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  • GRAF151 P1 Company Profile

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    Ariz Leal
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    This document provides a form for a company to research aspects of their business profile that will inform the design of two animal logos for the company. The form asks the company to identify their name, tagline or slogan, products/services, competitors, points of differentiation, visual inspirations, target audience and their interests, descriptive words for the mascot and company, and the company's perceived image and tone. The profile research will guide the design of two animal logos for the company using the Quadradius method.

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    GRAF151 P1 Company Profile (1)

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    This document provides a form for a company to research aspects of their business profile that will inform the design of two animal logos for the company. The form asks the company to identify their name, tagline or slogan, products/services, competitors, points of differentiation, visual inspirations, target audience and their interests, descriptive words for the mascot and company, and the company's perceived image and tone. The profile research will guide the design of two animal logos for the company using the Quadradius method.

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    © All Rights Reserved
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    4 views1 page

    GRAF151 P1 Company Profile

    Uploaded by

    Ariz Leal
    This document provides a form for a company to research aspects of their business profile that will inform the design of two animal logos for the company. The form asks the company to identify their name, tagline or slogan, products/services, competitors, points of differentiation, visual inspirations, target audience and their interests, descriptive words for the mascot and company, and the company's perceived image and tone. The profile research will guide the design of two animal logos for the company using the Quadradius method.

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    GRAF151-DESIGN_WINTER 2021

    Project 1 – Quadradius Method


    YOUR COMPANY PROFILE

    Use this form to guide your company research for both of your animal logos.
    ❙ What is the name of your company?

    ❙ Do you have a company tagline or slogan that could be used as part as the logo?

    ❙ What product(s) or service(s) do your business provide?

    ❙ What are the competitors?

    ❙ What differentiates you from the competitors?

    ❙ Are there any inspiring visuals associated with your business?

    ❙ Who is your audience (target audience), and what are they attracted to? (Colours, ideas, style)

    ❙ What words do you want your audience to associate with your MASCOT and company?

    ❙ How is the company perceived? What tone? What “image”?

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