Professional Documents
Culture Documents
Auditi Barua
Auditi Barua
Report On
“Recruitment Policy of Astra Airways Ltd.”
(This Report is submitted for the Partial Fulfilments of the Degree of Masters of
Business Administration with Major in HRM at Premier University Chattogram
Bangladesh)
Submitted To:
Md Saiful Azam
Assistant Professor
Department of Human Resource Management
Faculty of Business Studies
Premier University, Chittagong
Submitted by:
Name: Auditi Barua
ID: 2104420302264
MBA (2year)
Major: H.R.M.
Batch: 44th
Faculty of Business Studies
Premier University, Chittagong
Date of Submission: December 28, 2023
Premier University, Chittagong Astra Airways Ltd.
Letter of Submission
1
Premier University, Chittagong Astra Airways Ltd.
Supervisor's Declaration
This thesis entitled “Recruitment Policy of Astra Airways Ltd.” is submitted for the
partial fulfilment of the requirements for the degree of MBA from the Premier
University, Chittagong by name: Auditi Barua, ID: 2104420302264, has been
completed under my supervision and guidance. It is an original piece of work on the
basis of field investigation and also has made contributions to the existing store of
knowledge. I have gone through the thesis very carefully. In preparing this thesis, she
has spared much time and efforts. Her thirst over seeking depth of every aspect is very
much satisfactory. I wish her every success in life.
…………………………………
Md Saiful Azam
Assistant Professor
Department of Human Resource Management Faculty of Business Studies
Premier University, Chittagong.
2
Premier University, Chittagong Astra Airways Ltd.
STUDENT DECLARATION
I am hereby state that the presented report of internship titled “Recruitment Policy of
Astra Airways Ltd.” is exclusively prepared and updated by me after completion of
visit and interview in Astra Airways, Chattogram.
I solemnly confirm that the report is entirely prepared for my academic requirement not
for any other purposes.
…………………………
Name: Auditi Barua
ID NO: 2104420302264
3
Premier University, Chittagong Astra Airways Ltd.
Acknowledgement
Preparing a report of any sector of subject is really a challenging work for anyone. Being
the student of Human Resource Management and to prepare report on the specified
topic, I accept it with challenge opportunity and also became successful to present the
report with our full endeavor. This Report has been duly prepared and submitted to meet
the partial fulfilment of MBA program. As being the student of MBA Level, I am so
pleased and proud for being the integral part of this report in the context.
I prefer to expressing my heartfelt and immense gratitude to my Report advisor, our
honourable Md Saiful Azam Sir, Assistant Professor of Premier University. I am deeply
grateful to her whole hearted and earnest supervision Turing the Internship Report
period. I have completed my term paper in a well-furnished manner with taking his
valuable suggestion and guidelines.
And I would like to convey my gratitude to my all-honourable Teachers who are always
beside me and help me as much as they could and still be.
4
Premier University, Chittagong Astra Airways Ltd.
Table of Contents
Chapter One: Introduction .............................................................................................. 8
1.1 Abstract ................................................................................................................. 8
1.2 Objective of the Study .......................................................................................... 8
1.3 Methodology ......................................................................................................... 8
1.4 Lack of Records .................................................................................................... 9
1.5 Summary of the Project ...................................................................................... 10
Chapter Two: Literature Review .................................................................................. 11
2.1 Introduction ........................................................................................................ 11
2.2 Recruitment ........................................................................................................ 11
2.3 Selection ............................................................................................................. 11
Internal and external recruitment: ........................................................................ 12
2.5 The Recruitment Process: ................................................................................... 13
Advertising the job: .............................................................................................. 13
Selling the job: ...................................................................................................... 14
2.6 Issues in recruitment process .............................................................................. 14
2.7 Selection Process: ............................................................................................... 15
2.8 Issues in Selection Process: ................................................................................ 16
Chapter Three: Company Profile (Astra Airways Ltd.) ............................................... 17
3.1 Introduction ........................................................................................................ 17
3.2 History ................................................................................................................ 17
3.3 Mission and Vision ............................................................................................. 17
3.4 Organizational Structure ..................................................................................... 18
Description of Departmental Structure ..................................................................... 19
3.5 Training Courses of Astra Airways Ltd. ............................................................. 20
3.6 Fleet .................................................................................................................... 27
3.7 Destinations ........................................................................................................ 27
3.8 Safety and Sustainability .................................................................................... 28
3.9 Career Opportunity in Astra Airways Ltd. ......................................................... 28
3.10 Sources of Recruitment .................................................................................... 29
Classifications ....................................................................................................... 29
Purpose ................................................................................................................. 30
5
Premier University, Chittagong Astra Airways Ltd.
