EXECUTIVE SUMMARY

Content Creation Production Company is a Film and Video Production company that has fully been
registered and licensed to operate in ATLANTA GA, United States of America. We have made sure to
provide the necessary equipment and facility so as to make our Film and Video Production Company a
standard business that will be able to compete with the top businesses in the industry in the whole of the
United States of America.

Launching this business would require huge capital from the owner and investors. So far, the owner, has
been able to raise a major part of the startup capital. The other part will be generated from his business
partners and investors, and also from the owner’s bank.

Having a good understanding of film production allows researchers to take steps to reduce the likelihood
and consequences of unwanted incidents. Therefore, this guide is a tool to enhance film production safety
and it provides detailed information.

• Definitions;

• How to identify and evaluate

• Roles and responsibilities

• Choosing and using a technique from this guide

• Change control

• Assessing implementation.

Vision Statement
Our vision is very simple, and we will do our best to achieve it. Our vision in the
Film and Production industry is to become the number one Film and Video Production Company in all of
ATLANTA GA, and to be rated as among the top 10 Film and Video Production Companies in the whole
of the United States of America.

Mission Statement
Our mission in the Film and Video Production industry is to build and nurture a
brand that will not only be known for being standard, but will also be known for delivering very quality
and standard production work which all consumers will be able to appreciate not only in the United
States.

Business Structure / Over View

To a great extent, how successful a business would be largely depending
on the business structure of the business and also on the quality possessed by the individuals occupying
the various roles in the organization. Content Creation Production Company will be a business that will
be occupied by very qualified, honest, and competent individuals.
The following are the various roles which will be occupied by the individuals who fulfil our criteria:

• CEO / PRESIDENT:
overall responsible for day-to-day operations

• CFO / VICE PRES:

overall responsible for day-to-day finances

• ADMIN DEPARTMENT:
HR HEAD:
- Membership Coordinator
- Receptionist

• OPERATIONS DEPARTMENT:
OP HEAD:

• CREATIVE TEAM:
- responsible for coming up with concepts to create for revenue

• MARKETING DEPARTMENT: 3 EMPLOYEES

MK HEAD:
SALES: ???
HANDS: ???

• FRONT DESK OFFICERS

PRODUCTS AND SERVICES

As regards our products and services offering, we will not leave any stone unturned. Content Creation
Production Company will be built to be very competitive in the industry.

We will nurture our business so as to be able to fully compete with the top Film and Video Production
companies in the whole of the United States of America. The following are the products and services we
will be offering to our customers:

• Content Creation
• YouTube Content Creation
• BTS Content Creation
• Website Content
• Social Media Content
• Musical Videos
• Commercials And Advertisement
• Documentaries
• Production Of Film and Video Programming
• Sales Of Films and Videos Production Equipment
SERVICES: 8 SOUND STAGES RATE
JAIL UPFRONT: $500 $100 HR
JET UPFRONT: $750 $150 HR
BAR / STRIPCLUB UPFRONT: $600 $100 HR
NATURE UPFRONT: $400 $75 HR
HOSPITAL UPFRONT: $550 $100HR AFTER
CHURCH UPFRONT: $500 $100HR AFTER
COURTROOM UPFRONT: $450 $100HR AFTER
BANK VAULT UPFRONT: $550 $100 HR
PROVIDING MAIN SERVICES CONTENT CREATION FOR COMPANY
PAY: $16 .00 YOUTUBE CONTENT CREATION
PAY: $12.00 BTS CONTENT CREATION
PAY: $12.00 WEBSITE CONTENT
SOCIAL MEDIA CONTENT

PRODUCT ARRANGEMENTS RATE ACCORDING TO HOURS

RAW WAREHOUSE $100 HR 2 HOUR MINIMUM

GREEN SCREEN: $85 HR 2 HOUR MINIMUM

CLASSROOMS / CONFERENCE
$30 PER HOUR
ROOMS:

CYC WALL: $100 HR 2 HR MINIMUM

PHOTOGRAPHY SERVICES: $300 2 LOOKS 2 EDITS

RECORDING STUDIO: A ROOM:

$100 - $150 HR 2 HOUR MINIMUM

$75 - $100 HR 2 HOUR MINIMUM

B ROOM:
- MIX AND MASTERING
- PROTOOLS CERTIFIED

EDITING SERVICES: - VFX

- AR
- COMPOSITING
- SOUND DESIGN
- SOUND SCORING
- GRAPHIC DESIGN
- VIDEO EDITING
- CERTIFIED PROTOOLS
 - CERTIFIED DIVENCHY
- CERTIFIED ADOBE
- CERTIFED FINAL CUT

