PRANMIA EDUCATION TOU 042: Micro Perspective of Tourism and Hospitality Module #7 Student Activity Sheet Class number: Section: Schedule: Date: pe Lesson title: Classification and Organization of Materials: Accommodation or Lodging Industry SAS, Learning Targets: Al the end of the module, students will be able to: References: 41, Identity the classification of hotels according to different Lansangan-Cruz, Zenaida (2019) categories ‘Micro Perspective of Tourism and 2. Explain the organization of accommodation Hospitality establishments, Carino, Celia E. and Beltran, Ma, Pamela N. (2013) The Hospitality Industry An Introduction ED A. LESSON PREVIEWREVIEW Introduction 1) _ Inthe previous lesson, we have learned about the history of lodging. We identified different places and time where their major breakthroughs in the lodging industry. We also leamed about important people who were important in the development of accommodations. To review, can you identify 3 places and 3 persons important to the history of lodging? Important Places and People 1 2. 5. 3. In this module, we will leam about the classification of lodging establishments. There are different lassifications for different categories of accommodation. We will also look into the organization of these accommodation establishments. B. MAIN LESSON 4. Content and Skill-Building Classification of Hotels Classified Accommodation based on Guest Type A. Convention hotel LT This document is the property of PHINMA EDUCATION Scanned with CamScannerasta tDUCATION TOU 042: Micro Perspective of Tourism and Hospitality “ Module #7 Student Activity Sheet Negeri Class number Section: Schedule: Date: = Convention properties are commercial properties that have the capability of hosting conferences and meetings. They have multiple meeting rooms and often large spaces where trade shows can be held Conventions are the primary source of business. ‘Sofitel Philippine Plaza Conrad Manila Waterfront Hotel Cebu 'B. Commercial hotel = Commercial properties are generally located in center-city for the convenience of the business traveler. These establishments have business centers, featuring office equipment for guests use and full in-room modem connections. Manila Marriott Hotel ‘Shangri-la at The Fort Microtel MOA ©. Resort hotel = Aresort hotel is commonly described as lodging establishment that attract pleasure travelers or vacation ‘seekers and offers recreational activities such as sunning at the beach, skiing, horseback riding, physical fitness training, golfing and playing tennis and other water activities. Fairways and Blue Waters “The Bellevue Resort Bohol ‘Amanpulo Palawan Boracay cheap, yet spend big. They offer low room rates BD. Casino hotel Casino properties offer patrons opportunities to sle ‘and low food costs because profits are made primarily through the gaming This document is the property of PHINMA EDUCATION, Scanned with CamScannerTOU 042: Micro Perspective of Tourism and Hospitality Module #7 Student Activity Sheet Name; _— _ Class nurnber Section Schedule: _ Date: City of Dreams Manila Solaire Resor & Casino Extended stay The term “extended slay’ denotes lodging facilities designed for guests who need lon accommodations. They usually include kitchen and sitting rooms in each unit, thus are also called “suite properties” Novotel Suites Manila ‘Astoria Plaza Manila ‘Ascott Makati Location A. Center-city = Located in large cities usually along the business districts. They usually caler to business travelers and are capable of hosting large conferences. [ie ‘Makali Shangri-la ‘The Peninsula Manila Dusit Thani Manila B. Suburban = Lodging properties located in the suburbs often near shopping centers or recreational facilities such as golf courses. ‘This document is the property of PHINMA EDUCATION Scanned with CamScannerName. Section: Schedule: TOU 042: Micro Perspective of Tourism and Hospitality Module #7 Student Activity Sheet Class number: Date: Taal Vista Hotel Tagaytay ‘Quest Hotel Clark Seda Nuvali Hotel Sia. Rosa Laguna C._ Resorts Refer to properties usually seen in areas of great scenic beauty or with outstanding recreational facilities. Eskaya Beach Resort & Spa Bohol Balesin Isiand Resort Nay Palad Hideaway Siargao hway higher rates = Properties that are located in isolated areas, where there is no competition wherein they can charge ‘Hue Hotel Puerto Princesa Garden Breeze Hotel Benguet Hotel Essencia Dumaguete E. Airports = Lodging facilities located near the airport to cater to the fying public. These are designed to accommodate business travelers making connections during week-long trips. Holiday Inn Express Manila a ‘Rerotel Hotel Cebu ) yn ‘OYO Davao Airport View Hotel 4 ‘This document is the property of PHINMA EDUCATION Scanned with CamScannerTOU 042: Micro Perspective of Tourism and Hospitality Module #7 Student Activity Sheet Name _ _ Class number: Section: Schedule: Date: Star Quality A. Five Star — one of the best in the country; exhibits an exceptionally high degree of service; striking, Juxurious facilities with many extra amenities. Burj Al Arab Hotel, Dubai The Plaza, New York City The Westin Excelsior, Rome | 8. Four Star — ouistanding; top quality design and service; displays a high level of service and hospitality, properties offer a wide variety of amenities and upscale facilities inside the room, on the grounds and in the common areas. Grimson Hotel Filinvest Manila ‘The Heritage Hotel Manila ‘Savoy Hotel Manila . me 1D. Two Star= very good E, One Star - good, better than average er'y of PHINEIA EDUCATION. Scanned with CamScannerFAINMA EDUCATION TOU 042: Micro Perspective of Tourism and Hospitality aes Module #7 Student Activity Sheet Name: _ eee Class number: Section: Schedule: Date: Organization of the Lodging Industry A hotel organization can be large and complex. A typical hotel has seven major divisions: PersonneVHuman Resource, Engineering and Maintenance, Accounting/Finance, Security, Food and Beverage, Marketing and Sales, and Rooms Division. Each division is run by a its ‘own division head. © The PersonnelHuman Resource division recruits’ new employees and administers policies and employee benefits for the company. «The Engineering and Maintenance division makes the necessary repairs and implements the hotel's energy management program. + The Accounting/Finance division handles the financial activities of the operations which include payment of bills, sending out statements, payroll and compiling monthly incomes statements, The Security division provides protection for both employees and guests. «The Food and Beverage division is responsible for the food and beverages that are served. «The Marketing and Sales division is responsible for selling the rooms and food service. It is involved in advertising, development of promotion materials, and making direct contracts with prospective clients. © The Rooms division is responsible for the front desk, telephone, reservations and housekeeping department. ‘Sample Organization Chart for a Hotel (0.K. Hayes and J.D. Ninemeier (2004) Tananate |{ Gewaruirepr }-{ Aciniio te ‘hearst Coreat tana c I I T 1 Cowaer Fasstowne] [nan] [Geaxc] [Foote] [tmane oo ete reauest| | See thre | [werwoerer| | error iimege | [ater ed Lee ; Tears J Tame Hracoasr ton ie ape OY Bare Beate ‘Resturant 4 tens Marwgen | [Gat ioea va || — woe On T — = [| serents Crowne NMA EDUCATION This docutnent is the property of Scanned with CamScanner‘TOU 042: Micro Perspective of Tourism and Hospitality Module #7 Student Activity Sheet a - __. Class number: Section: Schedule =a Traditionally, hotels are operated by the people who own the property. In some cases, the operator may lease the hotel from the owner and then manage it. In other cases, special arrangements are made such as franchising and management contracts. Franchising Hotels that are franchised are usually owned and operated by the same person or company. The hotel operator or franchisee signs a contract with the franchisor to maintain certain operating standard and 10 use the franchise name on the hotel or motel. The franchisee receives benefits such as extra business as a resull of the franchisor's national or intemational advertisements, the use of the franchisor’s operating and accounting system, and a line into the franchise chain's reservation system. In return for these benefits, the franchisee will pay a royalty and advertising fee plus a percentage of annual room sales or a specific number of dollars for each room sold, ‘Management Contracts Although the first management contract was signed in 1946 by the International Hotels, it was only in the 1970s that management contracts became widespread. Under a management contract, the hotel management company does not have financial interest on the hotel's land and building. The landlord owns, the property but does not have any interest in managing it. In return for operating the property for the landlord, the management company receives a basic annual management fee, plus incentive which is based on the hotel's gross profit and/or net profit but may also be based partly on total sales. Under a management contract, the investment rent is transferred from the ‘operator to the property owner. The management contract allows hotel-operating N ‘companies to widen their investment base by increasing the number of rooms Ht managed, thereby increasing their profits. Developers who do not have experience in hotel management usually build large hotels and then tum them over to holel ywr ER NATIONAL management companies to run them. It was the management contract that enables hotel companies such as Hillon Intemational to expand rapidly around the world. The ‘expansion was due to its ability to get capable management teams. Chain Accommodation Operations. Most hotels and motels are a part of a chain operation. The individual units in the chain may all be owned by one large company, be partly owned and partly OM rl tf franchised or may all be franchised. In any case, the owning company or franchisor arrio establishes the standards and operating policies to which each individual unit must "TERNATIONAL This document is the papery of PHINMA EDUCATION Scanned with CamScannerPRINSAA EDUCATION TOU 042: Micro Perspective of Tourism and Hospitality ine Module #7 Student Activity Sheet Name: _ Class number: Section: schedule Date’ conform. Because of their size, chain operations often have the potential to implement employment selection land training programs, to buy major equipment and furniture in bulk, to conduct market research on such matters as guest room layouts and productivity improvements. All these benefits are passed on to the owners or managers of chain units who also benefit from chain marketing and a chain reservation system. Referral Groups Referral groups have become popular because the individual owner or operator @® can remain independent while achieving many of the benefits of a chain group. This is through voluntary membership in the referral organization, Examples of these benefits are advertising and reservation referrals. One of the largest referral groups in North Best ‘America is Best Western which has approximately 3,000 properties with more than Western. 200,000 rooms. Check for Understanding Let's Do This! Try to complete each exercise before looking at the feedback. Exercise 1: Identify the following transportation concepts. 1. Lodging establishments offering patrons opportunities to sleep cheap yet spend big. 2. Lodging properties located in the suburbs often near shopping centers or recreational facilities. 3, Division responsible for selling the rooms and food service. 4, Accommodation located in large cities usually along the business districts. 