Chapter 4: Practical Aspects of Astra Airways Ltd.'s Recruitment Policy (follow and
Impact) .......................................................................................................................... 32
4.1 Introduction ........................................................................................................ 32
4.2 Recruitment Process Overview .......................................................................... 33
4.2.1 Job Posting and Advertising ........................................................................ 33
4.2.2 Application Screening ................................................................................. 33
4.2.3 Interviewing ................................................................................................. 34
4.2.4 Selection ...................................................................................................... 34
4.2.5 Onboarding .................................................................................................. 34
4.3 Role of Recruitment Policy in Practice .............................................................. 34
4.3.1 Compliance with Legal Requirements ........................................................ 34
4.3.2 Equal Opportunity and Diversity................................................................. 35
4.3.3 Recruitment Metrics and Evaluation ........................................................... 35
4.4 Challenges and Solutions ................................................................................... 35
4.4.1 Competitive Job Market .............................................................................. 35
4.4.2 Skill Shortages ............................................................................................. 35
4.4.3 Changing Industry Trends ........................................................................... 36
4.4.4 Candidate Experience .................................................................................. 36
4.4.5 Diversity and Inclusion................................................................................ 36
4.5 Continuous Improvement ................................................................................... 37
4.5.1 Policy Reviews and Updates ....................................................................... 37
4.5.2 Feedback Loops ........................................................................................... 37
4.5.3 Benchmarking .............................................................................................. 37
4.5.4 Technology Adoption .................................................................................. 38
4.5.5 Training and Development .......................................................................... 39
Chapter 5: Analysis & Findings ................................................................................... 42
5.1 Recruitment ........................................................................................................ 42
5.1.1 Objectives of Recruitment ........................................................................... 42
5.1.2 Recruitment Methods .................................................................................. 42
5.1.3 Roles in the Recruitment Process ................................................................ 43
5.1.4 Recruitment Principles ................................................................................ 43
5.2 Findings .............................................................................................................. 54
5.3 Recommendation ................................................................................................ 54
Conclusion .................................................................................................................... 55
6
Premier University, Chittagong Astra Airways Ltd.
References .................................................................................................................... 56
Questionnaire ................................................................................................................ 58
7
Premier University, Chittagong Astra Airways Ltd.
1.3 Methodology
8
Premier University, Chittagong Astra Airways Ltd.
9
Premier University, Chittagong Astra Airways Ltd.
10
Premier University, Chittagong Astra Airways Ltd.
2.1 Introduction
Human resource management includes all management decisions and practices which
directly affect the person who work for the Organization. In recent years, Human
resource has increased attention devoted to manage organization. This increase
organizations employee capability and achieve organization’s goal and success. The
history of human resource management can be divided by four phases like craft system,
scientific management system, the human resource relation approach and the current
organizational science. Human resource development is concerned with ‘people'
dimension. It works with recruitment, training and development, motivating, organizing
and retaining and maintaining the existing human resource on the basis of quality
education, training and operation.
2.2 Recruitment
Recruitment is an overall process of identifying, attracting, screening, shortlisting and
interviewing compatible candidates for jobs of a company. For some components of
the recruitment process, mid and large size organization often intercepts professional
recruiters or outsources some of the process through recruitment agency. Every
company or enterprise has some well-defined employment and recruitment policies
and hiring procedure. The Human resource department is generally vested with the
responsibilities of employee recruitment and selection of any mid and large
organization.
2.3 Selection
Selection is a process of shortlisting candidates, assembling and their final hiring
decision. It begins after the applications are received and ends when hiring decision
are made. Mid and top-level management deal with this process. For identifying one
candidate who is likely to perform better in the position than the others and this
combines aspects of the person's knowledge and experience. The candidate is also
trying to build themselves for the role and the team meets their own needs. Selection
is a final process.
11
Premier University, Chittagong Astra Airways Ltd.
12
Premier University, Chittagong Astra Airways Ltd.
Internal source:
• Transfer
• Promotion
External source:
• Advertisements.
• Casual callers.
• Employment agencies.
• Educational institutions.
• Labor contracts.
• Recommendations.
13
Premier University, Chittagong Astra Airways Ltd.
advertising about jobs. It is very clear that if a advertising contains all the components
of good advertising, then applicants are more attracted to the job. The advertising
contains: Advert title, sales pitch, job title and property, job description, job
specifications, types person they want to hire, contract details, date etc.
Selling the job:
The employer should know how to review the terms and conditions of the role, check
the farms budget, and prepare an information pack before designing an effective sale
pitch. Sale points: Advertising should able to sell the job by highlighting the opportunity
the role can provide. The learning and growth opportunity one can get by the job also
professional and personal development. The training and recreational opportunities are
provide by management of team. This particular role can lead applicants to their desire
level of salary and positions. Employers should able to not oversell the role by fake
promise and unrealistic opportunities. By those staffs will be disappointed and
demotivated at the job. It is also ethically not right to increase someone’s expectations
much higher than the actual position.
more attractive offers from other companies. And the candidates are also showing more
interest to them.
15
Premier University, Chittagong Astra Airways Ltd.
16
Premier University, Chittagong Astra Airways Ltd.
3.1 Introduction
Astra Airways Ltd., hereinafter referred to as "Astra Airways Ltd." is a prominent player in
the domestic aviation industry. Established in November 2022, the airline has steadily
grown to become a leading carrier, providing both domestic air travel services. Astra Airways
Ltd.’s CEO is Imran Asif (PHD). This chapter delves into the detailed company profile of
Astra Airways Ltd., highlighting its history, mission and vision, organizational structure,
fleet, destinations, and its commitment to safety and sustainability.
3.2 History
Astra Airways Limited dba Air Astra marketed as Air Astra is a currently operating Asian
scheduled full-service airline with a base at Hazrat Shahjalal International Airport, in Dhaka,
Bangladesh. This carrier's 2-char IATA designator is 2A, and its 3-character ICAO
designator is AWA. Astra Airways Ltd.'s journey began with a modest fleet of three aircraft,
serving a handful of domestic routes within its home country. Over the years, the airline
embarked on a trajectory of expansion and innovation, aiming to provide exceptional service
to its passengers. It quickly gained a reputation for reliability, punctuality, and a customer-
centric approach, which contributed to its rapid growth.
