALYZER

PERSONALITY

P
eople with this kind of personality combine both the controller personality and
the analyzer personality. They tend to be quite distant and you can find it really
difficult to know what is going on in their lives. When you come across a
controller/analyzer, the first thing that comes to your mind might be the word “stiff.”
These kinds of people are very efficient, and what matters to them most is business.
They love to gather information as much as they love to get desired results. Even
though it could take a while for them to implement a plan, it is almost certain it will be
successful. However, they find it difficult to trust other people and can be very
critical—most times, they tend to trust only those who have worked effectively with
them before. In order to gain their trust initially, you will have to prove your mettle.
Controllers/analyzers are not driven by emotions and rationalize greatly when
making decisions. Even when they face great challenges, they remain cool, calm, and
collected because they are sure to get the job done. It is completely normal for them
to evaluate the person or situation before them and then generate various kinds of
data, opinions, and thoughts on them.

STRENGTHS
When working with a controller/analyzer, it is almost certain they will get wonderful
results eventually. This is because they carefully evaluate all that is necessary before
making a decision. For this reason, there is a high demand for them in business
industries.
They are very organized people and when under their supervision, you can never go
wrong. These kinds of people know how to organize their tasks in a systematic
manner and if a plan fails, they know exactly what went wrong.
Their ability to solve huge problems is another strength of people with the
controller/analyzer personality and this is because of their many experiences and
abilities. They remain rational in all things and they give very good advice when asked.

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WEAKNESSES
Due to the fact they are very analytical, controllers/analyzers can be highly
judgmental even towards people they are not familiar with. With time, however, they
may come to discover a person’s true character.
Even though they cannot get everything done by themselves, they avoid working with
other people and could be very critical of them. They are only comfortable with
having you on their team if you have displayed your efficiency before.
Most of the time, they appear distant and isolate themselves from the crowd. During
conversations, the only subjects they broach deal with the tasks at hand. Talking
about random subjects, such as kids and the weather, would seem very strange to
them. A lot of people find it hard to relate with them.
Controllers/analyzers are not very concerned about relationships and as a result,
they lack understanding and compassion. While other staff may see the weekend as
a time to be with their families, controllers are okay with spending it in the office.

HOW CAN YOU DEAL WITH A CONTROLLER/ANALYZER EFFECTIVELY?

To most people, controllers/analyzers are incredibly boring, but you can learn how
to handle them. Some ways by which you can do that include:
1. Being efficient. Efficiency is basically all they care for and if you can utilize the
available resources wisely, you will gain their attention and have a greater
chance of being on their team.
2. Giving them full details. The Justin Bieber concert coming up is of no relevance
to them. All they are concerned with is how you can help them achieve their
goals and the steps they need to take.
3. Minimizing errors. You need to be very attentive to details and do all you can
when working with them. There is absolutely no margin for error and you need
to take note of this, as errors will cost so many resources.
True, many people don’t enjoy working with or being around controllers/analyzers,
but they are useful in directing strategies and implementing them as well.

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CHAPTER SIX : THE PROMOTER/SUPPORTER

PERSONALITY

A
part from people with the promoter and supporter personalities, there are also
people who have the combination of both. Promoters/supporters are those
who do not put so much seriousness in everything they do but still have a lot
of real relationships around them. While hanging out with a promoter could be fun, it
doesn’t imply he or she has any real friendships. A supporter too would likely not have
so many real friendships.
A person with the promoter/supporter personality is someone who expresses
himself or herself in everything they do, but cherishes his or her relationships at the
same time. They are very charismatic and they use this to build relationships.
Although they may seem like the star in a crowd, the kind of relationships he or she
has matters a whole lot.
Unlike promoters who value only their own opinions, these people cherish their own
and those of another person as well. Simply because of this trait, the person becomes
much more appealing to people around.

STRENGTHS
While a supporter may not be found laughing at all times, these people enjoy
laughing and they do this even in the face of challenges. With this superpower, they
tend to make the atmosphere less tense.
You would agree with me that finding someone to laugh with and have fun with on a
journey would be very nice. Promoters/supporters can do this easily. Apart from the
fact that he or she can make the environment around them more enjoyable,
friendships are also greatly valued.
They are charismatic and this is something a lot of people find appealing. Charismatic
people do not have to pretend so as to be accepted by people. Rather, their aura
attracts people as soon as they begin to act and talk.

