INTRODUCTION

Netflix is a renowned global streaming platform, recognized

for its extensive library of on-demand entertainment content.

Founded in 1997, Netflix has consistently pioneered the

digital media landscape, offering a diverse array of films,
television series, and documentaries to a vast and discerning
audience.

With a commitment to delivering high-quality, original

programming and user-friendly accessibility, Netflix has
become a leading name in the world of streaming
entertainment.

Netflix still leads the media streaming industry today largely

by virtue of this prescient flexibility and relentless customer
focus from the outset. Its history offers a blueprint for
entrepreneurial vision and strategic nimbleness—hallmarks
exemplified by few other companies.

SERVICES

TV
SHOWS

MOVIES
 VISION STATEMENT ANALYSIS

NETFLIX’S OFFICIAL VISION STATEMENT

Netflix has removed its vision statement from public view

across all their official sources and websites, The exact vision
statement and Netflix's reasons for eliminating it are unclear,
as the company has not publicly commented.

But from analysing Form 10-K which is also called as annual

reports of Netflix ,we can bring a general speculative
possibilities that :

Netflix's implied vision has evolved over the past decade from
global streaming domination to a broader goal of empowering
consumers through boundary-pushing entertainment globally.

SOURCE: UNITED STATES SECURITIES AND EXCHANGE COMMISSION (FORM K-10) NETFLIX

IMPROVED / RECREATED VISION STATEMENT

TO RETAIN OUR ELITE POSITION IN SERVING OUR PRECIOUS SUBSCRIBERS ,

“ A FINEST WAY OF DIGITAL AGE ENTERTAINMENT FOREVER “

This new vision statement for Netflix was crafted specifically to

meet the 5 key criteria (Clear, Futuristic, Concise, Unique,
Inspiring) for an effective vision statement.
 MISSION STATEMENT ANALYSIS

CURRENT MISSION STATEMENT : (88 WORDS)

At Netflix, we want to entertain the world. Whatever your

taste, and no matter where you live, we give you access
to best-in-class TV series, documentaries, feature films
and mobile games. Our members control what they want to
watch, when they want it, in one simple subscription.
We’re streaming in more than 30 languages and 190
countries, because great stories can come from anywhere
and be loved everywhere. We are the world’s biggest fans
of entertainment, and we’re always looking to help you
find your next favorite story.

9 COMPONENTS CHECK:

At Netflix, we want to entertain the world (8) . Whatever

your taste, and no matter where you live, we give you
access to best-in-class TV series, documentaries, feature
films and mobile games (2) . Our members control what they
want to watch (9) , when they want it, in one simple
subscription. We’re streaming in more than 30 languages
and 190 countries(1)(3) , because great stories can come
from anywhere and be loved everywhere (6) . We are the
world’s biggest fans of entertainment , and we’re always
looking to help you find your next favorite story (5).

Netflix satisfies seven of the nine requirements, which are

necessary for the mission statement. However, Netflix fails
to include component 4.Technology (Is the firm
technologically current ?) and component 7. Public image (Is
the firm responsive to social, community, and environmental
concerns?).
 MISSION STATEMENT ANALYSIS

IMPROVED MISSION STATEMENT : (69 WORDS)

At Netflix, we're devoted to delivering top-tier

entertainment worldwide. From ancient history to modern life
diaries, our extensive collection of movies, documentaries,
TV series, and games keeps subscribers entertained
infinitely. With viewers from 190 countries and content in
over 30 languages, we're on an unstoppable journey
transforming written words and tales into life on screen that
echo the voices of people from anywhere, keeping our global
subscribers entertained forever.

9 COMPONENTS CHECK:

At Netflix, we're devoted to delivering top-tier

entertainment worldwide (7). From ancient history to modern
life diaries, our extensive collection of movies,
documentaries, TV series, and games (2) keeps subscribers
entertained infinitely. With viewers from 190 countries and
content in over 30 languages (1)(3), we're on an unstoppable
journey (9) transforming written words and tales into life on
screen (4)(5) that echo the voices of people from anywhere
(6), keeping our global subscribers entertained forever (8).

This new mission statement is crafted on the basis of

fulfilling all the 9 components (Customers,Products or
service,Market,Technology,Survival/growth and
profitability,Philosophy,Distinctive competence,Public
image,Empolyees) including the missing component 4 and
component 7 from the official Netflix mission statement.
 EXTERNAL FACTOR EVALUATION (EFE)
This EFE analysis provides insights into external factors
impacting Netflix's media streaming business so it can craft
strategies to leverage opportunities and mitigate threats in
the competitive landscape.

These EFE (opportunities ) analysation for Netflix are crafted on

the basis of 4 aspects :

1.Target audience and market growth . ( Opportunity : 3 , 5 )

2.Advertisement and promotion scope . ( Opportunity : 1 , 7 )

3.Technological support and future . ( Opportunity : 2 , 4 )

4.Cyber security and Piracy Prevention . ( Opportunity : 6 )

 EXTERNAL FACTOR EVALUATION (EFE)

The total weighted EFE score for Netflix is 2.75, which

indicates it is around average in its ability to respond to
external opportunities and threats in its industry.

The key external factors impacting Netflix appear to be

increasing competition from streaming services like
Disney+, HBO Max, and Apple TV+
 CONCLUSION

This EFE analysis indicates Netflix has some work to do in

responding to its changing external environment, but its
strong market position provides a solid foundation.

Targeted investments in original content and security,

along with leveraging brand equity, are recommended as
key strategic priorities going forward.

Based on this analysis, I would recommend that Netflix

should continue investing heavily in original and exclusive
content to differentiate its service.

It should also consider strategies to further combat piracy

and account sharing, such as enhancing security and
detection of unauthorized access.

Overall, Netflix faces stiff competition but has strong

brand recognition and a first-mover advantage in the
streaming space. Focusing on these strengths while
proactively addressing emerging external threats can help
secure its leading position.
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