Astra Airways Ltd. is guided by a clear mission and vision statement that underpin its
operations and decisions:
Mission: "To provide safe, efficient, and memorable air travel experiences while prioritizing
passenger satisfaction, employee well-being, and environmental responsibility."
Vision: "To be a domestic leader in aviation, recognized for our commitment to excellence,
innovation, and sustainable practices."
These guiding principles are integral to Astra Airways Ltd.'s corporate culture and inform the
airline's strategic goals and initiatives.
17
Premier University, Chittagong Astra Airways Ltd.
Astra Airways Ltd.'s organizational structure is designed to ensure efficient and effective
management of its diverse operations. The airline is led by a Board of Directors, responsible
for setting overall strategy and providing governance oversight. The Chief Executive Officer
(CEO) serves as the highest-ranking executive officer, overseeing the day-to-day operations
and execution of strategic plans.
• Operations: Responsible for flight planning, scheduling, and ensuring the safety and
reliability of flights.
• Commercial: Manages sales, marketing, and revenue generation efforts.
• Finance: Handles financial management, accounting, and budgeting.
• Human Resources: Focuses on talent acquisition, development, and employee
relations.
• Customer Service: Ensures a high level of passenger satisfaction through excellent
service.
• Maintenance and Engineering: Maintains the airline's fleet to the highest safety
standards.
• Sustainability and Corporate Responsibility: Oversees initiatives related to
environmental sustainability and community engagement.
18
Premier University, Chittagong Astra Airways Ltd.
CEO &
Accountable
Manager
A&
Head Of Ground Operation
Base Station
Other Stations
(DAC)
19
Premier University, Chittagong Astra Airways Ltd.
20
Premier University, Chittagong Astra Airways Ltd.
Ramp Safety: The following general rules apply to ramp operations near propeller-
driven aircraft: Do not approach the aircraft until the propellers have stopped turning
and the anti-collision beacon is off. Never walk close to or between propellers or
between propeller blades, even if they are motionless.
Always stay with non-pilot passengers when they're on the ramp. Every year, there are
accident cases where passengers are seriously or fatally injured by walking into a prop.
Remind passengers to stay clear of any aircraft with a running engine, or with its strobe
or beacon lights on.
FOD: FOD means foreign object dervis, when we parked our aircraft in ramp area, we
should responsible to clean our ramp area like plastics, bottles and any other waste of
materials.
FOD is an acronym for Foreign Object Debris (or sometimes Foreign Object Damage).
FOD is extremely dangerous to any moving machine as it can jam moving parts, cause
electrical shorts, or cause further FOD-related damage.
Types of personal protection of Ramp:
1) Working Clothes
2) Working Shoes
3) Hand Protection
4) Hearing Protection
5) Lifting
21
Premier University, Chittagong Astra Airways Ltd.
Aviation Security: Aviation Security is a methods and techniques that used to protect
passengers, stuff, aircraft and property of airport from unlawful activities.
Dangerous Goods Regulations (DGR)
The dangerous goods manual contains guidelines/instructions materials intended to
assist Air Astra's staff in carrying out their responsibilities. This manual is based upon
IATA Dangerous Goods Regulations. Supplementing the outline and guideline are
recommended teaching aids, background papers for use by instructors, handouts for
flight crew, cabin crew, load planners, cargo agents and personnel & passenger handling
staff. IATA Dangerous Goods Regulation is the core information and guideline to be
followed in respect of handling and training of dangerous goods.
This manual also reflects the requirements for the transportation of dangerous goods as
required by: ICAO technical instructions for safe transportation of dangerous goods by
air
Absorption - materials that may be taken into the body through the skin or lungs; taking
in or reception on a molecular or chemical level involving gases or liquids.
Accident - an unplanned event or series of events that results in death, injury,
occupational illness, damage to or loss of equipment or property or damage to the
environment.
Acid - Any chemical with a low pH that can cause damage to skin and/or tissue;
neutralizes alkalis (or bases) to form salts.
Acute effect - a health effect that develops rapidly, such as exposure to carbon monoxide
in a confined space.
Aerosol - Means an article consisting of a non-refillable receptacle meeting the
requirements of
IATA DGR 6.1.7 and 6.1.8 made of material, gases or plastic and containing a gas,
compressed, liquefied or dissolved under pressure, with or without a liquid, paste or
powder and fitted with a release device allowing the contents to be ejected as solid or
liquefied particles in suspension in a gas, as a foam, paste or powder, or in a liquid
gaseous state.
Alkali - any chemical with a high PH that is bitter in water solution; strong alkalis in
solution are corrosive to the skin and mucous membrane.
Ammunition -Ammunition containing incendiary substance, which may be a solid,
liquid, or ge! including white phosphorus. Except when the composition is an explosive
per se, it also contains one or more of the following: a propelling charge with prime and
igniter charge; a fuse with buster or expelling charge.
Anhydrous - free from water.
Asphyxiate - a vapor or gas that can cause unconsciousness or death by suffocation.
22
Premier University, Chittagong Astra Airways Ltd.
23
Premier University, Chittagong Astra Airways Ltd.
24
Premier University, Chittagong Astra Airways Ltd.
