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The brand was founded by James Jebbia in 1994. The first Supreme store opened in an
old office space on Lafayette Street in Lower Manhattan in April 1994.[15][16] It
was
designed with skaters in mind with a unique design for the store layout: by
arranging the clothes around the perimeter of the store, a large central space
permitted skaters
with backpacks to skate into the store and still feel comfortable.[9] This store
had its core group of skaters who served as its team in 1994,[9] which included
late actors
Justin Pierce and Harold Hunter, and the first employees were extras from the Larry
Clark film Kids.[1] Jebbia explained that he opened Supreme in lower Manhattan
because at
the time there was nowhere else to buy skate products in the area. He focused
primarily on more obscure, harder-to-find items and credited the open-mindedness of
skaters with
the brand's ability to take risks.[1]
Supreme stocks its own clothing label, as well as other skateboard brands such as
Vans, Nike SB, Spitfire Wheels, and Thrasher, among others.[19]
James Jebbia was quoted in saying that anything that Supreme releases will never
be classified as "limited," but notes that they make short runs of their products
because
they "don't want to get stuck with stuff nobody wants."[9]
Supreme releases two collections each year. Instead of offering the entire line at
once, the brand releases a few pieces online and in-store from the current season�s