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GRAF151-DESIGN_WINTER 2021

Project 1 – Quadradius Method


YOUR COMPANY PROFILE

Use this form to guide your company research for both of your animal logos.
❙ What is the name of your company?

❙ Do you have a company tagline or slogan that could be used as part as the logo?

❙ What product(s) or service(s) do your business provide?

❙ What are the competitors?

❙ What differentiates you from the competitors?

❙ Are there any inspiring visuals associated with your business?

❙ Who is your audience (target audience), and what are they attracted to? (Colours, ideas, style)

❙ What words do you want your audience to associate with your MASCOT and company?

❙ How is the company perceived? What tone? What “image”?

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