25
Premier University, Chittagong Astra Airways Ltd.
departmental safety and security outcomes from the collective team. The Head of
Department is ultimately responsible and accountable for safety related decisions and
risk tolerability assessments that relate to the department’s activities. Line Managers
and Supervisors are responsible for making safety decisions that is consistent with their
level within the management structure including the safety functions in their area of
responsibility as listed:
1) Supporting the implementation of the safety program elements in their respective
Departments, Sections or area of responsibility;
2) Ensuring a safe working environment as well as the promulgation and maintenance
of safe working procedures;
3) Initiating preventative actions to promptly and timely abate hazards and safety
standard deficiencies;
4) Ensuring all personnel under their jurisdiction receive proper training in safety
standards, procedures and requirements for the safe and professional conduct of their
tasks;
5) Conducting, initiating, ordering, assisting or supporting any investigation into any
accident, incident, occurrence or hazard report;
6) Ensuring that safety standards applicable to their area of responsibility are current,
available
Security is a methods and techniques that used to protect property of airport and reduce
treat and risks from inside or outside of the country.
26
Premier University, Chittagong Astra Airways Ltd.
3.6 Fleet
Astra Airways Ltd. boasts a modern and diverse fleet of aircraft, which includes narrow-
body and wide-body planes. This airline fleet stand at 4x ATR72-600 aircraft - the most
modern, efficient, and eco-friendly turboprop airplane in production today - to ensure
safe and timely journeys. Through 2023 the ATR72-600 fleet is planned to become 10-
aircraft strong and from 2024 the airline will expand into international operations to
markets with most potential yield and demand.
• S2-STA
• S2-STB
• S2-STC
The choice of aircraft is tailored to specific routes and passenger demand, reflecting the
airline's commitment to providing a superior travel experience.
3.7 Destinations
Astra Airways Ltd. operates an extensive network of domestic routes, connecting passengers
to major cities and leisure destinations around the globe. The airline's hub and primary
operational base is located at Astra Domestic Airport, from which it operates numerous daily
flights.
Domestically, Astra Airways Ltd. serves major cities and regional airports, enhancing
connectivity within the country. Domestically, the airline has a growing footprint, offering
direct flights to destinations in Dhaka, Cox’s Bazar, Chattogram, Sylhet, Saidpur. This
domestic reach positions Astra Airways Ltd. as a preferred choice for both business and
leisure travellers.
27
Premier University, Chittagong Astra Airways Ltd.
Safety is paramount in Astra Airways Ltd.'s operations. The airline maintains a rigorous
safety management system (SMS) that adheres to international aviation standards. It conducts
regular safety audits, invests in pilot and crew training, and prioritizes maintenance and
engineering excellence to ensure the safety of passengers and employees.
In conclusion, Astra Airways Ltd. stands as a prominent player in the aviation industry,
driven by its mission to provide exceptional air travel experiences while adhering to the
highest safety standards and sustainability practices. Its history, mission and vision,
organizational structure, fleet, diverse destination network, and commitment to safety and
sustainability make it a compelling subject for study and exploration during my internship.
28
Premier University, Chittagong Astra Airways Ltd.
Classifications
Sources of recruitment can be classified as internal or external. Internal sources include
promotions, transfers, and employee referrals, while external sources encompass
advertisements, job portals, recruitment agencies, and campus placements (Gupta,
2019).
1. Internal Sources of Recruitment: These sources involve filling job vacancies from
within the organization. They can include:
c. Internal Job Postings: Announcing job openings within the organization and
allowing current employees to apply for these positions.
a. Direct Applicants: Individuals who proactively apply for job openings through
various channels such as company websites, job boards, and email submissions.
e. Walk-Ins and Open House Events: Hosting events where potential candidates can
visit and apply for jobs in person.
Purpose
The purpose of identifying various sources of recruitment is to tap into diverse talent
pools that meet the specific needs of an organization. An effective mix of sources
ensures that organizations can find the best candidates for their vacancies (Rao, 2018).
30
Premier University, Chittagong Astra Airways Ltd.
o Social Networking Sites: To reach out to passive job seekers, network with
professionals, and identify potential candidates with the desired skills and
interests.
o Employment Exchanges: To ensure compliance with government regulations
and reach out to a broad cross-section of job seekers, including those looking
for employment due to various circumstances.
31
Premier University, Chittagong Astra Airways Ltd.
4.1 Introduction
This chapter delves into the practical implementation of Astra Airways Ltd.'s
recruitment policy. While the previous chapters discussed the theoretical framework
and the development of the policy, this section will provide an insight into how the
policy is put into practice within the organization. Understanding the practical aspects
is essential for evaluating the effectiveness of the policy and its alignment with the
company's goals.
Having explored the foundational aspects of Astra Airways Ltd.'s recruitment policy in the
preceding chapters, we now transition our focus towards the practical aspects of its
implementation within the organization. This chapter represents a crucial juncture in our
examination of the company's approach to talent acquisition, as it ventures into the realm
where theory meets reality. By delving into the day-to-day execution of the recruitment
policy, we aim to gain a comprehensive understanding of how Astra Airways Ltd. translates
its strategic HR vision into actionable practices that drive the organization forward.
As highlighted earlier, Astra Airways Ltd.'s recruitment policy is more than just a document
outlining principles and guidelines; it serves as the guiding force behind the company's
efforts to attract, select, and retain top talent. In this chapter, we will dissect the intricacies of
the policy's practical application, focusing on the steps involved in the recruitment process,
the role of the policy in shaping each of these steps, and the challenges faced by the
organization in the dynamic landscape of talent acquisition.
