Name: Date:

Quiz on Principles of Marketing /20

By Group 1

I. Analyze and determine the questions and match it to the answers inside the box.

A. Marketing Opportunity Analysis F. Cost leadership

B. Consumer Analysis G. Psychographic Segmentation
C. Unrelated Diversification H. Behavioral Segmentation
D. Related Diversification I. Tactical Marketing Process
E. Market Segmentation J. Target Market

_____1. A group of potential customers whom the company sells its product or services.
_____2.Determines the means or tactics to implement the strategies.
_____3. Segmentation variable most indicative of purchase behavior.
_____4. Pertains to the general characteristics of the population.
_____5. A strategy to reduce the cost of operation and produce the lowest priced products or
services, to outdo the closest competitors and gain market share.
_____6. Process of dividing the market into homogeneous parts or groups.
_____7. Involves introducing new but linked products or services.
_____8. Involves introducing new but varying products or services.
_____9. Process where information about the buyer is found out from Market Research like needs
of the buyer, target market and the relevant so that this information can be used in the market
segmentation for further steps of market research.
_____10. A tool to determine and access the desirability of a business opportunity.

II. Identify the 5 Strategic Marketing Process:

1.
2.
3.
4.
5.

III. Identification
____ 1. It is the external factors that are beyond the control of an organization.
____ 2. This directly impact an organization and are within its control.
____ 3. It creates a long-term plan that sets the overall direction of the organization.
____ 4. It create a short term plan that focuses on achieving the specific marketing goals.
____ 5. Is the customers typically make buying decisions based on personal needs, preferences, and
emotions.