5, Lodging facilities located near the airports. 6. Division responsible for the front desk, telephone, reservations and housekeeping department. 7. Lodging establishment that attract pleasure travelers or vacation seekers and offers recreational activities. 8. Division responsible for the food and beverages that are served 9. Properties thal are located in isolated areas where there is not a lot of competition. 10. Also called suite properties. I a a SD his document is the property of PHINMA EDUCATION Scanned with CamScanner‘TOU 042: Micro Perspective of Tourlsm and Hospitality Module #7 Student Activity Sheet $ raya eoveatioy Name Section: - Class number Schedule: Date: _ Exercise 2: Enumerate the different categories in classifying an accommodation Classified Accommodation based on Guest Type a ~ 3 5 [2 a Location T 3 5 2 4 Exercise 3: Wile a short response for the questions: ‘a. Whatis a franchising management in the lodging industry? 'p. What is a management contract in the lodging industry? ‘e. Whatis chain accommodations in the lodging industry? ‘d. What is referral groups in the lodging industry? C, LESSON WRAP-UP In this part we tackled about the classification of hotels and the organization in lodging industry. Hotels are classified according to location, and guest type. Accommodation establishments promote their properties to tour wholesalers and travel agencies as well as to members of the travel trade, Several frequent flyer programs of alrines are linked to hotels in which aifines grant airline passengers’ extra mileage points for staying in Participating hotels, SS This document is the property of PHINMA EDUCATION Scanned with CamScannerTOU 042: Micro Perspective of Tourism and Hospitality Module #7 Student Activity Sheet Class number;____ Date Name: _ Section: Schedule: FAQs 4. What is a convention? Convention is a meeting or formal assembly, as of representatives or delegates, for discussion of and action on particular matters of common concem. (http/www dictionary.com) 2. What are amenities? Amenities are additional features (such as high-quality fixtures, proximity to shopping centers or schools, striking of unique design) that enhance the desirability, and often the appraisal value of a property. (hito/Awww businessdictionary com Thinking about Leaming 1. What have you leamed from this lesson? 2. Identify five accommodation/lodging establishment in your area, region, city, or municipality. Answer Key Exercise 1. Identification Casino hotet 1. Lodging establishments offering patrons opportunities to sleep cheap yet spend Pee eee a ‘Suburban 2. Lodging properties located in the suburbs often near shopping centers or recreational facilities ‘Marketing and Sales 3. Division responsible for selling the rooms and food service. Center-city 4, Accommodation located in large cities usually along the business districts. Aiport 5. Lodging facilities located near the airports. ‘Room Division 6. Division responsible for the front desk, telephone, reservations and housekeeping department. Resort 7. Lodging establishment that attract pleasure travelers or vacation seekers and offers recreational activities. Food and Beverage 8. Division responsible for the food and beverages that are served Highway 9, Properties that are located in isolated areas where there is not a lat of ‘competition. Extended Stay 10. Also called suite properties Exercise 2 Enumeration — This document s the property of PHINMA EDUCATION Scanned with CamScannerTOU 042: Micro Perspective of Tourlsm and Hospitality Module #7 Student Activity sheet Name: _ Class number Section: schedule: Date Classified Accommodation based on Guest Type 7. Convention hotel 3 Resort hotel 5 Extended Stay 2. Commercial hotel 4 Casino hotel Uocation 1 Gity-center 3 Resort 5 Aiport 2. Suburban 4 Highway Exercise 3 Answer may vary, a. Whatis a franchising management in the lodging industry? The hotel operator or franchisee (owned and operated by the same person or company) signs a contract with the franchisor to maintain certain operating standard and fo use the franchise name on the hotel or motel. The franchisee gets to benefit from the franchisors national or intemational advertisements, the use of the franchisor’s operating and accounting system, and a line into the franchise chain's reservation system. But the franchisee will need to pay a royalty and advertising fee plus a percentage of annual room sales or a specific number of dollars for each room sold. b. What is a management contract in the lodging industry? Under a management contract, the hotel management company does not have financial interest on the hotel's land and building. The landlord owns the property but does not have any interest in managing it. In retum for operating the property for the landlord, the management company receives a basic annual management fee, plus incentive which is based on the hotel's gross profit and/or net proft but may also be based partly on total sales. ¢. Whats chain accommodations in the lodging industry? These individual units in the chain may all be owned by one large company. be partly owned and partly franchised or may all be franchised Chain operations often have the potential to implement ‘employment selection and training programs, to buy major equipment and furniture in bulk, to conduct market research on such matters as guest room layouts and productivity improvements. Allthese benefits are passed on to the owners or managers of chain units who also benefit from chain marketing and a chain reservation system. 4. What is referral groups in the lodging industry? Referral groups are lodging establishments that voluntary become members of the referral ‘organization, These individual owners or operators can remain independent while achieving many of the benefits of a chain group. | SE SE SSN This document of PHINMA EDUCATION Scanned with CamScanner