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WEAKNESSES
Because promoters/supporters value the opinions of other people and theirs as well,
there is always a conflict. While a supporter values other people’s opinions, a
promoter values his own. When there is a clash, he or she can have conflicts within
himself or herself.
Working under pressure is not something these kinds of people excel at, because
they find it difficult to perform under stress. Giving specific instructions could be very
helpful, as they work best under authority.
Promoters/supporters cannot pay close attention to details and it is best you do not
look for a person with this personality when working with details.

HOW CAN YOU DEAL WITH A PROMOTER/SUPPORTER EFFECTIVELY?

These people are those who like hanging out in relaxed environments and designers,
freelancers, artists, or clowns may have this personality. In relating with them, some
things you should do include:
1. Allowing them to make real friendships. Although they always look charismatic
and walk tall, being alone does not sit well with them.
2. Appreciating them in public. You should appreciate them publicly for the things
they do. Even though they are also supporters, they like to be recognized.
3. Letting them work in a group. You should do this if you want to assign tasks to
them, as they love people and love to laugh. Through this, they develop
relationships with their colleagues and this makes the workplace more
enjoyable for everyone.
Now that we have examined the promoter/supporter personality, can you identify
some of your friends or colleagues who fall into this category?

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CHAPTER SEVEN : THE PROMOTER/CONTROLLER

PERSONALITY
People with the promoter/controller personality are those who are always talking
about how successful they are—and they are indeed very successful. They see
nothing bad in letting the world know just how successful they are. When expressing
themselves, they could seem to be quite aggressive. While they may not care so
much for relationships like the promoter/supporter, having a sense of achievement
and being successful really matters to them.
The difference between these people and controllers is that a controller may be
achieving a lot of success and still keep a low profile. A promoter/supporter, on the
other hand, lets the world know how successful he or she is. They love being
challenged and they always want to be extremely successful in every competition
they partake in.
Stagnancy bores them and they rarely remain in the same position for a long time.
When it comes to chasing their goals and dreams, they go all out and leave no stones
unturned. They dominate every conversation they partake in and as soon as their
voices are heard, everyone around wants to listen to them.

STRENGTHS
Promoters/controllers are very decisive and display a lot of speed and accuracy
when making any decision. This might not be an attribute of someone who has the
promoter personality only.
When they come across people they are not familiar with, it doesn’t become a
problem at all and their promoter nature will help them relate well with people
quickly. New things do not make them uneasy but rather, it challenges them as they
believe that achieving their goal is paramount.
Independence is one thing they excel at—while many people work in order to please
someone or for other purposes, promoters/controllers work for themselves. Because
of their power and strong will, they strive to always remain at the top in all they do.

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WEAKNESSES
Promoters/controllers are mostly impatient. They also want to act quickly and
because of this, they might go ahead even if they don’t have all the needed resources
yet.
As said earlier, they like to inform the world of their success, and this might result in
threats. Competitors or peers who want to see them fail will likely make use of the
information they give out to harm them.
It might be difficult for subordinates to work with these kinds of people because they
act quickly. As a result, their staff feels pressured and they have to overwork
themselves to meet their deadlines.
They do most of the talking during conversations and this prevents other people with
presenting their suggestions or ideas which could also be beneficial.

HOW CAN YOU DEAL WITH A PROMOTER/CONTROLLER EFFECTIVELY?

You might be reconsidering working with someone with this personality but there are
actually ways you can work with them and have fun at the same time. Some of these
ways include:
1. Sharing ideas that relate to their interests. You must do the right thing if you get
a chance to share your ideas with them. Apart from the fact that you will likely
not get a lot of chances to talk to them, you must ensure you say things which
will help them achieve their dreams and goals.
2. Making them work in groups. Always make them work in groups if possible, as
this will help them learn how to work with people. Although they may find
reducing their work pace difficult, it’ll teach them how to work hand-in-hand
with others.
3. Loneliness may likely be something they do not like even though they seem
very charismatic. When dealing with a promoter/supporter, it is best you allow
them to develop the real friendships that matter.

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 9 Personality types

CHAPTER EIGHT : THE CENTRIC PERSONALITY

C
entrics are quite “unusual.” How? Well, as strange as it may sound, they have
all the personalities examined in this book. It could be said that they have the
perfect personality, as they know how to switch their modes depending on
who they are talking to. When speaking with people who have the controller
personality, they switch to a mode that is favorable and when approached for support,
they show compassion towards the hurt person.
Although they are strong-willed, they are not manipulative and do not keep
unpleasant information when supporting. Rather, they look for the best way to share
the news with the person concerned.
It is possible for them to get along perfectly with their bosses and subordinates in
their workplaces, as they are loved and admired by all. Centrics are charismatic
leaders and most times, it seems as if they have no flaws at all.

