1.

Introduction

Table of content

Section Title Page

1.1. The Jotun Group 1.2.

1.2. Why do we paint? 1.4.

1.3. Why is education and knowledge so important? 1.5.

Section 1 : “Introduction” Page 1.1

Copyright© 2010 Jotun Paints South Africa (Pty.) Ltd. All rights reserved.
1.1 The Jotun Group

The Jotun Group is one of the world's leading manufacturers of paints, coatings and
powder coatings.

The group has 74 companies and 40 production facilities on all continents. Including
the total network of legal companies, agents, branch offices and distributors Jotun is
represented in more than 80 countries. Jotun's operations cover development,
production, marketing and sales of various paint systems and products to protect
and decorate surfaces in the residential, shipping and industrial markets. In 2009 the
Jotun Group had a total sales income of USD 1.885 million, and has today 7 400
employees.

Head office is located in Sandefjord, Norway.

Since its founding in 1926, Jotun has remained a pioneer in the

development of innovative coatings solutions for an increasingly
broad range of industries. That tradition continues today, with the
company working with new additives to produce innovative coatings
tailored to meet the emerging demands of consumers and
professionals alike.

Section 1 : “Introduction” Page 1.2

Copyright© 2010 Jotun Paints South Africa (Pty.) Ltd. All rights reserved.
The Jotun Group consists of four divisions, each
with specific products, segments and geographical
responsibilities.

• Jotun Dekorativ has segment responsibility for Jotun’s

decorative paints, stains and varnish deliveries to the
trade and Do it Yourself (DI Y) markets in Scandinavia.

• Jotun Paints has segment responsibility for decorative

paints in all markets outside Scandinavia. This
responsibility includes marine and protective coatings for
selected markets in the Middle East and South East Asia.

• Jotun Coatings has global segment responsibility

for marine and protective coatings. This responsibility
includes decorative paints in selected local markets in
Europe and markets in Asia.

• Jotun Powder Coatings has global segment

responsibility for powder coatings. The product portfolio
caters for the architectural, functional and industrial
market segments to both protect metal surfaces from
corrosion and add colour and style to their appearance.

Jotun

Jotun Jotun Jotun Jotun Powder

Dekorativ Paints Coatings Coatings

Decorative Decorative Marine Functional

Protective Architectural

Industrial & specialties

Section 1 : “Introduction” Page 1.3

Copyright© 2010 Jotun Paints South Africa (Pty.) Ltd. All rights reserved.
1.2 Why do we paint?

The reason for using paint can basically be put into two categories:

1. Protection

2. Cosmetic

First of all the industry wishes to preserve their investments to avoid accidents. The
safety aspect is partly governed by legislative authorities and partly taken care of by
the industries own safety standards and procedures.

Secondly, protection is done to save money. If it was cheaper to let constructions

corrode, and simply build new ones when the safety limit was passed, we would
have seen many more rusty plants, ships and platforms. The fact is, that by proper
corrosion protection the industry saves a lot of money. The question is therefore not
if the structure should be protected, but rather to find the most cost effective way
of protection. In many cases it is found that the optimal form is to use paint as
protection against rust.
Is it cheap to paint? No, painting can indeed cost a great deal of money and can
require considerable work. However, many people do not realise that adequate
pre-treatment of the substrate before the paint is applied often costs many times
more than the paint itself. As we will see later the pre-treatment method and the
quality of the work done have great influence on the final result, and it is of major
importance to select a paint system with properties that are compatible with the
pre-treatment. Typical examples of cost ratios are:

1. Total new building cost: 100 %

2. Cost for surface treatment 10 %
(Pre-treatment, scaffolding, lightning, application etc.)
3. Cost of paint 2%

In addition, painting makes the surroundings attractive. It is sometimes difficult to

draw a definite line between what is protection and what is cosmetic. Very often
there is a close connection between appearance and protection. A good-looking
facility is in most cases also well maintained. For some objects the cosmetics are of
no importance at all, while for others, like cruise ships the appearance is crucial.

Section 1 : “Introduction” Page 1.4

Copyright© 2010 Jotun Paints South Africa (Pty.) Ltd. All rights reserved.
1.3 Why is education and knowledge so
important?

A few years ago an investigation was carried out to find out why paint systems
failed. The result is summarised below.

Investigation by a Guarantee
Insurance company has shown:

• 95 % of all coating failures result from

– Poor surface preparation
– Poor application
• 85 % of all failures appear after 1-2 years

This fits in well with our own experience

Another way of illustrating the same point is the “Coating quality chain” (See figure
below). On the axis to the left, the life time expected by the owner for a paint
system is given. The axis to the right shows the real lifetime for the paint system
after completion of the paint work.. The chain on the top of the figure gives the
consecutive activities from the planning and all the way through the paint work
process. The “quality line” illustrates the quality level through the process. When
moving from left to right along the “quality line”, the figure illustrates that the
expected quality can be maintained more easily through the “Philosophy-”,
“Specification-” and “Coating selection” stages, than during the “Pre-blasting-”,
“Pre-treatment-” and “Application-” stages, where a significant drop can be
experienced. The different stages in the reduction of quality have one thing in
common: The human factor.

Section 1 : “Introduction” Page 1.5

Copyright© 2010 Jotun Paints South Africa (Pty.) Ltd. All rights reserved.
 Expectation Result
1.Philosophy 3.Coating selection 5.Pre-treatment

2.Specification 4.Pre-blasting 6.Application

The quality line

The coating quality chain

This means that we all have to realise that the paint in the tin is by no means a
complete product. The end-product, with all its strengths and weaknesses, is the
paint applied on the structure. If the end-product is to comply with the expectations
regarding lifetime of the coating, protection of a structure must be looked upon as a
chain of quality influencing processes, where the end- result is determined by the
weakest link of the chain. To achieve a good result, with no reduction in quality,
requires good workmanship and adequate quality control and/or inspection at each
step of the job

Coating technology, like any other technology, is improving. However, the

improvements actually lead to greater variations with respect to pre-treatment
methods, application and coating systems to be used. This will require a higher
degree of education and practical training / experience from the personnel involved
in coating technology. Again: The quality of the final result depends most of all on
the “human factor”.

Since there is a growing need to have good knowledge about the whole coating
process, Jotun decided to establish a Paint School as a tool for educating our own
personnel. We also offer these courses as a service to personnel in the industry
dealing with paint. As a consequence of the points made above, the present course
will not only focus on knowledge of different types of paints and application, but will
also highlight the most important factors for having a well protected structure:

1. Steel preparation and Pre-treatment

2. Application of paint

3. Quality and property of different generic types of paint

4. Quality control

Section 1 : “Introduction” Page 1.6

Copyright© 2010 Jotun Paints South Africa (Pty.) Ltd. All rights reserved.