SMALL BUSINESS CONTENT - DIGITAL MARKETING

CREATION: - AD BUDGET MANAGEMENT
- SOCIAL MEDIA HANDLING
- WEBSITE CREATION
- PRODUCT SHOOTS
- COMPANY COMMERCIALS
- PRODUCT COMMERCIALS
- CREATIVE CONCEPTS
- EPK
- MOOD BOARDS
- STORY BOARDS
- STARTING AT $750 AND UP

Market Analysis/ Market Trends:

One interesting trend in the Film and Video industry is the viewing of online videos. Statistics has it that
hundreds of millions of Americans view online video contents on average daily. This figure is increasing
for each day annually, and going forward, this trend will only continue.

TARGET MARKET
Having done by the research thoroughly, we have come up with the following as the groups making up
our target market:

➢ Households and families

➢ Advertising Agencies
➢ Corporate Organizations
➢ Artistes
➢ Children, Adolescents and adults

TEAM AND MANAGEMENT

➢ Chief Executive Officer (CEO and owner)

➢ Studio Manager
➢ Legal Secretary
➢ Film Producer
➢ Admin and HR Manager
➢ Recording Engineer
➢ Sales and Marketing Manager
➢ Front Desk Officers
➢ Cashier / Accountant
 SMALL BIG COMPETITORS OF FILM PRODUCTION

COMPANY NAME LOCATION SERVICE HOURS CONTACT

Located in: MET Atlanta
Hours:
FILMSPACE ATL Address: 675 Metropolitan Pkwy SW STE 3058, Atlanta, Phone: +1 404-643-8995
Open 24 hours
GA 30310, United States

1820 Peachtree Street, NW, Ste. 510 Hours: Phone: 404-888-9393 o

Synergy Films
Atlanta, GA 30309 Open 24 hours 404-506-9338 f

Hours:
West End Production Park Address: 713 Ralph David Abernathy Blvd, Atlanta, GA Phone: +1 404-372-3822
9am–5pm
30310, United States
Hours:
Sports Films Address: 154 Krog St NE, Atlanta, GA 30307, United
Mon – Sun 08:00am - Phone: +1 404-835-0541
States
5:00pm
Hours:
444 Film Group, LLC Address: 400 W Peachtree St NW #4, Atlanta, GA 30308, Phone: +1 770-544-0844
Open 24 hours
United States
Hours:
Loch & Key Films Address: 675 Metropolitan Pkwy SW #2032, Atlanta, GA Phone: +1 404-399-8191
Open 24 hours
30310, United States
Hours:
Swirl Films Phone: +1 404-228-6938
Located in: Gray Television Inc Open 8 hours
Address: 4370 Peachtree Rd NE, Atlanta, GA 30319, U.S.
Address: 448 Ralph David Abernathy Blvd SW Studio 5, Hours:
Phone: +1 470-234-9324
Armance Films Atlanta, GA 30312, United States Open ⋅ 9 am Closes 5PM

Address: 447 Arnold St NE, Atlanta, GA 30308, United Hours:

Phone: +1 470-430-3486
LightStar Studios LLC States Open 24 hours

Located in: Centennial Tower

Hours:
Address: 101 Marietta St NW Suite 2400, Atlanta, GA Phone: +1 404-900-0015
BlackiFilms Open ⋅ Closes 5PM
30303, United States

Address: 130 Walker St SW, Atlanta, GA 30313, United Hours:

Phone: +1 404-883-2896
LionStar Film States Open ⋅ Closes 5:30PM

Address: 715 W Peachtree St NW #100, Atlanta, GA Hours:

Phone: +1 404-600-1616
8K Productions 30308, United States Open ⋅ Closes 6PM

Address: 160 Claire Dr SE, Atlanta, GA 30315, United Hours:

Phone: +1 305-586-9176
C4TO MEDIA & FILM States Open 24 hours

Hours:
Unconventional Film & Address: 3372 Peachtree Rd NE Suite 115, Atlanta, GA Phone: +1 404-981-3181
Open ⋅ Closes 5PM
Productions | UC Films 30326, United States
Address: 1269 Pryor Rd SW, Atlanta, GA 30315, United Hours:
Phone: +1 404-644-1251
1269 Film Studios States Open ⋅ Closes 5PM

Located in: Ladybird Grove & Mess Hall

Hours:
Carbon Film Address: 500 Bishop St NW Unit B-5, Atlanta, GA Phone: +1 678-607-5291
Open ⋅ Closes 5PM
30363, United States

Located in: MET Atlanta

Hours:
Address: 675 Metropolitan Pkwy SW, Atlanta, GA 30310, Phone: +1 678-508-4232
360ClarkMedia Open ⋅ Closes 5PM
United States
 SOWT ANALYSIS

SWOT Analysis is a proven management framework which enables a brand like CONTENT CREATION
PRODUCTION to benchmark its business & performance as compared to the competitors.