STRENGTHS
These kinds of people are very flexible, and changes or new environments do not
faze them since they adapt quickly. It takes them a short while to gather information
when starting new relationships. There is no personality that centrics cannot work
with and they give their best performance regardless of who they are paired with.
Centrics can relate with all kinds of people. You can find them talking about the most
“ridiculous” topics one minute and talking about a business plan the next. Regardless
of where they are, they can relate with everyone present.
As I said before, they are very charismatic and as soon as they speak, everyone wants
to listen. This is because they know what they are doing or talking about and they
admit their mistakes and celebrate their victories. Finding flaws in them could be
difficult, as they are always very transparent.

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 9 Personality types

WEAKNESSES
Although this might not be considered a weakness, something about centrics is they
are unpredictable. Their minds cannot be read and if they have harmful plans, they
could be very tricky.

HOW CAN YOU DEAL WITH A CENTRIC EFFECTIVELY?

One thing to do when dealing with centrics is to be yourself and let them get their
information when talking to you. Apart from this, there are also some things to be
done and they include:
1. Realizing their moods. Centrics have so many sides and this should not surprise
you. They could be very expressive at a particular time and controlling some
hours later.
2. Being honest with them. To impress someone with this personality, you need
to be honest with them, as they already know what is going through your mind.
3. Learning from them. You should try to learn from them if possible, as people
like them help to make the world a better place. If you can learn how to
implement some of their methods when handling things, results will be much
better.

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 9 Personality types

CHAPTER NINE : THE SUPPORTER/ANALYZER

A
s the name implies, this is a blend of supporter and analyzer personalities and
they are quite interesting people. Even though relationships are of importance
to them, their analyzer personality will cause them to question people as well.
For example, they may desire real friendships but remain very critical when choosing
true friends at the same time.
Because of these traits, it is rare for them to initiate conversations, and they will wait
for other people to approach them or voice their thoughts first.
Supporters/analyzers need a lot of time before they can fully trust a person and
although they provide good support to people around them, they are also very
analytical at the same time.

STRENGTHS
They are harmonic with other people and they never come off as threats to other
people. Aside from this, they get along well with people.
Supporters/analyzers choose their friends with care and although it may seem they
have many friends, they do not have many close ones. It is only when you have gained
their deep trust that they can give you access into their lives.
They know just what to say and when to say it. Even though they may have their own
opinions about you, they will always speak or act the right way towards you because
they don’t want to hurt you.
You can rely on them for advice because they are perfectly okay with advising you.
Even better, they will analyze the situation first and then decide on the best solution.

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WEAKNESSES
Sometimes, their analytical nature may end up breaking a relationship. This is
because they are always getting data about people and when this becomes too
much, the purpose of the friendship will be defeated. In order for
supporters/analyzers to make real friendships, they need to determine whether it is
the data they collect that they cherish or the friendship itself.
Supporters/analyzers are always careful not to hurt people and because of this, they
might decide not to share certain information just to protect the person concerned.
This hesitancy could be very harmful to other people sometimes.

HOW CAN YOU DEAL WITH A SUPPORTER/ANALYZER EFFECTIVELY?

Analyzers are not so quick to make decisions and you need to give them some space
for your friendship to develop. Some other ways you can do this include:
1. Realizing that certain things can’t be forced. Although they may really desire
genuine friendships, you need to let them have their privacy for them to
develop.
2. Saying good things about people. These kinds of people take note of what you
say about people and when they meet them in person, they could be friendly
or defensive. Therefore, you must be careful of what kinds of testimonials you
give to them about other people.
It is pretty easy for you to understand them when you know what is going on around
them. Keep in mind that you will need to go with their pace when making friends with
them.

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CONCLUSION
In this book, you have learnt about the nine different kinds of personalities that exist
and ways by which you can effectively relate to people who have these personalities.
With this knowledge, you will be shocked at how easy relating to people from all
walks of life will be.
Remember that our uniqueness makes the world a much better place, and nothing is
wrong with each of the personalities examined in this book. Each of us belong to at
least one of them and with this book, I'm sure you will be able to pinpoint the kind (or
kinds) you are. Our differences make us powerful and when you merge people with
the right personalities, you will surely get wonderful results. Putting the wrong
personalities together, however, could be very unproductive.
With the tips provided in this book, I am sure that you can handle each personality at
their best and their worst. Even better, you now know the exact kind of personality
you have and how to achieve good results with it.

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