Through our exploration of the practical aspects of Astra Airways Ltd.'s recruitment policy,
we seek to address fundamental questions:
32
Premier University, Chittagong Astra Airways Ltd.
devised, we gain insights into the organization's adaptability and commitment to continuous
improvement in its pursuit of top talent.
This chapter is structured to provide a detailed account of the recruitment process within
Astra Airways Ltd., emphasizing the practical implications of the policy's principles at each
stage. It also explores the role of metrics and data analysis in measuring the effectiveness of
the policy, as well as the organization's strategies for overcoming recruitment challenges.
The practical dimension of Astra Airways Ltd.'s recruitment policy not only reveals its
impact on the organization but also sets the stage for the subsequent chapter, where we will
evaluate the policy's effectiveness and offer recommendations for its enhancement. As we
delve into the intricate details of recruitment operations, we invite readers to gain a firsthand
perspective on how the policy shapes the human capital of Astra Airways Ltd. and
contributes to the company's overall success.
To appreciate the practical aspects of Astra Airways Ltd.'s recruitment policy, it is vital
to comprehend the overall recruitment process. The company's recruitment process can
be summarized as follows:
Before initiating the recruitment process, Astra Airways Ltd. identifies job openings
and strategically advertises them through various channels. These channels include the
company's official website, social media platforms, industry-specific job portals, and,
at times, through partnerships with educational institutions. By disseminating job
postings widely, Astra Airways Ltd. ensures that potential candidates, both internal and
external, are aware of available opportunities.
This stage serves as the initial point of contact between the organization and potential
candidates. Clear and compelling job descriptions are crafted to attract candidates who
align with the company's values and requirements.
Once job applications begin to flow in, the HR team undertakes a meticulous screening
process. This initial screening aims to ensure that candidates meet the minimum
qualifications and requirements outlined in the job postings. It serves as a critical filter
to manage the influx of applications and identify those who are most likely to be a good
fit for Astra Airways Ltd.
33
Premier University, Chittagong Astra Airways Ltd.
This screening process is designed to save valuable time and resources by directing the
organization's attention to candidates who possess the core qualifications necessary for
success within the company.
4.2.3 Interviewing
The interviewing stage is a critical point in the recruitment process, as it allows the
organization to interact directly with candidates and evaluate their potential
contributions to the company.
4.2.4 Selection
After the interview stage, candidates' performances and qualifications are rigorously
evaluated. This process may involve discussions among the interview panel and a
detailed review of interview notes. It also includes a comprehensive assessment of
candidates' references and background checks.
The final selection process is designed to identify the best-fit candidates for the specific
job role, ensuring they align with Astra Airways Ltd.'s values and objectives.
4.2.5 Onboarding
Once candidates are selected and accept job offers, they embark on the onboarding
process. Astra Airways Ltd. recognizes the significance of a strong onboarding program
in setting the tone for employee engagement and retention. During this phase, new
employees are familiarized with the company's culture, policies, procedures, and their
specific job responsibilities.
One of the key practical aspects of Astra Airways Ltd.'s recruitment policy is its
commitment to complying with all relevant legal requirements. The policy ensures that
the company adheres to labour laws, non-discrimination regulations, and other legal
obligations throughout the recruitment process.
34
Premier University, Chittagong Astra Airways Ltd.
Astra Airways Ltd.'s recruitment policy places a strong emphasis on providing equal
opportunities to all individuals regardless of their gender, race, age, or background. In
practice, this translates to a diverse workforce and an inclusive work environment.
To assess the effectiveness of the policy, Astra Airways Ltd. collects and analyses
recruitment data regularly. Metrics such as time-to-fill, cost-per-hire, and turnover rates
are monitored to make necessary adjustments to the policy.
Despite the robust recruitment policy, Astra Airways Ltd. faces several practical
challenges in recruitment. These include a competitive job market, skill shortages, and
the need to adapt to changing industry trends. To address these challenges, the company
continually refines its policy and seeks innovative solutions. For instance, partnering
with educational institutions to develop a pipeline of skilled candidates or implementing
employee referral programs to attract top talent.
Challenge: The aviation industry, in particular, faces intense competition for talent.
Qualified and experienced individuals are highly sought after by various airlines and
related companies, making it challenging to attract top candidates.
Solution: Astra Airways Ltd. has responded to this challenge by enhancing its employer
brand and value proposition. The organization emphasizes its commitment to employee
development, offering opportunities for career advancement and a work environment
that fosters innovation and collaboration. By promoting these aspects, Astra Airways
Ltd. distinguishes itself as an employer of choice in the competitive job market.
initiatives that cultivate a pipeline of skilled candidates. This proactive approach not
only mitigates skill shortages but also ensures a steady flow of talent into the
organization.
Solution: Astra Airways Ltd. maintains a flexible recruitment policy that is updated
regularly to reflect evolving industry dynamics. The HR team actively monitors
industry trends, attends relevant conferences, and engages with industry experts to stay
ahead of changes. This proactive approach ensures that the recruitment policy remains
in sync with the needs and expectations of the modern aviation landscape.
Challenge: While Astra Airways Ltd.'s recruitment policy promotes diversity and
inclusion, achieving a diverse workforce in practice can be challenging.
By addressing these challenges with innovative solutions, Astra Airways Ltd. ensures
that its recruitment policy remains adaptable and effective in the ever-evolving
landscape of talent acquisition. These solutions not only support the policy's practical
implementation but also contribute to the organization's long-term success in attracting
and retaining top talent.
