POST GRADUATE INSTITUTE OF AGRI-BUSINESS MANAGEMENT

JUNAGADH AGRICULTURAL UNIVERSITY, JUNAGADH

POST GRADUATE SEMINAR
SYNOPSIS-2023

Speaker : Vasoya Prerna Rakeshbhai Course No. : ABM-591

Degree : MBA (Agri-Business Management) Date : 15/07/2023
Reg. No. : 2072122021 Venue : Seminar Hall
Advisor : Dr. H. Y. Maheta Time : 3:00 to 4:00

“Exotic Vegetables Production and Marketing in India:

Opportunities and Challenges”

INTRODUCTION
Exotic vegetables are the vegetables that have been introduced into the country
from outside, something that is not native to the country. Exotic vegetables refer to unique
and non-traditional varieties that are not commonly found in local markets. These vegetables
often have distinct flavours, textures, and nutrients. These vegetables are low in calories and
rich in nutrients, making them very popular with people. Some of the important exotic
vegetables are Broccoli, baby corn, lettuce, cherry tomato, red cabbage, cauliflower,
mushroom and coloured capsicums. Growing of exotic vegetables is a more profitable
business than the cultivation of traditional Indian vegetables. Globalization has brought many
opportunities and changes in developing country like India. The most visible change which
we can notice is the change in the food habits among the new generations (Thakur and Singh,
2021).

INDIAN SCENARIO
Exotic vegetables are growing in several states of India, such as Maharashtra,
Gujarat, Karnataka, Tamil Nadu, Andhra Pradesh and Himalayan regions are known for their
exotic vegetable production. 75 per cent of the new polyhouses are being used for exotic
vegetable cultivation (Anon., 2023).

PRODUCTION OF EXOTIC VEGETABLES

Exotic vegetable production in India has been significant growth in recent year.
Many farmers who cultivating traditional vegetables have shifted to exotic vegetable
cultivation. Total area, production and productivity of different exotic vegetables is
significantly increasing from 2014-2015 to 2020-2021 (CMIE, 2023).

OPPORTUNITIES IN EXOTIC VEGETABLES PRODUCTION

In India there is a significant opportunity to add value and processed exotic
vegetables in India. This can involve various methods such as blanching, canning, freezing,
pickling and creating value-added products. This value addition and processing of exotic
vegetables can provide ready-to-use options for consumers and reduce post-harvest losses
(Hussain et al., 2020).

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CHALLENGES
Several challenges in the production and marketing of exotic vegetables are limited
knowledge about cultivation techniques for exotic vegetables, high cost of cultivation and
seasonal availability of certain exotic vegetables can impact supply throughout the year.
Another, challenges are high price of exotic vegetables compared to common vegetables,
high perishability and shelf-life, fluctuating market demands, consumer awareness, and lack
of active research on exotic vegetables in India (Hussain et al., 2020).

REVIEW OF LITERATURE
Hussain et al. (2020) concluded that people in India have seen changes in their
living standards and lifestyles due to globalization. One noticeable change is the types of
food they prefer. As a result, there is now a growing demand for exotic vegetables in India.
Exotic vegetables market is growing at the rate of 15 to 20 per cent per annum and is
increasing day by day. India is importing more than 85 per cent exotic vegetables. Exotic
vegetable has two major sector hotel industry and export.
Thakur and Singh (2021) concluded that exotic vegetables are not very common in
India. Globally, exotic vegetables are an important source of cash income for small holders in
Asia. A lot of opportunities exist for exotic vegetables in India due to increasing urban
population, changing their life style, food habit and increasing numbers of foreign tourist day
by day These vegetables are imported in India and they are grown and sold at a high price.
Some district of Maharashtra like Pune, Nasik and Satara are now growing asparagus and
broccoli. In Himachal Pradesh, cultivation of exotic vegetables like asparagus, broccoli,
lettuce, leek, chinese cabbage and parsley.

CONCLUSION
Exotic vegetable production and marketing in India have abundant opportunities
and challenges. India's diverse agro-climatic conditions allow year-round cultivation. The
growing demand for exotic vegetables due to changing consumer preferences and health
consciousness creates a potential market for farmers and entrepreneurs. However, farmers
and entrepreneurs may face hurdles such as lack of knowledge, higher production costs and
lack of proper market. To overcome these challenges proper research, planning and targeted
promotion are essential.

REFERENCES
Anonymous. 2023. Indian exotic vegetables 2020 to 2022. Available at
<https://masterhydroponic.com/> last accessed on 5th July, 2023.
CMIE. 2023. Production data. Available at <http://www.cmie.com> last accessed on 1st July,
2023.
Hussain, S. M.; Hussain, K.; Dar, Z. A.; Farwah, S.; Lone, S.; Kumar, H. and Magrey, M.
2020. Agriculture and forestry: Current trends, perspectives. Immortal publication.
Kashmir. pp. 9-29.
Thakur, P. and Singh, S. 2021. Status and scope of exotic vegetable production in India. Just
Agriculture. 1(11): 1-3.