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Bus Part B2P ReadingBank U1
Bus Part B2P ReadingBank U1
Unit 1
1 Read the text quickly and find the following information.
1 Objects that Adam Gammall saw on the walls when he 3 The name of the small market research company where
started working at a record label. Gammall applied for a job.
2 Typical tasks that Gammall did while working as a junior 4 The company position that Gammall was quickly promoted
at the record label. to.
5 A typical starting salary for market research work in the UK.
2 Read again carefully. Complete the gaps (1–5) with the sentences (A–F). There is one extra sentence.
A He was not having the impact on the music industry that D His day job involves working with a variety of clients on
he hoped for. wide-ranging projects, such as how to launch a product
B He couldn’t wait to make his friends jealous about the to market, and has already taken him to New York,
music videos he would work on, or the pop stars he Moscow and Saudi Arabia.
would meet on a regular basis. E But he couldn’t help but wonder what other jobs would
C However, Gammall’s intention wasn’t to capitalise on help him better exploit the skills he had picked up from
what he had learnt at university. his degree in business management and Spanish.
F Gammall, having felt restricted in a so-called creative
job, was willing to try out a career in market research
and says Sparkler’s job advert appealed.
3 Match (1–8) with (a–h) to make sentences.
1 Gammall graduated a internships at well-known labels.
2 He lined up a couple of paid b of becoming a music marketing manager.
3 He wanted to fulfil his dream c a daily basis.
4 Gammall was not having the impact d that he had hoped for.
5 Gammall went back e from university with a degree in business management.
6 Market research is an important part of f at a quicker pace than if he had stayed in music.
7 Gammall says he now feels creative on g consumer-goods companies’ business strategies.
8 He is confident his career will progress h to the drawing board and revisited his careers advice centre.
4 Complete the words from the text using the definitions (1–6). Some letters are given to help you.
1 a job that lasts for a short time that you do to gain 4 doing things in a particular way beh r
experience int p 5 a room where the directors of the company have
2 a clear understanding of something, especially a meetings boa m
complicated situation ins t 6 to make a new product available for sale for the first
3 the market that a company is trying to influence time la h
ta t 7 the speed at which something happen pa
5 Choose the best meaning (a or b) for the phrases in bold according to the text.
1 The pop-music lover from London lined up a couple of internships.
a organised some work experience b applied for some full-time jobs
2 He was not having the impact on the music industry that he hoped for.
a effect on b positive experience of
3 At times, my work was quite restricting.
a there were many colleagues I didn’t like b there were limits on what I could do
4 Market research can often be downgraded by outsiders to ‘students with a clipboard’.
a asking people questions on the street b doing research on the internet
5 This can involve focus groups and research.
a questioning people to find out their opinions b asking colleagues to focus on a problem
6 The advert said we’d be involved in the big decisions; it implied we would have a say.
a be invited to important meetings b be able to contribute our ideas
7 I was instantly thrown in at the deep end.
a asked to do challenging jobs b given jobs that were impossible to do
8 His day job involves working with a variety of clients on wide-ranging projects.
a long-term b varied