36
Premier University, Chittagong Astra Airways Ltd.
37
Premier University, Chittagong Astra Airways Ltd.
Astra Airways Ltd. has implemented a sophisticated online application and tracking system
that serves as the primary gateway for potential candidates. This system allows applicants to
easily submit their resumes and supporting documents via the airline's website. It not only
simplifies the application process but also ensures that all applications are centralized and
easily accessible to the HR team.
Astra Airways Ltd. leverages artificial intelligence and data analytics to refine its recruitment
processes. AI-powered tools assist in scanning and shortlisting resumes, matching candidates
with job requirements, and identifying the most suitable candidates. Data analytics help HR
professionals make data-driven decisions by providing insights into the effectiveness of
recruitment channels and strategies.
Incorporating video interviews and assessments into the recruitment process is another
technological advancement at Astra Airways Ltd.. This approach allows the airline to
evaluate candidates more comprehensively, including their communication skills, problem-
solving abilities, and cultural fit. Video interviews also facilitate remote recruitment, enabling
the airline to access a broader talent pool.
To reach a wider audience and engage with potential candidates, Astra Airways Ltd. utilizes
social media and online platforms extensively. The airline maintains active profiles on
professional networks such as LinkedIn, where it shares job postings, company updates, and
employee testimonials. This digital presence not only attracts passive candidates but also
helps in building a positive employer brand.
Astra Airways Ltd. employs ATS to manage the entire recruitment lifecycle efficiently. The
software automates various recruitment tasks, including job posting, candidate screening,
interview scheduling, and feedback collection. ATS also assists in maintaining a database of
potential candidates for future opportunities, reducing recruitment lead times.
38
Premier University, Chittagong Astra Airways Ltd.
For technical roles within the airline, Astra Airways Ltd. administers online skill assessments
and simulations. This allows candidates to demonstrate their competence in specific areas
relevant to the job. The results help HR professionals make informed decisions regarding a
candidate's qualifications and suitability.
Recognizing the prevalence of mobile device usage, Astra Airways Ltd. ensures that all its
recruitment platforms are mobile-friendly. This enables candidates to apply for positions,
receive updates, and complete assessments using their smartphones or tablets, making the
application process more accessible and convenient.
Astra Airways Ltd. places a strong emphasis on data security and privacy, especially when
dealing with sensitive candidate information. The airline employs advanced encryption and
secure data storage solutions to safeguard candidate data throughout the recruitment process.
39
Premier University, Chittagong Astra Airways Ltd.
to training and development aligns with Astra Airways Ltd.'s vision of being a leader in
the aviation industry.
41
Premier University, Chittagong Astra Airways Ltd.
Recruitment is a foundational element of Astra Airways Ltd.'s Human Resources strategy and
is instrumental in shaping the airline's workforce. This section provides an in-depth
examination of the recruitment process within Astra Airways Ltd., including the methods
employed, the roles involved, and the key principles that underpin the company's approach to
talent acquisition.
Astra Airways Ltd. recognizes that effective recruitment is central to the success of the
organization. The primary objectives of the airline's recruitment efforts are as follows:
1. Attract Top Talent: The airline aims to attract highly skilled and qualified
individuals who align with its core values, vision, and mission.
2. Diversity and Inclusion: Astra Airways Ltd. is committed to building a diverse and
inclusive workforce, promoting equal opportunities for all individuals, regardless of
gender, race, age, or background.
3. Cost-Efficiency: While seeking top talent, the airline also aims to optimize
recruitment costs and minimize time-to-fill positions.
4. Employer Branding: Astra Airways Ltd. recognizes the importance of maintaining a
positive employer brand. The recruitment process serves as an opportunity to
showcase the airline's commitment to its employees and its industry leadership.
Astra Airways Ltd. employs a combination of recruitment methods to attract candidates with
the desired skills and qualifications. These methods include:
1. Online Job Portals: The airline posts job openings on reputable online job portals,
making it accessible to a wide audience of potential candidates.
2. Internal Referrals: Existing employees are encouraged to refer qualified candidates
for vacant positions. Employee referrals are valued for their potential to align with the
company's culture.
3. Recruitment Agencies: In certain cases, Astra Airways Ltd. collaborates with
external recruitment agencies to source candidates for specialized roles or positions
that require a global search.
4. Social Media: The airline maintains an active presence on professional networks such
as LinkedIn to engage with potential candidates and promote job openings.
42
Premier University, Chittagong Astra Airways Ltd.
The recruitment process at Astra Airways Ltd. involves several key roles:
1. Human Resources (HR) Team: The HR team plays a central role in managing the
end-to-end recruitment process. This includes job posting, application screening,
interviewing, and candidate selection.
2. Hiring Managers: Hiring managers from the respective departments collaborate
closely with HR to define job requirements, conduct interviews, and evaluate
candidates based on their technical and cultural fit.
3. Interview Panels: Astra Airways Ltd. often assembles interview panels comprising
both HR professionals and subject matter experts from the specific department to
ensure a comprehensive assessment of candidates.
Recruitment is a strategic and well-structured process within Astra Airways Ltd., reflecting
the company's commitment to attracting top talent while upholding principles of fairness,
transparency, and diversity. It serves as the cornerstone of the airline's efforts to maintain a
high-performing and culturally aligned workforce, essential for its continued success in the
aviation industry.
43
Premier University, Chittagong Astra Airways Ltd.
