Exploring Consumer Awareness towards Animal Cruelty-Free Cosmetics

Medina, Charlize Jeneah V.

High School Department, STI College Sta. Mesa

201: Science, Technology, Engineering, and Mathematics

Mrs. Danica S. Burgos, LPT

March 2024
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CHAPTER 1

THE PROBLEM AND ITS BACKGROUND

Background of the Study

Given this Investigation, animal testing was broadly tolerated in the United States in

the 1930s while unsafe cosmetic items brought considerable negative effects on people. State

laws have been implemented to require that establishments justify the reliability of their

cosmetics before allowing them through for public purchase. A 1936 study discussed several

instances that involved consuming ordinary beauty items that resulted in suffering as much as

death to the consumers. Modern animal rights advocacy accumulated a main focus when

consumer guarantees and the associated testing on animals were deemed lawfully mandatory

in the United States of America. In 2009, worldwide protests resulted in the phase-out of

animal testing for cosmetics in European member states, considering that the field represents

a limited 0.05% of the total animal usage. Silva, R.J.; Tamburic, S. A (2022)

Strengthening the liberties of animals that were undoubtedly mistreated throughout

the physiological testing procedure is the main purpose of our research, "Animal Cruelty-

Free." Rabbits, guinea pigs, mice, and rats are known as the most often used animals in

cosmetics research. These of investigations carried out with animals involve applying

chemicals onto their shaved skin or directly to the pupils of their eyes while they are

restrained, constantly forcing the animals to consume foods to observe for evidence of the

potential health risks like cancer, and "deadly dose" tests, where in the animals tend to be

deprived of widening amounts of test substances in sequence to discover the dosage that kills
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them. Upon the outcome of these tests, the animals generally are murdered by decapitation,

suffocation, or breaking their necks without receiving any form of medication. Yet, because

of their superior quality and convenience, consumers will consistently purchase beauty items

that have gone through animal testing, irrespective of the dangers the test could prove to be

25 Suffolk J. Trial & App. Advoc. 92 (2019-2020).

As to our study, consumers who rely on awareness and knowledge of the products

that they rely on daily will undoubtedly be aware that cosmetics tested on animals are

involved in the process. This could point to the start of greater accessible proposals

promoting animal cruelty-free products. Bringing ahead the underlying facts of our research,

animal experimentation was previously mandated by law, nevertheless, it now has the benefit

of rights as a result of the phase-out of cruelty towards animals. The cosmetics industry will

gain from the proposal of cruelty-free cosmetics if the safety of cosmetics is established

without the need to test on animals. Recent studies have contributed to a more realistic

understanding of animal cruelty awareness, contradicting past assumptions that they are

inanimate and are not capable of comprehending pain. As a consequence, there is a campaign

to defend the rights of animals, and the public no longer approves the mistreatment of

animals. There is a broad initiative dedicated to effectively abolishing animal testing in the

cosmetics field.
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Statement of the Problem

This study aims to analyze the correlation between consumer knowledge of animal

cruelty-free cosmetics and the growing demand for such products. Specifically, the study

seeks to answer the following questions:

1. Which kind of animals are involved in testing along with how were they used

throughout the testing processes of cosmetics?

2. What drives consumers to often prefer cosmetics that were experimented on animals

rather than products that are cruelty-free?

3. To what extent did appropriate concerns influence the choices made by consumers

over purchasing Animal Cruelty-free cosmetics?

4. In what way do consumers perceive the experiments underlying animal testing for

cosmetics?

Research Objectives

The foremost intent of this investigation is to cultivate consumer consciousness of the

uncertainties that accompany purchasing products known to be harmful to animals and

compel people to spend and explore cruelty-free cosmetics. The study's aim ought to

emphasize consumer perception concerning the acquisition of cosmetics tested on animals as

compared with products that are Animal Cruelty-free.

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Scope And Delimitation

This study, "Exploring Consumer Awareness and Perception Towards Animal Cruelty-

Free Cosmetics" targets consumer's perceptions and interests regarding non-animal tested

cosmetics. The investigation intends to examine thoroughly the way the choices people make

to buy cosmetics are influenced when consumers become conscious of animal testing. By

validating the responsible use of these cosmetics and providing consumers with a guarantee

that making use of it possesses no adverse effects, this matter can benefit the field of

cosmetics without sacrificing animals. While purchasing cosmetics, we researchers strive to

impact the approach consumers perceive the world around them and embrace the dignity of

all animals. Considering it has led to prominence that people do not dedicate appropriate

attention to learning about the risks that come from experimenting with cosmetics on

animals, we would like to build on their knowledge of information on this issue.