Professional Documents
Culture Documents
CASE STUDY 1
Like other companies, Surat Alloy Steels Ltd. suffered difficult times in the decade of 1990s.
In a company-wide attitude survey, in 1996, it was found that a number of frustrated middle
managers felt that the company’s unattractive pay structure caused low employee morale.
The chief executive officer of the company, Shiv Charan Das was not impressed by the
survey report and did not care for the opinion of middle managers. As a result, the executives
were disillusioned.
Shiv Charan had been a financial specialist and the board of directors assigned him the top
job because they thought his financial experience could improve the financial situation of the
company. At first, the movie seemed a good one. Shiv charan used his financial know-how to
arrange creative financing for the company’s debt but that did not solve others serious
problems.
Shiv Charan was a man with few people skills and he proved to be a poor planner. He tried to
diversity and reorganise the structure which was met with resistance from the rigid
centranseu structure. Shiv Charan was not comfortable with face-to-face communications and
he issued periodic memos to increase productivity. All employees including both blue-collar
and white-collar employees blamed Shiv Charan for the heavy losses of the company. Top
management kept middle management at a distance and became isolated and ineffective.
Questions:
CASE STUDY 2
The recent hit public issue of Burger king India limited is a classic example of how a well-
managed issue can benefit all the stakeholders. Burger King is India’s fastest growing quick-
service restaurant chain which opened up its issue from 2nd December to 4th December
2020. Due to the uncertainties in the market and COVID-19, the role of the merchant became
more important than ever.
Activities in the secondary market picked up pace after the benchmarks rebounded on the
optimism stemming from the fiscal and monetary stimulus announced by the government and
central bank, a faster-than-expected pickup in economic activities after lockdown curbs were
eased, robust foreign flows, and a potential Covid-19 vaccine. This issue was managed by 4
merchant bankers being Kotak Mahindra Capital limited, CLSA India private limited,
Edelweiss Financial services limited, and JM Financial limited. The IPO was getting delayed
due to regulatory requirements and then COVID which created uncertainties in the mind of
the investors. The company came up with 810 crores Rs issue and the issue got fully
subscribed within 2 hours and was 156 times oversubscribed. One of the major challenges
before the merchant banker to gain the trust of the investors as the risk involved was higher.
The key risks were- The outbreak of the Covid-19 pandemic Real and perceived health
concerns arising from food-borne illnesses, health epidemics, food quality, allergic reactions
or other negative food-related incidents The termination of master franchise and development
agreement Demand for products may decrease due to changes in consumer preferences and
food habits Business depends in part on the continued international success and reputation of
the Burger King brand globally, and any negative impact on the brand may have an adverse
impact Deterioration in the performance of, or its relationships with, third-party delivery
aggregators Inability to identify suitable locations and successfully develop and roll out new
restaurants, and expand into new regions. Even besides all the issues the merchant bankers
involved did their pre and post-issue duties diligently. The offer letter of the IPO got accepted
by SEBI and the public issue was a hit.
Question
How important the role of the merchant banker is and how proper due diligence can be
beneficial for everyone?
CASE STUDY 3
“Unicon Securities Pvt. Ltd” was established to deal in securities. It was registered as a stock
broker with National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) to trade in
securities listed at these exchanges. It is also a depository participant with CDSL and NSDL.
In the first three years, it developed its business successfully. After that the composition of
Board of Directors changed. Some customers complained to the customer care centre of the
company that shares purchased by them and for which the payment has been duly made, were
not transferred to their D’mat Accounts by “Unicon securities Pvt. Ltd” . The executive of
customer care centre promised the aggrieved customers that their shares will be transferred to
their respective D’mat Accounts very soon. But the company delayed the matter and didn’t
transfer the shares of the customers to their D’mat Accounts. This eroded investors’
confidence and multiplied, their grievances.
Questions
1. Identify the step of trading procedure in a stock exchange which has not been
followed by “Unicon Securities Pvt. Ltd”
2. Name the Apex statutory body of capital market to whom customer can complain to
redress their grievances.
3. Write two values not followed by Unicon Security Pvt. Ltd.