Particular Responds
Very Satisfied 2
Satisfied 7
Neutral 1
Dissatisfied 0
Very Dissatisfied 0
Total 10
10% 0%
20%
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
70%
Explanation:
From the above figure, we can observe that 90% Employees and candidates are satisfied
with the Air Astra's Recruitment policy, it’s clearly communicated and easily
understandable, 10% are neutral.
Observation:
Most of the Employees and candidates are satisfied with the recruitment policy.
44
Premier University, Chittagong Astra Airways Ltd.
2. Does the HR team act as a consultant to enhance the quality of the applicant
pre-screening process?
Particular Responds
Very Satisfied 5
Satisfied 2
Neutral 1
Dissatisfied 2
Very Dissatisfied 0
Total 10
0%
20%
10% 50%
20%
Explanation:
From the above figure, we can observe that 70% Employees and candidates are satisfied
with the consultant to enhance the quality of the applicant pre-screening process appears
to be aligned with the company's overall mission and objectives, 10% are neutral and
20% are dissatisfied.
Observation:
Most of the Employees and candidates are satisfied with the pre-screening process.
45
Premier University, Chittagong Astra Airways Ltd.
0%
20%
10% 50%
20%
Explanation:
From the above figure, we can observe that 70% Employees and candidates are satisfied
with providing On Job Training, 10% are neutral and 20% are dissatisfied.
Observation:
Most of the Employees and candidates are satisfied with providing On Job Training.
46
Premier University, Chittagong Astra Airways Ltd.
4. How well are the organization’s affirmative action needs clarified and
supported in the selection process?
Particular Responds
Very Satisfied 3
Satisfied 2
Neutral 4
Dissatisfied 1
Very Dissatisfied 0
Total 10
10% 0%
30%
40%
20%
Explanation:
From the above figure, we can observe that 50% Employees and candidates are satisfied
with how well are the organization’s affirmative action needs clarified and supported in
the selection process, 40% are neutral and 10% are dissatisfied.
Observation:
Most of the Employees and candidates are satisfied with the selection process.
47
Premier University, Chittagong Astra Airways Ltd.
5. Does Astra Airways clearly define the position objectives, requirements and
candidate specifications in the recruitment process?
Particular Responds
Very Satisfied 2
Satisfied 7
Neutral 1
Dissatisfied 0
Very Dissatisfied 0
Total 10
Explanation:
From the above figure, we can observe that 90% Employees and candidates are satisfied
with the position objectives, requirements and candidate specifications in the
recruitment process, 10% are neutral.
Observation:
Most of the Employees and candidates are satisfied with the recruitment process.
48
Premier University, Chittagong Astra Airways Ltd.
0%
11%
22%
67%
Explanation:
From the above figure, we can observe that 80% Employees and candidates are satisfied
with providing full based Salary in training period, 10% are neutral.
Observation:
Most of the Employees and candidates are satisfied with providing full based Salary in
training period.
49
Premier University, Chittagong Astra Airways Ltd.
7. Is the criteria and qualifications outlined by Astra Airways Ltd. for different job
positions are clear and appropriate?
Particular Responds
Very Satisfied 3
Satisfied 2
Neutral 4
Dissatisfied 1
Very Dissatisfied 0
Total 10
10% 0%
30%
40%
20%
Explanation:
From the above figure, we can observe that 50% Employees and candidates are satisfied
with the criteria and qualifications outlined by Astra Airways Ltd. for different job
positions are clear and appropriate, 40% are neutral and 10% are dissatisfied.
Observation:
Most of the Employees and candidates are satisfied with the recruitment policy.
50
Premier University, Chittagong Astra Airways Ltd.
10% 0%
20% Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
70%
Explanation:
From the above figure, we can observe that 90% Employees and candidates are satisfied
with the screening and shorting system, 10% are neutral.
Observation:
Most of the Employees and candidates are satisfied with the screening and shorting
system.
51
Premier University, Chittagong Astra Airways Ltd.
10%0%
20% Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
70%
Explanation:
From the above figure, we can observe that 90% Employees and candidates are satisfied
with the timeliness recruitment and Selection process, 10% are neutral.
Observation:
Most of the Employees and candidates are satisfied with the timeliness recruitment and
Selection process.
52
Premier University, Chittagong Astra Airways Ltd.
0%
20%
10% 50%
20%
Explanation:
From the above figure, we can observe that 70% Employees and candidates are satisfied
with the HR Department is efficient in Selection Policy, 10% are neutral and 20% are
dissatisfied.
Observation:
Most of the Employees and candidates are satisfied with the HR Department is
efficient in Selection Policy.
53
Premier University, Chittagong Astra Airways Ltd.
5.2 Findings
1. The recruitment process is highly effective and well-communicated.
2. The alignment of the recruitment policy with the company's mission has
indicating room for improvement.
3. Candidate attraction methods result in a diverse pool, with an overall satisfaction.
4. Clarity of job qualifications suggesting areas for enhancement.
5. Commitment to equal opportunity and diversity is strong.
6. Transparent communication throughout recruitment stages is moderately
satisfactory.
5.3 Recommendation
1. Enhance alignment of recruitment policy with the company's mission for
improved effectiveness.
2. Strengthen clarity in job qualifications and refine candidate assessment methods.
3. Continue the effective use of technology for enhanced efficiency in the
recruitment process.
4. Maintain a strong commitment to equal opportunity and diversity.
5. Foster transparent communication and consistently seek employee feedback for
ongoing improvement.