The table below lists the CONTENT CREATION PRODUCTION SWOT

(Strengths, Weaknesses, Opportunities, Threats), top CONTENT CREATION
PRODUCTION competitors and includes its target market, segmentation,
positioning & Unique Selling Proposition (USP).

In CONTENT CREATION Production SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP &
Brand Analysis Table

In CONTENT CREATION PRODUCTION Brand Analysis

Parent Company CONTENT CREATION PRODUCTION

CONTENT CREATION

➢ YOUTUBE CONTENT CREATION

Category ➢ BTS CONTENT CREATION
➢ WEBSITE CONTENT
➢ SOCIAL MEDIA CONTENT

Sector FILM PRODUCTION

Tagline/ Slogan Deliver Compelling Creative Content across multiple delivery platforms

Create a world class CONTENT CREATION organization with high quality creative
USP work and providing services encompassing all areas of existing & new mass
communication.
CONTENT CREATION PRODUCTION STP

Segment ➢ YouTube, Websites, social media, Commercial or non-commercial organizations

Target Group ➢ Middle section of the pyramiding ATLANTIA GA

➢ CONTENT CREATION PRODUCTION is one of the top premier productions

Positioning
in U.S.

SWOT Analysis of CONTENT CREATION PRODUCTION

Below are the Strengths in the SWOT Analysis of Content Creation Production:
1.In Content Creation Production has built up a vast infrastructure for a total production
Content Creation for, YouTube, Websites, social media, Commercial or non-commercial
organizations documentaries, TV commercials, music videos and feature films for local,
regional and international production.
Content Creation 2. Created a distinct niche for itself in the market for YouTube, Websites, social media,
Production Strengths corporate videos, and a/v's
3. Its ability to access international resources and talent also contributes significantly to
setting it apart from competition
4. Successfully sourced many highly successful films in the field of production.
5. Capitalized on the growing demand for 'quality' PROGRAMS WORK.

Here are the weaknesses in the In Content Creation Production SWOT Analysis:
1.Lacking in promotion and marketing efforts
Content Creation
Production Weaknesses 2. After listing, the price of equity shares may be volatile, or an active trading market for
our equity shares may not develop
3. Consumers have a number of choices as it relates to their entertainment budget
 Following are the Opportunities in Content Creation Production SWOT Analysis:
1.Explore initiatives like acquisition of production and marketing rights of successful and
performing programs
Content Creation
Production 2. Explore more opportunities in content production
Opportunities
3. Acquire media properties on an on-going basis
4. To build a library of Content Creation that may be exploited in the domestic and
international markets

The threats in the SWOT Analysis of Content Creation Production are as mentioned:
1. Interest rate fluctuations

Content Creation 2. Regulatory and technological changes

Production Threats 3.Very competitive e Content Creation industry
4.Taste of viewers / audience of entertainment industry may undergo changes
5. Economic downturn may affect operating performance

IN CONTENT CREATION PRODUCTION COMPETITION

➢ FILMSPACE ATL
➢ Synergy Films
➢ West End Production Park
➢ Sports Films
➢ 444 Film Group, LLC
➢ Loch & Key Films
➢ Swirl Films
In Content Creation ➢ Armance Films
Production Competitors ➢ BlackiFilms
➢ LionStar Film
➢ 8K Productions
➢ C4TO MEDIA & FILM
➢ Unconventional Film & Productions | UC Films
➢ 1269 Film Studios
➢ Carbon Film
➢ 360ClarkMedia
 SALES AND MARKETING STRATEGY

We well know what we want in the industry, and we will do well to accomplish our goal in the industry.
In the light of this, we will make sure to recruit our sales and marketing team based on qualification and
experience.

