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SUM
The whole startup ecosystem,

WHAT IS regardless of company size, sector, or

stage of development.
ENTREPRENEURSHIP?
A startup is a human institution designed to create a new

WHAT IS product or service under conditions of extreme

uncertainty.
A START- A startup is a portfolio of activities. A lot is happening
UP? simultaneously: the engine is running, acquiring new
customers and serving existing ones; we are tuning, trying to
improve our product, marketing, and operations; and we are
steering, deciding if and when to pivot. The challenge of
entrepreneurship is to balance all these activities

The first problem is the allure of a good plan, a solid

WHY strategy, and thorough market research.

The second problem is that after seeing traditional

STARTUP management fail to solve this problem, some
FAILS? entrepreneurs and investors have thrown up their
hands and adopted the “Just Do It” school of
startups.

PRINCIPLES OF THE LEAN STARTUP

SUM 1
 STEPS OF STARTING A STARTUP
1. BUILD BUSINESS MODEL CANVA
→ Determine the customer pain point, background information of your
good/service
* Most important: value propositions, revenue stream & cost structure → then
others.

1. Key partners:

* Who are your key partners/suppliers?

* What are the motivations for the partnerships?

2. Key Activities:

SUM 2
 * What key activities does your value proposition require?
* What activities are important the most in distribution channels, customer
relationships, revenue stream…?

3. Key Resources:
* What key resources does your value proposition require?
* What resources are important the most in distribution channels, customer
relationships, revenue stream…?

4. Value Propositions:
* What core value do you deliver to the customer?
* Which customer needs are you satisfying?
5. Customer Relationships:

* What relationship that the target customer expects you to establish?

* How can you integrate that into your business in terms of cost and format?

6. Customer Segments:

* Which classes are you creating values for?

* Who is your most important customer?

7. Distribution Channels:

* Through which channels that your customers want to be reached?

* Which channels work best? How much do they cost? How can they be integrated
into your and your customers’ routines?

8. Cost Structure:

* What are the most cost in your business?

* Which key resources/ activities are most expensive?

9. Revenue Streams:

* For what value are your customers willing to pay?

* What and how do they recently pay? How would they prefer to pay?
* How much does every revenue stream contribute to the overall revenues?

SUM 3
 2. MARKET ANALYSIS
Market size

Target customer

Target location

SUM 4
 PRICE (cost plus pricing + competitor-based pricing ⇒ final price)
3. COMPETITORS ANALYSIS

4. DESCRIBE A CUSTOMER JOURNEY

5. EXPERIMENT

SUM 5
SUM 6