54
Premier University, Chittagong Astra Airways Ltd.
Conclusion
The recruitment policy of Astra Airways Ltd. stands as a critical pillar in shaping the
airline's workforce and, by extension, its success in the dynamic aviation industry. This
report has provided a comprehensive examination of the various elements that
constitute the recruitment policy, including its methods, alignment with the company's
mission, use of technology, and employee feedback.
The findings from the data and responses reveal a recruitment policy that is, for the
most part, effective and positively regarded by employees and candidates. Notably, the
recruitment process's communication and clarity were highlighted as a strength, with
90% of respondents expressing satisfaction in this area. Furthermore, the commitment
to equal opportunity and diversity was a standout aspect, indicating a strong dedication
to fostering an inclusive workplace culture.
The use of technology and online platforms was acknowledged as enhancing the
efficiency and effectiveness of the recruitment process, suggesting a forward-thinking
approach in candidate sourcing and selection.
However, certain areas warrant attention and potential improvements. The alignment of
the recruitment policy with the company's mission received a mixed response, with 20%
of respondents expressing dissatisfaction. Similarly, the clarity and appropriateness of
job qualifications and the accuracy of candidate assessment methods presented room
for refinement, as indicated by the presence of neutrality and dissatisfaction among
respondents.
Employee feedback emerged as a significant driver for improvement in the recruitment
policy, and maintaining transparent communication with candidates was recognized as
a strength.
In conclusion, Astra Airways Ltd.' commitment to ensuring an effective and inclusive
recruitment policy is evident. The findings underscore the importance of continually
aligning recruitment strategies with the company's mission, enhancing the clarity of job
qualifications, and ensuring the accuracy of candidate assessment methods. As the
aviation industry continues to evolve, Astra Airways Ltd.'s adaptability and
responsiveness in its recruitment policy will be crucial in attracting and retaining top
talent. By addressing the areas of concern and building upon its strengths, the airline
can further solidify its position as a forward-thinking and employee-centric
organization, ensuring a sustainable and successful future in the competitive aviation
landscape.
55
Premier University, Chittagong Astra Airways Ltd.
References
i. Armstrong, M. (2020). Armstrong's Handbook of Human Resource Management
Practice. Kogan Page Publishers.
ii. Aswathappa, K. (2018). Human Resource Management: Text and Cases.
McGraw-Hill Education.
iii. Bauer, T. N. (2017). Onboarding New Employees: Maximizing Success.
Routledge.
iv. Bhatia, P. (2018). Human Resource Management. Excel Books India.
v. Breaugh, J. A., & Starke, M. (2000). Research on employee recruitment: So
many studies, so many remaining questions. Journal of Management, 26(3), 405-
434.
vi. Cascio, W. F., & Aguinis, H. (2019). Applied Psychology in Talent Management
(8th ed.). Pearson.
vii. Dessler, G. (2017). Human Resource Management. Pearson.
viii. Dipboye, R. L., & Colella, A. (2013). Discrimination at Work: The Psychological
and Organizational Bases. Psychology Press.
ix. Gatewood, R. D., Feild, H. S., & Barrick, M. (2015). Human Resource Selection.
Cengage Learning.
x. Goldstein, I. L., & Ford, J. K. (2002). Training in Organizations: Needs
Assessment, Development, and Evaluation (4th ed.). Wadsworth Publishing.
xi. Gupta, C. B. (2019). Human Resource Management. PHI Learning Pvt. Ltd.
xii. Nadler, L. (2020). The Handbook of Human Resource Development: The
Discipline and the Profession. Wiley.
xiii. Noe, R. A. (2017). Employee Training & Development (7th ed.). McGraw-Hill
Education.
xiv. Phillips, J. J., & Gully, S. M. (2015). Organizational Behavior: Tools for Success.
Cengage Learning.
xv. Phillips, J. J., & Phillips, P. P. (2016). Handbook of Training Evaluation and
Measurement Methods. Routledge.
xvi. Ployhart, R. E., & Moliterno, T. P. (2011). Emergence of the human capital
resource: A multilevel model. The Academy of Management Review, 36(1), 127-
150.
xvii. Rao, T. V. (2018). Human Resource Management: Text and Cases. Excel Books
India.
xviii. Salas, E., Tannenbaum, S. I., Kraiger, K., & Smith-Jentsch, K. A. (2012). The
Science of Training and Development in Organizations: What Matters in
Practice. Psychological Science in the Public Interest, 13(2), 74-101.
xix. Society for Human Resource Management. (2019). SHRM Essentials of Human
Resources. Society for Human Resource Management.
xx. Srinivasan, R., & Park, S. H. (2020). A Review of Employee Recruitment and
Selection Practices in Indian IT-ITES Companies. Journal of Global Operations
and Strategic Sourcing, 13(1), 50-69.
xxi. Stone, R. J. (2019). Human Resource Management. Wiley.
xxii. Sullivan, J. (2016). Recruiting in the Age of Googlization: When the Shift Hits
Your Plan. Impacful Books.
56
Premier University, Chittagong Astra Airways Ltd.
57
Premier University, Chittagong Astra Airways Ltd.
Questionnaire
Questionnaire
Personal Information
Name of Respondent:
Age: Gender:
Occupation:
Position:
Address:
58
Premier University, Chittagong Astra Airways Ltd.
Thank you for taking the time to complete this questionnaire. Your responses will be
valuable for the internship report on Recruitment Policy of Astra Airways Ltd.
59