Also, we have been able to consult sales and marketing experts, and with their help, we have been able to
come up with the following sales and marketing strategies on how to go about promoting our business:

• First, we will begin by making sure we give out our business introductory letters, as well
as print and share our fliers so as to be able to create the awareness about Content
Creation Production Company.
• Also, we will make sure to place adverts of our Film and Video Production business on
relevant magazines, newspapers and TV stations.
• We will endeavor to place adverts as well on social media sites such Instagram,
Facebook, and Twitter.
• We will treat our employees and customers nicely and encourage them to spread the word
out about our business.
• We will engage in direct marketing to promote our business.
• We will make sure to devise employee and customer loyalty package.

FINANCIAL PLAN

It will cost us a total of $________ to fully launch our Film and Video Production Company in
ATLANTA GA. This amount covers all of our initial expenses including cost of equipment and salary of
employees for the first three months.

So far, we have been able to raise $_______from investment and the sales of some of his assets.
$________ will be contributed by his business partners and investors, while the other part will be sourced
from the bank.

Sales Forecast

First Fiscal Year $_______

Second Fiscal Year $_______
Third Fiscal Year $_______

Above is the sales projection for CONTENT CREATION PRODUCTION Company, which has been
obtained from available statistical data in the industry. This sales forecast will help us with a concrete
guide upon which our annual sales revenue will be checked against.
EQUIPMENT RENTAL:

CAMERA DEPARTMENT
- ARRI ALEXA MINI , ARRI ALEXA LF
- SONY A7 SERIES
- BLACK MAGIC 4K 6K 12K
- RED KOMODO , RED VRAPTOR , RED HELIUM
- PANASONIC GH5
- CANNON C300 MACH 4 OR 5 (MULTIPLE)
- RONIN 2
- STEADY CAM MOTORIZED
- DRONES

1ST AC EQUIPMENT:
TERADEX (5X)
HOLLYLAND
CINEGEAR
PARALAX WIRELESS TRANSMITION

FOLLOW FOCUS:
TILTA NUCLUES M (5)
PD MOVIE
CINEGEAR
MOBICAM

MONITORS:
DIRECTOR HAND HELD MONITOR
FOLLOW FOCUS MONITOR
VIDEO VILLAGE MONITOR
SHOGUN
BLACK MAGIC MONITOR

AUDIO:
LAVS
BOOM MICS
AUDIO MIXER

GRIP TRUCK:
WAVELENGHTH

MEMBERSHIP PROGRAM:
$200 INITIAN FEE
$59.99 PER MONTH
$20 DAY PASS
PRODUCTION DEPARTMENT:

MANAGER:
-ROLE:
- MANAGES OVER PRODUCTION DEPARTMENT
- LIASION TO CEO & CFO
- LIASION TO WAVELENGTH
- LIASION TO EMPLOYEES
PAY: $17.50

SET COORDINATOR: 6

- ROLES:
- PREP OF SETS PRE / POST PRODUCTION
- HANDS FOR THE SET
- TIME MANAGER

SECURITY DEPARTMENT:

1 FRONT DESK
IT DEPARTMENT:

MEMBERSHIP LOUNGE HOURS:

MONDAY - SUNDAY
7:00AM - 11:00PM

PRODUCTION FACILITY HOURS:

MONDAY - SUNDAY
7:00AM - 11:00PM
PERKS:
- ACCESS TO VRHQ 2 PRODUCTION FACILITIES
- 2 HOURS EDITING BAY
- 2 HOURS A MONTH CONFERENCE
- 2 HOURS A MONTH CLASS ROOM
- 5% EVERYTHING VRHQ
- 1 FREE GUESS PASS (MUST BE ACCOMINEED BY MEMBER)
- REWARD POINTS FOR EVERY PURCHASE (POINTS EARNED DOLLAR FOR DOLLAR)
- FIRST MONTH SIGN UP GET DOUBLE REWARD POINTS
- ONE FREE RAFFLE TICKET AT SIGN UP
- GET FIRST RIGHT OF REFUSAL FOR ALL VIVIDRICH HQ TICKETED EVENTS
- QUALIFY FOR FEATURED FILM LOTTERY
- NETWORKING EXPERIENCE WITH OTHER CREATIVES
- DIRECT ACCESS TO PROFESSIONAL CREATIVE & LIGHTHING PRODUCTS
- ACCESS TO EXCLUSIVE PERKS FROM NATIONAL AND LOCAL CREATIVES
- CREATIVE JOB PLACEMENTS
- SKILL WORKSHOPS
- MEMBER TALKS
- Q & A SESSIONS
- FIELD TRAINING SESSIONS