Under Armour

By :
- Faizah Faramesti (7111418012)
- Tania Wicaksana Yuneldi (7111418065)
- Putri Bali (7111418122)
 About Under Armour Inc.

Under Armour, Inc. is an American company that

manufactures footwear, sports, and casual apparel.
Under Armour's global headquarters are located
in Baltimore, Maryland with additional offices located
in Amsterdam (European
headquarters), Austin, Guangzhou, Hong
Kong, Houston, Jakarta, London, Mexico
City, Munich, New York City, Panama
City (international
headquarters), Paris, Pittsburgh, Portland, San
Francisco, São
Paulo, Santiago, Seoul, Shanghai (Greater Chinese
headquarters), and Toronto
 The Meaning behind Under Armour’s name

• Company logo uses 2 colors, black and white. White

symbolizes the charm and elegance or the brand itself. While
black reflects courage, excellence, but still feels elegant to use
when exercising.
• The Under Armour logo was born from the Under Armour
name, which was essentially formed by accident. Back when
the company was first starting, Kevin Plank mentioned the idea
of calling it “Body Armor”. His brother, Bill, misheard him
and thought he said “under armor”.  
 HISTORY
• Under Armour was founded in 1996 by Kevin Plank
• Plank initially began the business from his grandmother's basement
in Washington, D.C.
• From his grandmother's basement, Plank moved to Baltimore.
• Because he tired of having change out of the sweat-soaked T-shirts and he
saw his shorts during practice stayed dry, he got inspiration to make a T-
shirt using moisture-wicking synthetic fabric
• After graduating from the University of Maryland, Plank developed his
first prototype of the shirt
• Plank soon perfected the design creating a new T-shirt built
from microfibers that wicked moisture and kept athletes cool, dry, and light
• Major competing including Nike, Adidas and Reebok would soon
follow in Plank's footsteps with their own moisture-wicking apparel
• Under Armour's first major sale came, when an equipment manager
from Georgia Tech requested 10 shirts from Plank
• That same year, Under Armour launched with several new apparel
lines including ColdGear, TurfGear, AllseasonGear, and StreetGear
• By the end of 1996, Under Armour had sold 500 Under Armour
HeatGear shirts, generating $17,000 for the company. In 1997,
Plank had $100,000 in orders to fill and found a factory in Ohio to
make the shirts.
 GROWTH
• Under Armour received its first big break in 1999 when Warner
Brothers contacted Under Armour to outfit two of its feature films, Oliver
Stone's Any Given Sunday and The Replacements
• The following year, Under Armour became the outfitter of the new XFL football
league, gaining even more attention during the league's debut on national
television.
• In 2003, consumer sector focused private equity firm Rosewood Capital
invested $12 million into the company.
• The same year, the company launched its first television commercial, which
centered on their motto, "Protect this house”
• In late 2007, Under Armour opened its first full-line full-price retail location at
the Westfield Annapolis mall in Annapolis, Maryland.
• The company is reported to be the major commercial sponsor for
the reality TV show Duck Dynasty and has garnered attention for
taking a stand supporting show "patriarch" Phil Robertson
• Under Armour provided the suits worn by speedskaters in
the 2014 Winter Olympics. The US speedskaters were losing
while wearing the new Mach 39 speedsuits, but when they
reverted to the previous model suits, the skaters continued to
lose. Although there did not appear to be a design flaw in the suit
that caused the poor results, the news of the suits caused Under
Armour stock to drop 2.38%
• On January 21, 2014, it was announced that
the University of Notre Dame and Under Armour had
come to terms on providing uniforms and athletic
equipment for the university.
• Under Armour is widely known for its partnership
with NBA athlete Stephen Curry, who is considered to
be the "face of their footwear line"
PRODUCT
 The Unique characteristics

• Under Armor sport shoes are created with a lightweight cushion that is
very flexible and can support your feet well and can absorb pressure. In
addition, there is also Clutchfit and Speedform technology that makes
Under Armor sport shoes adjust to your body movements, both when
moving and resting. The last reason is because the design of Under
Armor sports shoes is not marketable and has not been widely used. In
other words, exclusive!
• Golfers can look forward to the Under Armor Golf Collection featuring
coldblack® technology that protects the skin by reflecting infrared light,
to keep the athlete cool under direct sunlight.
 Controversies
• UA Fitness Performance Center and
historic mural covering
• Trophy hunting video
• Trump endorsement and public boycott
• Fireproofing and flammability
 Location In Indonesia

Pacific Place in Jakarta Mall Kelapa Gading in Jakarta

Senayan City in Jakarta Central Park in Jakarta
Shopping Mall in Kuta Tunjungan Plaza in Surabaya
Thanks for Your Attention

Any Question ??