BUSINESS PLAN

PREPARED BY ODONGO PIUS

20/U/0490/GBC/PS
 TOMO VIDEOGRAPPHY
Business overview
The name of the business is Tomo Videography P.O.Box 256, Karuma located in Kamudini Oyam
district along the Kampala-Gulu highway. It is 250m away from the main road opposite the Kamudini
Coke depot. It deals in selling of DVDs, CDs, movies, burning songs, software upgrade among
others. Its contacts are: +256 787599063, +256 758236287.
EXECUTIVE SUMMARY
Business Description
Tomo Videography will be the name of the business that located in Kamudini Oyam district along the
Kampala-Gulu highway. It is a service business that deals in providing entertainment services.it is
also a sole propertied business that’s owned by an individual. Tomo videography was founded by me
and will be managed by two individuals thus me and my brother.
Sources of funds for starting up the business will come from our personal savings and borrowing
some fund from our parents form the start-up capital. The projected start-up capital was to be Ugshs
870,000 with some already existing assets such as a computer system, furniture and some DVDs,
movies, songs & software.
The rapid growing population in Kamudini town council and its neighbouring areas such as; Atapara,
Minakulu, Karuma, Zambia and others, these will provide market for the products and services of the
business.
The business products and services will include; selling of empty disks, tapes, flash disks, movies,
burning of disks, music downloading, internet surfing, software upgrade and basic computer training.
Movies sold will be in DVDs, VCDs or CDs in translated copies and original English copies.
The business success in its operational will exist on these core values, vision, mission, goals &
objectives. The core values are intelligence, durability, compatibility and efficient. The vision is “To
be the leading producer of entertainment services in Kamudini.” The mission is “To provide best
quality products and services to the community.”
The goals & objectives for the business will include;
 To provide best quality movies, music and updated soft wares
 To implement selling and distribution of licensed soft wares upgrades and movies
 To provide variety of movies and music in different formats
 To distributed and provide compatible soft wares, music and movies
 To offer training for basic computer maintenance, repair & usage

SWOT Analysis for the business
Strengths
These are resources, things, or features that
contribute to the continuous success of the
business. They put the entrepreneurs business
at an advantage when compared with other
competitors. These are internal factors
affecting an entrepreneur such as;
 Good communication & leadership
skills
 Knowledge about existing products
 High quality products
 Good business location
  Working in a team & being flexible
Weaknesses
These are also internal factors that prevent a
business from attaining its mission and
achieving its full potential. In other words,
they are limitations that a business will face in
the market. They hamper the business growth
and success and they include;
 High rental costs
 Poor record keeping
 Fear of public speaking
 Lack of experience with software
programs
 Lack of confidence
 Difficulty with taking criticism
 Trouble saying ‘no’
 Cash flow problems
Opportunities
These are external chances that a business may
face or not. In other words, these are external
possibilities/chances that may happen and
benefit the business. They include;
 Chance of getting/landing on big orders
 Faster market growth
 Changes in the market trends due to
new development
 Sudden shifts in tastes and
fashion/design
 Tax holiday & removal of trade
barriers
 Loyal customers
Threats
These are limitations to the business as
external factors. In other words, they are
undesirable happenings that may occur in the
market and are disadvantageous to the
business. They may include;
 Competitors having similar products
 Rise of rival business close to yours
 Inflation
 Theft and fire outbreaks
 Reduction of prices by rival businesses
 Fall in demand of products
 Unfavourable government policies
 Existence of pandemics leading to
business closure
The SWOT analysis helps to test the value and
feasibility of the business thus understanding
the business better for its growth and
development.

MARKET PLAN AND ANALYSIS

Pricing policy
As initially stated the market span involves the general population in Kamudini and its neighbouring
areas. The pricing of products will include as shown below;
Comparison of prices with competitors
Item My prices(shs) Rival’s price(shs) Difference(shs)
Empty disk 1000 1000 None
Movies 2000 2500 500
Nigerians 2000 2500 500
Translated 2000 2500 500
Music 1000 1000 None
Disk dish 1500 2000 500
 Services My charge(shs) Rival’s charge(shs) Difference(shs)
Internet surfing 2000 3000 1000
Software upgrade 15000 20000 5000
Computer training 30000 50000 20000
Music downloads 200 200 None
Burning of disks 1000 1500 500

Marketing strategies
The business will do adverts of its products through display of posters, fliers, of latest block buster
movies and songs including latest software for its customers to view and get updated of. It will also
organise short video adverts and animation clips which are much content of the business’s products
and services.
The terms of sales will be through cash at hand mainly but also direct transfers through mobile money
accounts, use of cheques if possible and may be bank drafts were any can or will be applicable.
The business will launch latest movies on blockbuster, music on billboard and soft wares in an open
market every Friday of the week beside upcoming packages too for its customers get infirmed in
advance. It also offers credit facilities like when a customer purchases more than five products at the
same time, is offered a free or an extra of that same product. And every Monday the first day of the
week from 8am-12pm, the cost of a product is reduced by 50%.
Products and services
The business products and services will include; selling of empty disks, tapes, flash disks, movies,
burning of disks, music downloading, internet surfing, software upgrade and basic computer training.
Movies sold will be in DVDs, VCDs or CDs in translated copies and original English copies.
Target market & competitors
The target market for the business is the population in Kamudini and its neighbouring areas. The table
below shows projected market expenses.
Table showing Market expenses
Items Period Unit cost(shs) Total(shs)
Adverts Weekly 50000 50000
Servicing machines Weekly 80000 80000
Utilities & Rent Monthly 150000 150000
Packaging Weekly 20000 20000
Credit facilities & Weekly 15000 15000
offers
Total Expenses shs315,000
Projected sales per week
Item Quantity/Period Unit cost(shs) Total cost(shs)
Empty disk 25 1000 25000
Movies 20 2000 40000
Nigerians 25 2000 50000
Translated 30 2000 60000
Music 18 1000 18000
Disk dish 5 1500 7500
Total Shs200,500

Internet surfing 20 2000 40000

Software upgrade 10 15000 150000
Computer training 5 30000 150000
Music downloads 15 200 3000
Burning of disks 5 1000 5000
Total Shs348,000
Grand Total Shs548,500

FINACIAL PLAN AND ANALYSIS

Starting capital
The capital for starting up the business as stated initial came from personal savings and borrowing
from our parents who were willing to support and provide necessary aid for commencing the
business. Below is a table showing the projected cost for commencing the business.
No. Requirements Unit cost(shs) Total Amount(shs)
i. FIXED CAPITAL
Acquisition of land/space 100000
Purchase of furniture 120000
Purchase of machines 220000
Purchase of cables & wires 130000

TOTAL Shs570,000
ii. PRE-OPERATING
Installation of electricity 210000
Installation of cables & wires 80000
Installation of machinery 150000
Setting up of furniture & shelves 100000

TOTAL Shs540,000
iii. WORKING CAPITAL
Consumable 10000
Labour 5000
Marketing 15000
Insurance & licences 30000
Transport 5000
Rentals 100000
 Electricity 20000
Packaging 15000

TOTAL Shs200,000
TOTAL PROJECT COST Shs1,310,000

Projected growth, management and ownership

The business is expected to grow and expand after a pried of two years thus employing in more
workers. As the management will be controlled by me and my brother who came up with the business
idea. There are some more items that will need to introduced as the business grows and expands like
flash disks, printing services
Expected sales
After a period of five year years, the business will be expected to reach its break-even point to a
double percentage of the initial business costs or capital invested. For that case the business is
expected to be successful and smoothly operating with viable profits.